AT&S World
AT&S World
AT&S World
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AT&S at a Glance<br />
6<br />
AT&S at a Glance<br />
The largest manufacturer<br />
of printed<br />
circuit boards in<br />
Europe and India, and<br />
operator of China’s<br />
biggest HDI printed<br />
circuit board plant<br />
Product<br />
Definition<br />
Industrial<br />
Design<br />
Mechanical<br />
Design<br />
AT&S is by far the largest producer of printed circuit<br />
boards in Europe and India, and ranks among<br />
the top suppliers worldwide. AT&S Group employs<br />
about 7,500 people. Founded in 1987, its headquarters<br />
are in Leoben, Austria. The Group was listed<br />
on the stock exchange in 1999, following a management<br />
buy-out in 1994. Its financial year runs from<br />
1 April to 31 March.<br />
Printed circuit boards<br />
Printed circuit boards (PCBs) are the nerve centres<br />
of many electronic devices, as they integrate<br />
active and passive components. There are a variety<br />
of types of printed circuit board, adapted<br />
to differing technological and cost requirements:<br />
single-sided; double-sided; multilayer; high density<br />
interconnection (HDI): multilayer (PCBs with<br />
ultra-fine structures); flexible; rigid-flexible; and<br />
semi-flexible.<br />
PCB technologies have made extremely rapid progress<br />
in recent years. Mobile phones are an illustration<br />
of how fast things are moving: a decade<br />
ago they were twice as large on average as they<br />
are today, and were only designed for telephony.<br />
Modern handsets are multimedia devices complete<br />
with GPS, camera and television functions.<br />
The trend towards miniaturisation and ever more<br />
complex components is central to the challenges<br />
facing PCB manufacturers.<br />
AT&S in the supply chain<br />
Our core business is manufacturing printed circuit<br />
boards tailored to customer specifications. In order<br />
to offer its customers a wider range of products<br />
and services and to strengthen its market position,<br />
AT&S also offers design services. Thanks to its new<br />
embedding technology, AT&S will also in future be<br />
able to offer chip packaging services.<br />
Electronics<br />
Design<br />
Layout<br />
Hardware<br />
Backward<br />
Integration<br />
Core Business<br />
PCB<br />
Production<br />
PCB Component<br />
Assembly<br />
Forward<br />
Integration<br />
Final<br />
Assembly<br />
Marketing<br />
& Sales<br />
The printed circuit board market<br />
Global PCB sales amounted to USD 51 billion (bn)<br />
in 2010. Production in China was up by almost 30%.<br />
Although production recovered in Europe by some<br />
21% in 2010, at USD 2.5bn volumes fell well short<br />
of 2009 levels as the collapse in the crisis year had<br />
seen the European market contract by some 45.7%.<br />
The world market is forecast to grow to USD 69.8bn<br />
by 2015. Markets in Asia will be the main growth<br />
driver, whereas demand is expected to increase<br />
only slightly in Europe, Japan and the USA.<br />
AT&S and the competition<br />
The printed circuit board market is highly fragmented.<br />
There are currently some 2,000 manufacturers<br />
around the world, of which about 290<br />
are in Europe. In 1997 AT&S was the third-largest<br />
manufacturer in Europe, and by 2000 it was the<br />
largest. We have since extended our lead to such a<br />
degree that we are now larger than our closest four<br />
competitors put together. There has been a trend<br />
towards market consolidation for some years now,<br />
and it has picked up speed as a result of the economic<br />
crisis, which benefited well-positioned enterprises<br />
such as AT&S.<br />
AT&S was quick to recognise that mass production<br />
would migrate to Asia from Europe and America.<br />
In response to the new situation, we acquired India’s<br />
largest printed circuit board manufacturer<br />
in 1999, and significantly expanded its capacity in<br />
the years that followed. To keep pace with growing<br />
customer demand we have now constructed a<br />
second plant next to the existing one, which has<br />
strengthened our leadership position in India. In<br />
2002 the first phase of construction on our new<br />
production site in Shanghai was completed and<br />
taken into service. Since then the plant has been<br />
progressively enlarged in response to customer<br />
needs. The Shanghai factory is now not only the<br />
largest in the AT&S Group but also the largest<br />
specialist HDI plant in China. AT&S is one of the<br />
world’s leading producers in this segment, and our<br />
main competitors are all located in Asia (mainly<br />
Japan and Taiwan).