Creative HEAD May 2018
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*Natural Personal Care: UK Market Analysis and Opportunities. Salon Hair Care: UK Market Analysis and Opportunities, Kline, 2016. **Mintel's Beauty Retailing – UK, 2017 Report<br />
T H E<br />
NATURAL HAIR<br />
MARKET IS<br />
GROWING MORE<br />
THAN<br />
TWICE<br />
AS FAST AS<br />
THE PROFESSIONAL MARKET* – HALF OF<br />
ALL CONSUMERS WHO BOUGHT BEAUTY<br />
PRODUCTS<br />
NATURAL<br />
IN THE PAST 12 MONTHS ACTIVELY<br />
LOOKED FOR PRODUCTS MADE WITH<br />
NATURAL INGREDIENTS.**<br />
CHOICE<br />
TRANSPARENCY IS KEY TO SOURCE<br />
ESSENTIELLE. CAREFULLY CHOSEN<br />
THE NATURAL HAIR MARKET IS GROWING MORE THAN<br />
CALENDULA<br />
TWICE AS FAST<br />
FLOWERS<br />
AS THE PROFESSIONAL<br />
AND<br />
MARKET*<br />
ACACIA<br />
– HALF OF ALL<br />
LEAVES<br />
CONSUMERS WHO BOUGHT BEAUTY PRODUCTS IN THE PAST<br />
ARE SUSPENDED WITHIN EACH SHAMPOO,<br />
12 MONTHS ACTIVELY LOOKED FOR PRODUCTS MADE WITH<br />
CLEARLY SIGNALLING THE RANGE’S NATURAL<br />
NATURAL INGREDIENTS.**<br />
CREDENTIALS.<br />
TRANSPARENCY IS KEY TO SOURCE ESSENTIELLE. CAREFULLY<br />
CHOSEN CALENDULA FLOWERS AND ACACIA LEAVES ARE<br />
SUSPENDED WITHIN EACH SHAMPOO, CLEARLY SIGNALLING THE<br />
FURTHERMORE, RANGE’S TO NATURAL HELP CREDENTIALS. WOMEN CONSUME<br />
RESPONSIBLY, FURTHERMORE, TO THE HELP WOMEN INGREDIENTS CONSUME RESPONSIBLY, LIST<br />
THE INGREDIENTS LIST DESCRIBES NOT JUST THE NATURALLY-<br />
DESCRIBES<br />
DERIVED INGREDIENTS<br />
NOT<br />
IN DETAIL.<br />
JUST<br />
IT ALSO ADDS THE REMAINING<br />
INGREDIENTS THAT ARE NECESSARY TO GUARANTEE THE<br />
DERIVED IN DETAIL. IT ALSO<br />
SENSORIAL QUALITIES AND TO PRESERVE THE FORMULA.<br />
ADDS THE REMAINING INGREDIENTS THAT<br />
ARE NECESSARY TO GUARANTEE THE<br />
SENSORIAL QUALITIES AND TO PRESERVE<br />
THE FORMULA.
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