Open Air Business January 2018

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TREND 3
Fabulous food
Couples are becoming increasingly
aware of the importance of local,
sustainable produce. There will be
a huge surge of this throughout
2018 with new couples looking to
continue to promote and support
local businesses that venues have
already established relationships
with.
There is a real desire now for
a clean minimalist approach
with a focus on quality, taste and
refinement. Modern couples are
looking to continue to wow and
excite their guests through every
element and with this in mind
are moving further away from
traditions like the set three course
wedding breakfast.
Feasting and festival style
sharing is growing fast! The idea
of delicious local foods served on
platters/boards for a whole table
to delve into and discuss will offer
a true food experience. We’re
seeing things like Borough Market
themed platters, informal, with an
opportunity to share and celebrate
our Great British produce and
surroundings.
TREND 2
Personalisation
It is becoming more and more popular for couples to
‘create their own’ day and sway further away from a
traditional cookie cutter approach. Couples are wanting
to take the opportunity to personalise, reflect and share
their journey with their family and loved ones.
Drink stations such as ‘pimp your prosecco’ have been
huge, and this year we will see this creativity and fun
evolve even further. Alternative ways to present food and
drink will be key and what better way to be promoting
your team’s flair than through delicious catering offerings.
It’s about thinking outside the box entirely, with brilliant
and quirky ways of pairing food and drink while guests
mingle and munch - think shots of local craft spirits and
beers, through to a couple’s personal alcoholic creations
(eg. cocktails inspired by their engagement).
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TREND 4
Capturing colours and tones
Soft, muted and pastel tones have been very popular up to
this point. In 2018 the bride may be a little bolder shifting to a
statement colour with neutral hints and undertones. Incorporating
earthy hues and textures will still play a key part in many brides’
palette - no the ‘greenery’ hasn’t gone away just yet.
Making your audiences aware you are knowledgeable about
these current trends and promoting this in areas you can
throughout your venue is important. Whether this be through
your marketing material, newsletters or even offerings on your
showrounds. This will help your couples envisage themselves
at your venue, all the time being inspired and assured that your
offerings are in line with what’s currently popular.
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