HTE_ekim-2018

6
HTE
Design Living
Tendency
It is design that we have to take most seriously in developing
and building up a brand. It is one of the main
factors of sales as well. It is the force in the competition.
Design is nothing but the most important factor of a
product.
Design is something always Living in the manufacturing as
well as consuming worlds. It changes by time and shaped
constantly.
Design Living Tendency is fair organized in Kiev, Ukraine
every year to show the latest designs and trends in
furniture technologies, components and textiles. For
many years Turkel Fair Organization leads the way for
some Turkish companies to this important fair and we are
joining them every year.
Group Chairman
Publisher
General Manager
Editor
Responsible
Editor
Advisory Board
Editorial Consultants
Advertising Manager
Advertising Coordinator
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Ayça Sarıoğlu
Yusuf OKÇU
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Prof. Dr. Ismail KAYA
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Adem SACIN
(adem.sacin@img.com.tr)
+90 505 577 36 42
Emir Omer OCAL
(emir.ocal@img.com.tr)
We were home last month for Sleep Well Expo Istanbul
and Home&Tex shows. We are in Kiev now and we
will be in Tokyo for Japantex Fair with our forthcoming
November issue to wrap up the year.
The good thing about the Kiev show is that it offers the
opportunity to get an exclusive look at the trends and
ideas, hear interesting lectures from industry experts, the
ideal platform to learn news about the industry, build and
strengthen business relationships and, of course, make
your business more profitable.
The combination of global brands of furniture, lighting,
accessories, materials and technologies will be presented
next to the installations of Ukrainian object design, interactive
sites, the trend zones in the arrangement of living
spaces from leading Ukrainian designers. The exhibition
will host discussion platforms on topics exports, the
evolution of the Ukrainian furniture industry and retail,
meeting with international buyers.
Correspondents
Art Director
Design&Graphics
Chief Accountant
Subscription
HEAD OFFICE
Güneşli Evren Mah. Bahar
Cad. Polat İş Mrk. B Blok No:3
34197 ISTANBUL/TURKEY
Tel:+90. 212 604 50 50
Fax: +90. 212 604 50 51
www.hometextile.com.tr
Omer Faruk GORUN
(fgorun@ihlas.net.tr)
BURSA
Elke ARORA
Tolga Çakmaklı
(tolga.cakmakli@img.com.tr))
Tayfun AYDIN
(tayfun.aydin@img.com.tr)
Mustafa AKTAS
(mustafa.aktas@img.com.tr)
İsmail OZCELIK
(ismail.ozcelik@img.com.tr)
KONYA
LIAISON OFFICE:
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October 2018

10 HTE
Either
design or
resign!
To keep your business survived at today’s tough conditions you
need some major talents and administrative policies. If you
stay unchanged or go with regular ways you will not be able to
survive. There are financial difficulties, raw material supply problems,
very harsh competition conditions and above all qualified
personnel shortage.
To survive… You need novelties, innovations and originals…
You have to develop your original designs. You should be different
and distinct. Once in a while imitative works would work
although they were not works of honest people, however, they
don’t work any more. You have to be unique with your own and
original designs, with your style, presentation, marketing ways,
packaging, shipping and even delivery and after sale… Your
designs should be your identity. Your line should show itself so
much so that after some time related people should recognize
that the product belongs to you without seeing the label.
Ayça Sarıoğlu | Editor
ayca.sarioglu@img.com.tr
In home and contract textiles, especially in the latter, original
designs will help you to build up your brand image and it is the
rule of playing the game especially to the future. It is your ID in
the long run. Your original, but quality, designs might be your
most valuable assets. To develop these designs either you will
have talented technical staff or you will outsource to the best
designers, however, that might be risky for the same talent will
have made similar lines and styles for your competitors as well.
To achieve the best original designs you have to be determined
for this and you have to dedicate budget for having the best.
You have to have enthusiasm and you have to have patience. I
would strongly recommend you to find the best people you can
ever find, delegate authority and support the team with the best
ways of motivation. Then you will be one step ahead of your
competitors or more…

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HTE
EVENTS
The International
Exhibition Center
will host an
exhibition of the
latest trends in the
interior - DESIGN
LIVING TENDENCY
2018, October
17 - 20 in Kiev
Intertextile Shanghai
Design Living
Tendency opens
in Kiev
Home Textiles to host
global home and contract
textile sectors
October 2018

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Led by Turkel,
leading
Turkish
exhibitors will
showcase a
wide range of
products at the
show.
Simultaneously with DESIGN LIVING TENDENCY 2018, the international
exhibition Furniture Technologies, Components,
Textiles will be held, representing the full cycle of furniture production:
products, materials, components and equipment. For
the first time, the exhibitions will be held at the International Exhibition
Center (Levoberezhnaya Metro Station, 15 Brovarskaya Ave.).
Kyiv International Contract Fair is organizing this important event
and the Turkish participation is traditionally managed by Turkel Fair
Organization Company.

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EVENTS
DESIGN LIVING TENDENCY and “Furniture technologies,
components, textiles” on one platform will
demonstrate the best in furniture, lighting and design!
The two shows have very unique features as:
• 15,000 sqm exhibition area
• More than 400 global brands and designers participating
in the exhibition and its conceptual zones
The combination of global brands of furniture, lighting,
accessories, materials and technologies will
be presented next to the installations of Ukrainian
object design, interactive sites, the trend zones
in the arrangement of living spaces from leading
Ukrainian designers. The exhibition will host discussion
platforms on topics exports, the evolution of the
Ukrainian furniture industry and retail, meeting with
international buyers.
October 2018

EVTEKS - CNR
Hall 1 F 13
Organize Sanayi Bölgesi
Denizli / Turkey
Tel : +90 258 269 17 84
Fax : +90 258 269 17 87
www.oguzlartekstil.com.tr
info@oguzlartekstil.com.tr

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EVENTS
HTE
The show offers the opportunity to get an exclusive
look at the trends and ideas, hear interesting lectures
from industry experts, the ideal platform to
learn news about the industry, build and strengthen
business relationships and, of course, make your
business is profitable.
• 9 countries attend the fair with national pavilions
including Ukraine, Italy, Turkey, Germany, Sweden,
Poland, USA, France and China.
• Rich business program with the participation of
renowned designers, architects, leading manufacturers
and other industry experts
• 18,000 visitors
• Trends of planning decisions, finishing materials,
furniture, light and decor are constantly changing.
Together with leading Ukrainian designers, the show
will anticipate these trends and tell you what a stylish
and modern Ukrainian apartment in 2019 will
look like.
• A conference titled “Evolution of Ukrainian furniture
exports. How to achieve success in the EU
market “. The conference program includes recommendations
of experts and opinions of international
buyers, representatives of the European Bank for
Reconstruction and Development, communication,
discussion and workshop.
• Competition of furniture design, lighting and decor
for the mass market MMOD - ideas of young and professional
designers, architects to the prototype and
further - to the goods sold through retail furniture
stores and websites to millions of customers! The
best entries will be presented at the stand with the
presentation of concepts in the lecture hall of the
Theater of Design.
DESIGN LIVING TENDENCY is an event that brings
together industry at a meeting place, offers business
development and inspiration!
October 2018

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HTE
EVENTS
MoOD+Indigo
2018:
Appreciated
urban boutique
show, all-over
For the 10th year in a row MoOD+Indigo
2018 again turned out to be the ideal
place to meet for interior decoration professionals.
In the urban setting of Tour & Taxis
visitors and exhibitors enjoyed the necessary
time and comfort to discuss business.
The number of 3.256 high quality visitors met
the expectations. When it comes to international
visitors the top 5 remains the same as last
year: 1. United Kingdom, 2 Germany, 3 The
Netherlands, 4 France and 5. Russia.
This 10th edition of MoOD+Indigo was celebrated
with an exclusive night for exhibitors and
visitors. None other than visionary artist Daan
Roosegaarde gave a keynote speech that turned
out to be more than inspiring. Roosegaarde
combines his research of landscapes, interiors
and exteriors of the future with technology and
design. "Innovation always starts with imagination.
Creativity is the new capital..."
October 2018

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EVENTS
The high quality level of the MoOD exhibitors was accentuated
by the annual Blue Drop Award selection.
Trend coach Niek De Prest explained the different
trends that caught the jury's eye: Bouclé, Sensory,
Green colors, Mixed materials, Green & yellow, Shiny
& effects, Outdoor and Cultural appropriation.
The Blue Drop Award winners:
- Most Promising Collection: Algemene Two (BE)
- Best Upholstery: Velvetex (IT)
- Best Window Covering Award: G.M. Fabrics (IN)
- Best Launch Pad Award: Megan Brown (UK) (presented
by Trendease International)
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EVENTS
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Niek's trend blog was translated into a
presentation called the Next Wave visualizing
the trends for the coming years. For
this an impressive moveable construction
conceived by Konligo, a Belgian
start-up, was used.
The innovation platform has become an
established value over the past years
thanks to the inspiring collections of
MaterialDistrict, Color Hive, Material
Lab, Trendease International and Linen
Dream Lab.
2019 will see the first edition of
MoOD+Indigo that will be organized from
A to Z by Easyfairs. A fresh start with new
means and an even stronger expertise in
the field. The next edition of the show
will again be at Tour & Taxis on 10, 11
and 12 September 2019.
October 2018

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PROFILE
HTE
Karadeniz Brode
knows no limits with
its investments in R&D
Taking an important place in our export in the embroidery
industry and rendering services since 1996, Karadeniz Brode
doubled its annual production capacity and variety by investing in
R&D studies.
Karadeniz Brode has been servicing with
guipure band series, guipure lace fabric, bobbin
lace, cotton, tulle band, tulle lace and collar/
neck lace series. The firm come forward with
products that are called as pentamat, which
includes more than one colors and is manufactured
by a little number of companies. Producing
new models continuously the company responds
customer demands easily.
We received information from Kadir Otman,
General Manager of Karadeniz Brode about developments
within the firm.
“We make our preference felt among
large messes with our product range.”
Focusing on developing new products and branding
works Karadeniz Brode’s priority is emphasizing
on R&D works. Ayla X, explained her own
opinions about this matter as follows:
“Our customer portfolio composes mainly of
firms that manufacture home textiles, outerwear,
October 2018

underclothes, pajamas, baby clothes, furnishing, towels
and bathrobes. We make manufacture with our production
capacity above 3,000,000 meters. We increase our production
capacity minimum 10% every year. Finally, we augmented
our product range by starting 250,000 meters meter/year
of lace production with our embroidery machines.
37
We answer demands from incoming all industries through
our R&D department. Our product range brings together
with enormous masses. We offer the best design and quality
to our customers without sacrificing quality. We design
new models every day through being among the bests in
its branch our design and artwork team. Our product range
is above 25,000 via our R&D department. We offer to our
customers through sample (Miniature Brode), fixation and
drying machines. When we presented new designs to our
business partners, we implement pricing policy by taking
into consideration.”
Customer satisfaction is at the centre Karadeniz
Brode’s works
Stating customer-oriented Otman, said, “We address to larger
mass through our attended fairs and firms visits. Thanks
to, our firm takes steps forward way to be one of the leading
companies in the industry. We always engage in dialogue
with our business partners in domestic and abroad. We reply
fastly and certain responses to our demands.”
Kadir Otman, General Manager of Karadeniz Brode

42
EVENTS
HTE
CIFF
Shanghai
2018 hits
The great show of the furniture
industry sees +37% attendees
and an amazing range of
furnishing solutions
an all-time
high
Organised jointly by CFTE* (China Foreign Trade
Guangzhou Exhibition General Corporation) and Red
Star Macalline**, the event will be difficult to forget.
Indeed, the coalition of these two furniture sector giants,
both determined to provide exhibitors and visitors with the
best, made it possible to achieve new quality levels. Under
the theme of “an Example of Global Home Life”, the exhibition
gave international and Chinese operators new concepts
of living and working, and, particularly, new opportunities
for acquiring information and doing business.
146,419 professional operators from more than 200 countries
and regions (37% more than in the 2017 edition) were
provided with the opportunity to find out about the innovations
in the sector and do business at the booths of the
more than 1,300 companies attending the fair, spread out
over a surface area of 400,000 square metres, and through
a series of B2B meetings organised by CIFF, aimed at international
buyers and Chinese dealers.
So, for 4 days the NECC corridors were packed with sector
operators, who were able to draw fresh inspiration by visiting
wonderful design exhibitions and by attending forums
and conventions on the new trends in the Chinese and international
furniture market.
An edition with an international air, highlighting the extent
to which product design, furnishing solution customisation
and intelligent production methodologies are essential added
values if a business wants to be competitive; driving
factors, crucial for facilitating further development in the international
furniture trade sector, and for the growth of the
Chinese industry. CIFF Shanghai 2018 effectively helped
change the concept of “Made in China” into “Designed and
Created in China”, partly due to the contribution made by
over 90 high-level Chinese brands, attending CIFF Shanghai
for the first time. By increasing the range and the level of
the products on show, these brands therefore helped create
a new fair experience, both for those working in the sector
October 2018

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and the media representatives who came to Shanghai from
all parts of China and from all over the world.
The quality and inventiveness of the products, the care devoted
to the presentations and the architectural design of
the stands themselves, as well as the contents of the organised
events, were the valuable ingredients of a successful
recipe that resulted in the attendance of an extremely high
number of designers, as well as dealers and buyers.
An improved functional and strategic subdivision between
the various sectors represented, Home Furniture,
Homedécor & Hometextile, Outdoor & Leisure, Office Show
and Furniture Machinery & Raw Materials, allowed visitors
to optimise their time at the fair, and fully enjoy the services
available in the surrounding district, which has unquestionable
enriched and enhanced.
On 13 September, at the
Hongqiao NECC, CIFF
Shanghai 2018 ended. What’s
the balance sheet like?
The best ever! A unique edition,
the one that has definitely left
a mark on the history of the
exhibition…

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HTE
EVENTS
This was one of the many ways in which the organisers
indicated that they wished to constantly
improve all aspects of the CIFF experience.
A fair that is growing continuously, that hosted
a series of key events, seminars, competitions
and innovative initiatives, including East Design
Show, Design Dream Show, China Design
Forum, the Pinnacle Awards Asia Pacific,China
Interiors & Decoration Conference, Office Life
Theme Pavilion, Milan Shanghai Creative Twin
City and etc. All aimed at providing strategic and
thought-provoking information, and creativity to
be transformed into business opportunities.
One of the standout events was definitely the
4th edition of the EAST Design Show; the incredible
exhibition of Asian design, where the best
takes shape, astonishes and arouses passion.
The spirit of Asian craftsmanship, rediscovered
in all its power, of marvellously handmade objects,
details designed to make the difference
in a symphony of shapes and materials, is celebrated
by the selection of leading companies,
young designers and thematic workshops. The
theme of this edition was “More Different, More
Interesting”; a theme that is significant and
fascinating, one that is never investigated sufficiently,
and that is extremely topical in years of
globalisation.
October 2018

Without forgetting the China Design Forum, which by 45
means of the project entitled “Seek Innovation, Boost
Entrepreneurship and Jointly Create a Better Future”, made
a good contribution to educational developments in the
fields of design, art, culture, architecture and interior design.
CIFF Shanghai 2018 also witnessed the award ceremony
and the exhibition of the 2nd edition of the Pinnacle Awards
Asia-Pacific, promoted by CIFF, by the American Society
of Furniture Designers (ASFD) and by High Point Market.
During this event, it was reiterated how the products awarded
in the 16 different competing categories will be easily
accepted by and distributed in the international markets,
and particularly in the US market.
The 42nd CIFF Shanghai edition that has just ended was
the result of constant work conducted over the last twenty
years, and of a new collaboration agreement aimed at
generating a global business platform, at innovating and
improving the fair constantly, at showcasing innovations, at
improving the visitor experience.
CIFF has therefore once again proven itself to be an essential
event for those who wish to understand the Asian market;
a non-to-be-missed appointment, one that year after
year manages to surprise its visitors.
Design Dream Show, the event dedicated to the trends
in contemporary home furnishing, created by Red Star
Macalline and Innovation Design Alliance, was a resounding
success.
A medley of installations that interprets living styles, even
before furnishing. This led to the creation of rooms that
talked about ways of being, dreams and interpretations
of private spaces.

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HTE
PROFILE
An innovative touch on
home textiles by
Irem Tekstil
Established in 2007 in Bursa,
the brand city of home textile
sector, Irem Textile offers its
customers superior quality and
service beyond expectations by
increasing product variety.
İrem Tekstil brings a breath of fresh air to the
Turkish home textile sector with its innovative
brand. Continuously renewing its product range,
the company offers its products to its customers
both in Turkey and abroad. Irem Textile, which is
a known and sought after brand by the customers
for home textile products such as towels and bathrobes,
produced decorative pillows with the 3-dimensional
embroidery technique which was added
to product portfolio by İrem Tekstil for the first time
in the world. We have listened all these developments
from Gokhan Cakar, General Manager of
Irem Tekstil at Home&Tex Fair.
Can you give us information about your
company so that our readers know Irem
Tekstil more closely?
Irem Textiles was established in Bursa, a well
known industrial city in Turkey in 2007 on a 1400
sqm land. Today, we continue our work with 15
employees in 2 shifts. Our production range is
starting from 30x50 kitchen towels to 100x150cm
bath towels, bathrobes , bed covers and bed linen.
Recently, we have added cushions that we produce
with our 3-dimensional embroidery technique to
our brand. These pillows have the distinction of being
the first in the world.
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”We are the first
company in the world
to produce pillows
with 3D embroidery
technique.”
You’ve mentioned your local production pillows
that you’ve just designed and are the first in this
field in the world. What are the features of these
pillows?
We started to manufacture pillows with our special embroidery
machines and the product we designed caused a
lot talk in the market. We attracted interests of the visitors
for our unique pillows in all the fairs we participate in. We
are the first company in the world to produce pillows with
3-D embroidery technique. Our patterns are processed on
water and stain repellent fabrics called duck cloth. Thus,
people can use products without thinking about the problem
of dust and contamination. So far, we have reached
120 different patterns in these pillows. Patterns; countries,
geographies, customer demands etc. It varies according
to many factors. We exported our pillows produced by
3-dimensional embroidery technique to Japan. In the first
place, we have sent 6 licensed designs as 5,000 units,
especially the most 2 known of them is Hello Kitty and
Totoro. Our pillows attract attention at all exhibitions we
participate. We also send our products to souvenir shops
in many countries.
Gokhan Cakar
General Manager of Irem Tekstil
What are your basic principles as a company?
We do not make mass production. We work like a boutique
factory. We are maintaining long lasting relationships with
our customers by emphasizing on-time delivery. We realize
the dreams of our customers. Our products are their
Tailor Made Solutions , according to their expectation and
specifications.
What do you do for developing your designs? Do
you make custom designed products?
First we analyze the market and the trends. We follow the
color, print and patterns of the year. Our current designer
continues to work. In this direction, we make our own designs.
We have 120 items now. We also offer products to
individuals. Our customers can contact us at www.havlucum.com.tr
and www.iremtekstil.com.tr to make special
requests and inspect our products.

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HTE
PROFILE
Which fairs do you participate in Turkey
and abroad?
We are participating in Turkey for Evteks and
Home&Tex and in the world for home textile fairs
like ; Heimtextil Moscow, Heimtextil Frankfurt,
Irantex Tehran , Homedeco Kazakhstan and Dubai
fairs. When we realized that Evteks was beautiful
and efficient, so we joined to Home&Tex. We
meet with people who will expand our existing
customer network and add new countries to our
current export markets. Irem Textile cares about
the fairs we attend and we add at least 3-4 kinds
of new products before each exhibition.
To which countries does Irem Tekstil
export its products?
We have exports to England, Romania, Germany,
Bulgaria, Dubai, Russia, Cyprus and Japan.
What does your company have for the
needs of contract sector?
As you know, Bursa towels are the ideal solution
for use both in individual use and in hotels and
companies with their design, longevity and water
absorbance. We do some project based works
for hotels and dormitories with our products. We
take part in turn-key projects and we continue
our negotiations for projects in Kazakhstan.
”We will make a
breakthrough in the
world with our 3D
embroidery technique.”
Do you have new goals, studies or
preparations for 2019?
We are a company that always renews ourselves.
Now we have a Brand New project short while
before presenting to the market. We will make
a new product for the curtains , which we will
present in Heimtextile Frankfurt Fair, to which
we will attend this year. We are going to break
the ground with 3D embroidery technique. We
are preparing a project that has never been done
before in the world. We will be exhibiting this
product for the first time in Heimtextile. While all
these are happening, we continue to strengthen
our current market.
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PROFILE
Toplu Tekstil takes the
pioneering role in the sector with
its product variety and quality
HTE
Rendering services to many sectors notably to curtain and
furnishings, Toplu Tekstil has been continuing to be the supplier of
many companies at home and abroad through the investments in
R&D.
Established in Ikitelli, Istanbul in 1978 and operating
in the industry of narrow woven, Toplu Tekstil is now
active mainly in narrow weaving, embroidery, and fabric.
We spoke with Orhan Yıldızcan, General Manager of Toplu
Tekstil, which is realizing manufacturing of many inevitable
materials of a lot of sectors, in Home&Tex fair where the
company promoted its new products.
“The market follows us in terms of
product variety”
Can you inform us about the products range
of Toplu Tekstil? Which industries are you
addressing to?
Starting manufacturing furnishing fabrics in 1978 we combined
the key products of many sectors with quality and
offered these to industries in 1995. We have been realizing
manufacturing products mainly appealing to shoe rubber,
clothing auxiliary items, curtain reinforcement-tapes, and
home textile products addressing to narrow woven sector.
As a sub-industry company in the clothing sector, we have
been serving to the clothing industry. Narrow weaving is
covering a wide portfolio. It covers every product group in
narrow weaving from shoelace to clothing supply industry
products, auto safe belts, military bandoleers, etc. We specially
develop narrow woven group products. We differ from
other competitors with our product variety. We are the leader
in the sector in quality and variety. We have around 700
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52
PROFILE
HTE
different products only in curtain headings. This is something
you can never find at another company in Turkey. I
can say that the market follows us in product variety.
“We have the target of dominating in
European zone among our objectives”
What would you say about your export activities?
Where does Toplu Tekstil export its products?
When we look at our product breakdown we can say that
our export volume and domestic sales are half and half. We
mainly ship our products notably to the zones of Russian
Federation and Europe and the Balkans. We have the target
of dominating in European zone among our objectives. We
are continuing our works to this end.
Which fairs does Toplu Tekstil exhibit?
We have been participating in home textile fairs in Istanbul
for years. We open the ways to the domestic market with
fairs. Participating in Home&Tex and Evteks paves the way
to meet domestic and foreign customers and to develop
our clientele. The fairs meet our needs and expectations in
promoting our new products.
Orhan Yıldızcan, General Manager of Toplu Tekstil
“Our goal is to maintain our current
position without compromising on
quality”
What are the future targets of your firm?
We are acting as private tailor by developing and offering
tailor-made products for our customers. Besides, we are on
our way to success through the works of our R&D team by
developing our high quality product variety further. Our goal
is to maintain our current position without compromising
on quality. Growing is not a problem. Our priority is to keep
our quality and to treat our customer one-to-one.
October 2018

Elegance and
elegance mirror
in home textiles:
Armes Home
54 HTE
PROFILE
Armes Home has
more than 30 years of
experience in the sector.
Armes Home has made a name for itself in the national
and international arena with its high quality and powerful
investments in home textile. Armes Home, producing value-added
designs in the field of home textiles, exhibited its
products blended with aesthetics and quality at Home&Tex
show held in Istanbul, 26-29 September 2018. Armes Home
company representative Ugur Ozdemir answered our questions
about the companies at Home&Tex fair.
Can you tell us about the establishment of your
company?
Our company was founded by Ibrahim Ozdemir and Semra
Ozdemir as a family business in Bursa city center in 1985.
Our company worked as Ozgur Ceyiz between the years
1985 and 2010 and from time to time it engaged in production
for other companies as a subcontractor. In 2010
we took a radical decision to take action to build our own
brand. As Armes Home, we continue our services in the
sector.
What do you have in your product range?
We produce pique sets, blankets and bathrobe sets, bedspreads
and mats. We produce 800 units per day.
What are the basic principles of Armes Home?
Our basic principles in our relationships with our customers
are to give importance to health, hygiene and always to carry
the quality up and to ensure customer satisfaction.
October 2018

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HTE
PROFILE
Armes Home company representative Ugur Ozdemir
Which countries do you export your
products?
We sell 50% of our products to domestic
markets and 50% to the markets abroad. We
export mainly to Arabic countries, Algeria,
Egypt, Tunisia, Iraq, Russia, Germany and
Netherlands.
Can you tell us about the fairs which
Armes Home participates? How was the
recent Home&Tex fair for you?
We have been at Evteks and Home&Tex
fairs in Turkey. We take place as a visitor at
home textile exhibitions organized abroad. At
Home&Tex, our new product the micro mattress
cover has attracted attention. The fair
was up to our expectations. We have got new
customers for more exports.
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Heimtextil Russia
2018 held successfully
October 2018

59
International Trade Fair for Home Textiles, Floor Coverings and Interior
Furnishings Heimtextil Russia 2018 took place in Pavilion 1 of IEC Crocus
Expo and gathered on its grounds 229 participants from 19 countries. More
than 17 000 buyers, distributors, importers, designers, representatives of
retail chains and contract business from Russia and the CIS countries visited
the fair grounds to see the best collections of home and interior textile, presented
by the leading manufacturers and suppliers from different countries, make
new business contacts and negotiate directly with current and future partners.
“One of the main goals at any b2b trade fair is direct communication and new
business contacts. This year Heimtextil Russia was marked not only by the traditionally
rich exposition, but also by the reinforced business part of the show. We
introduced several ways of business intercommunication for exhibitors and visitors
to make their participation even more effective” - says Eugen Alles, General
Director of Messe Frankfurt RUS.
National pavilions of Germany, Turkey, China, Pakistan and individual participants
from Russia, Italy, France, Poland, Portugal, India, UAE, Uzbekistan, Kazakhstan
and other countries demonstrated its wide range of products to the professional
visitors during the three days of the fair. Among the participants of the foreign
exposition one should mark such companies as AGF Group (Kazakhstan), Arya
(Turkey), G.M Syntex (India), KT Exclusive (Germany), Orsha Linen Mill (Republic
of Belarus), Safeco (France), SUPERtextil (Turkey). Russian participants were
The 20th edition of
Heimtextil Russia
as one of the
leading business
platforms of the
Russian home
textile market
successfully took
place in Moscow on
18-20 September,
2018. Interaction
of manufacturers
and suppliers with
representatives of
retail chains and
hospitality sector,
trends for home and
hospitality interior
became the main
topics of the trade
fair.

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presented by such brands as Decor City, Gerd Billerbeck,
KARIGUZ, TDL Textile, Treartex, Unico Interiors Decoration
and others.
Some product groups were highlighted within the framework
of special expositions. For example, carpet and floor
covering manufacturers from different countries had a
chance to demonstrate their products in a special exposition
CarpetLab. The stands attracted great interest among
interior designers, retailers, wholesale buyers.
Enlarged fringe programme for professionals of
textile business
Apart from the rich exposition, Heimtextil Russia presented
to its participants the diverse fringe programme. The key
directions included the topical questions, connected with
product sales on the Russian market, effective interaction
with foreign suppliers as well as the theme of contract textiles
for hospitality sector.
To increase effective interaction of Heimtextil Russia exhibitors
with representatives of retail chains and wholesalers
the first day of the fair was dedicated to the extensive event
that included International Forum “Sales 2018/2019” and
b2b negotiations. Representatives of large retail chains,
such as Hoff, OZON, etc., as well as the leading market experts
highlighted the most actual issues: consumer demand
analysis, customer trends and effective sales channels in
Russia, etc. The topic of co-operation with retail chains became
the most demanded. B2b negotiations included about
150 meetings with 12 federal and regional retail chains.
The second day of the fringe programme was fully devoted
to the topic of textile for hospitality business. Tatiana
Kibireva, President of First Club for Hospitality Professionals
and moderator of the programme, notes: “At Heimtextil
Russia any hotelier will always receive a professional consultation
on textile for hotels – both from the companies
and the experts”. Tatiana Kibireva also conducted a guided
tour featuring the exhibitors with textiles for hotels and
restaurants. Thanks to the tour the exhibitors could tell the
participants about the important professional advantages of
their products, like wear-resistance and safety.
Heimtextil Russia Design Academy: uniting textile
and design
Traditionally Heimtextil Russia Design Academy has been
the creative center of the fair, and this year this area has
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61
presented several events for designers and decorators:
lectures and workshops from Russian and
European designers in Trend area, practical workshop
from the leading Russian design schools in
Design Education area.
Design Academy also hosted the final stage of
Heimtextil Russia Design Awards. Five finalists
presented their collections in the exposition of
textile print. The winner was defined by the results
of the Jury voting. Maria Mamay, student
of Stroganov Moscow State Academy of Arts and
Industry, won the first prize – participation with a
booth at Heimtextil 2019 in Frankfurt.
Heimtextil Russia is starting another decade of
its existence on the Russian market, and we are
looking forward to seeing you on the grounds of
Heimtextil Russia 2019, which will be held on 17-
19 September, 2019.
Exhibitor statements
Decovilla, Turkey
Svetlana Beznosiuk, Sales Manager
Our impressions about Heimtextil Russia are very
good! There were very many visitors from all over
Russia, including Siberia and the Urals. We are
very satisfied! We liked both organization of the
fair and the exhibition center. I think we will take
part in Heimtextil Russia next year.
Brinkhaus, Germany
Svetlana Lonskaya, Official
Representative

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The organization of the fair deserves an excellent mark!
Everything was comfortable and cool. The visitors’ geography
is very large – there were clients both from Russia,
Southern countries, such as Armenia and Azerbaijan and
from Asia, too.
SUPERtextil, Turkey
Maxim Chigrin, Head of Sales Department
Our impressions about the fair are very positive. The first
day was very busy, we had very many people on the booth,
the clients were interested in everything. We liked that they
were from different countries: Russia, Belarus, Kazakhstan,
Czech Republic, Germany. We have exhibited at Heimtextil
Russia for 10 years, And we will participate next year for
sure!
In general I may say that the fair has left positive emotions.
Especially I liked organization of presentations for HoReCa
programme. The organizer has understanding of what the
Russian market needs in this segment.
Treartex, Russia
Liudmila Shestopal, Commercial Director
We have been taking part in this fair for about 12 years. This
year we’ve got a record number of visitors of our booth, furthermore,
the clients were very professional and prepared.
We’d like to emphasize on the work that was done by the
organizer’s team. This year the exhibitors were provided
with a wide range of modern methods for promotion and
communication with clients.
Orsha Linen Mill, Republic of Belarus
Natalia Volkova, Sales Director
We take part in Heimtextil Russia for the first time. The fair
is very worthy, there were a lot of visitors, both retail and
wholesale. By geography I can say that these were people
from the Central Federal District, Moscow in particular, also
the Urals (Ekaterinburg, Serov) and the Southern Federal
District. As for the fair organization, I can mark only good
aspects. Security, work, cleaning – everything was flawless.
TEXPROCIL, India
Rajesh Satam, Joint Director
Multigroup, Armenia
Konstantin Kada, Marketing and Sales Director
We liked the fair a lot, our impressions are very good!
Several leading brands were presented at Heimtextil Russia.
The audience is diverse, we had many clients from the
North Caucasus, also from Saint Petersburg, Krasnoyarsk,
Krasnodar. Our brand was presented in Russia for the first
time and we hope that it’s not the last time, because we
really liked to be here!
Castiglioni, Italy
Dario Colombo
The fair was quite good this year. There are much more visitors
from the wholesale sector, and not only from Moscow:
Krasnodar, Novosibirsk, Astrakhan, Saint Petersburg and all
around Russia. It’s very good!
The fair was properly organized, we are fully satisfied!
Gerd Billerbeck, Moscow Trade Office of the
German brand Billerbeck
Anastasia Lomakina, General Manager
We did enjoy the fair this year. Many visitors pointed out
that our booth and products looked very special! We had
a lot of visitors from all regions of Russia. For us it was a
very productive fair, the organization was perfect – we are
pleased with it!
The fair is well organized in terms of its entire infrastructure,
and it offers a lot of scope. Organizer’s work was fantastic,
also in terms of variety of programs that have been
set up. We are definitely looking forward to develop our
co-operation with the organizer and involving more Indian
companies next year.
RussCom Graphics, Russia
Ivan Teslenko, Sales Specialist
October 2018

64
PROFILE
HTE
Maden Curtain
Systems of
“By Taskın”
makes naturefriendly
production
possible
Entered in the blinds and folding curtains sector in 2009 Maden
Curtain Systems now offers curtains with mechanisms to the
customers in the four corners of Turkey.
Emphasizing on recycling and natural components in
the production, Maden Curtain Systems has been developing
the blinds that cater to the needs of customers with
technological developments. As it was each year this year
also the company exhibited its products at Home&Tex fair.
To introduce you to the environment friendly curtains of
Maden we have directed our questions to Taskin Yilmaz,
the owner of Maden Curtain Systems, who has meticulously
managed every stage of his production.
When was your company established? What are the
product options of Maden Curtain Systems?
As a result of 17 years of recognition and experience in the
sector, I decided to implement Mine Curtain Systems signed
By Taşkın in 2009. We produce fabric, polystyrene
and wood-like Venetian blinds. We have 2000-2500 square
meters production capacity. We respond to the needs of
our customers for variety of choices. Usually we are working
with decorators and architects.
What do you pay attention when choosing the
materials you use in your products?
The polystyrene material that we use in our products can
be wiped with water and resistant to 70 degrees of heat.
We produce from synthetic materials. Although the market
prefers aluminum, we use plastic. We love our forests and
we don’t cut trees. If you look at our products you cannot
distinguish whether they are made of wood. Our sensitive
points in production are respect for nature and recycling.
When we recycle our products at the factory, if we give
100% of the product, we take back 60%.
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You mentioned your product variety. What do you
do in terms of design?
Depending on the foil, we usually bring solutions close to
the sector from abroad and ensure the sustainability in the
sector. We have 98 color choices in our structure; this is
approximately equal to the number of 5 other firms’ offerings.
We also do custom production.
Which countries do you export?
We export our products to India, Iraq, the Netherlands and
Kosovo. We are adding new countries to our existing market
network through our contacts in Home&Tex, Evteks
and various textile fairs. We aim to increase our strength
abroad. Our target is Azerbaijan and Russia markets.
What are the future plans of Maden Curtain
Systems?
Developments within our brand continue. While expanding
the sales in present markets and we enter into new markets,
we made a deal with Taç and Linens in the domestic
market. Customers can find our products in their stores. In
2019 we will launch blinds of 65s, sliding models and leather
blinds. We display our new products at Home&Tex. In
2019, our production in Ankara will be operational. There
are certain cities we have determined for manufacturing;
Ankara, Izmir, Antalya and Kayseri.
Taskin Yilmaz
The owner of Maden Curtain Systems
What are the key points that differentiate Maden
Curtain Systems from other companies in the
sector?
Only a few companies offer wooden blinds in Turkey. Our
aim is to be the leader of the sector. But this is not only
the goal setting. We carry out studies to support this goal.
It is difficult for us to supply raw materials from abroad as
in any other sector. We have initiated the necessary work
solving this problem. We started to manufacture ribbon by
ourselves. We will also manufacture slide ribbon ropes. In
this sense, we stand out from the market. We removed the
forehead bar in the product. In addition to this, we have
about 18 color cases, 27 kinds of ribbon color and about
15 rope colors. We are good at the production of wooden
blinds from most of other companies. Our products have
a 5-year guarantee. We offer free exchange guarantee to
our customers. Our business does not end with R&D. We
are delighted with this discovery and we are delighted with
the feedbacks of our success.
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13 th International Homedeco to
host home textile industry
Homedeco Home Textile, Glassware and Interior Decoration Fair
will be held with the permission and support of the Ministry of
Economy at the Atakent Exhibition Center in Almaty, Kazakhstan
on March 26-29 for the 13 th time this year.
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In addition to Turkish companies, companies from
Kazakhstan, Russia, India, Poland, Italy, China, Belarus and
Uzbekistan are participating in the fair. It will bring together
new trend products and innovations of manufacturers,
dealers and designers participating in the fair with visitors
from Kazakhstan and neighboring countries.
Commenting on the fair, Türkel Fairs Board Chairman
Korhan Yazgan said: “As Türkel Fuarcılık we have been in
the exhibition sector for 26 years. Turkel is Turkey’s oldest
trade fair organising company certified and authorized by
Ministry of Economy. We have been operating in Kazakhstan
for 12-13 years. Homedeco Kazakhstan Home Textile,
Glassware and Interior Decoration Fair is a very successful
fair every year. You know, the Turkish and Kazakh people
are brothers. You can see that the proximity between the
two countries is also reflected in Trade relations. There are
serious Turkish investments in Kazakh Region. Especially
our constructions are extremely successful. There is a great
interest and love for Turkish products. We foresee that this
will continue to increase.’’
Türkel Fairs General Manager Serkan Atıcı made an evaluation
about Homedeco 2019 fair and gave us the following
information: ’’The Homedeco Fair which will open its doors
for the 13th time, will include carpet; rugs and flooring in
the concept of the fair and extend in the 9th Hall. We are
in preparation for the Textile, Decoration and Glassware
Fair. In order to have a contribution to the fair, we held gift
draws between wholesalers in the first 3 days of the fair for
last 2 years. In 2019, our draws will continue among the
wholesalers. In this way, we ensure great voice to visitors
to our fair. In 2019, decoration products such as carpet
sector, glassware, home appliances and lighting will be
exhibited as exhibitors. The Kazakhstani market is one of
the countries that Türkel Fair considers most important in
terms of decoration and home textiles. As in every year,
we are waiting for the companies and visitors related to the
sector to our fair be held in Almaty in 2019.’’
October 2018

72
HTE
PROFILE
Madame
Stella Curtain
Accessories
leads the
way in home
decoration
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73
Having an eyecatching
success
story Madame Stella
offers charming
Vintage Collection
for the best interior
decoration.
It was in 1992 that Unique Tekstil Company started with
thinking new on the production side of curtain fittings and
decorations and always tried using the best materials in
terms of quality and diversity in the world with the markets
in which the company is leading. In 2010, with the idea of
developing a better platform for its products; the company
launched the Madame Stella design and interior decoration.
In this regard, Madam Stella Started its activities by importing
curtain fabric of the best brands of (Turkey and Europe).
Today, after 8 years the company takes pride of having the
most professional team of interior design and cooperate with
most successful design companies.
Participating in Evteks and Home&Tex fairs held in Istanbul,
this lovely brand of decoration supplies the most competitive
items such as fabrics, tiebacks, rods, finials, trimmings and
holdback.
Vintage Home Accessories always reminds pleasant memories
or nostalgia for a simpler time. It makes magical touches
to make a room that gives its personality and warmth.
Weather a carefully chosen cushion, a shabby chic mirror or
a bold statement rug… All of these pieces give great scope
and versatility to the decoration works. They can revive existing
tired schemes or provide key motifs in new ones.

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Intertextile
Home
Textiles
played its
role as
Asia’s leading
trade
platform
Shanghai
October 2018

75
This year’s Autumn Edition of Intertextile Shanghai Home
Textiles opened its doors from 27 – 30 August, filling seven
halls at the National Exhibition and Convention Center
in Shanghai with quality products and proactive industry
conversations. The halls welcomed around 41,000 visitors
from around 100 countries and regions (2017: 38,964),
generating a unique platform for 1,040 suppliers from 26
countries and regions (2017: 1,096) to meet their business
targets. Many exhibitors provided good feedback, noting
multitudes of new contacts, meetings with current clients
and onsite orders.
A
common topic of conversation
during the fair was
the demand for home textiles
in the China market,
and increasingly, the demand in the
contract business sector. “The contract
business market has proved to
be a firm point of interest for many
home textile suppliers, and our new
feature, Contract Business 360°,
was introduced to help buyers find
suitable exhibitors. It’s a burgeoning
market, particularly in China, that is
brimming with potential as the country’s
commercial construction, hospitality
and tourism sectors continue to
expand,” said Ms Wendy Wen, Senior
General Manager of Messe Frankfurt
(HK) Ltd. “Over the fair period, we
saw suppliers meeting countless potential
partners and even receiving
onsite orders. Intertextile Shanghai
Home Textiles is a prime location for
suppliers looking to promote their
brand awareness and ultimately expand
their business.”

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Fringe program inspires with innovation and
insight
One important feature at the fair is the comprehensive
Trend Forum, which continued to receive good feedback
and attendance this year. “It’s easier to apply the trend
concept when designing products after visiting the trend
area and attending seminars given by different industry
experts,” said one visitor at the Future Talk feature, Ms
Hu Hongmei, Design Director, Jiangsu Ruiaifu Textile
Technology Co., Ltd. Interest also gathered around the
Digital Printing Micro Factory, which held two live demonstrations
throughout the fair, and a variety of seminars
and panel discussions. Not only did the fair create new
business partnerships and deals, but it also provided a
comfortable space to look forward to industry trends and
innovations.
Exhibitors’ testimonials
“I certainly believe that this fair is good for building our
brand in China. It’s a big country with a lot of potential,
a great economy. Demand is definitely rising – it’s a big
country that keeps growing. Contract business is a huge
market with huge potential, even in just the hotels.”
Jamil Urroz, Sales Representative, Boyteks,
Turkey
“We see this fair as an investment to raise our brand
awareness in Asia. This fair is a good gateway to the Asian
market – this is our only opportunity to meet potential
Chinese customers. We have a good location, we are in
the International Halls – these are the best halls for us.”
Thomas Luys, Sales Manager, Libeco, Belgium
“The visitor flow in international hall is high and we received
a number of onsite orders. Intertextile Shanghai
Home Textiles is renowned in the industry and we can see
the attending visitors are more professional with specific
sourcing target.”
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Niki Zhang, General Manager Assistant,
Prestigious textiles China Co., Ltd, China
“If you are at this fair, it shows that you are a strong brand.
We have organized a lot of meetings at this exhibition to
promote our new items, which has been very successful for
us. We are 100% coming back next year because it’s really
important for us to build our brand in the China market.”
Balázs Gellert, Managing Director, Naturtex,
Hungary
“We think that Intertextile Shanghai is the best fair in China.
We are continuing to invest in the China market, and this is
the only way to always be present. We have got a lot of good
contacts so far, but we are sure that more serious partnerships
will be visible over the next month.”
Stefano Laurenzano, Export Area Manager,
Enzodegli Angiuoni Spa, Italy
“We attend to find new clients, in particular wholesalers and
distributors, mostly from overseas. We can meet our target
buyers here, so we consider this fair as a leading event in
the Asian home textiles market to do business. This is a
strong platform for us in terms of generating sales.”
Narayanasa D.H., Kishan Intl, India
“We target converters, wholesalers and distributors and we
can meet enough quality buyers through the four days to
generate steady business from them. There are a lot of buyers
here who don’t attend the European fairs, so it’s worth
us to be here to reach these buyers.”
Nishant Kumar Singh, General Manager – Sales,
G.M. Syntex, India
“We have been exhibiting in Intertextile Shanghai for around
10 years and we’ve managed to meet both new and existing
customers every time. Intertextile Shanghai has always
been the trendsetter for the home textile industry and buyers
are becoming more international and professional.”
Sammy Hong, Yee Saint Enterprise Co., Ltd,
Taiwan
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Increase your sleep
quality with Karaca
Home’s Cotton
Comfort Nano
Technology
Karaca
Home
attaches
importance to
human health and
sleep quality with
new Cotton
Comfort sleep
set.
Realizing innovator products with the knowledge and experience
Karaca Home stands out among its competitors with
the Cotton Comfort. Blanding technology and experience
Cotton Comfort offers a new perspective to the sleep sets
concept. Karaca Home Cotton Comfort has been drawing attention
with its exclusive designs and technologic features.
Karaca Home Cotton Comfort provides a soft feeling through
its combed cotton fabric. Remaining at the forefront with
city themes Cotton Comfort offers quality sleep thanks to
its nano fiber feature. The sleep set can be washed and
dried easily. Spotlighting the personal preferences with its
unique designs Cotton Comfort can be used as a bedspread
with modern designs at the same time.

80
PROFILE
The leading role in every sector
with artificial leather:
“Depar Deri”
HTE
Depar Deri number one
imitation leather company in
Turkey, has taken its place
among top three firm in its field
in Europe by emphasizing on
quality, customer satisfaction
and customer service.
Depar Leather, addressing all sectors which use artificial
leather, is one of the world’s leading brands in the
field and continues to work with its more than 40 years
of experience. Gokhan Kececi, Chairman of the Board of
Depar Deri, has started his words by saying, “We owe our
success to the perfect service we provide to our customers
and our emphasis on quality.” We talked to Gokhan Kececi
about the developments in the brand structure.
Would you give us some information about your
products, production capacity and the sectors that
you serve to?
We have polyurethane PVC vinyl coating, coagula and flock
lines for production. We produce a wide range of products
to be used in the production of footwear, slippers, bags,
dresses, upholstery, auto accessories and agendas. We can
produce 500,000 meters of imitation leather, 200,000 meters
of flock products totaling 700,000 meters per month.
What are the sources of your raw material needs?
95 percent of our raw materials are imported from Europe
and far eastern countries; the rest 5 percent are sourced
from domestic market.
Do you have custom designed products?
Our team of designers composed of eight people has been
developing new patterns and varieties. Besides, we make
custom made designs for individuals or firms.
Would you please mention about your export
activities? What is the share of exports in your
sales?
40 percent of our products are exported, 60 % is offered
to domestic market. England, Spain, Germany, France,
Greece, Italy, Russia, Ukraine and Holland are our major
export markets. As a result of our activities in domestic and
international fairs our network of markets is expanding year
after year.
What would you like to say about your R&D
activities?
We are aware of the impact of the technology and quality
products on the power of companies. We empower our professional
team in our two R&D laboratories that we have
with the certificates we got where physical and chemical
specifications are tested. We have several certificates of ISO
9001that ensures the hygiene of production. Recently we
succeeded to apply the formulation of fire fighter application
for the first time in the world developed by our R&D
team.
What do you do for the contract business segment
of the market?
As seen in the most other sectors we, as Depar Leather,
have several products addressing to the needs of hospitals,
October 2018

hotels, airports, train stations and automotive products. We
supply variety of items from mouse pads to notebook covers,
floor coverings, coaches, stools, up to the bed heads of
famous hotel chains made of imitation leather.
81
Which fairs do you participate in the country and
in the world?
Home&Tex, Aysaf, and Boatshow are the domestic fairs that
we participate in. In foreign countries we participate in Paris
Text World, ITA in America, Index in Qatar, Paperworld in
Frankfurt, Interzum in Cologne, and in DubaiFair. We consider
to participate in Lineapelle in Italy in 2019.
“The industry keeps going in the future until the human
needs and oil reserves is out”
What is your opinion about the imitation leather
sector?
Imitation leather industry in the world is in recession while
textile products similar to leather gain share in the markets.
So, imitation leather industry lives its nirvana. Leather
industry depends on the raw material supply, that is petroleum.
The industry will keep its position as long as the oil
reserves are active.
How do you see the position of your company in
the sector you have been?
Established in 1980, we are the first company that has the
first polyurethane production line in Turkey. We also had
started several innovations in the sector. Though our volume
is not so high, we are one of the top companies in
terms of product quality. Our exports to Europe and the
brands that we have business prove our success. In order
to keep our position we emphasize on quality, customer
satisfaction and customer services.
Gokhan Kececi, Chairman of the Board of Depar Deri