CHIrelandJulyAugust2018

In print•online•everywhere! 

€7.50 JULY/AUGUST 2018 

IRELAND 

#LCT18

INTRODUCING 

The Styling Iron 

FROM THE WAHL STYLE COLLECTION 

Our styling iron features contoured ceramic plates that glide through the hair with ease. 

Add to this variable and optimum heat settings that includes a lower heat setting to protect your clients hair, 

you have an iron that offers you the speed and control you need to create any look. 

Exclusive to salons & endorsed by Hooker & Young 

Become a stockist at wahlstyling.co.uk 

Wahl Styling 

@wahlstyling

FOR MORE DETAILS CONTACT CUSTOMER SERVICES 

UK: 020 7391 7440 · CUSTOMERSERVICEUK@REVLON.COM 

IRELAND: 018869300 · CUSTOMERSERVICEIRE@REVLON.COM 

REVLONPROFESSIONALUK 

CARE SYSTEM 

WITH 

HYALURONIC ACID 

& SOY PROTEIN 

Revlonissimo is the result of combining 

Revlon Professional’s expertise in hair color 

with our most advanced haircare & cosmetic 

ingredients, to entice every woman with a 

premium color experience that yields 

outstanding results. 

A full range of permanent hair colors that will 

let you unleash your client’s true personality.

The most 

beautiful color 

in the world.

ALFAPARFMILANO.COM 

See your ALFAPARF Milano Sales Representative for more details, or call 045 856490

make me eternal. 

Semi di Lino, the original treatment line for luminous hair, is 

being renewed and enhanced. Now containing Urban Defence 

Pro, a multi-function biotechnological complex, providing 

advanced protection against stress from pollutants and caring 

of your hair day by day, for an extraordinary result. 

Because eternal beauty is every woman’s dream. 

The number one choice for salon owners in Ireland

Editor’s letter 

42 

22 

We all know the old cliché – a poor workman blames his 

tools. But conversely, the best hairdresser in the world won’t be 

able to do much without the right instruments, which is why we’ve 

spoken to some top hairdressers in this issue about the innovative 

essentials they keep in their kitbag. Turn to page 32 to see what will 

solve your styling problems – you won’t want to set foot in the salon 

or on stage without them. We’ve also got all the news from the L’Oréal 

Colour Trophy Grand Final – the stunning hair shows and the worthy 

winners. Which brings me to the Most Wanted Grand Final, Creative 

HEAD’s annual awards night – the votes are in, and the finalists have 

been announced – see the shortlist on page 24. All that’s left to do now 

is gather in London’s Natural History Museum on 3 September to eat, 

drink, dance – and distribute some trophies, too! I hope to see you 

there – and if not, make sure you follow @creativeheadmag to 

watch the excitement unfold. It’s going to be one heck of a night! 

46 

Anna Samson 

Editor 

anna@alfol.co.uk 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

08 

CREATIVE HEAD IRELAND

BY 

FOR URBAN MEN WITH A DISTINCT TASTE 

PROFESSIONAL PRODUCTS FOR ALL BARBERING AND GROOMING NEEDS; 

HAIR CARE, HAIR STYLING, FACE CARE & BEARD CARE 

FULL RANGE AVAILABLE IN STORE AND ONLINE NOW! 

salon-services.com/barbering-supplies 1890 253 402 In store 

Stay inspired!

01_Julycover.indd All Pages 05/07/2018 12:51 

July/August 

WHAT’S INSIDE 

In print•online•everywhere! 

32 

€7.50 JULY/AUGUST 2018 

IRELAND 

JULY/AUGUST 2018 

KITBAG 

You can fi nd the answer to every hair problem by 

getting the right tools, so invest in your kitbag, now! 

CREATIVEHEADMAG.COM 

#LCT18 

ON THE COVER 

Hair by Sugar Culture 

for L’Oréal Colour Trophy 

Ireland Grand Final 

38 

FASHION 

Tetrachromacy by Occasions and led by Ciaran 

Dowd showcase vibrant and powerful colour work 

26 

L’ORÉAL COLOUR 

TROPHY 

All of the action and the winners 

from Ireland’s most prestigious 

colour competition 

EDITOR 

ANNA SAMSON 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

SPECIAL PROJECTS MANAGER 

JENNY LE 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 



@creativeheadmag 

10 


The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

Wood Wood 

A DRIVING FORCE 

LONDON FASHION WEEK MEN’S sets 

the standard for men’s hair, and this season 

was no different. At Iceberg, John Vial using 

American Crew made mullets mainstream 

again with his take on the iconic look. At 

Christopher Raeburn, Brendan O’Sullivan 

for British Hair kept hair clean and gelled to 

achieve a wet look. And at Wood Wood, Jan 

Przemyk for AOFM using R+Co created a 

texture like “being caught in the rain and 

left to dry without touching”. 

Want to help 

keep those beards 

feeling and 

looking fresh? 

American Crew 

has launched the 

new Beard Balm, 

which conditions 

as it styles. 

RRP €15.40 

John Vial at Iceberg 

MOST WANTED 

JUDGEMENT DAY 

THERE WERE A phenomenal number of entries, but only a select few made 

it onto the 2018 Most Wanted shortlist. Each category was judged by its own 

panel of experts from inside and outside the industry, which saw a throng 

of names in hair, fashion, publishing and business roll up to knuckle down 

and assess what was without doubt the toughest two days of judging – EVER. 

These included session stylist Ken O’Rourke, Gianni Scumaci, Sophia Hilton, 

Vogue’s Jessica Diner, Katy Young of Harper’s Bazaar, Paul Percival of Percy 

& Reed, The Beauty Conversation’s Navaz Batliwalla, Millie Kendall MBE 

of BeautyMART and Errol Douglas MBE. The Grand Final takes place on 

3 September at the Natural History Museum in London. Tickets are sold out, 

but there’s a waiting list you can join. We hope to see you on the big night! 

See page 24 or visit creativeheadmag.com 

GREAT LENGTHS STAR SALONS 

GO ON A ROMAN HOLIDAY 

THE TOP NINE Great Lengths salons in Ireland and the UK were whisked 

away to Rome as a reward for their hard work and expertise. The nine salons 

with the highest number of Great Lengths hair extensions sold were certified 

with platinum status and invited to visit the production facility in the Italian 

capital. They learned about the 25-year history of the brand, and observed the 

cutting-edge technology used to create the products today. Valerie Patterson, 

director of Cowboys and Angels in Dublin, said: “We observed long-term, 

skilled workers making sure every single hair is top quality, from arriving in 

raw bunches from India to the five-star products we buy from Great Lengths.” 

12 


#CHedit 

Spark Sessions celebrate 

women in hairdressing 

The first ever IHF Spark Sessions event to celebrate the successes of women in the industry 

and create a network of support, took place at the Galmont Hotel in Galway. A panel 

discussion formed the centrepiece of the session, featuring (pictured above, from left) Sarah 

Mason of Sarah Mason Professional, Olive Tucker Lee from House of Colour, Denise Walsh 

of Rustiq Salon and Danielle Kennedy, vice-president of the IHF and owner of Lloyds Hair. 

They shared their thoughts and ideas on what it means to be a successful female in the hair 

industry in Ireland, and discussed how they built their businesses, along with hopes for the 

future. The next session will take place in Waterford this autumn. 

YOUR SELFIE CAN 

HELP BEAT CANCER! 

FOR EVERY POUTING selfie posted on 

Instagram using #KissThisCancer and 

tagging @ghdhair and @irishcancersoc, ghd 

will donate €1 to Irish Cancer Society. The 

brand has also teamed up with designer Lulu 

Guinness (pictured above) to create a limited 

edition styler and dryer to help raise funds. 

See page 34 for more information. 

ALFAPARF SETS 

UP TRAINING HUB 

ALFAPARF Milano has opened a state-of-theart 

learning centre in Kilmainham, Dublin. 

The academy provides a wide selection 

of courses covering the latest trends and 

techniques that are delivered by leading 

hairdressers. Courses on business, customer 

service and retail are specially tailored to 

the hair and beauty industry. And for salons 

looking to expand their services menu, there 

are also cutting-edge facilities for teaching 

skincare and make-up. 

CLUB 

creativeheadmag.com/club 

JOIN US! Become a member of the 

Creative HEAD Club and get six issues of the 

magazine for £10, along with the chance to 

win opportunities and exclusive giveaways. Visit 

creativeheadmag.com/store for more details. 

MY months 

AHEAD 

What July and 

August have 

in store for… 

KARA O’SHEA 

SEAN TAAFFE 

For the third year running 

we are the official hair 

and make-up sponsors 

of the Rose of Tralee 

International Festival. 

We’ve already put together a 

lookbook. This year it’s going 

to be all about loose, easy 

textured hair with a strong lip. 

When the day of the event 

comes, it will be hair and 

make-up for the entire day – 

it’s crazy but it’s great. 

ANDREW MCELROY 

ANDREW MCELROY 

HAIR CONCEPTS 

My next few months 

will be focused on 

developing our brand. 

I’m a style expert for 

ALFAPARF Milano and 

educating our clients on home 

hair care is a top priority – we 

are planning a client evening 

to demonstrate the renewed 

Semí Dí Lino range. And we 

have just started planning our 

ALFAPARF Milano Fantastic 

Hairdresser entry, too. 

CIARÁN O’SULLIVAN 

WAYNE LLOYD HAIR 

I’m touring the US and 

Canada, starting in LA 

where I’ll be doing a 

workshop with Andrew 

Does Hair. Then I’m 

going to San Francisco, 

Las Vegas, Vancouver and 

Toronto – and doing a haircut 

in a monumental place at 

each destination. I’m looking 

forward to meeting other 

stylists along the way, and I’ll 

be vlogging the whole thing! 

CREATIVE HEAD IRELAND 

13

Styling continues 

to be made easy 

by ghd with the 

launch of its new 

Oval Dressing Brush. 

Years in the making, 

this has nylon bristles 

for a sleek finish with 

minimal static. 

RRP €24 

+44 845 3300 1133 

ghdhair.com/ie 

As blonde shades continuing 

to dominate in summer, the 

new Redken Color Extend 

Blondage range is right on 

time. The shampoo and 

conditioner feature new 

ultra-violet pigments to 

combat brassiness. 

RRP FROM €18.50 

+44 845 660 0815 

redken.co.uk 

The Série Expert Solar Sublime range by L’Oréal Professionnel 

has been reformulated to provide better protection against 

the damaging effects of UV rays – don’t let your clients go on 

holiday without it! 


01 6045918 

lorealprofessionnel.co.uk 

Urban areas are full of pollution, fumes 

and other abrasive materials that 

attack hair, making it not just dull 

but weaker, too. ALFAPARF Milano 

has enhanced its Semí Dí Líno 

range, known for its shine-boosting 

properties, with the aim of reducing 

the damaging effects of city living. 

The new shielding action protects hair 

against dust and heavy metals, while 

the color fix complex contains a UV 

filter and improves 

colour longevity. 

The result? Soft 

hair that is full of 

luminescence, no 

matter where your 

client lives. 


045 856487 

xpertpro.ie 

Let the sunlight in with 

new Colorsmetique Intense 

Blonde from Revlon 

Professional’s Revlonissimo. 

The formula lifts up to five 

levels for brighter blondes. 

IN-SALON SERVICE 

01 8869300 

revlonprofessional.com 

Add a flush 

of blush tones 

to modernise 

blonde shades. 

Schwarzkopf 

Professional’s 

BLONDME 

Blush Wash 

comes in 

four romantic 

shades for 

minimal 

commitment in-salon 

toning, or to maintain 

delicate shades 

between salon visits. 

RRP €12.72 

+44 800 526741 

schwarzkopf-professional.co.uk 

For the perfect 

beachy blonde, 

look no further 

than the XP200 

Natural Flair Mocca 

Permanent Hair 

Colour, which is a 

sandy shade that’s 

perfect for blending 

with natural tones. 

IN-SALON SERVICE 

1890 253402 

salon-services.com 

Bumble and bumble’s 

much-loved Surf Spray 

has enjoyed a summery 

upgrade. It’s available in 

two new scents – Malibu 

Beach’s coconut vibes or 

Montauk Dunes for fresh 

florals. Now clients just 

need a beach to go with it... 

RRP €30 

+44 800 0884167 

bumbleandbumble.co.uk 

Beach towels at the ready! 

The new milk_shake Sun & 

More collection contains UV 

filters, vitamin E and natural 

fruit oils to protect hair 

from the sun and sea. 


+44 1392 365177 

milkshakehaircare.co.uk 

14 


#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

Eksperience from Revlon 

Professional is the first 

thalassotherapy hair range developed 

for professionals – that’s from the 

Greek word thalassa, meaning 

‘sea’ – and uses seawater as a form 

of therapy. The launch is a brilliant 

combination of science and nature, 

with every formula containing 

nutrient-rich algae and pure sea 

water from the French island of 

Noirmoutier. In addition to an 

extension care line-up for every 

hair type, there are in-salon services 

including mud treatments, bespoke 

massages and a personalised ritual. 

Oh, we do like to beside the seaside… 

RRP FROM €22 

01 8869300 

revlonprofessional.co.uk 

LAUNCH OF 

THE SUMMER 

IT’S ALL ABOUT... THE DYSON SUPERSONIC 

Building on the success of its 

groundbreaking entry into hair 

tools, Dyson has listened to feedback 

from real stylists across the globe 

and re-engineered its iconic Supersonic 

hair dryer to unveil a better-than-ever 

Professional edition. It features include 

a removable, washable filter cage (with 

its very own brush!) to keep your finelytuned 

machine hair and residue free; 

a professional concentrator nozzle 

that’s wider and thinner for precision 

styling (magnetic, of course – and now 

with cool grip edges) and a longer cable 

to help you move freely around your 

client as you need. Tested in salons and 

backstage, this clever bit of kit means 

business – spoil your salon and invest, 

because the future of drying is here. 

FOR ENQUIRIES AND PRICES 

01 4757109 

dyson.co.uk/professionalhaircare 


15

BOOST YOUR 

BUSINESS WITH 

€35,500 

THAT’S THE ADDITIONAL REVENUE THE EDGE HAIR DESIGN IN CORK HAS MADE SINCE NOVEMBER 2016 FROM LAUNCHING 

SMARTBOND, THE REVOLUTIONARY BONDING AGENT FROM L’ORÉAL PROFESSIONNEL. SO, IMAGINE WHAT SMARTBOND 

CAN DO FOR YOU! ENCOURAGE CLIENTS TO USE IT IN EVERY COLOUR, LIGHTENING AND STRAIGHTENING SERVICE FOR 

STRONG AND PROTECTED HAIR. SALON OWNER EILEEN MCGRATH SHARES HER TOP TIPS… 

1 Drive Smartbond sales by organising an incentive among the salon team to encourage usage with clients. 

2 Educate your clients on the benefi ts and the results that can be achieved with Smartbond. Take photographs of looks that you have created 

using the system to showcase its benefi ts. 

3 Utilise the training offered to you by L’Oréal Professionnel. It is important for your team to understand the technology, how Smartbond 

works and how it can benefi t clients. 

THE FIX 

Need inspiration? Suzie Dowling and 

Danielle Whelan from @petermarkhair used 

Instant Highlights to add some beautiful, 

lighter pieces to these brunette locks to 

give the hair a fabulous summer glow. 

Step 1: Apply 15 meches using the Instant 

Highlights #InstaContouring technique. 

Step 2: Tone with a mix of DIA Light 7.12 + 

DIA Light 10.12 + Diactivateur 9 Vol 

Step 3: Use Smartbond throughout. 

Don’t forget to share your Instant Highlights 

creations using @lorealpro #lorealproire 

#instanthighlights #smartbond 

RETAIL REHAB 

Coming soon, L’Oréal 

Professionnel Série 

Expert Blondifier is a 

bespoke colour care 

solution to revive blonde 

hair. Enriched with 

Açaí Polyphenol, an 

antioxidant found in 

the açaí berry, Série 

Expert Blondifier is 

perfect for any blonde 

who wants fresh colour, 

shine and radiance. 

16 


Be a 

COLOUR 

ADDICT 

SUMMER SOLUTIONS FOR 

ALL OF YOUR CLIENTS 

CREATIVE HEAD ADVERTORIAL 

With summer now in full swing, your clients will be 

looking to you to work your magic and give them the 

perfect summer-fresh hair – and that’s where L’Oréal 

Professionnel comes in. From the time seeker to the 

loyal colour clients and the daring festival fanatics, 

there is a summer look for everyone. Offer your 

time-seeking clients new Instant Highlights, 

providing up to six levels of lift in as little as 30 

seconds. Give your faithful coloured clients a 

summer boost they wish for with the INOA Suprême 

ammonia-free range. It creates multi-dimensional 

results to soften their features, enhance their skin 

tone and cover up to 100 per cent of white hair. 

Not forgetting those clients of yours who are more 

creative and daring. This summer, show off your 

creativity with #COLORFULHAIR Flash Pro Hair 

Make-Up giving you the perfect opportunity to 

create endless colour combinations instantaneously, 

whatever the occasion… 

*May last longer depending on the porosity of the hair 

FLASH 

#COLORFULHAIR Flash is available in eight fun-filled 

shades and is compatible with all hair bases. Just 

like applying eyeshadow, the product coats the hair 

in pigmented colour and then washes out in just one 

shampoo.* Pre-lightening is not required either, it’s the 

ideal opportunity to express your creativity in salon 

and create a #COLORFULHAIR Flash look for every 

occasion! And don’t forget Tecni.ART – the perfect styling 

partner to keep the fabulous looks you create in check. 

DO THIS NOW 

1) Create a summer service menu catering to all of 

your clients’ essential summer needs, such as Speedy 

Highlights, The Summer Boost, The Flash Touch… 

2) Why not partner with local events such as fetes, 

festivals or barbecues and have a #COLORFULHAIR 

Flash bar? It’s a perfect way to promote your salon… 

3) Get creative and share your finished looks across 

social media and with L’Oréal Professionnel, too, 

by including @lorealpro #lorealproire 

Get further addicted to colour with L’Oréal Professionnel – call 1800 535616 or visit lorealprofessionnel.co.uk 


17

e ducation 

CREATIVE HEAD EDUCATION 

"It's me!" 

OUR FEATURED 

ARTIST 

IN JULY IS 

ASHLEIGH 

HODGES 

The Hair Geek on her love of music and books, how 

she’s pushed her avant-garde skills and who’s joining 

her for a dinner party… 

e ducation 

HEAD ONLINE NOW! 

CREATIVEHEADMAG.COM/EDUCATION

The Dyson Supersonic 

Professional edition. 

Re-engineered for you. 

#dysonprohair

A healthy return 

With the Dyson Supersonic hair dryer Professional 

edition, you’ve got styling stealth to keep hair in its 

best health. Discover how... 

Blasting air at high temperatures towards hair is going to have an impact 

– that’s just a fact. You spray and smooth heat protectors over strands to 

shield as best you can, but the regular use of heated styling tools is going 

to mean heat-damaged hair. And that’s before any accidental mishaps, like 

hair being sucked into the filter. 

But what if your hair dryer, the piece of styling kit you rely on most, could 

actually help keep hair strong and healthy? That has to be something your 

client would love, right? The Dyson Supersonic hair dryer Professional 

edition has been engineered to dry hair quickly while also minimising 

damage. It’s time for a science lesson... 

When hair is washed or wet, the hair strands absorb water and swell, 

increasing in diameter by up to 16 per cent. As this happens, the outer 

cuticle layer becomes slightly rougher, making it more susceptible to 

damage and breakage. To keep this at a minimum, it’s vital that hair is 

dried quickly yet gently, using the right combination of heat and air flow. 

Hair regains its dry strength and the cuticle can return to its normal shape. 

The engineers at Dyson examined healthy and damaged hair using 

electron microscopes and light chambers to understand how light reflects 

from the hair. Their research showed that with extreme heat, the structures 

within the hair become damaged. The result? Weaker hair that’s less shiny 

as light scatters off the hair rather than reflecting evenly. 

That’s why they created Intelligent Heat Control. While some hair dryers 

can reach very high temperatures and cause extreme heat damage to hair, 

the Dyson Supersonic hair dryer Professional edition has a glass bead 

thermistor that measures the temperature 20 times a second. Yes, 20. 

The microprocessor intelligently controls the patented double-stacked 

heating element, avoiding extreme heat. 

It also uses Dyson’s patented Air Multiplier technology. Sounds 

impressive, and it is – the volume of the air drawn into the motor is 

amplified by three, producing a high pressure, high velocity jet of air. That 

focused jet is angled at 20° to deliver controlled, precise drying and styling. 

For super-shiny hair, the Supersonic doesn’t work alone. It has three, 

super-strong magnetic attachments that control the air flow and help 

you keep frizz and flyaways at bay. You’ll love the re-engineered Dyson 

Professional concentrator with a wider and thinner nozzle, while the 

Smoothing Nozzle quickly removes excess water and dries hair smooth 

with a gentle touch. And with texture so on-trend right now, the Dyson 

Diffuser will be a firm favourite. Simulating natural drying, it helps to reduce 

frizz and deliver gorgeously defined curls. 

Science class dismissed. Now, choose your nozzle and get styling... 

Christopher Kane at London Fashion Week 

S/S18. Models styled using the Dyson 

Supersonic hair dryer Professional edition

#dysonprohair 

CREATIVE HEAD ADVERTORIAL

We’re feeling 

Supersonic 

You spoke, they listened. Say hello to the 

Dyson Supersonic hair dryer Professional 

edition, re-engineered and ready for your salon 

You have exacting standards. As a professional hair stylist, your tools 

need to be perfect, extensions of your hands to enable you to craft, 

to thrill. With your client, perfection is an obsession – in your salon, 

backstage, on shoots. That’s something you have in common with a 

Dyson engineer… 

More than two years ago, teams of Dyson engineers worked with 

renowned hair stylists to develop a bespoke-designed hair dryer for 

professionals. As with any piece of technology, Dyson’s engineers 

are never satisfied. You spoke; they listened. Those teams absorbed 

all the feedback stylists had from the salon front line, and they set 

themselves a new task – making the Supersonic truly superb for the 

demands of everyday salon use. 

This is a premium hair dryer re-engineered for your needs, day in 

and day out. 

You’ll find an improved filter, built to handle all the super-hold 

hairspray your team can mist. And what makes this extra clever is 

that it’s magnetic, removable and washable (you even get a tailored 

cleaning brush to help you do the job – and your dryer has a little light 

to prompt you when it needs a clean). 

Magnetic attachments are now even stronger, so you won’t knock 

them off when blow-styling hair at 60mph. You also get a wider and 

thinner nozzle that focuses air flow for laser-focused precision styling 

and, with cool grip edges, you won’t burn your fingers either. 

Flexibility? Naturally – with an even longer cable (it’s now 3.3 

metres) you can manoeuvre yourself around your client with ease. 

This is all on top of the fabulous fundamentals – inside each 

Dyson Supersonic is powerful Dyson digital motor V9 that’s six-times 

faster than other hair dryer motors,* and hidden in the handle for 

better balance. Fused with its clever Air Multiplier technology, the 

Supersonic produces a high-velocity jet of controlled air. Buckle up – 

this is faster drying combined with precision styling. 

But there’s no shouting over the din of your dryer – those Dyson 

engineers think of everything. Acoustically tuned and boasting a Quiet 

Mark, you can actually enjoy a conversation with your client and your 

team won’t be battling against a relentless wall of noise every hour 

of their working day. Oh, and let’s be totally honest here, it also looks 

really cool. Get the #dysonprohair hashtag ready, because you’ll want 

to share. 

Ultimately, we know you pride yourself on offering exceptional client 

experiences every time someone is in your chair. Let Dyson help you 

deliver exactly that… 

“This little beauty packs such a 

punch. A big, big plus for me is 

the increased magnet strength – 

it’s twice as strong as before” 

Dylan Bradshaw 

Dylan Bradshaw, Dublin 

Most Wanted Exceptional Stylist 

winner 2016 and 2017 

Dyson ambassador 

“It’s a must-have for all 

professional stylists. The 3.3 

metre cable gives me so much 

more mobility. Trust me. You need 

it in your kit” 

Larry King 

Larry King Salon, London 


*tested against 20 bestselling hair dryers as at February 2017


Stand up guys 

It’s easy to keep all your Dyson 

Supersonic hair dryer Professional 

editions in one place with the magnetic 

presentation stand. And just think what 

an impact it will have on clients when 

they see your Dyson Supersonic hair 

dryer Professional editions all lined up. 

No wonder Larry King has one at each 

work station at his salon... 

#dysonprohair

Ready for take-off 

The Dyson Supersonic hair dryer Professional edition is 

the destination; behind it, there’s an incredible journey… 

Most hair dryers are, in the eyes of leading engineers, dumb things – noisy, heavy, 

non-ergonomic and delivering heat damage to hair. The team at Dyson, squirrelled 

away in its labs in the Cotswolds, were convinced there was a better, more 

intelligent way. And that way takes a lot of work – £56m was spent on building hair 

science labs and conducting painstaking research before a single hair dryer was 

sold. Over four years, 103 Dyson engineers, including scientists and stylists, looked 

at everything from air flow dynamics to hair’s cellular structure, completing tests 

using nearly 1,625km of hair. A total of £75m has been spent to craft and then reengineer 

the Dyson Supersonic and the Professional edition. 

Advanced scanning electron microscopes let Dyson scientists look at single 

strands of human hair in high definition after testing. Why? To understand the 

structure of hair and which elements cause splits, holes and other damage. Tensile 

tests measures the strength and elasticity of each hair strand before and after drying 

and styling, by stretching the strand until it breaks. Healthy hair remains strong 

and elastic while damaged hair is easier to break. Thermal cameras allow Dyson 

engineers to understand the temperature of the airflow coming out of the machine, 

ensuring it’s consistent throughout, even when pushed close to your client’s head or 

to a brush. The Real Imaging Test Algorithm machine – known as RITA by the Dyson 

techs – provides a range of image settings specifically designed to highlight key hair 

stress characteristics and features, such as strand alignment, flyaways and frizz. 

Particle Image Velocimetry allowed Dyson engineers to measure the speed of 

the jet and visualise its shape. Get a deeper understanding of the jet structure and 

turbulence, and you can optimise the airflow. Aero-acoustic engineers listened to 

the sound of the Supersonic. By refining the design, those engineers have created 

a tone that we humans can’t even hear. 

It took 582 prototypes until those Dyson perfectionists were satisfied. The Dyson 

Supersonic hair dryer Professional edition is number 583. Patience is a virtue... 

“No gimmicks; this had to perform. The Supersonic was 

the most difficult project we’ve worked on – I thought this 

machine wasn’t going to make it at least eight times – but 

our technology level increases all the time. We’ve reinvented 

everything you’re used to seeing with a hair dryer” 

Stephen Courtney 

Concept director, Dyson


Please take care 

of this hair (dryer) 

The Dyson Supersonic hair dryer Professional edition is a 

precisely-engineered machine that’s premium 

perfection. Please add a little TLC… 

Some stylists are obsessive when it comes to maintaining their kit bags. Everything 

has its place; some items have a history, being by your side at seminal moments. 

There are regular rituals to be observed to ensure prime performance from your 

most investment-heavy pieces. Just as you painstakingly oil your beloved scissors, 

and cleanse the hair and dust from your hard-bristled brushes, you can now add 

another little ritual to ensure your Dyson Supersonic hair dryer Professional edition, 

an investment in itself, performs at its very best in the toughest of conditions – 

from broom cupboard-sized rooms backstage at Fashion Week to the busiest of 

Saturdays in a high street salon. We all need a moment of calm, and maintenance 

of your Dyson Supersonic hair dryer Professional edition can provide you with a little 

retreat, a chance to think. This hair dryer is highly-tuned and its technology must 

be kept free from dust and the residue from the dozens of products used everyday. 

Invest in a Dyson Supersonic hair dryer Professional edition and in the box you’ll find 

everything you need; alongside those snappy magnetic attachments, you’ll see a 

spare filter cage, a C-shaped filter cleaning brush, a filter cage wrap and details on 

how best to tend to your new machine. A flashing white light even tells you when it 

needs a freshen-up if you forget. 

Once a week, take a moment to clean your filter. It snaps off in a second, and 

a little shower under a warm tap works wonders. When using that clever brush, 

slide it over the filter cage and rotate to dislodge any sticky residue or pesky hair 

clippings. Once clean, pop the cage back on and it’s ready to start all over again. 

Perfect your filter 

know-how – see the 

video at dyson.co.uk/ 

professionalhaircare 

#dysonprohair

Endorsed by stylists 

Dyson wanted professional stylists to be frank. “Don’t be nice or we’ll never improve,” 

said the engineers. Dozens of hairdressers around the globe told them exactly what they 

thought… and Dyson took those comments on board, and re-engineered the Supersonic 

to deliver for you, every day 

“It’s acoustically tuned so 

you have to be careful what 

you say now, because 

everyone can hear you! 

It’s so well balanced you 

can finally break up with 

your chiropractor. And we 

know hair stylists never clean 

their filters. Now we have 

no excuses. It’s removable 

and magnetic” 

Jen Atkin 

Celebrity stylist 


“My clients deserve the best 

so it’s important we set the 

standards, so they know we’re 

giving proper thought to the 

hair they wear every day. 

Take a Dyson Supersonic 

hair dryer Professional edition 

for two weeks, and you’ll 

be converted” 

Dylan Bradshaw 

Dylan Bradshaw, Dublin 

Most Wanted Exceptional Stylist 

winner 2016 and 2017 


“Dyson engineers have 

made subtle improvements 

to what is already an 

incredible machine, making 

it the perfect tool for a 

professional stylist. Hair 

health is really important to 

me and I love knowing that 

I can trust it to protect my 

clients’ natural shine. It never 

leaves my side!” 

Larry King 

Larry King Salon, London 


The Dyson Supersonic hair dryer Professional edition is available now. 

Are you ready to go Supersonic? For an exclusive stylist price (once you’ve been 

confirmed as a stylist) call Dyson on 0800 3457788 (UK) / 01 4757109 (IRL). 

To find out more, visit dyson.co.uk/professionalhaircare #dysonprohair

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

Big top meets Bedlam – dark, mysterious and distorted, Natasha King 

presents a beautiful but twisted cast of characters in ‘The Knight Circus’ 

Four looks, one model, one day. 

How Laundry salon in Sheffield 

took to Instagram to catch a 

manufacturing partner’s attention 


The rise in bonding additives is 

putting bleach back on the menu – 

but is this a good thing? PAINT 

tackles the B word… 


Holy moly! FIVE MINUTES is all it took 

for the Most Wanted and The It List 2018 

Grand Final to sell out. Head online for 

all the waiting list details 

@creativeheadmag

THE SECRET OF… 

ADJUSTING YOUR USP IN AN 

EVOLVING LANDSCAPE 

THE BUSINESS EDIT 

MAKE PEOPLE 

YOUR BUSINESS 

CONSUMER BEHAVIOUR IS CHANGING. 

BUSINESSES NEED TO ENSURE WHAT THEY 

ARE OFFERING IS INTERESTING AND UNIQUE 

TO STAY AHEAD OF THE COMPETITION. THE 

EXPERTS AT MINDBODY SHARE THREE WAYS 

TO DEVELOP YOUR OFFERING… 

YOUR TICKET TO THE FUTURE 

Technology is integrated into the 

way people live. Recent research 

by MINDBODY found that more 

than three-quarters of those aged 

between 18 to 24 use technology as 

part of their daily wellness routines. 

Getting to grips with technology 

and incorporating the latest 

advances into your business is a 

great way of keeping things fresh. 

BYE-BYE 9 TO 5 

Flexible working is on the rise and 

tweaking your off ering to refl ect 

this change in clients’ schedules 

could have a huge impact on your 

business. MINDBODY revealed 

almost half of respondents said 

they have no preferred time to get 

treatments, suggesting peak times 

are becoming a thing of the past. 

THINK OUTSIDE THE BOX 

There are thousands of salons across 

the UK and Ireland, so make yours 

diff erent to drive footfall. Get creative 

and think about services or off erings 

that can really add value, in addition 

to your standard cut and colour. 

IN ASSOCIATION WITH 

For more salon-savvy secrets by MINDBODY, 

visit uk.mindbodyonline.com 

YOU COULD HAVE the best salon in 

the world, but without the right people 

working in it, you’re not going to have much 

success. So how can you ensure that your 

salon is staffed by the crème de la crème of 

hairdressing – and how can you hold onto 

them in the long run? 

Kara O’Shea, general manager at Sean 

Taaffe, knows exactly what she wants when 

she is searching for staff. “We look for people 

who are passionate about the industry – that 

fire has to be present from the start,” she 

explains. “There has to be an excitement 

about up-and-coming trends – I want them 

to talk about what they would love to be able 

to do in the future. We also look at their past 

employment history to see whether they’ve 

stuck with things.” 

She has used many methods of 

recruitment, and the results are surprising. 

“We have done basically everything, online 

recruitment agencies, radio, and social 

media, but what works best for us is word of 

mouth with incentives in our team. Recently 

I put a front of house position on our salon 

group chat, and by the end of the day five 

people had been recommended. We provide 

a financial incentive to staff who refer 

someone – they get half of their bonus when 

the new person starts, and after six months 

we give them the other half.” 

Niamh O’Loughlin from Rossanos salon 

group looks for young people with potential, 

who can then be trained. 

KEELYN COOLEY 

BRIDGET HAREN 

Listen to your client. The best 

way to gain a client’s trust and 

repeat business is to listen. 

Never stop learning. It doesn’t 

stop in the classroom – if you pay 

attention there is a lot to learn 

from the stylists you work with. 

Push yourself. Embrace all of 

the opportunities that present 

themselves, even if they are 

“We engage with the students in college 

studying hairdressing or beauty as well as 

students still deciding on a career,” she says. 

“We are having open days this September 

with local secondary schools to give them an 

insight to life at Rossanos. There’s nothing 

as satisfying as watching a young stylist 

flourish in their career and really grow into 

their own.” 

So, you’ve got the right staff – now how 

can you hold onto them? “It is so important 

to communicate with all employees and 

be aware of what is going on in their lives 

outside of the salon,” explains Deirdre 

Kilcoyne, co-owner of Salon 2 in Sligo. “You 

have to be understanding and flexible with 

them if they are dealing with some issues. As 

staff situations change we try and work with 

them to ensure it suits them and the business 

– and we always try to be firm but fair.” 

Sean Taaffe has an incentive scheme in 

place that offers perks to staff who remain at 

the company. “You can earn extra holidays 

– up to 30 a year,” says Kara. “People on the 

scheme get to leave earlier on holidays such 

as Christmas Eve and New Year’s Eve. We 

also offer them exciting opportunities, pay 

for their parking and give their close family 

members half-price hairdressing services. 

“To keep them interested in the brand we 

add something more each year. You might 

be offered a job down the road that offers 

you €100 more a week – but are they going 

to give you those extra things?” 

outside of your comfort zone. 

This year I’m honoured to 

be part of the Intercoiff ure 

Guillaume Team Ireland and 

excited for the experience I’ll 

gain at shows and training. 

Every head is an 

advertisement. You are 

presenting your talent to the 

world, one head at a time. Apply 

the expertise and techniques 

you have learned, along with 

your creativity, to every client. 

20 


TRAIN FOR 

EXCELLENCE 

THE ROBERT CHAMBERS HAIRDRESSING ACADEMY IS THE 

FIRST ESTABLISHED AND LONGEST RUNNING HAIRDRESSING 

SCHOOL IN IRELAND. THIS YEAR THE ACADEMY CELEBRATES 

36 YEARS IN EDUCATION AND THE LEARNING GOES ON, 

HERE’S A SELECTION OF WHAT’S ON OFFER FOR 2018/2019. 

6 Month Fast Track Course 

If you are a third or fourth year Trainee Hairdresser and want to finish your training 

and qualify as a Graduate Stylist, this course is tailor-made and specifically designed 

for YOU. 

COURSE CONTENT: All aspects of modern, commercial hairdressing. 

AWARDS: Robert Chambers Certificate of Qualification, Wella Certificate in 

Foundation & Correction Colour. 

DURATION: 6 months full-time or 10 months part-time. 9.30 - 5.30. Clients provided. 

START DATES: October / January / March / June 

REQUIREMENTS: Assessment and interview 

COST: €4,999 - €500 discount for first 10 applicants before end of September, 2018. 

Limited places available. 

Advanced Diploma Hairdressing Course 

The advanced diploma in Hairdressing is an intensive beginners course which 

will qualify you to Graduate Stylist, in all aspects of hairdressing, in 16 Months. 

Limited places available. 

COURSE CONTENT: Theory, blow-drying, dressing hair, up-styling, heat styling, 

perming, advanced colour and colour techniques, advanced cutting, salon 

etiquette, customer services and communication. 

AWARDS: Robert Chambers Advanced Diploma accreditation, 

Qualified Advanced Graduate Stylist, Wella Certificates in 

Foundation, Advanced and Corrective Colour, 

Wella Certificate in Perming & System Professional. 

DURATION: 16 months, full-time. Monday - Friday 9.30 - 5.30 

START DATES: October / March 

REQUIREMENTS: No former experience needed 

COST: Leaving Cert Special for first 10 applicants 

before end of September, 2018. 

STAR PUPILS! 

ROBERT CHAMBERS CAN HELP YOU CARVE 

OUT AN INCREDIBLE CAREER – BUT DON’T 

JUST TAKE OUR WORD FOR IT... 

JOHANNA PITKANEN 

TECHNICAL EDUCATOR FOR TIGI SOUTH WEST UK 

“I loved my time at The Robert Chambers School of 

Hairdressing. The teachers were amazing! 

I learned so much and have gone on 

to do amazing things. I am currently 

Technical Educator for Tigi covering 

the South West UK and work along 

side the International Creative Team in 

London. I worked at Lunatic Fringe Dublin 

after my training and managed a salon in Melbourne 

Australia. I am so happy I chose to go to The Robert 

Chambers School of Hairdressing. It gave me the skills 

and confidence to take my career anywhere!!” 

FERGAL DOYLE 

FIELD EDUCATOR AT WELLA PROFESSIONALS IRELAND 

“I completed the course with Distinction and went 

on to become a stylist in Lunatic 

Fringe, Dublin, Trevor Sorbie 

and Hob Salons in the UK. I am 

now a Field Educator for Wella 

Professionals Ireland. My career 

couldn’t have reached the glamorous 

heights that it has without the education and solid 

foundations I received as a student at the Robert 

Chambers Academy.” 

If you would like to fast track your hairdressing career with Robert Chambers, renowned all over the country and abroad for his 

reputation and status as an icon of Irish hairdressing and education, then call 01 677 1323 or email academy@robertchambers.ie 

for an interview or tour of the academy or to secure a place on one of the courses.

#CHedit 

Inside 

story 

ECHO HAIR DESIGN 

DUNSHAUGHLIN, CO. MEATH 

From its beginnings as a completely blank canvas, Edward Scully has 

carefully curated Echo Hair Design, an oasis of calm where clients can 

truly relax. “We wanted to keep it open but have certain areas like the 

backwash that were not on view from the large front windows,” he explains. 

The colour palette was chosen with this calming philosophy in mind, chairs 

from Xpert Pro acted as the foundation of the salon style and styling units 

and specialised fl ooring were incorporated around them. “We wanted to 

veer away from the dark greys and browns that seem to dominate salons 

at present,” Edward adds. “We felt that the dominant colour of the teal chair 

covering was complemented by the white styling units and couches with 

the pale grey fl ooring. It’s light, airy and open, without being clinical.” 

HOT BUYS 

FULL CIRCLE 

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capitalhairandbeauty.ie 

22 CREATIVE HEAD IRELAND

IT DOESN’T MATTER WHERE 

YOU START, IT’S WHERE YOU 

GET TO THAT COUNTS. 

ALFAPARF Milano presents BB Bleach, our latest generation 

bleaching line. Containing BI-BOND COMPLEX, a double 

bond reconstruction technology which offers the ultimate results 

in both strength and protection. 

ALFAPARFMILANO.COM 

The number one choice for salon owners in Ireland 

See your ALFAPARF Milano Sales Representative for more details, or call 045 856490

2018 

FINALISTS NAMED 

AWESOME NAMES IN HAIR, FASHION, BUSINESS AND THE MEDIA PORED 

OVER RECORD NUMBERS OF MOST WANTED ENTRIES – INCLUDING, FOR 

THE THIRD YEAR RUNNING, ENTRIES FROM IRELAND! NOW, THE WAIT IS 

OVER. LADIES AND GENTS, RAISE YOUR GLASS TO THE 2018 SHORTLIST! 

@creativeheadmag #MWIT18 

creativeheadmag.com/mostwanted 

REPUBLIC OF IRELAND 2018 FINALISTS 

EXCEPTIONAL STYLIST 

Category sponsor 

SUPREME TEAM 

Category sponsor 

Dylan Bradshaw, Dylan Bradshaw 

Aidan Darcy, Brown Sugar 

Bridget Haren, Bridget Haren Hair & Beauty 

David Murray, David Murray @21 

Nadine Quinn, THE.SPACE 

Lloyds Hair, Waterford 

River Hair Studio, Limerick 

The Greene Room, Co. Clare 

The Hair Shop, Co. Louth 

THE.SPACE, Dublin

IT’S ON 

MOST WANTED AND THE IT LIST GRAND FINAL 

SOLD OUT 

WAITING LIST ONLY CALL +44 1434 610940 

03.09.18 

NATURAL HISTORY MUSEUM 

LONDON 

SHE’S 

BACK! 

Katherine Ryan 

returns as host

L’ORÉ A L 

COLOUR 

TROPHY 

#LCT18CREATIVE HEAD IRELAND 

26

#LCT18 

If you were at the 2018 L’Oréal Colour Trophy Ireland Grand Final in Dublin, you’ll know that 

it’s not an experience you’re likely to forget. Taking place in the Clayton Hotel on Burlington 

Road, there was champagne, a black tie dinner and fabulous host in the form of TV 

presenter Ruth O’Neill. But the most important part was the hair created by Ireland’s top 

hairdressers – judges and industry icons Paul Dennison (Ken Picton), Andrew Mulvenna 

(Andrew Mulvenna Hair), Siobhan Jones (Headmasters), Adam Reed (Percy & Reed) and 

Tina Farey (Rush) certainly had their work cut out picking the winners. Feeling the FOMO 

or fancy living the whole night again? Turn the page for all the news... 


27

L’ORÉAL COLOUR TROPHY 

L’ORÉ A L 

COLOUR 

TROPHY 

FIRST PLACE: BROWN SUGAR, 

SOUTH WILLIAM STREET (LAURA 

REID AND JAMES COLEMAN) 

28 

GOLD 

standard 

At the L’Oreal Colour Trophy the bar was set high, with 

a rainbow of flawless looks parading down the catwalk 

not just this year, but also for the previous 52 years in 

Ireland! Not only does it provide a playground for top 

colourists to let their imaginations run wild and a place 

for men’s hairdressers to flex their creative muscles, 

LCT also provides the opportunity for young colourists 

to prove their talent. The looks presented define trends 

for the next year, and inspire other hairdressers to take 

up their brushes and create something incredible. Let’s 

meet the 2018 winners... 

SECOND PLACE: ZEBA, SOUTH 

WILLIAM STREET (MICHAEL 

SZERSZEN AND FERGUS DALY) 

THIRD PLACE: JOHN COSS 

CREATIVE HAIR, PORTLAOISE 

(MARY GRIFFIN AND ANNA 

MCNULTY)

L’ORÉAL MEN’S IMAGE AWARD 

#LCT18 

FIRST PLACE: BROWN SUGAR, 

BLACKROCK (JOANNA FOGARTY 

AND GRAHAM MOLLOY) 

SECOND PLACE: THE ACADEMY BELLE 

HAIRDRESSING, CELBRIDGE (SANDRA 

KEEGAN AND FERGAL BRENNAN) 

WINNER: THE EDGE HAIR DESIGN, 

CORK (CALLUM O’DONOVAN) 

L’ORÉAL COLOUR TROPHY STAR AWARD 

29

L’ORÉ A L 

COLOUR 

TROPHY 

FEARLESS 

fabulous 

Part of the beauty of the L’Oréal Colour Trophy evening lies 

in the stunning hair shows that show off the genius of L’Oréal 

Professionnel hairdressers. And this year the theme of the 

individual shone through, with both the Alan Edwards Art Team 

and Sugar Culture exploring themes of personality and freedom – 

proving that there’s a colour out there for absolutely everyone. 

ONE ZERO ONE 

BY THE ALAN EDWARDS ART TEAM 

With red light flooding the catwalk, 

eerie figures floated along in formation, 

wearing structures that wouldn’t look 

out of place in a dystopian science 

fiction movie. But once the music was 

turned up, uniformity was replaced 

by extroversion, with a high fashion 

celebration of design, movement and 

magnificence. With a glittering finale that 

sparkled under the lights, this was a 

hair show that was determined to alter 

expectations and dismiss the ordinary. 

30 


#LCT18 

BORN NAKED 

BY SUGAR CULTURE 

The rule book was torn into 

confetti in this gender-neutral 

spectacle. Described by the hair 

team as “sinfullly fierce”, colours 

were bright, the music was loud 

and the dancing demanded 

complete attention. And the 

looks? An unforgettable spectrum 

of peacock blue, candyfloss pink 

and icy white. This was truly an 

expression of how hair makes us 

who we are. 


31

KITBAG 

The kit 

will solve it 

There is an answer to every hairdressing problem 

out there – all you need is the right tool 

PROBLEM-SOLVING IS a skill listed on every CV; we all 

value the ability to find solutions to issues we encounter. 

And, when it comes to hair, there are the same problems that 

come up again and again. Some clients struggle with a lack 

of volume, while others are troubled by wet styling or frizz. 

Luckily, with a bag full of carefully curated gadgets, you can 

solve those issues – giving clients the best hair possible and 

providing them with the right tools to take home, too. 

When you’re choosing your own tools, you need to invest 

in the best, and consider the hair’s long-term health. “We 

sometimes think that if we put a tool up to the full heat it 

gets a client out quicker, but this is not the case,” says Dylan 

Bradshaw, owner of Dylan Bradshaw salon and two-time Most 

Wanted Exceptional Stylist winner. “We talk about colour and 

treatments, then we burn the hair! Our clients deserve the best, 

and Dyson has reinvented the wheel. It’s really important that 

we set the standard and that’s why I would say to any stylist: 

‘take a Dyson Supersonic hair dryer Professional edition for 

two weeks and I guarantee you’ll be converted.’” 

Once you’ve mastered your own kit, then you can spread the 

word and showcase its brilliance to clients. Don’t underestimate 

your expertise when talking about what the right tool can do 

for them and their hair issues – you’re in a unique position to 

show them exactly what they need. “Your clients need the right 

kit – there is no point in having a superb colour without having 

the products and tools to go with it,” explains Aidan Fitzgerald, 

owner of Aidan Fitzgerald Hair Salon in Blackrock, Dublin. 

Communication is key, so make sure you truly understand 

what your client’s hair worries are. “As hairdressers, we are 

clients’ personal consultants,” says Aidan. “If we don’t give 

them good advice then they’ll go elsewhere. At my salon we 

have monthly staff meetings to refresh our knowledge. We give 

every client a little briefing, without it being a hard sell, and 

find out about their lifestyle. If hair isn’t maintained away from 

the salon, then you haven’t given them the full service.” 

It’s also important to flaunt your expertise – so make sure you 

demonstrate the benefits of a piece of kit. “As a professional, 

clients will value your advice and are more likely to see you 

as a gateway to better hair, trusting your recommendations, 

especially if they see it in action,” explains Gorka Arraras, 

creative manager at Charles Worthington Salons in London. 

“Demonstrate to the client how to use the tools. They will 

see the effect of using the correct tool or specific brush and 

understand that it will not only ease their styling routine, 

it will also make a difference on the hair and its quality.” 

Get into the habit of sharing your know-how and you’ll see a 

nice boost to your retail when clients leave the salon with new 

gadgets. “Knowledge is key – the client will know and feel if 

what you’re advising will make a difference,” explains Gorka. 

“Once you build that trust, selling retail is second nature.” 

32 


Wahl Professional 


33

Christopher Kane at London Fashion Week S/S18. Models styled 

using the Dyson Supersonic hair dryer Professional edition 

Visit dyson.co.uk/professionalhaircare 

Invest in the best 

What happens when you take the Dyson Supersonic hair 

dryer and let dozens of the best hairdressers around the 

world critique it? You get frank feedback that enables the 

creation of the new Dyson Supersonic hair dryer Professional 

edition, with exciting extras such as the Intelligent Heat 

Control; which measures the temperature 20 times a 

second to ensure extreme heat is avoided. Then there are 

the stronger magnetic attachments, for precise styling and 

ease of use, and a clever brush to keep the filter clean, while 

the filter cage is washable. It’s only available to confirmed 

professionals, so go online to 

find out more. 

Be kind 

Super brand ghd has teamed up with 

iconic designer Lulu Guinness to fight 

against breast cancer. The iconic Lulu 

lip print is featured on a limited edition 

ghd gold styler and ghd air hair dryer, 

which minimise damage while still providing 

the sleek and smooth ghd finish. For each 

one sold, ghd will donate €10 to the 

Irish Cancer Society. 

ghd gold by Lulu Guinness €169 

ghd air by Lulu Guinness €129 

ghd gold styler €169 

Style fragile hair 

To lead the fight against hair damage, ghd has revamped its ghd 

gold styler, which is kept at a constant temperature to minimise 

harm to hair, while still providing smooth and shiny results. 

“It now features two heat sensors to help keep heat at an 

optimum level from root to tip for sleeker and healthier-looking 

hair,” explains Adam Reed, global ghd ambassador. “It heats 

to a safe-for-hair temperature of 185˚C for optimum styling.” 

Wet Brush Original Detangler 

GemStone Collection RRP €15.99 

Tame wet hair 

Every stylist knows that hair is more prone to 

breakage when wet – and yet even the most lowmaintenance 

client has to deal with it. Wet Brush is 

known for delicately fixing wayward hair, as Tegan 

Robertson from Not Another Salon in London, 

explains: “There’s nothing worse than watching a client 

hack away at freshly bleached hair with a comb. I explain 

that a Wet Brush is kinder and softer on their silver 

strands and the brushes practically fly off the shelves.” 

34 


Hair Tools Kit Bag Essentials... 

Hennes sy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE 

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork 

www.hennessyhb.ie 

021 4343436

Parlux Alyon Dryer RRP €159.95 

Hair Tools Pro Thermal Brushes RRP from €9.95 

Style it out 

A hair dryer and brushes may seem like simple tools, but 

these essentials can make or break a look. Available from 

Hennessy distributors, the new Parlux Alyon Dryer gives 

you perfect control – it’s lightweight, has four temperature 

settings and a cold shot button. Use it alongside the Hair 

Tools Pro Thermal Brushes, which combine anti-static 

bristles and maxi-vent holes for fast drying. 

Add curls, waves and texture 

Wanting what they don’t have is a common theme among clients, 

but luckily there’s no shortage of ways to add coveted texture. If 

your client is addicted to waves, there’s the label.m 4D Infinity 

Waver, which “incorporates a longer-than-average wand, 

allowing you to style more hair in less time”, says Sacha 

Mascolo-Tarbuck, global creative director at Toni&Guy. 

“The overall effect should be a more casual, less stylised 

wave that’s soft.” The Perfect Curl MKII by BaByliss 

PRO is another clever bit of kit. Not only does it 

offer three different curl modes, it automatically 

adjusts the barrel and regulates temperature. 

Label.m 4D Waver RRP €84.95 

BaByliss PRO Perfect Curl MKII RRP €125 

Hair dryer RRP €140 

Create a sense 

of calm 

The salon is changing 

from a place clients go 

to get a haircut to an entire 

experience of relaxation. In order to make that experience as 

peaceful as possible, Wahl Professional has launched a dryer that 

provides brilliant styling without compromising on calm. The 

Whispertek silencer dramatically reduces the noise level – but doesn’t 

compromise on power. And Michael Young of Hooker & Young has 

given it his seal of approval: “When you are with clients the last thing 

you need is a lot of dryer noise, so this is incredible,” he says. 

CREATIVE HEAD

x 

Two British icons have joined forces in the 

fight against breast cancer, with €10 from every 

ghd x Lulu Guinness limited edition going to 

the Irish Cancer Society*. For more information, 

contact your ghd account manager or call 

+44 (0)1924 423400. 

#ghdxLuluGuinness 

#KissThisCancer 

Kiss this, cancer! 

*€10 per styler/hairdryer sold in the Republic of Ireland is paid to the Irish Cancer Society’s Action Breast Cancer programme 

(Registered charity number CHY5863). Illustration by jonathan calugi @machas

38 


E X C L A M A T I O N 

M A R K 

VIBRANT, SATURATED AND FLAWLESS – TETRACHROMACY BY OCCASIONS, 

AND LED BY CIARAN DOWD, IS A RIOT OF POWERFUL COLOUR 

PHOTOGRAPHY BY LEE MITCHELL 


39

40 


HAIR Occasions Art Team, directed by Ciaran Dowd. STYLING Ciaran Dowd. CREATIVE DIRECTION Ciaran Dowd. 


41

Bang 

Bang 

BORN FROM A COLLABORATION BETWEEN JOICO 

EUROPEAN DESIGN TEAM MEMBERS DAVID MURRAY 

AND RYAN NICOLETTI-DOWD, THE CLASH COLLECTION 

IS A WILD EXCURSION INTO COLOUR AND CUTS 

PHOTOGRAPHY BY PAUL MAFFI 

42 



43

44 


HAIR David Murray and Ryan Nicoletti-Dowd using JOICO. MAKE-UP Joanna Bernacka. STYLING Magdelana Jacobs. 


45

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

START 

YOUR 

engines… 

UK finalist David Rae 

WITH BUILDINGS DESIGNED by legendary architect Gaudí and 

long, tree-lined streets that lead down to the sea, Barcelona is a hub 

of artistic expression. So it’s no surprise that the city was picked to 

host the 10th annual Style Masters International Awards. Thousands 

of hairdressers gathered to support their countries at the event, 

which was hosted by Miquel García, global executive vice-president 

for artistic and education at Revlon Professional. The show saw 

live styling from finalists, with David Rae representing the UK and 

Maria Montes Campal of Spain taking home the trophy. Sam Wall 

flew the flag for the UK in the American Crew All-Star Challenge, 

but was pipped to the post by Vitaly Pimenov of Russia. And there 

was no shortage of inspiration, too – from the aquatic beauty of the 

Eksperience segment and the launch of Glamsquad to the raw power 

and sharp barbering of the American Crew show, these hairdressers 

proved they are truly masters of their craft. 

Debra Perelman, chief executive of Revlon 

46 


And the winners are… 

AMERICAN CREW ALL-STAR CHALLENGE 

Vitaly Pimenov, Russia 

GLOBAL STYLE MASTERS AWARD 

Maria Montes Campal, Spain 

THE MOST BEAUTIFUL COLOR AWARD 

Natalya Zheglova, Russia 

BEST STAGE PERFORMANCE AWARD 

Mandy Lau Hoi Man, Hong Kong 

YOUNG TALENT AWARD 

Jeneta Shekhovich, Russia 

Mandy Lau Hoi Man 

Natalya Zheglova 

Maria Montes Campal 

David Raccuglia (left) 

and Vitaly Pimenov 

CREATIVE HEAD IRELAND 47


NEXXT COLOUR 

GENHAIRATION WINNER 

Daria Elida Ardelean, Romania 

SECOND PLACE 

Lorenzo Marchelle, Italy 

THIRD PLACE 

Nicole Nogueira, Brazil 

Mimmo Laserra 

TIMELESS 

Style 

Genny D’Auria Paul Stafford 

TOP ALFAPARF MILANO hairdressers jetted off to Valencia for the 

ALFAPARF Milano Nexxt Colour GenHairation final. The contest saw 

stylists from Ireland joining contestants from all over Europe and Latin 

America, all battling it out to create unique, on-trend colour looks. Emma 

Finlay of Couture Hair in Omagh represented Ireland, having qualified 

after winning the Fantastic Colourist Award at the ALFAPARF Milano 

Fantastic Hairdresser Awards last year. However, it was Daria Elida 

Ardelean of Romania and her peachy pink creation that took the top prize. 

The event also featured the ‘Time After Time’ hair show by members of 

the ALFAPARF Milano International Team, including Mimmo Laserra, 

Genny D’Auria and global ambassador, Paul Stafford. It guided the 

1,300-strong audience through looks from the past and present with a 

glimpse of the future – which appears very exciting indeed. 

48 


Senior Creative Fantasy winners 

Sam Keatinge, IHF Barber 

of the Year 


IHF ALFAPARF IRISH HAIRDRESSER OF THE YEAR 2018 

Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare 

Ciaran Dowd 

IHF WELLA CONNACHT HAIRDRESSER OF THE YEAR 

Roisin Hynes, Sarah Mason Professional, Galway, Co. Galway 

IHF PHOREST LEINSTER HAIRDRESSER OF THE YEAR 

Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare 

IHF SCHWARZKOPF MUNSTER HAIRDRESSER OF THE YEAR 

Sarah Thomas, Goldirocks, Cork, Co. Cork 

For a full list of winners, head to irishhairfed.com 

Senior Classic Bridal winners 

Susan Blake, IHF Dyson Junior 

Team Ireland member, IHF Pulp 

Riot Trainee Hairdresser winner 

Paula Flanagan, Trainee 

Ladies Full Fashion winner 

IHF Barber of the Year winners 

Roisin Hynes 

Time to 

SHINE 

A POSTPONEMENT FROM March didn’t stop the 

crowds from flocking to Croke Park for the Irish 

Hairdressers Federation Championships, as well as a 

record-breaking number of competitors. Throughout 

the day, hairdressers, trainees and barbers showed off 

their skills in front of an audience and judging panel, 

with hopes of taking home one of the trophies. And once 

the hard work of judging the creations was done, it was 

time to gather for the ceremony. Newly inaugurated 

IHF president and co-founder of House of Colour, David 

Campbell, hosted the evening, presenting 21 accolades 

and celebrating the talent demonstrated by hairdressers 

from all over Ireland. The finale saw Ciaran Dowd of 

Occasions Hairdressing given the ultimate title – IHF 

ALFAPARF Irish Hairdresser of the Year. 

CREATIVE HEAD IRELAND 49

Beautiful, natural colours and 

a soft finish #caramelhighlights 

A rainy day in London 

Paris Fashion Week with 

@johnvialhair and 

@revlonprofessionaluk 

BeFabulous Hair Awards 

2017 #greatnight #tbt 

In the 

frame 

Bozena Sarek, of Bozena Sarek 

Hairdressing in Navan 

(@bozena115), snaps away 

Full head of grey 

tape extensions 

@zenluxuryextensions 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

@charlesjeffrey #LFW 

#revlonbackstage 

#hairextensionspecialist 

image shot by 

@michal.baran.photography 

National winner of Ireland 

Style Masters 2017 #tbt 

#stylemasters #revlon 

#brunette #fringe #revlon 

#lovemy job 

#pinkhair by @cericushenhair 

and curls by me 

50

CHIrelandJulyAugust2018

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