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FEATURE<br />
HIGH RES PLEASE<br />
<strong>QHA</strong> REVIEW | 20<br />
With valet car parking, deluxe rooms with views over<br />
the city as well as modern suites fit for a family, the<br />
Four Points also offers up a delicious buffet breakfast,<br />
lunch and a-la-carte dinner in their restaurant, The<br />
Eatery. A full team of chefs as well as a banquet<br />
kitchen, means hosting events at this hotel is a breeze.<br />
There are three suites located on the 29th floor and<br />
each has a living room with a sofa bed, separate<br />
bedroom, a stand-alone bathtub in the bathroom and<br />
a kitchenette. The suites can also interconnect with<br />
a guest room making it popular with families because<br />
they offer a bit of extra space. There are also deluxe<br />
rooms located on higher levels of the building offering<br />
views of the city.<br />
In the four years since opening, the only real challenge<br />
for Four Points was educating the public on the<br />
differences between the Four Points by Sheraton and<br />
Sheraton itself.<br />
“When we opened, part of the challenge was that<br />
everyone in Brisbane was so familiar with the Sheraton<br />
and its brand. But the Sheraton and the Four Points<br />
by Sheraton in terms of brand differentiation are very<br />
different,” Brad explained.<br />
“The Sheraton is the five-star luxury brand and the<br />
Four Points by Sheraton is the little baby sister or<br />
brother of the Sheraton, so it has some of the DNA<br />
but it is a select service hotel, so it is a 4.5-star hotel,<br />
as opposed to the Sheraton. That’s the difference<br />
between the two and one of the challenges we<br />
had was to re-educate everybody that there is a<br />
differentiation between the brands.”<br />
While there is half a star difference, the exceptional<br />
customer service is all the same. Visually, there is<br />
noticeable difference where the decor at the Four<br />
Points is more modern, minimalistic with a vibrant,<br />
colourful palette compared to the Sheraton where you<br />
might find more ornate luxury.<br />
Luxury has not been compromised at the Four Points<br />
by Sheraton though. Guests will be dazzled by the city<br />
lights at night and the bold, beautiful colours offered by<br />
the building.
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