Creative HEAD May 2018

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Festival FAVOURITE BECAUSE GOING A PRETTY PASTEL PINK SHADE JUST ISN’T ENOUGH NOWADAYS, MANIC PANIC WILL HELP YOUR CLIENTS STAND OUT The days are getting warmer and longer; the conversations in the salon are turning to holidays and travel, which also means festival season is almost upon us! You need to make sure you’re ready for the influx of festival goers asking for plaits, beach waves and, most importantly, vibrant hair shades, by ensuring your team is up-to-date on all the latest hair trends. Manic Panic has more than 40 years of experience in delivering creative hair colours and its range of professional vibrant semi-permanent hair shades are just the thing to ensure your clients stand out in that festival crowd. Available exclusively to the professional hair industry, Manic Panic shades: • Provide a rich, deeply pigmented vibrancy that lasts 40+ shampoos • Aid in colour placement thanks to its semi-translucent gel formula • Vegan formula contains castor seed oil and lactic acid for shiny and healthy hair • Are easy to blend for endless colour possibilities, available in 11 intermixable shades, plus a Pastel-izer to create delicate shades • Require no developer RETAIL RECOMMENDATION! For clients keen to stand out, but not quite go all the way, these Manic Panic glitter jewels and UV glitter collections are just the thing. Stack them by your reception desk for impulse purchases Smoke Screen – this slate grey shade can be used as a standalone colour or as a mixer to create a whole palette of smoky shades For vivid shades that stand out at a festival, it’s got to be Manic Panic. The brand also now offers colour education classes – dates and more details can be found online. Call 01579 341913 or visit manic-panic.co.uk CREATIVE <strong>HEAD</strong> 71
#Summer IT’S FINALLY HAPPENING. Summer is actually set to arrive after what feels like a very long winter (Beast from the East be gone!) and it’s time to tap into the optimism your clients will be feeling. Their holiday countdowns have started, they’ve bought those tickets to all the cool festivals (Parklife? Bestival? We’re there!) and now it’s over to you to get them ready for action… while also boosting your bottom line while the sun’s out! Make their play work hard for your business… “People can be sniffy about seasonal promotions, thinking they’re being unoriginal,” says Phil Jackson, founder of Build Your Salon and a salon business coach. “But I think the key to a great result is to enter the conversation the customer is already having in their head. It works at Christmas – the big brands like Coca-Cola have done the hard work for you – and it works in summer too.” The temptation is to fill your marketing with extra care for sun-parched hair, UV filters and anti-chlorine shampoos, but Phil admits that “it’s hard to be exciting and you know you can be smarter than that”. He adds: “Remember your customers but what they want, not what they need! At Bravo Hairdressing, we’ll be basing our promotions on shimmering sun-kissed blondes, gorgeous holiday selfies and tones to complement your tan.” Share holiday haircare tips on your blog on how to avoid sun, sea and chlorine playing havoc with condition and colour. And don’t forget to mention which of your favourite sun protection hair products you’ll be packing. “Supermarkets know a thing or two about consumer buying habits. They put inexpensive last-minute retail items by the till to entice spending,” says Alice Kirby from marketing experts Lockhart Meyer. “Do the same in your salon. Pop a tempting basket of travel-sized summer haircare products on your reception desk and watch them fly out the door.” And remember to use your social media to show off the fun fiesta unfolding in your salon. Alice advises salons to use seasonal hashtags to use across all your social platforms throughout the summer (think #BeachBronde for example) and include simple videos of holiday hair ideas, with relevant styling products. “Use a mini-tripod with your phone to avoid camera wobble, keep the video under two minutes and make some action takes place in the first couple of seconds to catch people’s eye,” she adds. Lee Holmes Hair and Beauty, Nottingham “The cult of blonde is just too big to ignore and presents the challenge of retaining condition or trying to repair hair if it’s already frazzled. We’re adding a summer-themed twist to our menu, including retail products for hair nourishment within the price of a service, such as Illuminating Shampoo to keep blondes cool and a Summer Care set, all from Balmain Paris Hair Couture. It sends a strong message to the client. Balmain Ready to Wear hair pieces are great for festival goers, holiday travellers or wedding guests who just want that low maintenance, versatility, extra length or kooky colour to play with for a few days. It’s easy and eye-catching. We’ll be using these ideas in window displays to attract new business and walk-ins and hopefully win Balmain’s summer window competition!” 72 CREATIVE <strong>HEAD</strong>
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In print•online•everywhere! eve
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DISCOVER SOURCE ESSENTIELLE NATURAL
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SOURCE ESSENTIELLE CREATING A NATUR
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May WHAT’S INSIDE 66 ON THE COVER
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Page 56 and 57: THINK SMART Celebrating its 12th ye
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Page 62 and 63: “THE BIGGEST MISTAKE I’VE MADE
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Creative HEAD May 2018

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