The Star: August 11, 2016

The Star 37
Centre Stage
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Thursday August 11 2016
CTV News is broadcast live on Plains FM (96.9 FM) 5.30-6pm
weekdays and is also live streamed online at www.plainsfm.org.nz.
CTV news can also be watched live or on demand at www.ctv.co.nz.
Plains FM in public access campaign
The Star continues
with its monthly
profile of Plains FM
FOR THE month of August,
Plains FM joins 11 other
community access radio stations
nationwide as part of a lively
awareness campaign called The
Big Listen.
The campaign will showcase
their user communities and the
radio and online content they
produce.
The Big Listen officially kicked
off last week with a function
co-hosted by Plains FM, the Association
of Community Access
Broadcasters and NZ On Air, with
the Minister of
Broadcasting Amy Adams giving
a speech endorsing the work of the
nation’s 12 access radio stations.
In her speech, the minister
said The Big Listen “is a tremendous
initiative to highlight the
importance and incredible work
done by access radio in New
Zealand. What a jewel it is, and
what a strong and important
role it has for our communities.
And if New Zealand is one
thing now – it’s diverse. There is
no such thing as a typical New
Zealander.”
CRITICAL ANALYSIS: Horizons expanding at Plains FM.
Around the country each access
station has fun events and activities
planned throughout August.
Plains FM is hosting an open day
on August 16 from 3-7pm and
invites the community to tour
the station, meet the staff and
broadcasters, and even have a go
behind the microphone.
“We also want to get out and
about into the community with
our gorgeous big ears on and
just chat to people” said station
manager Nicki Reece.
“Most people have heard of
Plains FM but many don’t quite
understand exactly what we do –
which is to provide the facilities
so everyday people in the community
can make programmes,
have a voice, share their interests
and views, and highlight their
activities and concerns as Cantabrians.”
Audio profiles of current
broadcasters and why they
broadcast on Plains FM will
be sprinkled throughout the
schedule this month. An outside
broadcast, cross-cultural and
cross-interest conversations will
happen on air and lots of images
on social media involving broadcasters,
staff and supporters,
proudly flaunting their big ears
around town, are also planned.
Research just released by
Colmar Brunton to understand
and explore how community
access radio meets the needs of
the community has revealed,
among other findings, that it
has a strong and credible community
brand, and the benefits
to the community are inclusion,
sharing, connection, belonging,
visibility and empowerment.
Another exciting development
is the announcement that a book
about access radio’s 30-year
history will be co-written by Dr
Brian Pauling and Dr Bronwyn
Bettie.
They will document the sector’s
place politically and socially
in New Zealand’s media landscape
and provide critical analysis
and commentary as to what
the future may hold for such a
diverse group of citizen-made
media facilitators and creators.
The Big Listen campaign continues
throughout August.
www.thebiglisten.co.nz
https://www.facebook.
com/thebiglisten/ #accessallears
www.plainsfm.org.nz
https://www.facebook.com/
plainsfm/
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