MSP Issue 33

SPOTLIGHT
Krehalon Identifies Market
Opportunity for ‘EASY-OPEN’
Plastic Casings in Russia
IN LIGHT OF THE UPCOMING 2018 AGROPRODMASH SHOW, KREHALON
AND RUSSIAN DISTRIBUTOR LOGOS SHARE THEIR EXCITEMENT
ABOUT NEW PATHWAYS FOR GROWING BUSINESS IN RUSSIA.
According to global packaging
manufacturer Krehalon, recent
market research pointed out that
there is a demand for improved
convenience in sausage handling
for Russian consumers. As a result,
Krehalon has investigated ways to
serve the market by bringing in the
already well-established packaging
materials in China – KreWrap DW-
Krehalon monolayer polyvinylidene
chloride (PVDC) films.
Krehalon’s KreWrap DW films are
used mainly as a casing film for pork,
chicken or fish sausages. These
high barrier films have both oxygen
and moisture barrier properties and
are sustainable for high temperature
and pressure sterilization. This
makes them ideally suited for the
manufacture of not only standard
cooked sausage but also shelfstable
sausages, which can be
transported and stored at room
temperature.
The key advantage of the KreWrap
materials is that they can
incorporate ‘easy open’ and ‘easy
peel’ features for more convenient
handling. The option to apply a
‘cut tape device’ to the sausage
casing can give consumers the
convenience of easy, quick and
comfortable way of tearing the
casing without a knife or product
distortion.
Low oxygen and water vapor
permeability of the KreWrapDW
materials prevent discoloration and
flavour deterioration of the packed
product as well as help retain
product weight.
48 | MSP Magazine • August/September 2018