May 2018 Digital Issue

COMING
EVENTS
May 10: Icons & Innovators Breakfast
with Chris Cahill, The Globe & Mail Events
Centre, Toronto. Tel: 416-447-0888, ext.
235; email: dpricoiu@kostuchmedia.com;
website: hoteliermagazine.com/shop
May 13-16: Rendez-vous Canada 2018,
Hyatt Regency, Halifax Convention Centre,
Halifax N.S. Tel: Tel: 204-942-0671; email:
rvc@rendezvouscanada.ca; website: rendezvouscanada.travel/welcome
June 25: Women in Tourism and Hospitality
Conference, Four Seasons Hotel, Toronto.
Tel: 416-447-0888, ext. 235; email:
dpricoiu@kostuchmedia.com; website:
hoteliermagazine.com/shop
FOR MORE EVENTS,
visit http://bit.ly/Hotelierevents
BEHIND
THE BRAND
Best Western Hotels & Resorts
launched a “Today’s-Best-Western”
campaign that will run throughout
2018, which highlights the
brand’s new identity following
its 2015 refresh. The campaign
includes a “Behind-the-Brands”
series that will give consumers
a look at the brand’s evolution.
Today, Best Western features
11 brands, each with its own
logo and distinctive personality.
The company’s new “Behindthe-Brands”
series will dive deeper into each individual brand, further
illustrating the differences for travellers. Best Western will roll out the
“Behind-the-Brands” series later this month, featuring a sneak peek into
the continued evolution of its BW Premier Collection.
LANDMARK
LAUNCH
Executives of the newly rebranded Radisson Hotel
Group have launched Radisson Collection. The new
collection brand will feature top hotels in landmark
locations that offer experiences across dining, fitness,
wellness and sustainability. Each location will also
boast an individual and locally authentic atmosphere.
The Radisson Collection is currently slated to feature
14 hotels. The member hotels can choose to lead
with the brand or lead with their hotel identity. The
collection affiliation provides member hotels with
international brand services, operational expertise,
infrastructure and loyalty program, designed to
optimize the owner’s return on investment.
Stay
Meet
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