2018 May June Marina World

MANAGEMENT SOFTWARE
The Marina Master schedule and
management screen is portable shareware.
Marina Master partners
with Ayacht Technology
The Marina Master software solution, developed by a family-owned European
company, has recently been introduced to the US market having secured a
contract with a large marina group in the Boston area. The customer was
introduced to Marina Master by Ayacht Technology Solutions, which has
recently become its US-based reseller and will expand the brand in this market
area.
The Boston group will take
advantage of Marina Master’s policy
of providing a specific solution for
each individual marina and yacht club,
preparing, precisely implementing and
customising according to the facility’s
needs and plans. This solution is not
just technology, but a new mindset that
affects the marina organisation, work
pattern and more.
The customer’s main goal was to
automate the management system
and remove reliance upon individuals.
The operators were looking for a
user-friendly solution to enable them
to easily move each slip’s position,
location and status of occupancy. The
system needed to be as ‘future proof’
and flexible as possible and also have
effective integration to QuickBooks.
It was also important that it support
multiple marinas with the capability to
add more in the future, with common
customer and boat data, but separate
financial data for each marina.
Ayacht Technology Solutions enjoys
a proven track record of successful
client engagements within the New
England market and throughout
the USA. Like Marina Master it is
committed to consistently providing
expert technology services to its
customers and was looking for the right
marina management solution for its
customer. Mark Ayotte, CEO of Ayacht
Technology Solutions explained: “We
went through a process of looking at
over ten different packages in depth.
What brought us to Marina Master
was flexibility, and some key features
that others could not replicate. Our
customer wanted a scalable solution
that fit their business model and not
one that would require them to change
the way they did business for it to fit.”
This flexibility is especially important
in a time of rapidly changing and
evolving marine environments when
marinas need to adapt quickly to
achieve long-term goals. “Our client
saw a feature that no other application
could replicate which is the marina
schedule screen where all slips can
be viewed by any desired timeline, to
enable efficient optimisation of slip
reservations and maximising marina
bookings. We asked all the other
vendors if they had this feature and
none had it,” Ayotte added.
Marina Master has also integrated
with FreedomPay, one of the largest
payment gateway companies in the
US, to enable easier, faster, convenient
and secure payments. Marina Master
users can thus pay slip fees and other
charges directly via the web or a mobile
device.
Marina Master sees every customer
as unique. Its approach is not only
to offer a solution but also to consult
at all levels by providing the best
analysis, solutions and implementation
experience according to each marina’s
specific needs.
“The marina management solution
that is flexible enough to develop
continuously according to a marina’s
needs and the latest trends will boost
its competitive advantage and improve
its reputation among existing and
potential customers,” asserted Marina
Master president Tone Britovsek.
E: info@marina-master.com
At any time, staff can see which berths are
free, which are occupied and how this is set
to change.
www.marinaworld.com - May/June 2018 39