May 2018 Digital Issue

THEY'LL PAY THE
DIFFERENCE TO STAY
DOWNTOWN, CLOSE TO
ENTERTAINMENT OR
RESTAURANTS
As more travellers book their
hotels on their mobile devices
using GPS, visibility and
accessibility has become a
less-important component of
site location
districts. “Airbnb has taught
this through their tagline,
‘live like a local,’” says
Darling. “There is absolutely
a desire, especially amongst
the younger leisure and
business travellers, to stay in
places where they can walk
out and have a coffee and
a croissant on the sidewalk,
and feel like they’re living
in the community. It’s very
important and it’s going to
become increasingly important
as we move forward.”
Sparrow is also finding
that developers are increasingly
focusing on what the
guest is looking for. “The
leisure traveller is moving
towards lifestyle and
boutique-style properties…
And that can determine
where you’re going to be
located because millennials
do not want to stay at an
airport hotel,” says Sparrow.
“They’ll pay the difference
to stay downtown, close
to entertainment or restaurants.
So, looking at the
demographic of your clientele
is becoming more of
a factor.”
While evolving travel-
WE KNOW HOSPITALITY.
When you want your hotel managed right, turn to the experts:
Crescent Hotels and Resorts. As a North American recognized,
top 5 hotel management firm built by operators, we passionately
embody the spirit of service in everything we do. Our Canadian
portfolio is overseen by our team with a full infrastructure in all
disciplines, based throughout Canada. Crescent operates hotels
and resorts throughout Canada and the U.S., and we are approved
to manage full-service and premium branded select service hotels
by Marriott, Hilton, Intercontinental, Starwood, Hyatt, Wyndham
and Radisson. Crescent also has a long history of operating
legendary independent hotels, evidenced by the rapidly growing
Crescent Independent Collection.
FOR US, HOSPITALITY IS MORE THAN A BUSINESS
—IT’S A WAY OF LIFE.
416.913.4626 | www.crescenthotels.com
Tony Cohen, Executive Vice President & Partner