LCAD-Catalog-2016-2018

CORPORATE IDENTITY 1
(GD311)
3 Units
This is an advanced course that requires creative,
computational and manual skills to meet conceptual and/
or visual standards pertinent to a company’s identity
system. This class includes a comparative analysis
of the market and of strategic market positioning to
create a visual identity system (for example, creating
a brandmark, color palettes and photographic and
illustration styles) and sample applications (examples
include transportation, clothing, media, signage and
packages).
Primary software: Adobe Photoshop, Adobe
Illustrator and Adobe InDesign
SENIOR PORTFOLIO 1 AND SENIOR PORTFOLIO 2
(GD418 and GD419)
3 Units
The Senior Portfolio classes prepare students to enter
the professional design industry. Students create
a database of prospective employers in a variety of
design-related fields for a self-promotional direct-mail
campaign. In accordance with the observed individual
needs, students complete a grand-scale senior thesis
project. The emphasis of the senior thesis is for the
student to challenge their design and problem-solving
skills while developing final portfolio pieces.
Primary software: All
PROFESSIONAL STUDIES FOR DESIGNERS
(GD412)
2 Units
This lecture course introduces students to business
practices, thereby bridging the gap between the
educational experience and the professional world of
the graphic designer. Topics include self-promotion,
processes and intricacies of finding work, printing
promotional collateral, setting up a working studio,
legal and pricing guidelines, billing clients, contracts
and professional organizations. The course includes
visits from guest designers and field trips to design
studios, agencies and art directors.
Course Prerequisites: Senior status and concurrent
enrollment in Senior Portfolio 1
GRAPHIC DESIGN
ELECTIVES
HONORS TEAM
(GD333)
3 Units
This is an upper-level elective in which a select group
of students focuses on in-depth projects. The Honors
Team environment simulates that of a working design
office, school project or firm. Students take the first
steps into professionally applying their talents by
working on advanced, complex and multifaceted
projects individually and as a team. The course looks
at the business of design as well as the effect of the
designer in business.
Admission is by portfolio application.
VISUAL MERCHANDISING
(GD334)
3 Units
This course addresses the skills and logic needed to
conceptualize and extend a brand to environmental
applications. Bus wraps, events, retail spaces, billboards,
buildings and exhibits are all mediums that have
become the designer’s domain. This course focuses on
projects that will teach the student how to design for
these environments.
DIGITAL VIDEO / MOTION + MOVIES
(GD350)
3 Units
Advanced digital video for design majors. This class
takes the next step in conceptualizing within digital
video media. Students are expected to have a basic
understanding of video and programs to edit video.
Students are not required to own a video camera, but,
periodically, are expected to rent (from the school)
or borrow a video camera. Mimicking a professional
work environment, the emphasis of this course is to
generate video ideas from start to finish. Students are
expected to try all aspects of the video process starting
with conceptualizing the projects assigned to planning,
scouting, renting, lighting, shooting, organizing, acting
(or recruiting), directing, gripping, managing, producing
and post-production. Projects vary from individual
assignments to team-based productions. Students will
shoot video in and out of class and homework will
stretch beyond the classroom.
COMMUNICATION DESIGN 2
(GD413)
3 Units
This is an intermediate course in the Graphic Design
major that focuses on the methods and principles of
communication. Class projects include partnerships
with outside agencies. Students explore the value of the
designer as a social voice through disruptive design and
humanitarian design. Students focus on the creation of
meaningful content through the development of visual
symbols, structures and systems. The class includes
extensive readings, in-depth research, the development
and execution of strategic briefs and both visual and
verbal presentations.
Course Prerequisite: Communication Design 1
MOTION AFTER EFFECTS
(GD401)
3 Units
This course builds on students’ existing design and
typography skills and sets them in motion. Students in
this class learn to communicate messages by combining
graphics, video, 3D, animation and audio. This class
focuses on using the latest motion graphics software,
including the Adobe Master Suite, After Effects, Maya,
Cinema 4d, Audition and FinalCut. Students storyboard
and execute high definition motion graphics pieces for
television and the Web. Topics include animating type,
alpha channels, green screen, masks, compositing 2D
and 3D graphics and video compression.
CORPORATE IDENTITY 2
(GD414)
3 Units
This course offers continued studies in creating a brand
and/or company identity. All major aspects of visual
identity are emphasized, with the course objective
being to develop efficient, coherent, distinguishable
and competitive promotional design solutions based on
market analyses. Upper-level students create real-life
projects with industry partners in an effort to learn the
client-driven side of the design industry.
Course Prerequisite: Corporate Identity 1
PACKAGE DESIGN + VISUAL MERCHANDISING 2
(GD415)
3 Units
Package Design + Visual Merchandising 2 is the
portfolio-focused development of branding, packaging
and visual merchandising. Larger promotional and
social projects are created as well as real-life projects
and design solutions. Design projects span all levels of
design skills and industry topics.
Course Prerequisite: Package Design 1
Primary software: Adobe Photoshop, Adobe
Illustrator and Adobe InDesign.
SPECIAL TOPICS: TYPOGRAPHY
(GD490)
3 Units
A student-directed, faculty-mentored, advanced course
that allows students to focus on type and information
design. Students work closely with the course instructor
and hone individual design skills.
Course Prerequisite: Typography 1 and Typography 2
SPECIAL TOPICS: GRAPHIC DESIGN
(GD491)
3 Units
A student-directed, faculty-mentored, advanced course
that allows students to focus on developing individual
design projects. Students work closely with the course
instructor on the development of communication
materials.
Course Prerequisite: Graphic Design 2
INTERNSHIP: GRAPHIC DESIGN
(INT401)
1-3 Units
Through contractual arrangements with design firms,
art directors, advertising agencies, practicing artists,
graphic designers and the faculty advisor, the students
are given the opportunity to work in the professional
environment of their choice. This experience allows for
hands-on development in a professional setting.
Course Prerequisites: Senior status and with permission
of the student’s advisor. Note: Documentation and
contract must be signed and submitted prior to the first
day of the internship. Internship units are not given
retroactively.
CATALOG
156