Open Air Business January 2018
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
The UK's outdoor hospitality business magazine for function venues, glamping, festivals and outdoor events
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ISSUE 15 | <strong>January</strong> <strong>2018</strong> | www.openairbusiness.com<br />
WELCOME<br />
Welcome<br />
HAPPY NEW YEAR everyone. It might be dismal outside but we<br />
have turned the corner and the days are getting longer. Mind you,<br />
there is still plenty of opportunity for outdoor hospitality across<br />
all the sectors.<br />
Glamping? Quality Unearthed’s Tim Rees details the surge in<br />
winter bookings and how to make the most of what had been<br />
considered the off-season.<br />
Our Function Venues case study, Huntstile Organic Farm in<br />
Somerset, also does a good trade throughout the winter, with a<br />
permanent marquee adjoining its farmhouse creating a cosy, all weather enclosure<br />
while maintaining a connection with the beautiful scenery outdoors.<br />
Riverhill Himalayan Gardens, Kent, follows suit in the Events case study with a<br />
revenue boosting Christmas event complete with eco-friendly ice rink and Alpine cafe.<br />
We are trying something a little different this issue – product case studies where<br />
we ask suppliers to showcase their wares through real life examples. We start off with<br />
event marquees, and there are some wonderful examples of creative use of temporary<br />
structures, from bespoke picnic tents for an English country opera season to 360 degree<br />
projection domes for a car launch. In between we have fully branded marquees of all<br />
sizes, a giant stretch tent, and an amazing stage cover for the BBC Proms!<br />
Enjoy the rest of the dark bit of the winter and, if you are into events, come and find<br />
us at the Event Production Show, Olympia, 28 February-1 March.<br />
Tally Wade<br />
Editor / Publisher<br />
Not a subscriber? Sign up for FREE at www.openairbusiness.com/subscribe-free<br />
to make sure you continue to receive the magazine.<br />
PUBLISHERS<br />
Steve Rix - steve@openairbusiness.com<br />
Tally Wade - tally@openairbusiness.com<br />
EDITOR<br />
Tally Wade - tally@openairbusiness.com<br />
ADVERTISING SALES<br />
Marney Whyte - 01892 677740<br />
marney@openairbusiness.com<br />
DESIGN<br />
James English -<br />
www.jamesenglishdesign.co.uk<br />
PUBLISHED BY<br />
Coffee Shop Media - 01580 848555<br />
www.coffeeshopmedia.com<br />
The House on the Hill, Friezley Lane,<br />
Cranbrook, Kent, TN17 2LL<br />
t: 01580 848555<br />
Contents ISSUE #15 <strong>January</strong> <strong>2018</strong><br />
UP FRONT<br />
4 News<br />
6 Product News<br />
8 Show Review – the Event Production<br />
Show<br />
10 GDPR – are you ready?<br />
FUNCTION VENUES<br />
12 Huntstile Organic Farm – a 15th<br />
Century farm house with its own<br />
stone circle<br />
16 Venue Insurance – the ‘big four’ and<br />
why you need them<br />
19 Wedding Trends – what’s hot in <strong>2018</strong><br />
with Kelly Chandler<br />
22 Lighting Design – top tips for<br />
transforming a venue’s spaces<br />
26 OAB Loves… Lighting – tunnels of<br />
light, twinkling trees and more<br />
GLAMPSITES<br />
29 Fair Farm Hideaway – shepherd’s<br />
huts galore with lakeside views<br />
34 Winter Glamping – why ‘seasonality’<br />
is the new buzz word<br />
39 Franchises – two opportunities for<br />
landowners<br />
43 Professional Services Advice – from<br />
planning to reservations<br />
EVENTS<br />
47 Riverhill at Christmas – turning a<br />
profit in the off season<br />
51 Procurement – it’s more than just<br />
‘buying’ says John Radford<br />
55 Volunteers – how to recruit, train and<br />
motivate them<br />
68 In Focus: Marquees – six real life<br />
event applications<br />
62 Spotlight<br />
65 Classifieds<br />
66 Ask Periwinkle<br />
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ISSUE 15 | JANUARY <strong>2018</strong> | www.openairbusiness.com<br />
FUNCTION VENUES<br />
GLAMPSITES<br />
EVENTS<br />
> Wedding Trends<br />
> Franchises<br />
> Marquees<br />
/ /<br />
> Lighting<br />
> Professional Services<br />
> Procurement<br />
CASE STUDIES:<br />
HUNTSTILE ORGANIC FARM • FAIR FARM HIDEAWAY • RIVERHILL AT CHRISTMAS<br />
COVER PHOTO<br />
Image courtesy of Quality Unearthed, unique<br />
accommodation agency and glamping consultancy -<br />
www.qualityunearthed.co.uk. Turn to pages 34-36<br />
for more on maximising bookings in the ‘off season’.<br />
BUSINESS<br />
WWW.OPENAIRBUSINESS.COM 3
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