2018 May June Marina World

MANAGEMENT SOFTWARE
Simplifying complex
management issues
Since 2005, Spanish company Raona has come a long way in marina
management software development. After listening and responding to the
needs and demands of the industry, it introduced Ideris; a brand designed to
simplify complex management issues.
After a decade of work in tandem
with several marinas, Raona launched
its market leading Enterprise Resource
Planning (ERP) tool, Galatea. This
is designed to dramatically improve
efficiency in the marina and yacht club
workplace and accelerate growth. The
ERP is complemented by a range of
software solutions that further boost
productivity.
The Raona Group, a gold partner
of Microsoft and Gartner, sees itself
as a strategic partner for its marina
clients rather than just a supplier of a
software brand as it offers combined
knowledge about the marina industry
and pioneering technology.
There are three major aspects of
the Ideris system: the digital marina; a
mobile app; and pay for what you use.
Raona’s ‘Sailing to your digital
experience’ hub tool offers a single
point of access for all communications,
contents, tools and whatever is used to
help organise the workforce. Everything
is accessible with any device at any
location and enables employees and
customers to collaborate and interact.
Mindful that the main objective of this is
marina profitability, a set of visual tools
is added to help the marina manager
make decisions based on real data.
The mobile app for marina customers
is specifically designed for each facility
with the aim of ensuring they are
always informed and connected. This
The Ideris system gives managers up to
date analysis of how the marina is being
used (left) and a vibrant home page
(below).
makes for better engagement between
the marina office and marina users and
increases customer loyalty.
As all services must only suit the
needs of a specific marina, each facility
pays only for what it uses; Raona’s
Software as Service concept. This is
enhanced by the fact that everything is
in a real cloud environment, which gives
flexible connectivity options and cloud
accelerated software improvements.
Customers are keen to give their
feedback. Francesc Talavera Pedrol,
head of administration at Port Olimpic,
Barcelona, says: “Using Galatea lets
us communicate internally and know
each client and what he/she likes. We
can offer them a better service having
this one-to-one conversation and all
feedback is available for everyone
to see. Businesses are made of
relationships and Galatea helps make
them better.”
Raimon Roca Roig, general manager
at Club Nàutic L’Escala on Spain’s
Costa Brava, adds: “Galatea is a
wonderful tool. It helps to simplify the
tasks of the technical and administrative
staff. Thanks to Galatea we maintain
a more fluid communication with our
customers and guarantee a more
efficient and faster service.”
E: hello@ideris.com
www.marinaworld.com - May/June 2018 41