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47<br />

”We are the first<br />

company in the world<br />

to produce pillows<br />

with 3D embroidery<br />

technique.”<br />

You’ve mentioned your local production pillows<br />

that you’ve just designed and are the first in this<br />

field in the world. What are the features of these<br />

pillows?<br />

We started to manufacture pillows with our special embroidery<br />

machines and the product we designed caused a<br />

lot talk in the market. We attracted interests of the visitors<br />

for our unique pillows in all the fairs we participate in. We<br />

are the first company in the world to produce pillows with<br />

3-D embroidery technique. Our patterns are processed on<br />

water and stain repellent fabrics called duck cloth. Thus,<br />

people can use products without thinking about the problem<br />

of dust and contamination. So far, we have reached<br />

120 different patterns in these pillows. Patterns; countries,<br />

geographies, customer demands etc. It varies according<br />

to many factors. We exported our pillows produced by<br />

3-dimensional embroidery technique to Japan. In the first<br />

place, we have sent 6 licensed designs as 5,000 units,<br />

especially the most 2 known of them is Hello Kitty and<br />

Totoro. Our pillows attract attention at all exhibitions we<br />

participate. We also send our products to souvenir shops<br />

in many countries.<br />

Gokhan Cakar<br />

General Manager of Irem Tekstil<br />

What are your basic principles as a company?<br />

We do not make mass production. We work like a boutique<br />

factory. We are maintaining long lasting relationships with<br />

our customers by emphasizing on-time delivery. We realize<br />

the dreams of our customers. Our products are their<br />

Tailor Made Solutions , according to their expectation and<br />

specifications.<br />

What do you do for developing your designs? Do<br />

you make custom designed products?<br />

First we analyze the market and the trends. We follow the<br />

color, print and patterns of the year. Our current designer<br />

continues to work. In this direction, we make our own designs.<br />

We have 120 items now. We also offer products to<br />

individuals. Our customers can contact us at www.havlucum.com.tr<br />

and www.iremtekstil.com.tr to make special<br />

requests and inspect our products.

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