LCAD-Catalog-2016-2018

3D DIGITAL DEVELOPMENT 1
(CA411)
3 Units
This is an advanced course introducing 3D computer
modeling, concepts, technology and techniques (such
as 3D virtual coordinate systems, wire-frame, texture
mapping, light source and camera positioning) through
assignments that emphasize innovative object or
product design and photorealistic representation.
GRAPHIC DESIGN 2
(GD226)
3 Units
Graphic Design 2 is an intermediate course in the
Graphic Design major. Conceptual and practical solutions
are emphasized in projects that are conceived to
address and meet various communication objectives.
Assignments are based on research, design process
communication skills and professional presentation.
Primary software: Adobe Photoshop, Adobe
Illustrator and Adobe InDesign
DIGITAL VIDEOGRAPHY 1
(GD320)
3 Units
Digital Videography focuses on recording, editing
and compositing digital video files. The course covers
concepts and techniques of non-linear editing, story
creation, compositing layers of computer-generated
imagery and live-action video, special effects, camera
movements and cinematic points of view and design of
titling and motion graphics. The work of professional
animators, directors and producers is screened and
discussed. This course covers the use of camcorders—
including exposure control, use of lighting and shot
types. Techniques for working with title graphics and
sound are also demonstrated and practiced. Work done
throughout the semester is put onto DVD and posted
online.
INTERNET DESIGN 1
(GD231)
3 Units
Internet Design 1 introduces design issues related to
the Internet and to hands-on development of HTML
web pages that incorporate text and graphics. Emphasis
is placed upon practical web design principles and
supporting technologies, including basic use of domain
name registration, purchasing web hosting services,
JavaScript and CSS. The course includes discussions of
issues such as HTML hand-coding, usability, marketing,
contrasting design philosophies, supplemental software
training and site page development exercises. Course
content is designed to prepare students to create and
maintain basic websites and to give a solid foundation
for continued web design study and development.
Primary software: Adobe Photoshop, Macromedia
Dreamweaver, Adobe ImageReady and Adobe
Illustrator.
USER INTERFACE DESIGN
(GD229)
2 Units
A course covering the skills needed to prepare artwork
for print or digital media. The goal of the class is to
effectively interface between the graphic designer,
illustrator and the printer. Special emphasis is given to
relevant traditional production techniques as well as
current computer applications and technology. Design
principles layout/paste-up techniques, learning tools,
methods, materials and media are explored. Current
Macintosh software is introduced. Included are field
trips to professional service agencies and organizations.
Course prerequisite: Graphic Design 1 and Typography 1
COMMUNICATION DESIGN 1
(GD312)
3 Units
Communication Design 1 and 2 is an intermediate
course in the design major that focuses on the methods
and principles of communication and the creation of
meaningful content through the development of visual
symbols, structures and systems. The class includes
extensive readings, in depth research, the development
and execution of strategic briefs and both visual and
verbal presentations.
PACKAGE DESIGN 1
(GD314)
3 Units
This is an advanced course that requires conceptual,
imaginative, manual and computational skills to meet
studio production and research resulting in projects that
combine visual identity elements (such as logotypes,
color palettes, typographic components, illustrations
and/or photographs). The course emphasizes a
contextual approach to developing a brand or a line
that is expressed through the creation of products, its
packaging and the visual environment in which it is sold.
Students will develop an understanding of the design
processes that result in functional 3D package solutions
and the design of the branded store environment.
Primary software: Adobe Photoshop, Adobe
Illustrator and Adobe InDesign
INTERNET DESIGN 2
(GD331)
3 Units
Continuing from the foundation established in
Internet Design I, this class adds advanced elements
of interactivity, integration of time-based media (such
as sound, video and animation) and a higher level
of technical sophistication. Emphasis is placed upon
user interface design, navigational embellishments
and functionality (creating working-form elements).
Students learn through a combination of lectures,
software demonstrations and hands-on website
development.
Course prerequisite: Internet Design 1
Primary software: Macromedia Flash, Macromedia
Dreamweaver, Adobe Photoshop, Adobe ImageReady,
Adobe Illustrator and other multimedia editing
applications
3D DIGITAL DEVELOPMENT 2
(CA412)
3 Units
Course Prerequisite: 3D Digital Development 1
This is an advanced course that explores—through
assignments that emphasize narrative and stylistic
qualities of dynamic, time-based presentations—
computer modeling and concepts and techniques.
Primary software: Maya
CORPORATE IDENTITY 1
(GD311)
3 Units
This is an advanced course that requires creative,
computational and manual skills to meet conceptual and/
or visual standards pertinent to a company’s identity
system. This class includes a comparative analysis
of the market and of strategic market positioning to
create a visual identity system (for example, creating
a brandmark, color palettes and photographic and
illustration styles) and sample applications (examples
include transportation, clothing, media, signage and
packages).
Primary software: Adobe Photoshop, Adobe
Illustrator and Adobe InDesign
SENIOR PORTFOLIO 1 AND SENIOR PORTFOLIO 2
(GD418 and GD419)
3 Units
The Senior Portfolio classes prepare students to enter
the professional design industry. Students create
a database of prospective employers in a variety of
design-related fields for a self-promotional direct-mail
campaign. In accordance with the observed individual
needs, students complete a grand-scale senior thesis
project. The emphasis of the senior thesis is for the
student to challenge their design and problem-solving
skills while developing final portfolio pieces.
Primary software: All
PROFESSIONAL STUDIES FOR DESIGNERS
(GD412)
2 Units
This lecture course introduces students to business
practices, thereby bridging the gap between the
educational experience and the professional world of
the graphic designer. Topics include self-promotion,
processes and intricacies of finding work, printing
promotional collateral, setting up a working studio,
legal and pricing guidelines, billing clients, contracts
and professional organizations. The course includes
visits from guest designers and field trips to design
studios, agencies and art directors.
Course prerequisites: Senior status and concurrent
enrollment in Senior Portfolio 1
CATALOG
140