Creative HEAD May 2018

In print•online•everywhere! 

everywhere! 

£4.50 MAY 2018 

natural beauty 

NOW SUSTAINABILITY AND PERFORMANCE GO HAND-IN-HAND

W I S E 

CHOICES 

BEAT 

INCONSIDERATE 

ONES, 

AND 

NOWADAYS IT’S 

MORE AND MORE COMMON 

TO EXAMINE INGREDIENTS AND LABELS. 

YOU PREFER ETHICAL, SUSTAINABLE 

PRODUCTS, WISE CHOICES WANT BEAT TO INCONSIDERATE PRODUCE LESS 

WASTE AND 

ONES, CONTRIBUTE 

AND NOWADAYS IT’S TO 

MORE MORE 

AND 

CLEVER 

MORE COMMON TO EXAMINE INGREDIENTS 

USAGE OF RESOURCES. 

AND LABELS. YOU PREFER ETHICAL, 

SUSTAINABLE PRODUCTS, WANT TO 

PRODUCE LESS WASTE AND CONTRIBUTE 

THE WORLD TO MORE DEMANDS CLEVER USAGE OF CLEANER, RESOURCES. SAFER 

AND MORE THE WORLD NATURAL DEMANDS PRODUCTS CLEANER, SAFER 

WITHOUT 

COMPROMISING AND MORE NATURAL ON PRODUCTS LUXURY WITHOUT TEXTURES 

COMPROMISING ON LUXURY TEXTURES OR 

OR EFFECTIVE PERFORMANCE. 

EFFECTIVE PERFORMANCE. 

SOURCE ESSENTIELLE FROM L’ORÉAL 

SOURCE PROFESSIONNEL ESSENTIELLE COMBINES FROM NATURE, L’ORÉAL 

SCIENTIFIC EXPERTISE AND PROFESSIONAL 

PROFESSIONNEL 

PERFORMANCE. 

COMBINES NATURE, 

SCIENTIFIC EXPERTISE AND PROFESSIONAL 

IT’S TIME TO EXPERIENCE A NEW SOURCE 

PERFORMANCE. OF PROFESSIONAL BEAUTY. 

IT’S TIME TO EXPERIENCE A NEW SOURCE 

OF PROFESSIONAL BEAUTY.

DISCOVER 

SOURCE 

ESSENTIELLE 

NATURAL FORMULA.* PROFESSIONAL RESULT 

CREATIVE HEAD ADVERTORIAL 

#FINDYOURESSENTIAL 

*Natural origin between 80 per cent and 99 per cent

*Natural Personal Care: UK Market Analysis and Opportunities. Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2016. **Mintel's Beauty Retailing – UK, 2017 Report 

T H E 

NATURAL HAIR 

MARKET IS 

GROWING MORE 

THAN 

TWICE 

AS FAST AS 

THE PROFESSIONAL MARKET* – HALF OF 

ALL CONSUMERS WHO BOUGHT BEAUTY 

PRODUCTS 

NATURAL 

IN THE PAST 12 MONTHS ACTIVELY 

LOOKED FOR PRODUCTS MADE WITH 

NATURAL INGREDIENTS.** 

CHOICE 

TRANSPARENCY IS KEY TO SOURCE 

ESSENTIELLE. CAREFULLY CHOSEN 

THE NATURAL HAIR MARKET IS GROWING MORE THAN 

CALENDULA 

TWICE AS FAST 

FLOWERS 

AS THE PROFESSIONAL 

AND 

MARKET* 

ACACIA 

– HALF OF ALL 

LEAVES 

CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST 

ARE SUSPENDED WITHIN EACH SHAMPOO, 

12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH 

CLEARLY SIGNALLING THE RANGE’S NATURAL 

NATURAL INGREDIENTS.** 

CREDENTIALS. 

TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY 

CHOSEN CALENDULA FLOWERS AND ACACIA LEAVES ARE 

SUSPENDED WITHIN EACH SHAMPOO, CLEARLY SIGNALLING THE 

FURTHERMORE, RANGE’S TO NATURAL HELP CREDENTIALS. WOMEN CONSUME 

RESPONSIBLY, FURTHERMORE, TO THE HELP WOMEN INGREDIENTS CONSUME RESPONSIBLY, LIST 

THE INGREDIENTS LIST DESCRIBES NOT JUST THE NATURALLY- 

DESCRIBES 

DERIVED INGREDIENTS 

NOT 

IN DETAIL. 

JUST 

IT ALSO ADDS THE REMAINING 

INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE 

DERIVED IN DETAIL. IT ALSO 

SENSORIAL QUALITIES AND TO PRESERVE THE FORMULA. 

ADDS THE REMAINING INGREDIENTS THAT 

ARE NECESSARY TO GUARANTEE THE 

SENSORIAL QUALITIES AND TO PRESERVE 

THE FORMULA.

SOURCE 

ESSENTIELLE 

CREATING A NATURAL, PERSONALISED ROUTINE 


STEP 1: CHOOSE YOUR TAILORED SHAMPOO 

NORMAL TO FINE HAIR 

DAILY SHAMPOO 

SENSITIVE SCALP 

DELICATE SHAMPOO 

STEP 2: COMPLEMENT WITH YOUR CONDITIONING NEED 

COLOURED HAIR 

RADIANCE BALM 

NORMAL TO FINE HAIR 

DAILY DETANGLING CREAM 

DRY HAIR 

NOURISHING BALM

F R O M 

PACKAGING 

TO 

MERCHANDISING 

– EVERYTHING 

ABOUT SOURCE ESSENTIELLE HAS 

SMART 

PACKAGING 

BEEN DESIGNED WITH A SUSTAINABLE 

APPROACH TO INNOVATION. THE PACKAGING 

IS INTENTIONALLY SQUARE SHAPED TO 

HOLD A MAXIMUM AMOUNT OF PRODUCT 

FROM PACKAGING TO MERCHANDISING – 

IN A MINIMUM EVERYTHING AMOUNT ABOUT SOURCE OF ESSENTIELLE PLASTIC. THE 

HAS BEEN DESIGNED WITH A SUSTAINABLE 

SHAPE APPROACH ALSO TO INNOVATION. MEANS THE THE PACKAGING PRODUCTS 

IS 

INTENTIONALLY SQUARE SHAPED TO HOLD A 

MAXIMUM AMOUNT OF PRODUCT IN A MINIMUM 

STACK TOGETHER PERFECTLY, MEANING 

AMOUNT OF PLASTIC. THE SHAPE ALSO MEANS 

THE PRODUCTS STACK TOGETHER PERFECTLY, 

MEANING THEY CAN BE TRANSPORTED IN A 

MORE ENVIRONMENTALLY-FRIENDLY WAY AND, 

IN SALONS, CAN BE SIMPLY STACKED ON TOP 

OF EACH OTHER, ELIMINATING THE NEED FOR 

THEY CAN BE TRANSPORTED IN A MORE 

ENVIRONMENTALLY-FRIENDLY WAY AND, IN 

SALONS, CAN POINT BE OF SIMPLY SALE MATERIAL. STACKED ON TOP 

OF EACH OTHER, ELIMINATING THE NEED 

FOR POINT OF SALE MATERIAL.

UNIQUE, REFILLABLE 

SHAMPOO BAR SERVICE 

SOURCE ESSENTIELLE ALLOWS CONSUMERS TO COME AND REFILL 

THEIR SHAMPOO BOTTLES DIRECTLY AT THE SALON.* THIS IS A FIRST 

FOR L’ORÉAL PROFESSIONNEL UK AND IRELAND AND MARKS AN IMPORTANT 

STEP TOWARDS MORE SUSTAINABLE CONSUMPTION IN SALONS 


LAUNCHES 

1ST MAY 

*Available at participating L’Oréal Professionnel UK and ROI salons. Purchase a 300ml Shampoo bottle (out of Source Essentielle 

Daily Shampoo or Source Essentielle Delicate Shampoo) and when your client brings the empty bottle into the same salon where 

purchased, they will receive a refill of the same product purchased. Maximum of 3 refills. Refill must be claimed within 4 months of the 

latest date on their bottle. Subject to availability. 

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 1800 535616 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK. 

KEEP UP-TO-DATE ON SOCIAL MEDIA @LOREALPRO #LOREALPROUK #LOREALPROIRE #FINDYOURESSENTIAL

COMING 

SOON! 

A NEW WAY 

TO COLOUR 

CLIENTS AREN’T JUST LOOKING FOR NATURAL HAIRCARE. THEY WANT A COMPLETE 

NATURAL HAIR ROUTINE, AND THAT INCLUDES COLOUR. WHAT IF YOU COULD COLOUR 

HAIR WITH A 100 PER CENT HERBAL PRODUCT THAT STILL DELIVERS PROFESSIONAL 

RESULTS? L’ORÉAL PROFESSIONNEL IS BRINGING JUST THAT TO THE MARKET WITH ITS 

BRAND NEW LAUNCH, BOTANĒA. HERE’S A SNEAK PEEK AT THE TECHNOLOGY BEHIND ITS 

FIRST 100 PER CENT HERBAL HAIR COLOUR…

THE NATURAL COLOUR CLIENT 

One in fi ve salon clients don’t colour their hair,* and half of consumers are concerned about the impact of chemicals on the 

condition of their hair.** So what would make them consider colour? Forty-one per cent say if there was no damage to their hair, 

and 47 per cent if it gave a natural colour result.* Botanēa opens up the world of colour to these clients. The herbal powders are 

mixed with hot water alone, maintaining respect for the hair fi bre. This luminising colour gives a beautifully natural-looking result, 

blending white hair and offering a soft re-growth. Botanēa is the natural choice for your clients with concerns about damage to 

their hair, and those who just want to live a more natural lifestyle. 


100 PER CENT HERBAL INGREDIENTS 

Composed of three herbal ingredients, Botanēa uses pure cassia, henna and indigo powders to create beautiful shades 

that give a natural colour result with luminous shine. The herbal ingredients are coated in natural coconut oil for consistent, 

professional results. 

PACKAGING INNOVATION 

With Botanēa, L’Oréal Professionnel is introducing a new refi llable system. The herbal powders are stored in jars, made from 

50 per cent recycled plastic, and these jars are re-fi lled using recyclable product sachets, made from Forestry Stewardship Council 

certifi ed packaging. 

JOIN THE NATURAL REVOLUTION 

BOTANĒA WILL BE LAUNCHING IN SALONS NATIONWIDE IN JUNE. TO FIND OUT MORE, SPEAK TO YOUR 

L’ORÉAL PROFESSIONNEL ACCOUNT MANAGER, CALL 0800 0304034 (UK) OR 1800 535616 (IRELAND), VISIT 

LOREALPROFESSIONNEL.CO.UK, OR EDUCATION PLATFORM LOREALACCESS.COM/UK OR LOREALACCESS.COM/IE 

@LOREALPRO #LOREALPROUK #LOREALPROIRE 

*Kantar World Panel Usage 2014 **Mintel December 2014 Natural and Organic Toiletries UK

CREATIVEHEADMAG.COM 

SPRING 

S U M M E R 

2018 

01_Runway_Covers_GW4.indd 1 22/01/2018 11:39 

CLUB 

creativeheadmag.com/club 

YOUR ESSENTIAL GUIDE TO THE NEW SEASON 

RUNWAY 

FOR JUST 

£10 

YOU’LL GET: 

• 10 issues of Creative 

HEAD magazine – and 

supplements including 

Runway, PAINT and 

Power Book – delivered 

to your door 

• Exclusive competitions 

and prizes 

• Free product samples 

from leading professional 

brands 

SIGN UP NOW 

AND RECEIVE A GOODIE BAG OF 

PAUL MITCHELL NEURO LIQUID 

PRODUCTS, WORTH 

£87.80 * 

It includes: Neuro Liquid Lather, Rinse, Protect and Prime 

WIN a pair of VIP tickets to a 

Paul Mitchell Live Beautifully show! 

Already a Creative HEAD member? We’ve got something special for you, too! This 

is your chance to win a pair of VIP tickets to attend a Paul Mitchell Live Beautifully 

show & party of your choice, worth £150+VAT. Brought to you by the Paul Mitchell 

Artistic Education Team, it includes VIP seating at the show, a goodie bag worth more 

than £75, meet and greet with the artists and models, access to ‘The Colour Lounge 

by Paul Mitchell’ and a glass of prosecco. To be in with a chance of 

winning, simply keep an eye on your inbox for your exclusive link – 

all Creative HEAD members will receive an email on 1 May! 

FOR 

CREATIVE 

HEAD CLUB 

MEMBERS 

ONLY 

*For the fi rst 25 new members to sign up between 1 May and 31 May 2018. 

Subject to availability and no cash equivalent will be offered.

FEED YOUR COLOR

NEW 

Satisfy your color obsession and take your creativity even further 

with Nutri Color Creme. With a palette as limitless as your imagination, 

it delivers the color you want with the care you need. 

Now, 4 new cold shades refresh, tone and boost the top-selling colors 

and multiply the creative possibilities of the latest fantasy trends. 

Anything and everything is possible with 

the Nutri Color Creme 3 in 1 cocktail of color, care and shine. 

FOR MORE DETAILS CONTACT CUSTOMER SERVICES 

UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM 

IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM 

REVLONPROFESSIONALUK 

REVEALING BEAUTY

S E S S I O N 

TO 

SALON 

SINCE 1959 

With BaByliss PRO’s Titanium Expression range 

you can create any look from session to salon. 

Our curling tongs combine premium titanium with 

an advanced heating system to give consistent, 

even heat that you can rely on for a perfect finish. 

Find out more @BaBylissPROUK

Davines 2 page Ad 285x220.indd 1 13/04/2018 12:51

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Davines 2 page Circles Ad 285x220.indd 1 16/04/2018 16:36

Davines 2 page Circles Ad 285x220.indd 2 16/04/2018 16:36

Editor’s letter 

26 

82 

62 

To me, May always brings new hope. The sun is shining that bit 

more often, everything feels that little bit more possible… and this issue 

of Creative HEAD illustrates that vibe precisely. First, you have buckets of 

business-boosting inspiration in our Salon Smart coverage and in our annual 

Power Book supplement. We also have our Passport to Summer, a practical 

guide to help you start a potentially scorching season for your salon’s tills. And 

finally, we have the deadlines for the Most Wanted and The It List awards, when 

hundreds of entries will be slotted into postboxes by optimistic hairdressers, 

dreaming of winning big. And who better to illustrate what’s possible with an 

It List trophy under your belt than Chris Appleton, our first It Guy winner and 

now stylist to stars such as J-Lo and KKW. It was wonderful to catch up with 

him after all these years, and hear him say how that It List win was the big 

spur that started to change, well, pretty much everything. What might that 

#MWIT18 entry do for you? Post it and find out… 

Amanda Nottage 

Editor 

JOIN US! 

Just as this issue was going to 

print we were hotfooting it to 

Manchester for The Coterie’s 

local debut, check out what 

went down online! Make sure 

you’re at our next instalment 

on 31 May in London, where 

we’ll be In Session with 

Sam Burnett and Rebecca 

Chang – think LIVE styling, 

inside insight and trend talk, 

all hosted by award-winning 

journalist Sophie Qureshi 

(see page 60). May is the 

month Most Wanted & 

The It List 2018 closes for entries, 

so if you haven’t already, head to 

page 56 for info and get your bid in 

before it’s too late. Finally, three little 

words…Big Hair Do! Register your 

salon to get in on the action – see 

page 62 for all the details! 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

May 

WHAT’S INSIDE 

66 

ON THE COVER 

Model: Crista Cober for 

L’Oréal Professionnel. 

Photographer: Liz Collins 

78 

FASHION 

The Trevor Sorbie team wows 

with its new lifestyle shoot 

CHRIS APPLETON 

Our first ever It List It Guy on what 

it takes to make it in La La Land 

89 

SCENE 

The Coterie goes 

on the road to 

Manchester 

ON THE COVER 

Hair by Kenra 

Professional 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

BETH DAVIE 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY LE 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

LONG HOURS AND 

LOW PAY CAUSING 

JOB ANGUISH 

WORKING OVERLY LONG hours is the 

main cause of job dissatisfaction for hair 

professionals, followed by low pay and 

having to sell retail, according to a recent 

survey by Salons Direct. 

The salon supplies wholesaler conducted 

the survey to find out how professionals feel 

about their career choice, revealing that 30 

per cent of all respondents cited the number 

of hours worked as the least enjoyable thing 

about their job. This was followed by 23 per 

cent of respondents referencing pay scale, 

while 10 per cent said retail sales. 

The survey further revealed that 41 per 

cent left their last salon job because of a 

lack of career progression, while 18 per cent 

cited poor management. However, 61 per 

cent found it relatively easy to gain new 

employment. Perhaps not surprisingly, 

what hurt hairdressers the most was when 

clients say they don’t like their work 

(47 per cent), but 43 per cent also felt hurt 

when clients left them. 

Danielle Jones, marketing director 

at Salons Direct, said: “This survey has 

revealed interesting and honest results, 

unfortunately showing that pay scale and 

aspiration are keeping many stylists and 

beauty therapists unsettled in their careers, 

ready to move when possible.” 

Ken West, director of 3•6•5 Education, 

said: “I believe our industry needs massive 

change. Prices need to be higher to allow a 

stylist to earn a competitive salary. I worked 

with a young stylist recently who had spent 

three years earning apprentice wages. He 

now realised that when he went on the salon 

floor, his charge-out rate would still mean 

he would earn less than his peers. The odds 

are he will leave the industry. Unless we 

can provide true career opportunities our 

industry will continue to struggle to recruit 

and retain the right people.” See page 28 for 

more on wages in the hairdressing industry 

L’Oréal ID Artists 

take on Barcelona 

THE L’ORÉAL PROFESSIONNEL ID Artists embarked on a three-day 

international education trip, hosted at The L’Oréal Academia in Barcelona. 

Sixty seven ID Artists enjoyed a glamorous reception where they were formally 

welcomed by UK education director, Darren Oram. 

They then enjoyed a presentation by Sueng Ki Baek and Shelley Sumner 

from the Rush Artistic Team, with L’Oréal Professionnel Creative Team 

members Hannah Robertson and Michael Sampson demonstrating the colour 

placement techniques. The team then presented a collection that the ID Artists 

have subsequently rolled out across the L’Oréal Colour Trophy Regional Semi- 

Finals. On the second day of their education meeting, the ID Artists had the 

opportunity to get ‘hands-on’, working alongside the Rush team. The trip was 

rounded off with a gala dinner. 

Lorna Magilton from Sally Montague Hair Group, Derby, said: “I had the best 

time in Barcelona, surrounded by creative and passionate ID Artists. I cannot 

wait to put into practice what I have learned.” 

The Amalfi coast is known for its 

stylish visitors, but if your clients 

can’t get there this summer, make 

sure they can still get the look 

with the Alfa Italia limited edition Amalfi 

Collection Viaggio travel styling kits. Available 

in four fabulous pastel shades, the kit contains 

a 1,200w hairdryer, a mini ceramic styling iron 

and two sectioning clips, all packaged in a 

fashionable carry case. RRP £44.95 

18 

CREATIVE HEAD

#CHedit 

MY month 

AHEAD 

What May has 

in store for... 

Meet our May Featured Artist! 

WINNER OF THE 2017 Most Wanted Hair Trend award, Sam Burnett, is a man of many 

talents. Salon owner, award-winner and celebrity stylist (Charli XCX is a fan), Sam is not only 

our Featured Artist for May on Creative HEAD Education, but he’s one of the stars appearing 

at The Coterie: In Session on 31 May. Join Sam, along with The It Girl Rebecca Chang, for 

an evening of session inspiration at this interactive Coterie event. The night will feature live 

styling, backstage tips and candid conversation, hosted by award-winning journalist and 

former beauty and style director of Marie Claire, Sophie Qureshi. Need Sam before 31 May? 

Head online from 1 May for his turn as this month’s Featured Artist where you’ll discover his 

career-making images and lots more. Visit creativeheadmag/education 

Jason Miller, Elle Craik and 

Joshua Miller 

CASEY COLEMAN 

CHAIR SALONS 

I’m shooting a hair collection 

while continuing to push my 

#PatchTestParty initiative, 

ensuring clients have a fun 

way to get skin tested. I’m 

attending The Coterie: In 

Session in London, starring 

It Girl Rebecca 

Chang and 

Sam Burnett. 

I’m also on the 

lookout for staff 

to join me at 

Chair Salons. 

CAROLYN SWEENEY 

CREATIONS 

Following the fab Integrated 

Marketing workshop at Salon 

Smart, we’ve made plans for 

each of the channel touch 

points covered, including 

educating the team on 

thinning hair and wig services 

with advice that will also 

feature on our 

website and 

social media. 

We also have 

staff attending 

3•6•5 training 

courses. 

Schwarzkopf reveals YAT 

SCHWARZKOPF PROFESSIONAL HAS 

unveiled its 2018/19 Young Artistic Team. 

The winners are (pictured above, from 

left): Hannah McGrath from 77 The Hill, 

Enfield; Misha McLean from Rainbow Room 

International, Uddingston; Chloe Hunter 

from Daniel Granger Hair, Northampton; Joe 

Maughan from Hooker & Young, Ponteland; 

Keely Passmore from Janet Maitland, 

Durham; and Fabia Bruce from Hensmans, 

Northampton. The team was selected by a 

judging panel that included Creative HEAD 

editor, Amanda Nottage; creative colour 

director of Trevor Sorbie, John Spanton; and 

session stylist Peter Burkill. 

CHARLIE MILLER HOSTS 

18TH AWARDS SHOW 

TEAMS FROM ALL five Charlie Miller 

salons gathered to celebrate the salon 

group’s 18th Achievement Awards, 

recognising and rewarding hard work and 

strong performance from the previous year. 

Held at the Radisson Blu on Edinburgh’s 

Royal Mile and hosted by radio and TV 

presenter, Grant Stott, the Outstanding 

Hairdresser of the Year award went to Elle 

Craik, Stafford Street salon manager, while 

Carla McGuire picked up Salon Technician 

of the Year and marketing manager, Yvonne 

Blyth, picked up a 20-year Service Award. 

AVEDA RAISES MONEY 

FOR EARTH MONTH 

The Aveda network has 

come together to support 

Earth Month, raising money 

to improve access to clean 

water across the globe. This 

year the network joined forces 

and invited clients to take the 

pledge to go the extra day 

without washing their hair. 

Aveda also supports Global 

Greengrants Fund during 

Earth Month by raising money 

through the sale of its Light 

The Way Candle. 

CREATIVE HEAD 

19

Say ‘see ya’ to yellow 

and ‘hiya’ to cooler 

blondes with 

Goodbye Yellow 

from Schwarzkopf 

Professional – great 

for quick in-salon 

toning and the 

perfect solution 

for at-home blonde 

maintenance, too! 

RRP £15 

0800 526741 

schwarzkopf-professional.co.uk 

Pitched as ‘the mother 

of all hair treatments’, 

Fab.ME from Design. 

ME adds shine, 

hydrates, protects 

against fade, reduces 

static and detangles… 

all in one lotion. 

SALON PRICE: 

£10.99 

0330 1231907 

salon-services.com 

Spot on for 

summer, the 

Supreme Blonde 

collection from 

Affinage’s 

Infiniti Toners 

includes six 

warm and cool 

blonde shades 

to keep blondes 

sparkling. 

IN-SALON 

SERVICE 

01794 527111 

affinage.com 

That root stretch trend 

is here to say, so take a look 

at the 11 new colours from 

extensions experts Remi 

Cachet, available in Mini 

Tips, Flat Tips and Wefts in 

20-inch size. 

IN-SALON SERVICE 

01642 867213 

remicachet.com 

Perfect for your summer shelves is the limited edition ghd 

saharan gold, a luxe capsule collection of S/S18 hair tools in 

warm golden metallic hues. 

RRP FROM £59 

01924 423400 

ghdhair.com 

Irresistible services consumers will want 

to snap up, selected by the Layered team 

Dare we say it, but spring might actually have begun, 

and you know what that means… blondes! Which in 

turn means JOICO Blonde Life Brightening Shampoo, 

Conditioner, Masque and Brightening Veil. They’ve 

been created with strand-strengthening arginine and 

an exotic, nutrient-rich blend of tamanu and monoi oils 

to banish brassiness, off-tones, fading and damage that 

blondes face on a daily basis. As the newest addition to 

the range, Brightening 

Veil is a must-have for 

any light-haired lovers – 

a care spray that protects 

vulnerable blonde locks 

from mechanical, thermal 

and UV damage. 

RRP FROM £13.70 

0845 0712326 

joico-blondelife.com 

New to the Lifestyling range from 

milk_shake are Thermo-Protector spray, 

Design Wax, Texturizing Cream and 

Freehand Paste, full of natural ingredients 

such as quinoa and milk proteins. 

RRP £20.59 EACH 

01392 365177 

milkshakehair.co.uk 

Kick knots 

and tangles to 

the kerb with 

the sea spa 

complex-fuelled 

Opus Magnum 

Hydrating 

& soothing 

conditioner from 

Urban Alchemy, perfect for 

easy-to-comb, moisturised hair. 

RRP £19.99 

0333 2412995 

urban-alchemy.com 

HDResolution delivers high 

shine, high definition colour, 

and has just unveiled nine 

new shades. Look out for 

Redken Recipes for your 

salon, using the shades 

Tortoise Shell, Roseberry 

and Chocolate. 

IN-SALON SERVICE 

020 8762 4623 

redken.co.uk 

Help your 

clients 

sleep easy 

with the 

seriously 

luxe 

Overnight 

Repair 

Serum from Balmain Paris 

Hair Couture – it works as both 

an overnighter and a weekly 

intensive treatment for hair in 

need of a little silky seduction. 

RRP £65 

01323 842288 

balmainhair.com 

20 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Did you know that half of all consumers 

who bought beauty products in the past 

12 months actively looked for products 

made with natural ingredients? If you’re 

not already catering to this clientele, you 

need to right away. Source Essentielle from 

L’Oréal Professionnel is a great place to 

start. Combining nature, scientific expertise 

and professional performance, new Source 

Essentielle is your chance to create a 

natural, personalised routine for your 

clients. The carefully chosen flowers and 

leaves are suspended within each shampoo, 

highlighting the care range’s natural 

credentials and authenticity, and targets 

normal to fine hair, coloured hair and those 

with a sensitive scalp. And clients can refill 

their shampoo bottles directly at the salon, 

helping your clients and your business 

become more sustainable. 

RRP FROM £18 

0800 0304034 

lorealprofessionnel.co.uk 

IT’S ALL ABOUT... BODY 

Want to protect thinning hair and 

colour at the same time? It’s no 

problem with new Scalp Protect 

Serum and Density Defend leave-in 

strengthening foam from Nioxin. 

SCALP PROTECT RRP £18.05, 

DENSITY DEFEND RRP £20.50 

01202 595700 

nioxin.com 

Structure Transfoamer starts life 

as a lightweight airy foam before 

morphing into a luxurious crème 

that boosts body and volume – 

all while conditioning the hair, 

too! Genius… 

RRP £14.40 

+31 (0)492 553999 

structurehair.com 


21

BOOST YOUR 

BUSINESS WITH 

£25,000 

THAT’S THE ADDITIONAL REVENUE HARRY THOMAS HAIR IN STOCKPORT HAS MADE SINCE LAUNCHING SMARTBOND IN 

MARCH 2016, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. SO, IMAGINE WHAT SMARTBOND 

CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT IN EVERY COLOUR, LIGHTENING AND STRAIGHTENING SERVICE FOR 

STRONG AND PROTECTED HAIR. SALON MANAGER, EMMA GREGORY, SHARES HER TOP TIPS… 

1 Educate the team on the "ground-breaking technology and how it helps prevent colour fade, adds vibrancy, and provides amazing condition to 

clients’ hair. Then make sure it’s added to your menu for every colour service". 

2 Make sure Smartbond is offered during the consultation. After explaining how it would benefi t their hair, roughly 80 per cent of clients opted for 

Smartbond. For those who didn't, we offered them the chance to have the Smartbond treatment at no extra charge and we found that this worked 

wonders. Having felt the difference Smartbond made to their hair they wanted to add a Smartbond treatment to all their future colour services. 

3 Create incentives for the team. Each team member received a £70 voucher for every bottle fully used and an additional £5 

for each standalone treatment. 

THE FIX 

Check out this summer blonde from 

@sallymontaguehairgroup using 

Instant Highlights. 

Want to recreate this look in salon? 

Simply follow the steps below: 

STEP 1: Apply 10 meches using Instant 

Highlights in the #instacontouring technique 

Step 2: Rinse & Tone with Dia Light 10.12 + 

6 Vol Diactivateur 

Step 3: Use Smartbond throughout 

Don’t forget to share your 

blonde creations using 

@lorealpro #lorealprouk 

#instanthighlights #smartbond 

RETAIL REHAB 

Tecni.ART styling range 

from L’Oréal Professionnel 

is celebrating its 25th 

birthday, by partnering 

with contemporary British 

artist Stuart Semple to 

create this limited edition 

design for its bestselling 

products such as Pli. 

22 


*Google YouTube top queries July 2017 – Jan 2018. **Terms and conditions apply. For full T&Cs, visit lorealprofessionnel.co.uk/terms 

The 

Challenge 

Win a personal shopping 

experience, worth £2,000!** 

Find out more at 

lorealprofessionnel.co.uk 

Be a 

COLOUR 

ADDICT 

ARE YOUR CLIENTS LOOKING 

FOR AN INSTANT HIGHLIGHT FIX? 

With highlights ranking in the top 10 most-searched 

for beauty terms on Google* and the growing interest 

in partial techniques, now more than ever, is the time 

to offer your clients the highlighting service they are 

looking for. 

Say hello to Instant Highlights, the new PRO HEAT 

lightening system from L’Oréal Professionnel that 

lifts up to six levels in just 30 seconds. There are so 

many types of client to offer Instant Highlights to 

and services to add it on to. From a blow-dry upgrade 

to the first time colour client and the balayage refresh 

customer to the precious time saver, this speedier 

service will allow you to fit in at least one extra colour 

client per day. Tiffany Watson from Toni&Guy in 

Hammersmith says that they “can now take colour 

bookings at 6pm, so that’s at least an extra £120 in 

the till from doing an Instant Highlight service and 

a blow-dry”. 

HIGHLIGHTS 

There are so many ways that Instant Highlights can help 

boost your business. Not only is it a great opportunity 

to recruit those time-poor clients, but also a chance to 

give your existing clients a brightening boost with some 

#instacontouring face-framing lights. It’s a real gamechanger, 

a great service builder and conversation starter! 

TRY THIS NOW 

1) Create a premium service package with Instant 

Highlights and Smartbond. Why not add a toning service? 

2) Increase your percentage of colour clients by using 

Instant Highlights as an introduction to first time colour 

and why not upgrade your regular blow-dry clients to 

have a few lighter pieces around the face, too? 

3) Promote Instant Highlights on your social media 

channels. Search #instanthighlights for inspiration 


Get further addicted to colour with L’Oréal Professionnel – call 0800 0304034 or visit lorealprofessionnel.co.uk 


23

#CHedit 

WHY DID YOU WANT TO BE A HAIRDRESSER? 

My mum was a hairdresser so 

I grew up visiting the salon, 

enjoying the atmosphere, the 

people and the glamour of 

it all. At school, I had a 

passion for English, 

art and history 

but I was always 

good at creating 

with my hands. 

I’d style anyone’s 

hair who would let 

me. I got my first 

Saturday job in 

a salon at the 

age of 14 and 

I was totally sold! 

LAUREN BELL 

AGE 25 

HARINGTONS SOHO 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

Joining Haringtons in 2014 was a real gamechanger, 

and I successfully auditioned for the 

L’Oréal Professionnel ID Artist programme. 

It gave me fantastic opportunities; such as assisting 

on shoots, teaching seminars, regularly assisting 

at London Fashion Week and building contacts and 

friends from whom I’ve learned. I recently moved to 

Haringtons Soho, and since being in London I feel I’ve 

achieved a lot, such as creating tutorial videos for the 

salon, being featured in Runway and being able 

to secure more shows at LFW, such as assisting 

Anthony Turner backstage for Erdem. I was asked 

to stay on to assist the hair for the Erdem 

lookbook shoot, which was at the National 

Portrait Gallery. I was in my element! 

WHERE DO YOU SEE YOURSELF IN 10 YEARS? 

All I know is I still would love to be 

salon-based, if only for a couple 

days a week. I’m very open to 

exploring all avenues, including 

travel. I’d like to get more 

experience of editorial shoots, 

and I’d love to write for hair 

and fashion magazines. 

We shall see! 

WHAT WOULD BE YOUR DREAM 

HAIRDRESSING GIG? 

Assisting at a haute 

couture show in Paris. 

I’m working on my 

French and working 

towards securing 

that gig! 

Blushed Blonde for L’Oréal Professionnel

#CHedit 

Inside 

story 

ANGELA MASON HAIR EXTENSIONS 

WEST DIDSBURY, MANCHESTER 

Angela Mason had a clear concept: to open a creative, destination 

salon where all types of extension applications were off ered, alongside a 

beauty retreat, blow-dry bar and training academy. “Opening a two-storey 

salon gave me the chance to house all of my brands under one roof and 

provide a creative hub for hair extensions,” she explains. Inspired by the 

energy of salons in Brooklyn, Angela was focused on moving away from 

a clinical salon vibe, and being surrounded by buzzing independent local 

businesses, restaurants and bars certainly helps. The interior features a 

statement fl oor, bespoke feature lighting, massage backwashes from Salon 

Ambience, textured walls and seating and bespoke furniture by Telegraph 

Furniture. “My favourite element is the foliage that runs through the salon,” 

says Angela. “I wanted to create a warm and inviting space. And the green 

wall just outside the front door is a real talking point. Each season I’ll dress 

it diff erently – it’s become a popular selfi e spot in West Didsbury!” 

HOT BUYS 

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SEE MORE from Salon Ambience in the 

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now open 

WHITEMAN SOHO LONDON 

Lisa Whiteman’s new venture in London’s 

on-trend Ham Yard is slick and savvy – 

we love the Goldwell-stocked colour bar. 

26 CREATIVE HEAD

THE 

SUPREMES 

WHEN IT COMES TO COLOUR IN THE SUMMER, BLONDES REIGN SUPREME, SO MAKE 

SURE YOU OFFER THEM THE VERY BEST WITH SUPREME BLONDE TONERS BY AFFINAGE 

THERE’S THE BEACH blonde, the bronzed 

goddess, the sunkissed blonde, the lighterfor-summer 

blonde… whatever kind of 

blonde your client chooses to be, make 

sure you can make it happen with the new 

addition to Affinage’s INFINITI Intelligent 

Colour System, Supreme Blonde Toners. 

Not only has it become the brand’s fastestselling 

launch ever, the new shades are 

seriously stunning. 

There are six creative toners that are fully 

intermixable so that you and your salon can 

offer a truly bespoke service that adds a 

whole new dimension to your clients’ colour. 

The wonderfully warm Beige Blonde, Rose 

Blonde and Almond 

Blonde are designed 

to enhance warmth, 

without lift action. 

Or for a cooler 

alternative, there’s 

Super Ice Blonde, 

Ice Blonde and 

Pearl Blonde – 

each designed to 

neutralise warmth 

with minimal lift. 

Like the rest of the INFINITI Intelligent 

Colour System, these Supreme Blonde Toners 

have a nourishing emulsion crème base, 

enriched with shea butter and argan oil that 

adds protection, suppleness and shine 

for beautiful, healthier looking hair. 

Colourists can be assured of ultimate 

colour results, thanks to the system’s 

revolutionary colour delivery 

system, DATEM PLUS Technology, 

for more intense and long-lasting 

results. If all this wasn’t enough, 

INFINITI formulations contain more 

than 90 per cent naturally-derived 

ingredients, obtained from sustainable 

and renewable sources – making 

them kinder to the planet 

as well your clients’ hair. To 

help you get your 

summer blonde on, 

Intro Kits containing 

all six Toners, two 

bottles of Affinage 

Convertor, a shade 

chart and brochures, 

are available now. 

Get yours today! 

DISCOVER THE ENTIRE 

INFINITI INTELLIGENT COLOUR SYSTEM 

Enjoy an extensive choice of 130 shades, including vibrant reds, brightest 

blondes and beautiful natural tones in the Regular and High Lift Series, as 

well as the shimmering, iridescent Metallics and the elegant and arresting 

black and grey shades of the Gothic Series. There’s also b:RED, which offers 

intense, standout red and copper highlights, while the Intensives Series 

includes seven pure pigments for bespoke colour creation and unlimited results. 

For information on new INFINITI from Affinage, call 01794 527111 or visit affinage.com 


27

THE SECRET OF… 

ONLINE BOOKING 

THE BUSINESS EDIT 

CAN HAIRDRESSING 

AFFORD NOT TO PAY 

A LIVING WAGE? 

CHARLOTTE NEWTON, senior 

manager of EMEA marketing 

for MINDBODY, explains 

online booking… 

WHY OFFER ONLINE BOOKING? 

“Your customer’s experience begins 

before they even walk in your door. 

The moment someone fi nds your 

salon, whether it be on your website 

or via mobile app, it’s their fi rst 

impression of your business. Offering 

online booking can help enhance 

that, making it convenient for people 

to browse your offerings and book 

an appointment.” 

WHAT QUESTIONS SHOULD YOU ASK 

WHEN LOOKING FOR A BOOKING SYSTEM? 

“How is the software helping you 

to attract new clients and retain 

existing ones? When a salon uses 

MINDBODY, it’s automatically 

listed on our consumer-facing 

MINDBODY app. This free mobile 

app is brilliant for salon owners 

and operators because all of your 

available appointments are easily 

searchable and bookable by existing 

or prospective clients. Consumers 

can search for services based on 

their location and all salons nearby 

offering cut, colour and styling will 

be displayed. From there they can 

easily click on a business, search 

appointments and book and pay. 

Users can also save your business 

to their favourites, making it easy 

for them to book the next time.” 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

AT SALON SMART, 3•6•5’s Ken West 

spoke about the need for salons to pay more 

to attract and keep young talent into the 

industry – especially when salons regularly 

pop up on the government’s ‘named and 

shamed’ list of National Minimum Wage 

(NMW) dodgers. How can hairdressing 

compete with other recruiting industries 

if the pay is universally poor for entry and 

mid-level staff? 

Currently, the National Living Wage (NLW) 

stands at £7.83 an hour, while the ‘Real 

Living Wage’, calculated by the Living Wage 

Foundation and based on living costs, is 

£8.75 across the UK and £10.20 in London. 

Two years ago, industry wages was a 

subject of an NHF survey, which found that 

salaries for a stylist with two years or more 

experience ranged from £14,716 to £20,000 

a year, which fell some way below the UK 

national average salary of £26,500 at the 

time. Higher earnings are certainly possible, 

as the survey showed that 7 per cent of 

salons were paying their experienced stylists 

the equivalent of £31,200 a year. These were 

typically larger salons with turnover of 

£250,000 or more, mostly based in London 

and the south east. 

“In our survey, most salons (70 per cent) 

were paying their apprentices the NMW. Yet 

the same number were telling us that it was 

difficult to recruit apprentices,” says Hilary 

Hall, the NHF’s chief executive. She admits 

that it’s difficult to attract young people into 

an industry where many can expect to earn 

minimum wages, especially at the start of 

their career. 

At the same time, salons are struggling to 

survive in an ever-competitive environment 

where wages make up by far the biggest 

proportion of costs. “But keeping wages 

down runs the risk of stifling the talent 

coming into our industry and they won’t stay 

long enough to consider hairdressing as a 

great career,” she warns. 

Smith England has decided against a 

performance-related salary structure. “For 

us, loyalty and happiness of our team is key. 

In the five years since we opened, not one of 

our stylists has left,” explains founder Phil 

Smith. “At our salon in Salisbury, each stylist 

earns between £25,000 and £30,000.” 

“I’ve been running salons for 27 years and 

I set up Smith England as a final hurrah,” he 

adds. “I didn’t want the stress of running a 

pressurised salon and so adopted a not-forprofit 

business style, where no-one is target 

driven. For us, it’s the perfect balance. We 

know we have a happy, content team that 

enjoy working here and those feelings an 

passed onto clients. This in turn builds client 

loyalty and keeps business flowing.” 

ANNE VECK ANNE VECK SALONS 

Why do some salon owners believe that paying their team 

members low wages is critical to the success of their business? 

A lot of work is becoming less skilled and less well paid. About 

8m working age adults have ‘below-functional’ numeracy skills and 

5m have ‘below-functional’ literacy skills. Do we want hairdressing 

competing in this pool of potential employees? Or do we want to attract 

the best talent? Hairdressing needs to compete with other creative 

industries. Average starting pay for creative and design professionals is £25,000. Average 

pay for all hairdressers is £25,000 – so we’re already at a disadvantage. We have signed up to 

the Living Wage Foundation’s Living Wage commitment. We pay all employees over the age 

of 18 (except first-year apprentices) a living wage of £8.75 an hour. Our professionals earn a 

lot more than this, but it’s very attractive for potential new recruits. 

28 


HAPPY 

HOLIDAYS! 

IF WORKING OUT YOUR STAFF’S ANNUAL LEAVE 

WEARS YOU OUT, YOU CAN NOW BANISH THOSE 

HOLIDAY BLUES WITH A LITTLE HELP FROM THE NHF 

WITH SUMMER ON the way, you need to know how to do those 

all-important calculations to keep your staff happy and stay within 

the law. Below is a snapshot of how the NHF can assist you… 

MINIMUM ENTITLEMENT 

“UK law says all your employees are entitled to paid holiday,” says 

Hilary Hall, chief executive of the NHF. “And all full-time employees 

are legally entitled to a minimum of 5.6 weeks’ paid annual leave.” 

This means that a stylist who works five days a week should get at 

least 28 days’ paid annual leave. You can work this out by multiplying 

five days by 5.6 weeks (5 x 5.6), which gives 28 days’ holiday, including 

Bank Holidays. And when it comes to part-timers: “The same 

principle applies,” says Hilary. “Use the same calculation – this will 

be pro rata depending on how many hours/days they work each week.” 

MATERNITY LEAVE AND SICK LEAVE 

“Maternity leave cannot be taken at the same time as annual 

leave,” says Hilary. “Annual leave will continue to build up during 

maternity leave and must be taken separately. The same applies 

when someone is off sick – and you cannot force an employee 

to take annual leave when they are off sick.” 

HOW THE NHF 

CAN HELP YOU 

The NHF offers a range of 

business support services 

for salons, from legal, 

employment and financial 

advice to brilliant ideas 

for managing people and 

boosting your business. For 

less than 75p a day, member 

benefits include: 

• Free 24/7 legal and 

commercial helplines 

• Free employment and 

chair renting contracts 

• Free health and 

safety advice 

JOIN THE NHF 

BY 31 MAY AND 

QUOTE CHM25 TO 

GET £25 OFF YOUR 

MEMBERSHIP FEE! 

PASSPORT TO 

INSTANT HELP 

NHF members can call the NHF membership 

team for free, expert help with annual leave 

entitlement and tricky holiday issues, as well as 

other HR and commercial matters 

Leave your holiday woes behind with a little help from the NHF. Call 01234 831965 or visit nhf.info to find out more 


29

#BusinessEdit 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? 

LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

LIFE 

LESSONS 

KEN’S DIAGNOSIS 

Brilliant question Hayley with, 

sadly, no simple answer. I ran a 

workshop on this topic recently when our 

3•6•5 members highlighted recruitment as 

their biggest challenge currently. As you may 

know, the bigger challenge is what are the 

candidates applying for? Is it a respected, 

well-paid job with great opportunities for a 

long-term future? Or are they just showing 

up to be a trainee or a hairstylist? 

To get back to your question, which 

particularly referred to the interview, what 

exactly is your process? Most salons ask 

people to turn up and have a chat. This may 

seem friendly and informal, 

but is it professional and 

is it leading to no-shows 

and time wasting? When 

you are interviewing 

candidates, younger 

ones often appear 

disengaged. That 

tends to be 

the way they 

are naturally, 

as they are 

more used to 

engaging via 

social media 

than face 

to face. This 

“I’m struggling with 

recruitment. Often, 

candidates fail to turn up 

for interviews and, when 

they do, they seem very 

disengaged. How can we 

ensure a higher calibre of 

staff through the doors?” 

HAYLEY GIBSON FORBES, SJ FORBES 

doesn’t mean they are disinterested. They are 

just not used to that one-on-one engagement 

that you have years of experience of. You can 

coach that though, if you decide to take them 

on. Regarding the calibre of people you are 

attracting in the first place, what you have to 

offer will affect that, but maybe it’s time to 

change your process. 

• Are you promoting your vacancies where 

the right people will see them? 

• Do you get applicants to email their CV? 

• Do you conduct an initial phone interview? 

• Have you considered Skype interviews to 

save delegates travelling time? 

• Do you have a clear interviewing structure 

with questions that each candidate can be 

given a score against? This is vital if you are 

ever challenged by an applicant to justify why 

they did not get a position. 

• Do you have a clear job description to send 

to applicants prior to their interview? 

• Do you have information on your salon, its 

history and vision for the future? 

• Do you confirm interviews the day before 

and again on the day? 

And finally don’t get wound up by the noshows. 

They will happen. I suggest you get a 

cup of tea, use the time wisely and consider 

it to have been a silent interview where the 

candidate was not suitable. After all, 

they proved that by not showing up! 

DO YOU HAVE A BUSINESS HEADACHE YOU'D LIKE KEN TO HELP WITH? 

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag 

JUNIOR GREEN 

JUNIOR GREEN SALON 

Learn from mentors. 

I’ve been lucky enough to 

work with some amazing 

hairdressers in my career, 

including Afro hair pioneer 

Winston Isaacs, and have 

learnt from all of them. We’re 

lucky that in this industry 

most talented hairdressers 

are more than happy to pass 

on their knowledge. 

Make sure you attend as 

many events featuring 

presentations by other 

hairdressers as you can. 

There are so many events 

that offer an insight into 

how top hairdressers work, 

take advantage of them. 

Don’t be afraid to 

specialise. I had great 

training in all aspects of 

hairdressing but when it 

came to opening my own 

salon I made a conscious 

decision to specialise in 

Afro hair. It was the side of 

hairdressing I loved most 

and I recognised there was 

a gap in the market. 

Don’t expect success 

without hard work. I 

started as a trainee at a small 

Afro salon in Finsbury Park 

in London and worked my 

way up. I put all my energy 

into achieving my goals. 

30 


n target 

Your targeted toolbox to help build your 

salon business bigger and better, in association 

with Salon iQ and the Creative HEAD Reader Panel 

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons 

employing four or more staff and spread geographically across the UK 

GDPR – A-OK? 

This month sees the introduction of GDPR, and 

with it enormous changes to how salons market 

to clients, and how data is stored, both client 

and staff. The majority of the Reader Panel 

(53 per cent) felt that the changes had been 

poorly communicated to small businesses, and 

many had more questions than answers on what 

to expect. “No governing body, or the body who 

is imposing it, has made anything clear to us,” 

complained Chris and Emma Simmons from 

Salon 54. “We’ve done our own research, and it 

has taken us so long to put things into place.” 

Have you contacted all of your clients to 

get consent to keep their data and continue 

communicating with them, ahead of the 

25 May deadline? 

YES 19 % 

NO 56% 

IN THE PROCESS 25% 

Have you conducted any staff training 

regarding GDPR? 

YES 29% 

NO 42% 

WE INTEND TO 29% 

AVERAGE RETAIL TURNOVER 

9.2% 

AVERAGE CLIENT SPEND (EX. VAT) 

£49.07 

NEW CLIENTS ACCOUNT FOR 

9% OF BUSINESS 

(March 2018) 

“I get GDPR – every time I get 

spam, I unsubscribe. Does 

it make any difference to 

business? No! The amount 

of money, man hours, storage 

to go through the correct 

processes – it’s a joke! It’s 

work for the sake of work” 

PAUL DAVIES, TOP TO TOE 

ARE YOU 

ON TARGET? 

How was business in March 

compared with February? 

STABLE 

14% 

How was business in March 

compared with March last year? 

DECLINING 

7% 

STABLE 

7% 

GROWING 

86% 

GROWING 

86% 

SNAPSHOT 

IF YOU DON’T GET ONBOARD WITH GDPR, YOU 

COULD BE MISSING OUT ON EXTRA REVENUE… 

73% 

Decrease in no-shows 

thanks to salons sending 

out SMS reminders 

67% 

of clients who opt-out 

of eshots opt-in to SMS 

marketing 

7p 

The average cost per 

SMS sent from a salon 

One Salon iQ client 

sent 914 texts at 

7p each, costing 

£64 but generated 

£642.50 

in extra revenue 

WANT SALON IQ TO HELP YOU STAY ON TARGET? CALL ON 01892 280123 OR VISIT SALONIQ.COM 


31

#BusinessEdit 

TELL US WHAT MAKES 

INSIGHT SPECIAL… 

Insight prides itself 

on creating effective 

products that are driven 

by ethical values and 

natural ingredients. We 

source organically-derived 

ingredients and all formulas 

are paraben, petrolatum, 

colourant and allergen-free. 

What makes it extra special? 

We only use ozonated water 

in our products, which uses 

a purification process to 

remove any metallic extracts 

and bacteria. 

HOW CAN INSIGHT 

HELP SALONS TAP INTO 

A NEW CLIENTELE? 

It’s important salons 

can cater for a customer 

market that is so conscious 

on health and wellbeing 

of both our hair, body 

and environment. We’ve 

witnessed a huge surge in 

this market in recent years 

and it’s only going to get 

bigger, so it’s important 

the professionals are able 

provide these products and 

services in their salon. 

Q A 

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! 

BRUCE MASEFIELD, 

BRUCE MASEFIELD: HAIR 

What made you feel it was the right time to move out of your comfort zone and open a salon? 

Luke Benson @lukebensonhair 

The word ‘comfort’ is the exact reason why it was the right time for us to embark on our own 

beauty brand. Our belief is that beauty sits within brands that have a personal approach. 

We offer an environment, experience and hairdressing that’s all about personalisation. 

How are you adjusting to salon life outside of Sassoon? 

Lisa Whiteman @lisawhiteman3 

Life after Sassoon is very different, as you can imagine – going from working in a large team to 

a much smaller one is a complete contrast. Although I miss my really good friends at Sassoon, 

life is very fulfilling because as a small team you achieve everything that happens within your 

brand. A constant focus on all areas is necessary; we don’t have the luxury of having different 

departments to produce your photoshoots or book your travel. 

What’s the most useful piece of advice you’ve ever been given? 

Jamie Hill @iamjamiehill 

Nothing comes without hard work and focus. I always keep myself open to inspiration to feed 

the soul and learn anything from anyone who does something or approaches hair in a different 

way, but always stay true to your own aesthetic. You cannot be everything to everyone. 

CHRIS NICHOLAS 

INSIGHT UK 

WHAT’S ON THE HORIZON 

FOR INSIGHT? 

Our research and 

development chemists are 

constantly working on new 

innovations and we will 

have some exciting news to 

announce in the summer, 

however we’re never pressed 

to launch products for the 

sake of it, the main thing 

is to make sure everything 

is sustainable and highly 

ethical, which is a greater 

priority than new products. 

I’m going to expand my salon this year, and I love your approach to business. 

Do you have any advice or tips as I plan? 

Karen Thomson @kamhairbodyface 

Do your research! When we designed our salon we researched spaces and environments that 

we liked. We had loved open-spaced Parisian apartments juxtaposed with the simplistic design 

of Scandinavian furniture designers. Moodboard everything your salon needs. References will 

be the best way to convey your ideas to your tradesmen. Never, ever, take no for an answer. 

What has been the best experience of your career? 

Angela Byrne, @easydryintl 

I have a few! Working alongside the late Vidal Sassoon would be one, of course. And recently 

I went to Moscow, where we put on an amazing gala show at the Four Seasons Hotel on Red 

Square for Wella’s System Professional new styling line. And the proudest moment has to be 

creating our hairdressing brand, Bruce Masefield: Hair. 

Next month: Michael van Clarke. Tweet us your questions @creativeheadmag 


Live 

life 

to the 

full 

Did you know that six out of 10 clients concerned about thinning 

hair are also prepared to pay more for an effective solution 

for colour? Time to double your business with NIOXIN 

*Based on hair length of 30 cm, measured by weight of 

broken hair, compared with non-conditioning shampoo 

NIOXIN HAS PROVIDED round-the-clock 

care for thinning locks for more than 25 years 

with its three-part System Kits formulated 

to tackle the issues of derma (scalp 

environment), density (hair volume) and 

diameter (strand thickness). 

Last year the brand introduced 

colour-safe technology to prolong 

colour for up to 18 washes. The 

innovative 3D Colour Lock service, 

applied immediately after the 

colour process, works by sealing 

in colour, neutralising residue 

and reducing copper on the 

scalp’s surface, strengthening 

weak, thinning hair and 

minimising breakage. 

Now NIOXIN has made it even 

easier to maintain vibrant colour 

and protect thinning hair. 

New Scalp Protect Serum is 

a salon-exclusive anti-irritation 

treatment that helps protect the 

scalp during the colouring process. Applied 

pre-colour, the serum remains on the scalp, 

like a glove on a hand, with NioProtect 

Technology offering full protection and 

reducing breakage at the roots by up to 

28 per cent. 

Also new, Density Defend is a lightweight 

leave-in strengthening foam for coloured hair 

that clients can use at home. Its DensiProtect 

Technology has been shown to reduce 

breakage by up to 93 per cent,* while also 

improving the vibrancy of hair colour. 

As the leader in hair thinning, 

NIOXIN has always led the 

conversation around hair thinning, 

and strives to address the latest 

concerns with its product innovations. 

This new, strengthened in-salon 

colour service and enhanced retail 

offering means you can deliver the 

results your clients are looking for 

– thicker, fuller hair with zero 

compromise on colour. 

READY 

FOR YOUR 

CLOSE-UP? 

To recognise specific hair needs, 

NIOXIN’s consultation service 

is key – and new consultation 

tools make this process easier 

than ever before. Slot the 

Nioscope 2.0 consultation 

tool onto your smartphone 

to magnify your view of your 

client’s scalp, and use the 

new NIOXIN consultation 

App to provide regime 

recommendation, as well as 

store before and after photos 

that can be emailed to the 

client – important for 

driving loyalty. 

To find out more about how NIOXIN can answer your clients’ key hair concerns, 

contact your Wella account manager or visit nioxin.com 


33

#BusinessEdit 

BOSSES URGED 

TO USE TAX-FREE 

‘TRIVIAL’ GIFTS 

WITH COMPETITION INCREASINGLY tough on 

the high street, businesses are being urged to 

make better use of so-called “trivial” tax-exempt 

gifts that can help to boost employee productivity 

and morale. Under HMRC rules, you do not 

have to pay tax on a benefit for an employee if 

it costs you £50 or less to provide, isn’t cash or 

a cash voucher, isn’t a reward for specific work 

or duties and isn’t rewarding something already 

in the terms of a contract. A survey of 1,500 UK 

workers and business leaders by rewards firm 

One4all Rewards found only 12 per cent of retail 

employers were aware of this allowance, which 

firms could use to regularly give small gestures 

of goodwill staff. However, HMRC has stressed 

it is good idea to check first that a gift will be 

indeed classed as “trivial” by calling its helpline on 

0300 200 3200. 

DELAY TO TAX-FREE 

CHILDCARE SCHEME 

GOVERNMENT PLANS TO replace 

childcare vouchers with a new tax-free 

childcare scheme have been put on hold. 

The planned closure of childcare vouchers 

to new applicants from April 2018 has now 

been delayed for six months. The plan had 

been that, rather than using employerprovided 

vouchers, eligible parents would 

be able to get tax-free childcare worth up to 

£2,000 a year managed through an online 

account. NHF chief executive Hilary Hall 

said: “It is crucial that the system works 

for parents. Until that happens, the NHF 

welcomes the temporary reprieve for 

childcare vouchers to give working 

parents realistic options for help with 

childcare costs.” 

COUNTDOWN TO GDPR 

WITH THE European Union’s new GDPR data law coming into force on 

25 May, the NHF has published a last-minute checklist for salons and barber 

shops to help them understand what GDPR is, what to do about it and how to 

comply with these tough data protection laws. The General Data Protection 

Regulation will replace the Data Protection Act, and business owners can be 

heavily fined if they don’t comply with the new regulation. It will be vital for 

businesses to make sure they review how they collect, store and retain data, as 

well as how they communicate with clients. 

The NHF checklist 

1) Salons will need to register with 

the Information Commissioner’s 

Office (ICO) if they keep personal 

information about clients. This 

could be, for example, a client’s 

address and telephone number. 

However, it is worth checking first 

if your business was already 

registered under old data protection 

laws. If so, the ICO should be able to 

transfer you to GDPR. Find out how 

to do this at ico.org.uk 

2) Under GDPR you will need 

specific, lawful reasons for collecting 

and using personal information for 

things like marketing. The most 

important of these is consent and 

you will need to get consent from 

new clients to receive marketing 

messages from you. You don’t 

need to get consent from existing 

clients if you collected their contact 

information as part of providing a 

service or product to them and you’re 

marketing only for similar purposes. 

Every marketing message you 

send must include a clear and easy 

way to opt out of receiving further 

marketing messages. 

3) Under GDPR, staff and clients 

have the right to see and correct 

whatever data you are holding on 

them and even request to have it 

deleted. Ensure you can show people 

the data you have on them if asked. 

4) Tell staff what to tell clients. 

Clients may ask staff about GDPR, 

so ensure they know what to say in 

reply. Keep client messages positive, 

so reassure them that you keep their 

personal information safe and secure. 

5) Put in place and communicate the 

fact that you have a privacy policy. 

You will need a privacy policy that 

is easy to understand and publicly 

available. Your privacy notice should 

include: what personal data you 

collect; why you collect it and how it 

is used; who it will be shared with; 

when and why it will be deleted; what 

you will not use personal data for. 

6) If in doubt, get in an expert 

or speak to the ICO. The NHF 

has published a comprehensive 

members-only guide and template 

toolkit. Visit nhf.info/gdpr-guide 

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 

34 


TURN UP 

THE HEAT 

NEURO 

LIQUID 

INTELLIGENT STYLING

INTELLIGENT 

STYLING 

From springy curls to smooth blow-drys, hi-tech 

heated tools are key to any styling routine. But with 

heat comes risk. Without protection, exposure to 

high temperatures from tools can dehydrate hair, 

causing the outer cuticle to crack. Hair becomes 

frizzy and unmanageable. 

The Neuro Liquid collection has been specifi cally 

created to withstand heat and provide protection for 

hair, every time it’s styled. 

Made with unique HeatCTRL technology, this 

performance-engineered range of products 

allow you to blow-dry, straighten and curl with 

confi dence, making them the perfect companions 

to Neuro professional tools. Turn up the heat without 

compromising hair. 

COVER LOOK 

Products: Neuro Protect, Neuro Finish 

Tools: Neuro Unclipped Styling Rod, 413 Sculpting Brush

PREVENTS 

THERMAL 

DAMAGE 

BY UP TO 

86 PER 

CENT* 


*When using Neuro Prime.

THE POWER 

OF HEATCTRL 

When hair is exposed to tension, friction and extreme heat, 

strands become dehydrated and the outer cuticle can crack, 

resulting in frizz, split-ends and hair that’s difficult to manage. 

HeatCTRL technology is scientifically proven to react to heat, 

helping protect the hair from the damage caused by daily styling, 

smoothing and blow-drying. 

HOW IT WORKS 

Proteins and silicones crosslink to help repair the cuticle and 

form a protective barrier that activates with heat. HeatCTRL 

helps reduce the rate of heat transfer, so you get all the 

styling power with none of the damage 

HEATCTRL IS PROVEN TO… 

Prevent thermal damage by up to 86 per cent* 

Provide 4.5 times more condition** 

Block humidity for up to 8 hours***


Products: Neuro Protect, Neuro Finish 

Tools: Neuro Unclipped Styling Rod 

*When using Neuro Prime. **When Using Neuro Repair. ***When using Neuro Protect or Finish. 

Products were tested by an established independent, third-party laboratory.

NEURO CARE 

A lightweight shampoo, conditioner and treatment, 

scientifically proven to dramatically increase conditioning 

and manageability 

PROVIDES 

4.5 TIMES 

MORE 

CONDITION** 

LATHER / HEATCTRL 

SHAMPOO 

• Cleanses heat-stressed strands with 

a refreshing scent 

• Gently removes dirt and styler residue 

• HeatCTRL technology helps to create 

an ideal foundation for using thermal 

styling tools 

• Colour-safe formula for all hair types 

RINSE / HEATCTRL 

CONDITIONER 

• Rich conditioner replenishes heatstressed 

strands and delivers advanced 

thermal protection to help protect 

against heat damage 

• Hydrating formula protects the cuticle 

and reduces friction 

• HeatCTRL technology helps reduce 

the rate of heat transfer when using 

thermal styling tools 

• Leaves hair soft and manageable 

REPAIR / HEATCTRL 

TREATMENT 

• Provides exceptional thermal 

protection and intensive repair for 

heat-stressed strands 

• Rich formula restores moisture to help 

smooth and condition dehydrated hair 

• HeatCTRL technology reduces 

the rate of heat transfer when using 

thermal styling tools 

• Delivers brilliant shine

NEURO STYLE 

A range of daily stylers for all hair types, scientifically 

proven to provide exceptional thermal protection, block 

humidity, and add volume 

BLOCKS 

HUMIDITY 

FOR UP TO 

8 HOURS*** 


PRIME / 

HEATCTRL 

BLOWOUT 

PRIMER 

• Preps strands for blowdrying 

and delivers advanced 

thermal protection to help 

protect against heat damage 

• Strand-perfecting primer 

controls your blowout for 

silky-smooth results 

• HeatCTRL technology 

reduces the rate of heat 

transfer from roots to 

ends when using thermal 

styling tools 

• Delivers a glossy shine 

LIFT / HEATCTRL 

VOLUME FOAM 

• Lightweight foam delivers 

body, conditioning 

and medium hold 

• Advanced thermal 

protection helps protect 

against heat damage 

• Volumising formula helps 

provide added lift and 

fullness while blow-drying 





styling tools 

• Also defines curls 

and waves 

PROTECT / 

HEATCTRL IRON 

HAIRSPRAY 

• Lightweight hairspray 

delivers advanced thermal 

protection from styling irons 

and delivers shine and hold 

• Shine and hold agents 

lock in luminous looks 





styling tools 

• Helps resist humidity and 

block out frizz 

FINISH / 

HEATCTRL STYLE 

SPRAY 

• Body-boosting formula 

delivers advanced thermal 

protection during styling and 

delivers long-lasting hold 

• Strong styling agents 

secure long-lasting styles 





styling tools 

• Helps resist humidity and 

block out frizz 

**When Using Neuro Repair. ***When using Neuro Protect or Finish. 

Products were tested by an established independent, third-party laboratory.

UPGRADE YOUR 

REVENUE WITH 

NEURO LIQUID 

1. 

SET GOALS 

Motivate stylists by setting realistic 

goals for selling treatments and 

offer monthly rewards. 

4. 

RECOMMEND 

TAKE-HOMES 

Your guests look to you for 

professional expertise. When 

guests purchase a tool or plan to 

use heat tools on a regular basis, 

help them protect their hair with 

Neuro Liquid products. 

2. 

BUNDLE IT 

Incentivise guests by offering 

bundled services at a discount. 

For example, when your guest 

books multiple services, offer a 

Neuro Repair service upgrade 

at a reduced price. 

5. 

ENCOURAGE 

REFERRALS 

Offer guests a discounted Neuro 

Repair or blowout service for 

referring a friend. Word-of-mouth 

is a huge driver of sales, and this 

can motivate guests to help spread 

the word. 

3. 

REWARD LOYALTY 

Offer a complimentary Neuro Repair 

or a service featuring Neuro Liquid 

to reward loyal guests, such as after 

six colour services or a substantial 

tool purchase. It’s a great way 

to show your appreciation and it 

allows the guest to experience the 

benefits first-hand. 

PROFIT 

POTENTIAL 

ON NEURO LIQUID 

SERVICE OPPORTUNITIES 

20 guests x £40 blow-dry 

service = 

£800* 

*estimated usage with free goods 

TO PLACE YOUR NEURO LIQUID ORDER TODAY, CALL 0845 659 0011 

OR VISIT PAUL-MITCHELL.CO.UK/NEURO-LIQUID #NEUROHAIR

#BusinessEdit 

All prices listed are exclusive of VAT 

BUSINESS BUILDER TEACH 

Want a great way to boost summer sales? 

Then look at creating bespoke occasion and 

season packages with a selection of hair and 

beauty products to help your clients get ready 

for their special events. Two brilliant treats 

are Puff.ME Light and Dry. 

ME from Design.ME, 

perfect for reducing 

drying time and 

giving up-dos 

impact and body. 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

Tempted to include nail services in 

your salon? Then you’ll want to 

think about this Curved Portable 

Nail Station (£79) that’s VAT-free in May, while 

ASP Quick Dips are on a 3-for-2 offer, you can 

easily apply a full set in just 25 minutes. 

ME! 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Say ‘I do’ to the Training 

Solutions Wedding Hair 

Bliss Bridal & Occasion 

Trend Hair Course (£95), 

ensuring you can deliver 

fashion fabulous looks 

for brides. You’ll 

cover five key 

wedding 

looks 

including 

barrel curls, 

basket 

weaving, 

chignon shapes 

and bows, and 

master bridal and 

prom techniques 

including applying 

hair accessories. 

Ensure your male clients are 

relaxing in style with this 

Knightsbridge 

barber’s chair 

(£699) from Salon 

Services. It features 

chrome accents, 

a reversible foot 

rest and adjustable 

head rest. Just be 

warned; they might 

get so comfy they 

won’t want 

to leave! 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES, WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

Meet Daniel Scott, Salon 

Services store manager 

in Portsmouth 

Q. Spring brings an 

explosion of colour 

that’s reflected in 

trending hair colours. 

From fiery reds and 

oranges to pastel tones, 

clients are becoming 

more experimental with 

their colour. However, 

these bold shades 

typically aren’t as long 

lasting – what would 

you recommend for 

colour staying power? 

A. “I always recommend 

Celeb Luxury for 

maintaining, correcting 

and boosting colour 

brilliance. The range 

is very popular with 

customers – particularly 

with red hues – who are 

delighted with the effect 

and comment on how 

much longer colour lasts. 

Celeb Luxury also offers 

conditioning products 

that work by making the 

hair less porous – which 

reduces colour fade. 

I send customers away 

with samples to try in 

their salons, and it’s never 

long before they’re back 

to stock up again.” 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 


35

EXCESS 

ALL 

AREAS 

TO CELEBRATE TALENT 

ACROSS THE AVEDA SALON 

NETWORK, THE BRAND IS 

HOSTING A RUNNING SERIES OF 

#AVEDAARTIST COMPETITIONS, 

WHERE STYLISTS ENTER 

CREATIVE IMAGES ON SOCIAL 

MEDIA WITH A CHANCE TO WIN 

A SHOOT DAY MENTORED BY 

ONE OF THE AVEDA ARTISTIC 

TEAM. WINNERS EMMA ENGLISH 

FROM JOSHUA TREE AVEDA 

CONCEPT SALON & SPA AND BEN 

ADAMS FROM URBAN THERAPY 

LIFESTYLE SALON, SPA AND 

HAIR, WERE INVITED TO DIRECT 

THEIR OWN SHOOT AT AVEDA IN 

CENTRAL LONDON. THE TASK? 

TO PRODUCE A CELEBRATION OF 

ALL THINGS ’80S! WHAT WOULD 

THE AVEDA ARTISTS CREATE? 

PHOTOGRAPHY BY SHAUN JAMES COX 

36

37 

CREATIVE HEAD ADVERTORIAL

“I ENTERED THE 

#AVEDAARTIST 

COMPETITION TO BE 

PART OF AN EDITORIAL 

EXPERIENCE. I’M SO 

EXCITED – I ONLY STARTED 

TRAINING IN HAIR IN 

SEPTEMBER, THIS IS MY 

VERY FIRST PHOTOSHOOT! 

MY LOOK WAS INSPIRED BY 

AN ’80S PERM THAT WOULD 

STILL WORK ON A MODERN 

SATURDAY NIGHT OUT” 

EMMA ENGLISH, JOSHUA TREE 

AVEDA CONCEPT SALON & SPA 

@EMMAENGLISHHAIR 

@AVEDAJOSHUATREE 

38

“THE #AVEDAARTIST 

COMPETITION HAS 

OPENED MY EYES TO THE 

MANY OPPORTUNITIES 

OUTSIDE OF THE SALON 

AND HAS LEFT ME 

FEELING RE-INSPIRED. 

ON THE SHOOT, I WAS 

INSPIRED BY HAIR METAL 

LOOKS THAT WERE 

HUGE THROUGHOUT THE 

DECADE. I USED THE 

CLOTHES TO ADD LOTS 

OF COLOUR, TOO – 

WHEN I THINK ’80S 

I ALWAYS THINK OF 

BOLD COLOUR AND 

STRONG STRUCTURE” 

BEN ADAMS, URBAN THERAPY 

LIFESTYLE SALON, SPA AND HAIR 

@AVEDAURBANTHERAPY 

HAIR EMMA ENGLISH, JOSHUA TREE AVEDA CONCEPT SALON & SPA AND BEN ADAMS, URBAN THERAPY LIFESTYLE SALON, 

SPA AND HAIR. AVEDA CREATIVE DIRECTION JACK CUNNINGHAM-ROSE (@MISTERHAIRCOLOUR) AND LUKE CASTILLO 

(@LUKECCASTILLO). MAKE-UP LUCY BROGGIO (@LUCY.BROGGIO_MUA). PHOTOGRAPHY SHAUN JAMES COX (@SHAUNJAMESCOX) 


GO ONLINE to see all the competition 

entries by searching #avedaartist 

on Instagram, and visit @AvedaUK 

39

THINK 

SMART 

Celebrating its 12th year, Salon Smart was sold out yet again, stuffing the Park 

Plaza London Riverbank hotel to the gills with salon owners and staff seeking 

inspiration to help them build better-than-ever businesses. The line-up of names 

was equally packed, coming with ideas and advice to get everyone motivated. 

In partnership with L’Oréal Professionnel, 3•6•5 Education and Paul Mitchell, 

the event buzzed along for two days with more speakers, panel members, 

creative artists and delegates than ever before… 

40 


#SalonSmart18 

THE MIXOLOGISTS 

BUBBLES AND BANTER – is there a better 

way to start your Sunday evening? We cherrypicked 

some of the industry’s hottest names 

and brilliant business heads to be grilled 

by some 250 inquisitive salon owners and 

managers – we’re talking Ken West, Linton 

& Mac, Ky Wilson and Richard Ward’s Gavin 

Hoare, to name a few. Suitably refreshed, 

guests then headed to the ballroom for 

dinner and a spectacular show… 

SEE MORE! There are loads of photos from Salon Smart to enjoy – 

check out our Facebook albums! facebook.com/creativeheadmag 


41

Sally and Jamie Brooks 

Grace Dalgleish Darcie Harvey 

Marlon Hawkins 

PAY IT 

FORWARD 

WHILE EVERYONE’S BUSINESS brains had been engaged 

after a day’s activities, the time had come to switch on the 

creative side, too! Paul Mitchell got everyone plugged into the 

vibe with a playful presentation. Delivered by James Davies 

and Luke Dawson-Browne of the Paul Mitchell Education 

Team, models strutted out with gorgeously glossy styles and 

striking LED belts, which blinked along as they encouraged 

the audience to ‘get wavy!’ with the new Neuro Liquid care 

and styling range. 

After three delectable courses, it was time for the final 

session of the day: a fun and frank look back at the epic 

styling careers of Brooks & Brooks legends Sally and Jamie 

Brooks, plus an insight into the future of both their team 

and their brand. The multiple Most Wanted and It List award 

winners chatted with Creative HEAD editor Amanda Nottage, 

doling out advice as they talked the audience through their 

journey from part of the Trevor Sorbie team to award winners. 

They shared the stage with their young staff – Marlon 

Hawkins, Grace Dalgleish, Olli Hull, Sam Ashcroft and 

current It List Rising Star, Darcie Harvey. Each chosen team 

member presented their models and stories before passing 

down to the next, more junior team member – Sally even 

brought on 16-year-old apprentice Nicole! It summed up a 

generous and thoughtful presentation from Brooks & Brooks. 

Neuro Liquid from Paul Mitchell 

James Davies and 

Luke Dawson-Browne 

42 


#SalonSmart18 

Sam McKnight with Catherine Handcock 

Olli Hull 

Sam Ashcroft 

Sam with his first salon boss, 

Joseph Todisco 

MCKNIGHT’S TALE 

IF YOU EVER wanted a whistle-stop tour of fashion 

and beauty icons from the past 40 years, you need only 

look at Sam McKnight’s CV. From Diana and Madonna 

to Gigi and Naomi, this session star’s long-standing 

collaboration with Vogue means he has worked with 

some of the biggest names in the world and styled more 

than 200 of its covers. 

He spoke to Creative HEAD publisher Catherine 

Handcock about his start in his native Scotland, 

before being dazzled by the bright lights (and nights) 

of London, then his session career truly took off and 

he spent the best part of 20 years in New York, where 

he teased the hair of The Supers in their ascendancy. 

“There’s something magical about the collaborative 

process between the make-up artist, photographer and 

hairstylist,” Sam explained. “The end result can become 

pop culture.” 

To celebrate his unparalleled achievements, Sam’s 

work was exhibited at an exhibition at Somerset House, 

an amazing array of projections, wigs and images. “I 

think the exhibition elevated hairdressing to a level that 

brought it up there with design and fashion,” said Sam. 

Lucky members of the audience were given the chance 

to quiz the current Most Wanted Hair Icon – and get 

bags of Sam’s new product line to boot! 


43

THE CONSUMER 

REVOLUTION 

YOU MIGHT THINK YOU KNOW WHO YOUR CLIENTS ARE, 

BUT AS THE WORLD EVOLVES, SO DO THEY – HERE’S WHO 

THEY HAVE BECOME AND HOW TO KEEP UP WITH THEM 

How are changing 

consumer needs 

impacting our everyday 

business? Who is the 

consumer of today and 

tomorrow? What does 

this mean to us? These 

were all key questions 

Monica Teodoro, general 

manager of L’Oréal 

Professionnel, asked the 

Salon Smart audience 

when she presented her 

seminar, Tomorrow’s 

World: The Consumer 

Revolution. It provided 

a fascinating insight 

into how consumers 

are changing and how 

important it is to get to 

grips with these evolving 

attitudes in our day-today 

business. But don’t 

worry if you missed it, 

here’s a snapshot on who 

these new consumers are 

so that you can create a 

bespoke service for every 

client who walks through 

your door… 

THE TRANSFORMIST 

Those part of the social-savvy transformist 

generation are keen to experiment 

and try something new. They’re bold, 

vibrant and want to be the envy of their 

friends. Enable their creativity with a L’Oréal 

Professionnel #COLORFULHAIR service. 

Whether it’s a pop of colour or an all-over 

tint, it’s a great way to play with colour 

for this adventurous client. 

“AMAZING! FINALLY, A VIBRANT 

PRODUCT THAT’S EASY 

TO WORK WITH” 

SAMANTHA STONE, 

THE GALLERY 

HAIRCUTTERS, 

NORWICH 

44 


THE TIME SEEKER 

These clients need speedy 

service solutions to get 

them back into the chair. 

New Instant Highlights 

from L’Oréal Professionnel 

is a game-changer for these 

clients, offering six levels of 

lift in just 30 seconds. 

Perfect for squeezing in 

lunchbreak lights, or a 

makeover between work 

and a night out. 

“ONE OF THE BIGGEST 

BARRIERS FOR CLIENTS 

CONSIDERING COLOUR 

IS THE LACK OF TIME. 

NOW SERVICE TIME 

CAN BE CUT IN HALF” 

ADAM REED, PERCY & REED 

IN ASSOCIATION 

WITH 


THE NATURALIST 

An emerging category, these consumers are driven 

either by an increasing eco-conscience and/or 

concerns around using chemicals on their hair 

and scalp. To meet this new consumer demand, 

L’Oréal Professionnel has launched its first 100 per 

cent herbal hair colour, Botanea. This innovative 

formula is set to revolutionise the professional 

hair colour market, using sustainably sourced 

ingredients and powered by advanced science 

to create seamless, natural-looking colour 

results. Complete the routine with Source 

Essentielle, the brand’s new hair care range 

combining nature, scientific expertise and 

professional performance. 

DISCOVER 

THE LATEST 

SERVICES AND 

TECHNIQUES ON L’ORÉAL 

PROFESSIONNEL’S EDUCATION 

SITE, ACCESS. REGISTER 

AT LOREALACCESS.COM/UK 

FROM A DESKTOP OR LAPTOP. 

ONCE YOUR REGISTRATION 

IS COMPLETE, YOU CAN 

ACCESS THE SITE FROM 

ANYWHERE 

To find out more about how L’Oréal Professionnel can help grow your business, speak to your L’Oréal Professionnel 

account manager, call 0800 030 4034 or visit lorealprofessionnel.co.uk 

CREATIVE HEAD 45

“THE BIGGEST MISTAKE I’VE MADE 

IS NOT GETTING RID OF BAD 

APPLES – I THOUGHT I COULD 

CHANGE THEM. BUT YOU END 

UP SPENDING TOO MUCH TIME 

ON THEM AND FORGETTING 

YOUR LOVELY STAFF” 

SALLY MONTAGUE, 

SALLY MONTAGUE HAIR GROUP 

Sally shared her difficulties in 

recruiting apprentices. “Last year 

we had no applicants except the 

unemployable, action had to be 

taken,” she revealed. She created 

the Five-Star Apprenticeship 

plan, which took the mystery out 

of apprenticeships. The result? 

389 applicants, all thirsty 

for knowledge. 

“INVEST EVERYTHING, BE COMMUNICATIVE AND 

REMEMBER IT’S NEVER TOO LATE TO START 

SOMETHING NEW” 

ANDREW MULVENNA, ANDREW MULVENNA 

It’s a big month for Andrew, who’s moving to a bigger 

location – a three-storey Victorian bank in Belfast with 50 

stations and a barber room. Andrew then gave a candid 

account of his 30 years in hairdressing, revealing that while 

his first salon won awards, it didn’t make profits: “I made 

some big changes and lost 90 per cent of my stylists, but 

the ones that stayed were focused and had a good attitude.” 

CLASS OF 

With so much learning, inspiration and fun to be had, Salon Smart was like being 

back at the coolest school ever! Look who made it to class… 

“I DECIDED TO COMMIT ONE APPOINTMENT 

SPACE A WEEK TO MY TEAM, 45 MINUTES 

WHERE I LISTENED TO WHAT THEY NEEDED” 

CAROLYN SWEENEY, CREATIONS 

Creations’ Carolyn Sweeney was in combative 

mood, taking on “flatlining” staff who are 

failing to bring in real money for her 

business and themselves. She turned 

to 3•6•5’s Ken West for help, and he 

joined her on stage to illustrate how 

together they looked to turn those on 

the slippery slope back into growers 

with the You+ programme. So they 

worked on the service delivered, 

and yes, while some 

stylists were “loved 

out” of the 

business by 

Carolyn, the 

ones who stayed 

pushed the salon 

to another level. 

“OUR SALON PUTS THE CHOICE BACK IN THE 

CLIENTS’ HANDS – DON’T WANT A BLOW DRY? 

YOU DON’T HAVE TO HAVE ONE” 

SKYLER MCDONALD, SKYLER LONDON 

Talking about her bold, colour-only 

salon, Skyler is a big believer that “if 

you want to make something really 

different, it will always involve a 

risk”. Skyler London was three years 

in the making, with its founder 

admitting to standing in the 

aisles of pharmacies to quiz 

women about their colouring 

habits to better understand 

modern consumers. 

The finished salon is 

full of unique touches 

alongside unlimited 

colour subscriptions, 

optional blow-drys, 

standardised training 

and even a slide! 

46 


#SalonSmart18 

THE FUTURISTS 

“PEOPLE CAN COME AND HANG OUT, FEEL AT 

HOME. THERE ARE DIFFERENT AREAS WHERE 

YOU CAN CAPTURE THESE MOMENTS, SUCH AS 

THE SELFIE SEAT. IT’S ORGANIC ADVERTISING” 

LARRY KING, LARRY KING 

With perhaps the most talked about salon in the beauty 

press in the past 12 months, Larry King dropped into 

Salon Smart before hot-footing it to Heathrow to fly to yet 

another top session job. But the beauty of #LarrysWorld 

is that he treats ALL his clients just like any celebrity he’s 

called to work with, rushing back to work a full column. 


“WE HAD TO OFFER SOMETHING CLIENTS 

COULDN’T GET ANYWHERE ELSE” 

JENNIFER LINTON AND JOANNA MACDONALD, 

LINTON & MAC 

Scottish stylists Jennifer 

Linton and Joanna 

MacDonald shared 

the story behind 

their award-winning 

Aberdeen salon. 

Opening in 2015, 

it quickly became 

positioned in the 

top five per cent 

of the city’s 152 

salons. “We 

provide hair and 

beauty services 

all under one roof,” 

said Jennifer, “and 

now have more 

than 6,700 clients.” 

In a segment called ‘Tomorrow’s World’, Simon 

Tickler, managing director of Salon Success, shared 

his predictions for the future and how salons can 

adapt to the world around them (after warning them 

to ‘be less Geoffrey’, referencing the giraffe mascot 

from Toys R Us, who failed to move with the times). 

“It’s less about stuff, and more about experience,” 

said Simon. “If we are just churning out haircuts, 

we are missing opportunities. It’s about the quality, 

but it’s also about how you package it.” 

L’Oréal Professionnel’s UK general manager, 

Monica Teodoro, also spoke about the importance 

of staying current, with some stark warnings about 

businesses failing to harness social media. In a 

landscape where more people have a smartphone 

than a bank account, you have to ensure your 

business is accessible. 

“If you don’t play in their playground, you could 

become invisible,” she said. 


47

Catherine Handcock 

Simon Tickler, Jane 

Williams, Laura Knight 

and Hari Efthymiades 

TALK 

IT OUT 

SUNDAY’S LIVE PANEL debate focused on taking 

control of your business, featuring Cut & Grind’s Hari 

Efthymiades, data protection expert Laura Knight, Salon 

Success’s Simon Tickler and Reed Hair’s Jane Williams. 

Laura reassured the room that the costs of implementing 

the new GDPR data legislation is massively outweighed 

by the opportunities it presents. 

Attracting talent into hairdressing and keeping them 

happy and rewarded fuelled Monday’s panel debate, 

where Ken West talked with the NHF’s Hilary Hall, Hazel 

& Haydn’s Dale Hollinshead and Skyler London’s Skyler 

McDonald. On hiring older apprentices, Dale explained 

why he was all for people coming into the industry later: 

“Although there is a cost, they have more life experience. 

Them being older works well and you can get them 

through the apprenticeship quicker.” But Ken West 

reiterated that mindsets need to alter when it comes to 

how we treat Generation Z. 

Hilary Hall, Dale Hollinshead, 

Skyler McDonald and Ken West 

DATA WITH DESTINY 

The General Data Protection Regulations (GDPR) 

are being implemented on the 25 May, meaning 

businesses only have a short time left to 

document the data they hold. Luckily Laura 

Knight, director of brand communications 

consultancy KWS, was on hand to decipher 

the jargon and explain what salons really 

need to know. Laura explained: “There 

will be much stricter penalties, but don’t 

panic. Fines are perfectly avoidable.” 

Her advice? Documentation is key. 

SELL, SELL, SELL 

BRANDstand Communications 

director Sarah Guild provided an 

insight into the world of retail – the 

trends, the spending patterns 

and online versus in-store 

shopping debate. Sarah looked 

at what made a great brand to 

retail, pinpointing veganism, 

diverse, natural and designled 

as key factors when 

considering retail options. 

48

#SalonSmart18 

GROOM 

BOOM 

THE INTEREST IN the male market and the resurgence of 

barbering proved a lively panel topic. Chaired by Creative 

HEAD editor, Amanda Nottage, the panel comprised Most 

Wanted 2017 Male Grooming Specialist Jonathan Andrew; 

Matt Robinson from Mister Robinson’s Barbershop; founder 

of The Lion’s Barber Collective, Tom Chapman; and Ruffians’ 

founder Andrew Cannon. So how does the current men’s 

landscape compare to the pre-boom era? “There’s not much 

comparison at all,” Matt admitted. “We’ve left our comfort 

zone.” Tom agreed, adding that “barbering is now very 

exciting and hairdressers want to train in it.” “But where are 

the standards?” asked Matt, reacting to the fact barber shops 

are now the second biggest start-up on the high street. 

Jonathan spoke about building his male clientele in a 

unisex salon. “It’s always been my dream to go to Savile Row 

for a tailored suit and I adopted this approach to haircuts. 

I think about bone structure and face shape – giving the 

client a bespoke look to really suit them.” Andrew – the only 

member of the panel not with a hairdressing or barbering 

background – then explained how he created the Ruffians 

brand with a lifestyle destination in mind. “I asked myself: 

‘What would my mates want?’” he said. 

As the conversation shifted to the future of barbering, Tom 

spoke about his Lion’s Barber Collective initiative. “We’re in 

a very privileged position as barbers,” he told the audience. 

“You get to know people and gain their trust – this provides 

an amazing opportunity to talk to them about issues such as 

mental health, providing a safe space for men to talk.” 

Matt Robinson 

Andrew Cannon 

and Jonathan Andrew 

Tom Chapman 

BRIGHTON ROCKS 

Think session and salon don’t mix? Think again. Staff from 

Brighton’s Simon Webster Hair took to the stage next to explain 

how they actively encourage their team to do external work, such as 

session styling. “We’re a democracy and encourage individuality,” 

says co-owner Sophie Webster. Together, they decided they wanted 

to create a salon that considered everything from a client-centric 

perspective, including pricing transparency. On the team side, 

everything is collaborative, with staff part of the decision-making 

process, which includes no Sunday openings and a full two weeks 

off at Christmas. Sophie summed up the salon’s ethos when she 

said: “You should do things through choice, not obligation.” 



Zoë Vears 

IN ASSOCIATION 

WITH 


Ken West 

WANT TO WORK WITH A DISTRIBUTOR THAT’S FUN AND FRIENDLY 

BUT STILL PROFESSIONAL? A DISTRIBUTOR THAT GOES ABOVE AND 

BEYOND? YOU NEED TO TALK TO SALON SUCCESS… 

DID YOU LOVE hearing from business expert and director of 3•6•5 

Education, Ken West, at Salon Smart this year? Did you gain a new 

perspective on your publicity activity from the Integrated Marketing 

workshop? If you weren’t fortunate enough to see Ken in action or hear Zoë 

Vears, director of publicity at Salon Success, provide her insights, don’t worry, 

Salon Success is always on hand to help. Let us take you into its world… 

The team at Salon Success is passionate about the hairdressing industry, 

and has been since it began its pioneering work in 1979. As a distribution 

company, it picks, packs and ships literally lorry-loads of hair products across 

the UK and Europe. But what makes Salon Success tick? Relationships are at 

the heart of everything it does. The company truly cares – that’s why its logo 

icon is a representation of a hug. 

Salons Success wants to be your distributor of choice, providing a 

consultancy service backed up by extensive marketing and education 

programmes. So why should you choose this company? It’s everything that 

your average distributor wishes it could be: it’s fun, friendly, professional 

and innovative. It connects the right people with passion, programmes, 

products and a truly professional promise. Its mission is to change the world 

of hairdressing for the better and to make the lives of hairdressers easier 

and more successful. The company provides industry-leading education and 

marketing to its salon partners to help them to sell products and services, 

while growing rewarding and profitable businesses. 

THE BRANDS SALON 

SUCCESS TAKES CARE OF: 

3•6•5 Education 

John Paul Mitchell Systems 

Kenra Professional 

#mydentity by Guy Tang 

Matrix 

Celeb Luxury 

New CID Cosmetics 

John Paul Pet 

Vogetti 

Tangle Angel 

Olaplex 

Scrummi 

Lômé Paris 

Barnum Tools 

Globals Best 

SALON SUCCESS IN NUMBERS… 

SALON SUCCESS WORKS 

WITH MORE THAN 

1,700 

SALONS IN THE UK 

IT HAS DISTRIBUTOR 

PARTNERS IN 

23 

EUROPEAN COUNTRIES 

70,583 

INDIVIDUAL SALON 

SEARCHES BY CONSUMERS 

VIA ITS WEBSITES IN 2017 

To discover more about working with Salon Success, call 0845 659 0011 or visit salon-success.co.uk 


TIME TO WORKSHOP! 

INTEGRATED MARKETING 

“THERE’S NO LONGER a single channel of communication – you 

have to take a full-circle approach” – this was the opening gambit 

from Zoë Vears, the director of publicity at Salon Success. She took 

the audience through the five key channels of communication 

needed to achieve business success in the modern world. The first 

is philanthropy, to connect you to the community; then there’s 

education to give stylists confidence and grow their skills. You also 

need support materials from your distributor, digital marketing, 

and finally public relations – to build your reputation. 

THE BUSINESS OF COLOUR 

STRAIGHT-TALKING SALON owner Alan Edwards set out the 

objective of his workshop session with a typically no-nonsense 

approach: “We’re going to stimulate and provoke your thought 

processes and approach to the business of colour.” Alan explained 

that many salons actually have more skills than they think – they 

just weren’t using the language to engage their clients. “We have 

been doing freehand painting for years,” he said. “We just weren’t 

calling it balayage. It’s massive because there’s the technology to 

promote it.” And as for goals? Alan recommends aiming for 70 per 

cent of clients having colour done – show them what you can do! 

52 


#SalonSmart18 

A FEAST 

FOR YOUR 

BUSINESS 

AS MINDS WERE full and fizzing, it was time to refuel those 

tummies… while also seeing the latest launches, services and 

innovations to fatten up salon profits, too! At Salon Smart’s 

Working Lunch, guests enjoyed scrummy bowl food while 

surveying a marvellous menu of business-building inspiration! 

There was education and coaching from 3•6•5 Education; lots 

of technology updates to streamline your salon and give you 

the control you need with MindBody, Treatwell and Salon iQ; 

and advice on managing client calls thanks to Mutu. Having 

seen Neuro Liquid in action the night before, delegates could 

find out more from Paul Mitchell. Guests also checked out 

brilliant blending with Prostyles extensions, and saw Tangle 

Teezer inventor Shaun Pulfrey in full blowstyling action. 

For those interested in the world of naturally-derived 

products, there were the huge new launches from L’Oréal 

Professionnel (Source Essentielle and herbal professional 

colour, Botanea) alongside the botanical brilliance of boutique 

Italian brand, Oway. Want to revamp your salon’s interior? 

Well, hello Maletti, what have you got to show us? And any 

red tape-headaches, the prescription was the NHF. It was a 

business-boosting buffet and no mistake! 


53

WE COULDN’T 

HAVE DONE IT 

WITHOUT YOU! 

Gosh, our crowd are a social media-obsessed bunch! 

And we love seeing you all – thanks for sharing! 

54 

WINNERS! 

Congratulations to Terry 

and Caroline from Boldero 

and Filby (@BolderoandFilby) 

winners of our Salon Smart 

Selfie competition! Fizz, a bag 

of Sam McKnight goodies 

and a selfie with the Most 

Wanted Legend – 

get in! 

SEE YOU AT 

SALON SMART 2019! 

24-25 MARCH 

PARK PLAZA LONDON RIVERBANK HOTEL 

Call to book tickets 01434 610944 



IT’S YOUR 

LAST CHANCE 

TO ENTER! 

CREATIVE HEAD’S MOST WANTED AWARDS CELEBRATE CREATIVE 

SKILLS AND BUSINESS EXCELLENCE IN ALL AREAS OF HAIRDRESSING

INDIVIDUAL AWARDS 

TEAM AWARDS 

MALE GROOMING 

SPECIALIST 

For a salon or session hairdresser demonstrating 

stand-out work in men’s hair 

Category sponsor 

AWARD FOR 

INNOVATION 

Rewarding an original hairdressing initiative that has 

proven successful, either for the salon business or for 

the industry at large 


BEST SALON TEAM 

For teamwork at its best 


CREATIVE TALENT 

For a creative director or senior stylist with exceptional 

artistic skill and commercial expertise 


BUSINESS THINKER 

For a salon owner or director who has built an 

outstanding salon business 


HAIR TREND 

For the best on-trend image of the year 


SESSION STYLIST 

For the most exciting hairdresser 

working in fashion 

BY NOMINATION ONLY 


BEST LOCAL SALON 

For a salon that best serves 

its local community 


BEST SALON 

EXPERIENCE 

For a salon that delivers 

top customer service 


COLOUR EXPERT 

For a colour director or senior colourist with exceptional 

technical skill and commercial expertise 


HAIR ICON 

For the most inspirational 

hairdresser of 2018 

BY NOMINATION ONLY 


BEST NEW SALON 

For a new or revamped salon 

that turns heads 



COMPETITION CLOSES 5pm, Monday 14 May 

ENTRY FORMS creativeheadmag.com/mostwanted 

FOLLOW US @creativeheadmag #MWIT18 

TALK TO US 01434 610940 / events@alfol.co.uk

WANT TO BE 

NAMED ON IT? 

DON'T MISS 

THE DEADLINE! 

CREATIVE HEAD’S SEARCH FOR NEW INDUSTRY STARS

FOR HAIRDRESSERS 

AGED 30 OR UNDER 

THE RISING STAR 

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING AND FAST-IMPROVING – 

A NEW TEAM STAR. TO BE NOMINATED BY THE SALON OWNER OR MANAGER 

THE FASHIONISTA 

FOR A YOUNG STYLIST MAKING A MARK 

IN THE WORLD OF FASHION 

THE ENTREPRENEUR 

FOR A YOUNG SALON OWNER WHO’S CREATED AN 

EXCITING AND SUCCESSFUL BUSINESS 

THE VISIONARY 

FOR A YOUNG STYLIST OR TECHNICIAN 

WHO’S PUSHING BOUNDARIES 

THE IT GIRL AND IT GUY 

TWO TROPHIES – ONE FOR A FEMALE, ONE FOR A MALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL 

EXCELLING IN ALL AREAS OF THEIR CRAFT AND DESTINED FOR GREATNESS 

COMPETITION CLOSES 5pm, Monday 21 May 

ENTRY FORMS creativeheadmag.com/theitlist 

FOLLOW US @creativeheadmag #MWIT18 

TALK TO US 01434 610940 / events@alfol.co.uk 

event

LIVE IN SESSION! 

SAM BURNETT 

REBECCA CHANG 

WITH GUEST HOST SOPHIE QURESHI 

2017 

2017 

WINNER 

THE IT GIRL 

SAM BURNETT 

He’s a salon owner, LFW regular and he 

styles stars including Daisy Lowe and 

Charli XCX – and he’s a 2017 

Most Wanted winner! 

REBECCA CHANG 

She’s a firm fixture on Gary Gill’s 

backstage team, the styling director 

for SENZI Education and our 

It List It Girl 2017! 

SOPHIE QURESHI 

She’s an award-winning journalist 

and writes and shoots for magazines 

including Stylist, Grazia and 

The New York Times 

TICKETS £30 – BUY NOW! 

CREATIVEHEADMAG.COM/STORE OR CALL 01434 610416 

Coterie members go free

JOIN US FOR AN EVENING OF 

LIVE SESSION INSPIRATION, 

CONVERSATION AND 

NETWORKING. 

MEET THE GUEST ARTISTS – 

AND WATCH THEM CREATE! 

• LIVE STYLING – RUNWAY, EDITORIAL, COMMERCIAL 

• BACKSTAGE TIPS AND TECHNIQUES 

• ON-SET INTERVIEWS AND POST-EVENT NETWORKING 

PLUS! CANAPÉS ON ARRIVAL, DRINKS ALL EVENING AND A GIFT TO TAKE HOME 

THE COTERIE: IN SESSION 

THURSDAY 31 MAY 2018 

7pm until 10pm at RIDA East 

10a Blossom Street, London E1 6PL 

The Coterie – Creative HEAD’s networking event for hair and fashion professionals creativeheadmag.com/thecoterie

A UNIQUE LIVE EVENT 

PRESENTED BY 

event 

THE UK’S BIGGEST HAIR PARTY! SIGN UP FOR £75 

What guests can expect 

• New hair tricks 

• Quick style fixes 

• How-to tutorials 

• Expert advice 

• Goodie bags with free products 

The business benefits 

• Increased client loyalty 

• Exposure to new clients 

• Retail sales on the night 

• A chance to show off skills and services 

• Exposure on a national level 

GAIN NEW CLIENTS • SELL LOTS OF PRODUCTS• BOOST CLIENT LOYALTY 

Sign up to receive a Big Hair Do pack containing salon posters, team badges, tote bags 

and a guide showing you how to organise and promote your Big Hair Do 

SIGN UP YOUR SALON AT CREATIVEHEADMAG.COMSTORE

100 ONE BIG 

SALONS NIGHT 

WEDNESDAY 26 SEPTEMBER 2018 

Throw open your doors to the public for a unique experience evening filled 

with fun, advice, hair DIYs, playtime with products and stylist expertise 

SPONSORED BY

DEPTH 

PERCEPTION 

TAKE YOUR CLIENT’S COLOUR TO ANOTHER DIMENSION WITH NEW LUMISHINE 

DIMENSIONAL DEPOSIT DEMI-PERMANENT CRÈME BY JOICO 

ALL-OVER BLOCK colour hasn’t been around for a while now; instead 

it’s all about creating depth and dimension, especially when wanting to 

achieve the latest on-trend colour techniques, such as contouring. 

Getting these colour techniques right are the key to a loyal clientele 

and will stop them going for the at-home box dye. Why would they, when 

the personal, on-trend shades you can offer them are so much better? 

But to really nail these colour techniques, you need a colour line that 

offers multi-dimensional depth and long-lasting results. 

LumiShine Dimensional Deposit Demi-Permanent Crème by JOICO 

adds dimensional colour and long-lasting effects, as well as the stunning 

shine that only LumiShine delivers. There are 20 shades to choose from 

and this versatile formula corrects, glazes, glosses, tones and blends grey. 

“The new LumiShine Dimensional Deposit 

Demi-Permanent Crème shades are the 

perfect way to add depth you can count on 

and still get that beautiful, healthy and shiny 

result my salon clients love” 

ZOË CARPENTER, JOICO GUEST ARTIST 

The shades can be used for highlights and lowlights to define, structure 

and compliment a client’s face shape, while the demi-permanent crème 

formula conditions even the most damaged hair, restoring hair health 

and eliminating concerns about colour service damage. 

With the Dimensional Deposit Demi-Permanent Crème shades, 

colourists can weave the depth and dimension into every colour creation. 

WHY YOU WILL 

LOVE IT 

• Delivers up to twice the shine 

(versus untreated, damaged hair) 

• Reduced combing breakage 

on damaged hair (when used 

in conjunction with K-Pak 

Color Therapy Shampoo and 

Conditioner versus nonconditioning 

shampoo) 

• 100 per cent replenished and 

re-strengthened hair, thanks 

to the Arginine Replacement 

System – an amino acid 

essential for hair health 

• Nourishing protection seals 

in moisture, softness and 

shine for up to 30 shampoos 

(when followed with K-Pak 

Color Therapy Shampoo 

and Conditioner) 

• Provides a gentle, ammoniafree 

option 

• Gentle, fresh fragrances 

include delicious notes of 

mandarin, iris, jasmine, 

sandalwood and Georgia peach 

64 




Add depth and dimension to your client’s colour with LumiShine Dimensional Deposit Demi-Permanent 

Crème. To find out more, call 0845 0712326 or visit joicoeurope.com and joico-lumishine.com 

65

“THE FIRST TIME I 

WORKED WITH J-LO, SHE 

SAID: “I’VE HAD MY EYE 

ON YOU FOR A WHILE…” 

66 


CHRIS APPLETON, THE FIRST EVER IT LIST IT GUY BACK IN 2010, ON HOW HIS SALON 

BACKGROUND IN LEICESTER HAS BEEN ESSENTIAL FOR HIS LA-FABULOUS LIFE AS A 

STYLIST TO NAMES SUCH AS J-LO, ARIANA GRANDE AND KIM KARDASHIAN WEST 

Images courtesy of Instagram, Chris Appleton1 

THE GREEN TEA Chris Appleton sips in his Covent Garden 

hotel isn’t making much of a dent on his jet lag. He has a few 

hours before he’s off to Manchester for his first appearance on 

QVC, thanks to his role as Color Wow ambassador, before 

he’s flying to Sweden. He’ll pop back to see family in 

Leicester ahead of a job in New York, then it will be back 

to his adopted home of Los Angeles. The schedule is pretty 

punishing, but Chris isn’t complaining… 

“Sometimes I get literally four hours sleep a night,” he 

grins. “One day last week, I was doing Ariana Grande in 

the morning for a music video, then with J-Lo for her TV 

show World of Dance all day, then I was over to Kim’s house 

to do her hair… so I was starting at 4am. If I ever have any 

moments where I’m feeling overwhelmed – and of course 

we all have them – I think ‘I’m living in Hollywood, working 

with some of the most beautiful women in the world, creating 

beautiful hair and images… this is my dream!’” 

Of course, ‘Kim’ is Kim Kardashian West, perhaps the 

most scrutinised woman in the world when it comes to her 

style. That’s a pretty impressive client roster for the lad from 

George’s Hairdressing in Leicester, and winner of the first It 

List It Guy award, back in 2010. But he’s worked hard to get 

there, and shows no signs of slowing down… 

“I started doing hair when I was 13, and I went from 

working my way through the salon, awards, Fashion Week. 

I used to get on the 5am train from Leicester to London and 

stay in horrible places outside of Paris because I wanted to do 

the shows, trying to make ends meet,” he recalls. “Then I did 

editorial for a long time, and it’s such a hard slog and you’re 

waiting to be noticed. I started working with a make-up artist, 

then Rita Ora… it’s a progression.” 

He firmly believes the fusion of all that experience was the 

perfect mix to go to LA with. “Every woman wants to look and 

feel sexy, and that’s all about that consultation process,” he 

says. “And then also having that fashion/editorial experience 

is helpful; sometimes I have to create a look in 15 minutes 

before they go out on stage. Without those experiences, maybe 

I wouldn’t be working with the people I work with now.” 

Indeed, working with those people means he’s often part of 

the story, snapped styling the stars and shared all over social 

media. He admits he’s feels a certain pressure. “This is a 

portfolio, and it does have an impact on the work I get. When 

I was working with Rita, I changed her hair a lot – she was 

an amazing chameleon – and people followed that on social 

media,” he says. “And I remember the first time I worked 

with J-Lo, she said: ‘I’ve had my eye on you for a while”, 

and I thought: ‘Oh wow! People do look!’” 

Of course, this life looks fabulous through an Instagram 

filter, but Chris is frank about what it takes to stay at the top. 

“You have to stay focused and committed, and sometimes 

that’s difficult because it’s a lot of ‘no’. And nobody really 

hears about the nos – they only see the success. I’ve had to 

develop a thicker skin,” he admits. 

And with that, he’s on the 

move again, to chat on TV 

about Color Wow – “I’m 

obsessed with Dream Coat, 

every woman should 

use it – it’s an umbrella 

for your hair”. Not bad 

for an It List winner, 

not bad at all. 

Ariana Grande 

Kim Kardashian West 


J-Lo 

COULD THIS BE YOU? 

ENTER BY 21 MAY! 

CREATIVEHEADMAG. 

COMıTHEITLIST 

67

SUMMER 

SUMMER 

FROM HOLIDAYS IN THE SUN 

TO LOADS OF FESTIVAL 

FUN, YOUR CLIENTS ARE 

GOING TO TURN UP THE 

TEMPERATURE THIS 

SUMMER – WHICH 

MEANS PLENTY OF 

OPPORTUNITIES 

FOR YOUR 

SALON TO 

HEAT UP 

THE 

TILLS! 


SPIRIT OF 

Summer 

Protecting hair from the sun might not be high on the agenda when all you want to do 

is sink daiquiris, but Balmain Paris Hair Couture’s new breed of shampoos, serums, 

hairsprays and styling cremes have the ability to shield from pesky free radicals, 

minimising damage instantly and cumulatively throughout the day 

Summer Care Set 

This limited-edition set 

contains Sun Protection 

Spray – with protective UVA 

and UVB filters to nourish 

and condition hair exposed 

to sun, sea and chlorine. 

It protects against colour 

fade and keratin damage – 

and an ice-white Detangling 

Brush with gold logo brings 

high glamour to the beach. 

Overnight Repair Serum 

This luxurious, highly 

concentrated formula 

repairs and strengthens 

overnight, reducing signs 

of damage and protecting 

against split ends. Enriched 

with Argan Oil and Silk 

Protein, it absorbs easily and 

leaves no oily residue on 

pillowcases that would mar 

the deluxe experience. 

Illuminating Shampoo, 

White Pearl and Silver Pearl 

Specially formulated for 

blonde, grey and silver hair, 

the pure violet pigments in 

these illuminating shampoos 

correct brassiness and yellow 

tones as they cleanse. White 

Pearl has been developed for 

cool blonde or highlighted 

hair, while Silver Pearl is for 

cool blonde or silver hair. 

Texturising Salt Spray 

Bodifying sea salt adds 

texture and control 

with flexible hold and is 

humidity-resistant. Great 

for fresh, summer styles. 

LIMITED 

EDITION TOTE 

BAGS AND TOWELS 

MAKE LUXURIOUS 

GIFTS WITH 

PURCHASE 

Discover more about Balmain Paris Hair Couture’s summer essentials, 

call 0800 7810936 or visit balmainhair.co.uk 


71

Festival 

FAVOURITE 

BECAUSE GOING A PRETTY PASTEL PINK SHADE JUST ISN’T ENOUGH 

NOWADAYS, MANIC PANIC WILL HELP YOUR CLIENTS STAND OUT 

The days are getting warmer and 

longer; the conversations in the salon 

are turning to holidays and travel, 

which also means festival season is 

almost upon us! 

You need to make sure you’re ready 

for the influx of festival goers asking 

for plaits, beach waves and, most 

importantly, vibrant hair shades, by 

ensuring your team is up-to-date on 

all the latest hair trends. 

Manic Panic has more than 40 

years of experience in delivering 

creative hair colours and its range of 

professional vibrant semi-permanent 

hair shades are just the thing to 

ensure your clients stand out in that 

festival crowd. Available exclusively 

to the professional hair industry, 

Manic Panic shades: 

• Provide a rich, deeply pigmented 

vibrancy that lasts 40+ shampoos 

• Aid in colour placement thanks to 

its semi-translucent gel formula 

• Vegan formula contains castor 

seed oil and lactic acid for shiny 

and healthy hair 

• Are easy to blend for endless 

colour possibilities, available in 

11 intermixable shades, plus a 

Pastel-izer to create delicate shades 

• Require no developer 

RETAIL RECOMMENDATION! 

For clients keen to stand 

out, but not quite go all 

the way, these Manic Panic 

glitter jewels and UV glitter 

collections are just the thing. 

Stack them by your reception 

desk for impulse purchases 

Smoke Screen – this 

slate grey shade can 

be used as a standalone 

colour or as a mixer to 

create a whole palette 

of smoky shades 

For vivid shades that stand out at a festival, it’s got to be Manic Panic. The brand also now offers colour education 

classes – dates and more details can be found online. Call 01579 341913 or visit manic-panic.co.uk 


71

#Summer 

IT’S FINALLY HAPPENING. Summer is 

actually set to arrive after what feels like a very 

long winter (Beast from the East be gone!) and 

it’s time to tap into the optimism your clients 

will be feeling. Their holiday countdowns have 

started, they’ve bought those tickets to all the 

cool festivals (Parklife? Bestival? We’re there!) and now it’s 

over to you to get them ready for action… while also boosting 

your bottom line while the sun’s out! Make their play work 

hard for your business… 

“People can be sniffy about seasonal promotions, thinking 

they’re being unoriginal,” says Phil Jackson, founder of Build 

Your Salon and a salon business coach. “But I think the key 

to a great result is to enter the conversation the customer is 

already having in their head. It works at Christmas – the big 

brands like Coca-Cola have done the hard work for you – and 

it works in summer too.” 

The temptation is to fill your marketing with extra care 

for sun-parched hair, UV filters and anti-chlorine shampoos, 

but Phil admits that “it’s hard to be exciting and you know 

you can be smarter than that”. He adds: “Remember your 

customers but what they want, not what they need! At Bravo 

Hairdressing, we’ll be basing our promotions on 

shimmering sun-kissed blondes, gorgeous holiday 

selfies and tones to complement your tan.” 

Share holiday haircare tips on your blog on how to 

avoid sun, sea and chlorine playing havoc with condition 

and colour. And don’t forget to mention which of your 

favourite sun protection hair products you’ll be packing. 

“Supermarkets know a thing or two about consumer buying 

habits. They put inexpensive last-minute retail items by the 

till to entice spending,” says Alice Kirby from marketing 

experts Lockhart Meyer. “Do the same in your salon. Pop a 

tempting basket of travel-sized summer haircare products 

on your reception desk and watch them fly out the door.” 

And remember to use your social media to show off the 

fun fiesta unfolding in your salon. Alice advises salons to 

use seasonal hashtags to use across all your social platforms 

throughout the summer (think #BeachBronde for example) 

and include simple videos of holiday hair ideas, with relevant 

styling products. “Use a mini-tripod with your phone to avoid 

camera wobble, keep the video under two minutes and make 

some action takes place in the first couple of seconds to catch 

people’s eye,” she adds. 

Lee Holmes Hair 

and Beauty, 

Nottingham 

“The cult of blonde is just too big to 

ignore and presents the challenge 

of retaining condition or trying to 

repair hair if it’s already frazzled. 

We’re adding a summer-themed 

twist to our menu, including 

retail products for hair 

nourishment within the price of 

a service, such as Illuminating 

Shampoo to keep blondes 

cool and a Summer Care set, 

all from Balmain Paris Hair 

Couture. It sends a strong 

message to the client. Balmain 

Ready to Wear hair pieces are great 

for festival goers, holiday travellers 

or wedding guests who just want 

that low maintenance, versatility, extra 

length or kooky colour to play with for a 

few days. It’s easy and eye-catching. We’ll be 

using these ideas in window displays to attract 

new business and walk-ins and hopefully win 

Balmain’s summer window competition!” 


SPIRIT OF 

Summer 

Protecting hair from the sun might not be high on the agenda when all you want to do 

is sink daiquiris, but Balmain Paris Hair Couture’s new breed of shampoos, serums, 

hairsprays and styling cremes have the ability to shield from pesky free radicals, 

minimising damage instantly and cumulatively throughout the day 

Summer Care Set 

This limited-edition set 

contains Sun Protection 

Spray – with protective UVA 

and UVB filters to nourish 

and condition hair exposed 

to sun, sea and chlorine. 

It protects against colour 

fade and keratin damage – 

and an ice-white Detangling 

Brush with gold logo brings 

high glamour to the beach. 

Overnight Repair Serum 

This luxurious, highly 

concentrated formula 

repairs and strengthens 

overnight, reducing signs 

of damage and protecting 

against split ends. Enriched 

with Argan Oil and Silk 

Protein, it absorbs easily and 

leaves no oily residue on 

pillowcases that would mar 

the deluxe experience. 

Illuminating Shampoo, 

White Pearl and Silver Pearl 

Specially formulated for 

blonde, grey and silver hair, 

the pure violet pigments in 

these illuminating shampoos 

correct brassiness and yellow 

tones as they cleanse. White 

Pearl has been developed for 

cool blonde or highlighted 

hair, while Silver Pearl is for 

cool blonde or silver hair. 

Texturising Salt Spray 

Bodifying sea salt adds 

texture and control 

with flexible hold and is 

humidity-resistant. Great 

for fresh, summer styles. 

LIMITED 

EDITION TOTE 

BAGS AND TOWELS 

MAKE LUXURIOUS 

GIFTS WITH 

PURCHASE 

Discover more about Balmain Paris Hair Couture’s summer essentials, 

call 0800 7810936 or visit balmainhair.co.uk 


73

Festival 

FAVOURITE 

BECAUSE GOING A PRETTY PASTEL PINK SHADE JUST ISN’T ENOUGH 

NOWADAYS, MANIC PANIC WILL HELP YOUR CLIENTS STAND OUT 

The days are getting warmer and 

longer; the conversations in the salon 

are turning to holidays and travel, 

which also means festival season is 

almost upon us! 

You need to make sure you’re ready 

for the influx of festival goers asking 

for plaits, beach waves and, most 

importantly, vibrant hair shades, by 

ensuring your team is up-to-date on 

all the latest hair trends. 

Manic Panic has more than 40 

years of experience in delivering 

creative hair colours and its range of 

professional vibrant semi-permanent 

hair shades are just the thing to 

ensure your clients stand out in that 

festival crowd. Available exclusively 

to the professional hair industry, 

Manic Panic shades: 

• Provide a rich, deeply pigmented 

vibrancy that lasts 40+ shampoos 

• Aid in colour placement thanks to 

its semi-translucent gel formula 

• Vegan formula contains castor 

seed oil and lactic acid for shiny 

and healthy hair 

• Are easy to blend for endless 

colour possibilities, available in 

11 intermixable shades, plus a 

Pastel-izer to create delicate shades 

• Require no developer 

RETAIL RECOMMENDATION! 

For clients keen to stand 

out, but not quite go all 

the way, these Manic Panic 

glitter jewels and UV glitter 

collections are just the thing. 

Stack them by your reception 

desk for impulse purchases 

Smoke Screen – this 

slate grey shade can 

be used as a standalone 

colour or as a mixer to 

create a whole palette 

of smoky shades 

For vivid shades that stand out at a festival, it’s got to be Manic Panic. The brand also now offers colour education 

classes – dates and more details can be found online. Call 01579 341913 or visit manic-panic.co.uk 


73

#Summer 

Vicki Hoskin 

Hair Artistry, 

Wadebridge 

“Summertime colours are a huge hit, especially 

during festival season – pastel pinks, lilacs, 

blues as well as ‘in your face’ vivids! As soon 

as the sun is out, the fun fashion shades start 

appearing. I often find as soon as you do one, 

more trickle in wanting to stand out and be 

different among the festival crowds. Because 

of sun, sea and partying, hair takes a bit of 

a battering so conditioning treatments are 

very popular as well as sun protection and 

vivid top-up colours. We offer colour bombs 

in the salon using Manic Panic colour and 

a take-home bond builder, infusing the two. 

We also stock Manic Panic minis, little sweet 

tubes of vivid colour perfect for keeping fade at 

bay. Summer is made for colour and little tricks 

like these help clients’ colour stay bright and keeps 

them coming back!” 

IS YOUR RETAIL RED-HOT? 

Make sure your retail is geared up and ready to help get your 

clients feeling that holiday vibe in your salon. “Beach sprays, 

defrizzers and more should be your focal point,” advises Paul 

Watts from Paul Watts Hairdressing in the East Midlands. 

Sometimes, it’s good to think small, too. Ross Miller, director 

of Ranella Salon and Medusa Training, a VTCT approved 

training centre, has ordered mini sizes of all its products to 

create a ‘pick and mix’ promotion, giving customers essential 

holiday items. “These can also be a good introduction to salon 

products that are better quality than what’s available on the 

high street,” he adds. 

It’s worth talking about summer at home, not just to 

those who have exciting travel plans ahead. “We all know 

summer hair can mean frizz created by sun, sea and 

coastal breezes, but also the lank locks that you 

get from city pollution. You should always use 

protection!” says Gen Itoh, director of Bed Head 

Hair Space in Shoreditch, London. 

And it’s worth thinking beyond hair. “Usually, 

clients are showing a little more skin, so 

summer could be the perfect time for your salon 

to introduce a small beauty retail area stocking items 

such as moisturisers and body oils,” suggests Chris 

Nicholas from Italian hair and body brand, Insight. 

MAKE YOUR SERVICES SIZZLE 

Make your team summertime problem solvers and you’ll see 

that average spend shoot up. “Think about the additional 

services you can provide that are specific to summer – 

treatments such as a keratin blow-dry that help with 

managing frizz, as well as helping improve the quality of the 

hair,” advises Ranella’s Ross Miller. 

This is one of the best times of year to introduce clients to 

the concept of hair smoothing and control services. Trevor 

Sorbie Salons offers KeraStraight to deliver clients a bit 

more manageability during their holidays. “We get a great 

response to posing the question: ‘how easy is your hair to 

manage on holiday?’ The effects are anti-humectant and its a 

firm favourite to avoid the horrors of holiday hair frizz,” says 

Trevor Sorbie’s Nathan Walker. “This is great for clients with 

curls too, as with a ‘keep the curl’ technique, it’s possible to 

keep all the curl but have less frizz and more control.” 

At Vincent Bell Hairdressing in Edinburgh, it has set up 

a summer school for new and existing clients to capture 

an audience looking for something fresh for the summer 

months. “The school will be held over four consecutive 

Tuesday evenings and the class will learn various styling 

techniques at each session,” explains Karen Bell. 

“The timetable consists of Perfect Beach Hair, 

Summer Braiding, Anti-Humidity Happiness and 

Ponytail Paradise. Each week students will learn how to 

style their hair on holiday, and which products to use 

in the lead-up to, during and after holidays. It allows 

us to talk about new colour trends, introduce retail 

products and create a networking group in the salon.” 

74

THE CULT 

NATURAL HAIR 

CARE RANGE 

EVERYONE’S 

TALKING ABOUT 

NO ANIMAL TESTING 

VEGAN FRIENDLY 

T: 0800 158 8009 E: sales@insightprofessional.co.uk 

www.insightprofessional.co.uk

#Summer 

GET OUT THE SHADES 

You know that summer = BLONDES. 

But while planning is key to ensuring 

the summer season is filled with valuable services, 

it also makes your life so much easier as a stylist, 

says Kain Lawrence from Q Hair & Beauty 

in West Sussex. “Beginning the journey 

to a cooler blonde in the spring is far easier for all 

than desperately trying to achieve that icy platinum 

come summer,” he admits. “You’re also prepping them for 

rebooking while showing them that you care about them.” 

Paul Watts advises salons to offer full colour summer 

remixes that will be utterly Instagrammable. 

He says: “Clients all want to stand out from the crowd. 

Give them a bespoke contour colour, something that’s going 

to make them feel like the sun has already kissed them.” 

For those who want to be lighter in a lunch hour, Edinburgh 

salon group Charlie Miller’s Rosslyn Orr will be offering 

L’Oréal Professionnel Instant Highlights. “With up to 15 foils 

to take a client from dull, tired winter to glamorous and readyfor-summer 

highlights, it’s a must for anyone short of time 

who wants to make an impact,” she explains. 

And with festival season in full swing, you’ll also see clients 

getting more playful, so prep for vibrant, pastel and fashionled 

tones. “An express, cheeky pop of colour can be applied 

quickly with #COLORFULHAIR from L’Oréal Professionnel; 

it’s proving very popular from pastel pinks to full-on sunset 

copper!” adds Rosslyn. 

ARE STAFF FEELING THE 

SUMMER VIBES? 

Your clients are ready to let the 

sunshine in, but when you offer seasonal 

promotions and additional treatments, 

it’s important to train your all team to sell 

the offers strategically and get them in the 

mood, too. “You may have 10 offers available, 

but by taking the time to train your staff to know all of the 

promotions and how to talk about them, they can tailor 

these to the clients, which is better for everyone,” explains 

Ranella’s Ross Miller. He suggests organising an experience 

day where staff can try out the treatments on each other. 

“This means they know exactly how it feels themselves, can 

improve on their technique and are completely comfortable 

with talking about and offering the service.” 

At Hair by JFK, to help promote its younger stylists and 

get them motivated for summer, the salon offers a seasonal 

blow-dry offer, also known as ‘The Summer Blow Out’. 

“This offer goes down well with clients who can come into 

the salon prior to any summer events and have a blow-dry 

by the younger team 

members at a reduced 

rate,” explains Karen 

Brown, owner of Hair 

by JFK. “It really helps 

with team morale, as well as 

building their columns.” 

CREATE A 

SUMMER-INSPIRED 

WINDOW DISPLAY WITH 

BALMAIN PARIS HAIR COUTURE 

PRODUCTS, POST A PIC ON 

INSTAGRAM OR FACEBOOK 

(@BALMAINHAIRUK) 

AND THE BEST WINDOW 

WINS A PAIR OF ITS 

LATEST CORDLESS 

STRAIGHTENERS!” 

STYLING ESSENTIAL 

Weddings, proms, festivals… 

your stylists will be busy, so 

try the Haito Swivel Styler 

from Hair Tools. Use it as a 

conventional curler, or swivel 

it to the 90-degree angle. 

PRICE £39.99 + VAT 

hairtools.co.uk 

NATURAL CHOICE 

Yes, there’s an amazing line 

up of haircare, but Insight 

has products perfect for skin 

on show. Nourishing Body 

Cream and Regenerating 

Body Oil are must-haves... 

OIL RRP £9.99; CREAM £13.99 

insightprofessional.co.uk 

FESTIVAL FUNMAKER 

The perfect till-side 

temptation, these glitter 

jewels and UV glitter 

collection from Manic Panic 

will bring the bling to any 

summer shenanigans. 

RRP £4.99 each 

manic-panic.co.uk 

LUXURY OPTION 

A Balmain Paris tote bag is 

free with two care or styling 

products, while a Balmain 

Paris towel is free with this 

summer care set. Perfect for 

the beach! 

CARE SET RRP £44.95 

balmainhair.co.uk 

76

2250Wat. 

NEW “HFS-HAIRFREESYSTEM”. 

“AirIonizerTech”ionictechnology. 

“Anti-Heating”frontcase. 

“SOFT”Switches. 

Built-inSilencer. 

Scanto 

watchthe 

video: 

HFS 

www.hairtools.co.uk

78 


L I F E 

A N D 

TIMES 

The Artistic Team at Trevor 

Sorbie faced a dilemma. Each 

year, it produced one collection 

that had to include consumerfacing 

images, avant-garde 

work and education techniques. 

Artistic director, Tom Connell, 

Trevor and the team agreed 

that to truly put the work first, 

they must produce one Artistic 

Team collection and one lifestyle 

shoot, aimed at the clients 

that sit in the salons’ chairs 

every day. This is the latter – 

aspirational and beautiful… 

PHOTOGRAPHY BY MATILDA TEMPERLEY 


80 


HAIR The Trevor Sorbie Artistic Team. MAKE-UP Nicky Weir. STYLING Thea Lewis Yates 

SEE MORE about the cuts and looks 

online at creativeheadmag.com/education 


82 


E V E R Y 

PICTURE 

T E L L S A 

STORY 

MITCHELL WILSON FROM LAUNDRY BELIEVES THAT HAIRDRESSERS SHOOTING PHOTOGRAPHIC WORK 

NEED TO OWN THEIR OWN STORY. #MYHAIRDONTCARE IS HIS THIRD SHOOT IN COLLABORATION WITH TIGI, 

AND THE SPOTLIGHT IS ON INCLUSIVITY AND REALISTIC IDEALS. OWN IT… 

PHOTOGRAPHY BY ALEX BARRON-HOUGH 


84 


HAIR The Laundry Art Team, led by Mitchell Wilson. MAKE-UP Karen Alder 

SEE MORE from the shoot online at 

creativeheadmag.com/education 


Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

Best 

IN THE 

west 

EVERY SPRING, L’Oréal Professionnel hits the road to deliver 

eight nights of fashion-forward, high street-heavenly colour in 

its search to crown the annual winners of the L’Oréal Colour 

Trophy. This year, the fun began in Cheltenham as the Western 

Regional Semi-Finals enticed the finest fashion-savvy stylists 

to battle for a place in the 2018 Grand Final in June. This year’s 

contest provides even more opportunities for salons to claim 

the hallowed titles, with the chance to enter multiple teams 

from a single salon, and an additional six salons progressing 

to a shortlist stage at each semi-final event. Adding to all the 

excitement was a colour show from the L’Oréal Professionnel 

ID Artist team, created and led by Seung Ki Baek from Rush. 

Inspired by the shimmering shades reflected in the surface 

of bubbles (and featuring the brand new #COLORFULHAIR 

Flash Pro Hair Make-up), the theatrical presentation went 

from touches of tint to a cascading colour explosion. Last year’s 

winner was a matte green marvel – will we see a pastel victor 

this summer? Stay tuned… 

The judges 

Finalists and shortlisted salons 

from the Western region 

86 


ID Artists and Rush 

Seung Ki Baek 

Best in Region, North West 

Best in Region, North East 


Christel Lundqvist 

Warren Boodaghians 

Anthony Mascolo 

Josh Mascolo 

Maria Kovacs 

LIBRARY OF 

wonders 

Gen Itoh 

WHILE SOME PEOPLE might have a salon basement studio, Anthony 

Mascolo has a whole library. But there were no dusty books to be found 

here, just creativity, artistry and anticipation as Anthony welcomed guests 

to The Library in Battersea, to celebrate TIGI Education and reveal the 

new TIGI collection, Retrospective. Global technical creative director 

and owner of STIL salon in London, Christel Lundqvist; together with 

TIGI Global Academy technical director, Warren Boodaghians; talked 

TIGI copyright©olour, before Akos Bodi, TIGI European creative director, 

introduced each member of the TIGI Creative Team. The highlight? A 

showcase of some of the looks from the new collection – a hush fell over the 

crowd as the models hit the runway. Well, guests were in a library, after all… 

Kerrie O’Reilly 

88 


Bruce Masefield with 

Catherine Handcock 

Jayson Gray 

Yolanda O’Leary 

IT’S ALL ABOUT 

the brand 

POPPING UP IN Manchester for the first time, The Coterie welcomed a trio 

of guest speakers delivering awesome insight into the power of self-branding. 

With the hashtag #brandyourself, Creative HEAD publisher Catherine Handcock 

set to work – first under the spotlight was former Sassoon creative director, 

Bruce Masefield, now one year into owning his eponymous salon in Edinburgh, 

who talked candidly about stepping away from a global brand and shaping his 

own. Then Yolanda O’Leary, co-founder of boutique consultancy The Beauty 

Conversation, shared a fascinating insight into how a brand “talks” to its 

consumer, and about how big brands have in a sense “dialled down” the high-end 

to tap into new markets and become more accessible. Then it was over to Jayson 

Gray, a driving colour force at Toni&Guy for almost 25 years before striking out 

alone as Karbon Kyd. “It’s more than just a brand, it’s who I am – it really IS 

me and what I stand for.” Guests were in for a final treat as they were handed a 

generous gift from event sponsor BaByliss PRO. 

89

The Dondup show #Milan 

Working on the Dondup presentation 

alongside @naradkutowaroo 

Rope braids at 

#liuchao in Paris 

The legend that is 

@VivienneWestwood 

In the 

frame 

Matt Stark (@mattstark_hair), owner of 

STARK in Leigh-on-Sea, snaps away 

Always great to get back 

into the salon vibe 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag 

now! 

Westwood anti-fracking 

protest walk Assisting @brendanssalon at 

#prophetik in Paris 

Talking to 

@centralhairdressing 

stu dents #pa yitforwa rd 

A couture week story 

in Paris at the Ritz Hotel 

You spin me right round… #PFW 

90

Creative HEAD May 2018

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