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and co-operation experienced by the Smoking Cessation staff can only be<br />
described as frustrating. During the period and experience of this project we<br />
have encountered the cancellation of motivational training because of poor<br />
attendance. This has caused time delays and financial wastage. Therefore, it<br />
must be argued that the purchase of motivational material in the form of DVD<br />
or Training manuals for the purpose of supporting further motivational<br />
training within the Health Service Executive could very well be seen as a<br />
further waste of money given that there is no real evidence of a political will<br />
to seriously promote training and education of smoking cessation<br />
methodologies.<br />
Newsletters<br />
The promotion of written material (Newsletters) supporting the cessation of<br />
smoking in pregnancy must by its nature have only a limiting effect on an<br />
overall public and professional awareness. Moreover, there is a lack of<br />
support at national level necessary to do this work effectively. This<br />
organisation is very aware that the dissemination of the information contained<br />
in the newsletters produced as part of <strong>BIPS</strong> (111) is highly dependent on the<br />
professionals who hold power in the health care sector. However, and<br />
thankfully because of the organisations work with the Women’s Health<br />
Advisory Committee, West Regions, the particular connections to disseminate<br />
the newsletter directly to health professionals has been possible.<br />
10