May 2018 Digital Issue

(clockwise from top) The
Musician's Den Penthouse at
The Douglas; the Villa Suite at
JW Marriott's Parq; Canopy by
Hilton Toronto-Yorkville;
Courtyard by Marriott Markham
a market demand for two
brands to be profitable, but
the available land is only
enough for one physical
property to be developed.
“Co-branded or combohotels
were developed in
order to maximize the site
or space they were able to
acquire and involves a hotel
space where two properties
are on a shared piece of
land,” says Laurie. “In some
cases, they are connected —
for instance: some co-branded
hotels share amenities or
hotel elements like a parking
lot or lobby, and even gym
facilities or meeting space.
Typically, we partner an
extended-stay property, such
as a Candlewood Suites
or Staybridge Suites, with
a limited- or full-service
hotel, such as a Holiday Inn
Express, Crowne Plaza or
Holiday Inn.”
Currently, IHG has
several co-branded hotels
in the U.S. and Canada.
In Canada, there is the
Holiday Inn Express and
Candlewood Suites in
Edmonton, as well as
properties in the pipeline,
including a Staybridge
Suites and Holiday Inn
Express at Saskatoon
University to open in the
first quarter of this year;
a Staybridge Suites and
Holiday Inn Express in
Niagara-on-the-Lake, Ont.
(opening Q2 2018); and two
Candlewood Suites and
Holiday Inn Express — one
in Grande Prairie, Alta. and
28 MAY 2018 HOTELIER hoteliermagazine.com