Open Air Business January 2018

Company: Freedomes
Website: www.freedomes.com
Telephone: 020 3695 4246
Name of event: Audi A7 Sportback World
Premier in Ingolstadt, Germany.
Description of event: The launch of the
Audi A7 Sportback on the roof of of the Audi
Design Center.
Structure(s): Freedome 500.
Hired/purchased: Hired.
Extras: Domes were equipped with a
custom spherical projection liner (screen)
to provide highest visual fidelity for the
projection.
Further details: We joined hands with
interactive media production company Sila
Svetato to prepare a launch for the brand
new Audi A7 Sportback in its hometown of
Ingolstadt, Germany.
Freedomes designed a 25m projection
dome installed on the roof of the newly
created Audi Design Center. An orchestra of
projectors, lights and lasers played a visual
symphony that could only be described as
“jaw-dropping”.
The central part of the laser show fell on
the car reveal moment; at the end of the
projection show hundreds of laser beams
pierced the space and lit up the whole dome
surface, setting the stage for the car itself.
The level of communal immersion in
a 500 square metre Freedome cannot be
matched by any VR goggles, while the
vacuum mounted spherical projection
screen combined with state of the
projection equipment provided superior
visual fidelity.
The self-supporting geodesic framework
of Freedomes means there are no internal
support columns standing in the way
of creativity. These days it is possible to
build a structure that looks and feels like
a planetarium in less than two weeks.
While smaller projection domes offered
by Freedomes can be set up in a matter of
days.
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