2018 May June Marina World

MANAGEMENT SOFTWARE
Marinacloud –
a case study in
Marina Punat
Good marina managers are constantly looking for ways to increase
operational efficiency, productivity and revenue while keeping their customers
happy. It is not always an easy task, but as evidenced by the implementation of
the Marinacloud software in Marina Punat (above), it can be made easier with a
good software platform.
Marina Punat is a renowned Croatian
marina in the Northern Adriatic. Over
its 50-year history, it has succeeded
in claiming its spot among the best
marinas in Europe and is one of the
most rewarded marinas in Croatia. As
proof of its quality, it boasts TYHA 5
Gold Anchors and ADAC five rudders,
and it has held both the Blue Flag
and ISO 9001 and ISO 14001 for 20
continuous years. In addition to being
a marina of the highest quality, Marina
Punat also has a yacht service centre,
4-star hotel, restaurant and a wellness
centre.
With this level of quality, it is no
surprise that Marina Punat currently
has nearly 1,400 permanent customers,
some of whom have been in the marina
for several decades. But with 150
employees, up to 250 daily transits
in the summer and the usual safety
procedures, legal regulations and
administration duty, the marina team
decided they needed a better way to
run the marina.
The managers set out to develop
a solution and created a team of
experienced marina managers and IT
engineers who spent years developing
and modelling the best operational
procedures of a successful marina in
the digital age. With their considerable
experience and the latest cutting-edge
Oracle Cloud technology, the team
created a unique solution that they
believe incorporates the best business
practices and know-how in the industry.
This is now available as a commercial
product, and has been named
Marinacloud.
With new and innovative ways to
tackle familiar issues such as batch
invoicing, tracking customer debt,
resource planning and contract
management, as well as original
features such as LiveCAM integration,
the so-called Proactive Boat Care
functionality and others, Marinacloud
quickly became indispensable in Marina
Punat, and the results followed swiftly.
First of all, operational efficiency
grew immensely. The marina’s berth
utilisation rate rose well over 100%
and the number of contracts increased
by approximately 200% thanks to new
Welcoming new customers (l to r): Patricia
Perraud, office manager of Saint-Quay
Port d’Armor, France; Krešimir Žic, CEO
and founder of Marinacloud; Jean-Michel
Gaigné CMM, managing director of
Saint-Quay Port d’Armor; Trevor Tomlin,
assistant harbourmaster of Saint-Quay
Port d’Armor; and B. Renata Marević,
managing director of Marina Punat.
services provided by Marinacloud
functionalities.
With Marinacloud, Marina Punat as
a whole is saving thousands of work
hours every month, allowing the staff
to focus on what’s truly important – the
customers. Customers have never been
happier, and the marina’s berths are
constantly in extremely high demand.
Marina management can be
challenging. However, as proven by
the implementation of Marinacloud in
Marina Punat, a combination of modern
technology and professional experience
can lead to a significant reduction in
complexity, increase in productivity and
added value.
These values have been recognised
by numerous other marinas that have
adopted Marinacloud – with the French
marina, Port d’Armor, the latest addition
to the Marinacloud family.
Jean-Michel Gaigné, managing
director of Saint-Quay Port d’Armor,
explains why he turned to this solution:
“After having browsed the different
management software available on
the market, including the most popular
ones in France, we eventually decided
to choose Marinacloud. I was aware
of the development undertaken by
Marina Punat and was impressed by
the potential of the application. Our
office manager, Patricia Perraud, did an
extensive review of the functionalities
and confirmed my own opinion. We are
now about to start the implementation
of Marinacloud in Saint-Quay Port
d’Armor this summer and are very
happy with the attention paid to our
needs by the Marinacloud team.“
E: info@marinacloud.net
www.marinaworld.com - May/June 2018 45