Registration Document - Pernod Ricard

The Company’s General Management relies on the Holding Company
Management to prepare and coordinate the decisions and actions to
be taken by the Holding Company.
Regions are autonomous subsidiaries to which powers have been
delegated by the Holding Company. They are in charge of the
operational and financial control of their subsidiaries. Regions
comprise subsidiaries present in the same geographic region (Asia,
North and South America, Europe and Pacific).
Brand Owners are autonomous subsidiaries to which powers have
been delegated by the Holding Company or by a Region. They have
responsibility for managing strategy and brand development as well
as for manufacturing.
Operation and strategy
Main businesses
(15 strategic brands)
The Pernod Ricard Group was born in 1975 out of the merger of
Pernod SA and Ricard SA and has since expanded through both organic
growth and external growth. The acquisition of part of Seagram
(2001), Allied Domecq (2005) and recently V&S (2008) have pushed
the Group to the rank of global co-leader in Wines & Spirits.
Pernod Ricard owns one of the industry’s most prestigious brand
portfolios which include: ABSOLUT vodka (since 23 July 2008),
Ricard Pastis, Ballantine’s, Chivas Regal and The Glenlivet Scotch
Whiskies, Jameson Irish whiskey, Martell Cognac, Havana Club Rum,
Beefeater Gin, Kahlúa and Malibu Liqueurs, Mumm and Perrier-Jouët
champagnes as well as Jacob’s Creek and Montana wines.
Pernod Ricard relies on a decentralised organisation composed of
“Brand Owners” subsidiaries and “Distribution Subsidiaries”. The
organisation employs 18,975 people in 70 countries (including V&S).
STRATEGIC BRANDS (2008/2009 volumes in millions of 9-litre cases)
(1) 12-month volumes reconstituted (from 1 July 2008 to 30 June 2009).
PRESENTATION OF THE PERNOD RICARD GROUP 1
Operation and strategy
Distributors are autonomous subsidiaries to which powers have
been delegated by the Holding Company or by a Region. They have
the responsibility for managing the distribution and development of
brands in local markets.
List of significant subsidiaries
The list of significant subsidiaries is presented in Note 23 –
Subsidiaries and associates at 30 June 2009 of the Notes to the Parent
Company financial statements.
Pernod Ricard’s strategy is organised around four key areas:
◆ investing first and foremost in world class strategic brands;
◆ add Premium brands to the portfolio by targeting at luxury names
and accelerating growth and profitability;
◆ expand in emerging markets which offer the strongest growth
outlook;
◆ continue external growth, after restoring financial capacity,
in
order to remain a dynamic player in the consolidation of the
Wines & Spirits sector.
Lastly, the Group is a strong advocate of sustainable development and
accordingly encourages responsible consumption of its products.
I REFERENCE DOCUMENT 2008/2009 I PERNOD RICARD 7