Open Air Business January 2018

GLAMPSITES
Amber's Bell Tent Camping
www.ambersbelltents.co.uk
07580 072861
Introduce the franchise
opportunity: Amber's Bell Tent
Camping began six years ago in the
beautiful grounds of Mannington
Hall in North Norfolk. We started
small with just two rustically
furnished tents but quickly saw the
demand for what we were offering
and have expanded year on year.
We now offer 16 tents across two
stately home locations in North
Norfolk with a third partner for
2018. We are currently seeking new
partnerships through franchising
to other land owners across the
UK and beyond, giving them an
accessible way to approach the
glamping industry and create a
sustainable revenue.
What are you looking for in a
franchisee? We are looking for
people who have access to land
in areas of outstanding natural
beauty, and who are excited about
sharing the magic of their location.
You need to enjoy dealing with
a broad range of people, and be
friendly and approachable. Hard
working, of course, although with
a franchise, a lot of the hard work
has already been done for you. An
essential is an eye and mind for
detail. This business is all about
the little things. We want to work
with people who believe in offering
something truly special and have
the determination to succeed on
this adventure.
What can a franchisee expect?
First up, we will come and see
your space and offer our expertise
on site suitability, design and
management. Once we're both
agreed that this partnership is
mutually beneficial, we need to get
the word out. To get the ball rolling,
we will design your own pages
on our highly successful website -
with new pages for each franchise
location. You will have access to
our live booking calendar, which
will enable you to keep a check on
all the bookings so you can easily
organise things ready for your
guests. We will then actively begin
to seek press attention for your
site using our contacts. Alongside
this, we will begin to market your
site through our social media and
marketing streams.
All your kit will be delivered to
your door. We will send you all you
need for your tents, inside and
out, all sourced with our expertise
and with trade discounts passed
onto new partners. We will then
host a two day training course
either at your place or ours, which
will teach you all you need to
know in the logistics of running
a glampsite. Use our expertise to
swerve the usual headaches of
running an outdoor hospitality
business.
“USE OUR
EXPERTISE
TO SWERVE
THE USUAL
HEADACHES
OF RUNNING
AN
OUTDOOR
HOSPITALITY
BUSINESS”
Expected ROI: Taken from a three
year profit and loss forecast in
summary, based on a set up of six
tents over a full season (Easter to
October).
Year 1 Summary:
Set up - £27,956,
Sales - £77,064
Costs - £30,115
Profit - £18,993
Year 2 Summary:
Set up - £4,546
Sales - £94,897
Costs - £31,040
Profit - £59,311
Year 3 Summary:
Set up - £1,738
Sales - £103,682
Costs - £32,050
Profit - £69,894
Please detail a successful
franchise: The success of the
launch of our second partnership
with Wiveton Hall in 2016 was
really when the penny dropped
and we started to appreciate the
scope for franchising this business.
We took what we had learnt
from the three years trading at
Mannington Hall and effectively
duplicated it at the new site. We
opened the calendars for bookings
in the January, and achieved the
same booking capacity from year
three at Mannington in our first
season.
40 WWW.OPENAIRBUSINESS.COM