UJ #14 - Qhapac Ñan
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
KM Cero<br />
passengers and promote tourism in different parts<br />
of Peru. The stretch of the Qhapaq <strong>Ñan</strong> that crosses<br />
Ancash, on which we are working now, joins the<br />
Inca legacy to the attraction of natural landscapes<br />
that accompany the route. If we add cultural and<br />
experience tourism aspects to this, we will give it an<br />
added value.<br />
This is in addition to the participation of the<br />
communities and the willingness of LimaTours to<br />
continue to invest in the Inca Trail until the goals it<br />
has set have been achieved.<br />
Steps on the Inca<br />
Trail to Machu Picchu<br />
(Cusco).<br />
What is the key factor for the success of<br />
this project?<br />
François: There have been previous plans to<br />
prepare these areas and promote tourism through<br />
partnerships between the communities and local<br />
operators. These plans did not succeed because<br />
an appropriate training program that enabled the<br />
residents to offer logistical services at the required<br />
level was not implemented, and they did not have<br />
the desired exposure either.<br />
We think that we can succeed because the<br />
international operators that have followed the<br />
project and have created expectations in their<br />
markets are interested in this. We have established<br />
partnerships with national operators that allow<br />
for the corresponding coordination, and with local<br />
operators who are better acquainted with the<br />
social and logistical reality of their area.<br />
The LimaTours team with the members of the<br />
Ally Puricheg Entrepreneurship Association<br />
from Huanuco Pampa.<br />
Sergio Salazar<br />
43
Change language