HTE_ekim-2018

60
HTE
EVENTS
presented by such brands as Decor City, Gerd Billerbeck,
KARIGUZ, TDL Textile, Treartex, Unico Interiors Decoration
and others.
Some product groups were highlighted within the framework
of special expositions. For example, carpet and floor
covering manufacturers from different countries had a
chance to demonstrate their products in a special exposition
CarpetLab. The stands attracted great interest among
interior designers, retailers, wholesale buyers.
Enlarged fringe programme for professionals of
textile business
Apart from the rich exposition, Heimtextil Russia presented
to its participants the diverse fringe programme. The key
directions included the topical questions, connected with
product sales on the Russian market, effective interaction
with foreign suppliers as well as the theme of contract textiles
for hospitality sector.
To increase effective interaction of Heimtextil Russia exhibitors
with representatives of retail chains and wholesalers
the first day of the fair was dedicated to the extensive event
that included International Forum “Sales 2018/2019” and
b2b negotiations. Representatives of large retail chains,
such as Hoff, OZON, etc., as well as the leading market experts
highlighted the most actual issues: consumer demand
analysis, customer trends and effective sales channels in
Russia, etc. The topic of co-operation with retail chains became
the most demanded. B2b negotiations included about
150 meetings with 12 federal and regional retail chains.
The second day of the fringe programme was fully devoted
to the topic of textile for hospitality business. Tatiana
Kibireva, President of First Club for Hospitality Professionals
and moderator of the programme, notes: “At Heimtextil
Russia any hotelier will always receive a professional consultation
on textile for hotels – both from the companies
and the experts”. Tatiana Kibireva also conducted a guided
tour featuring the exhibitors with textiles for hotels and
restaurants. Thanks to the tour the exhibitors could tell the
participants about the important professional advantages of
their products, like wear-resistance and safety.
Heimtextil Russia Design Academy: uniting textile
and design
Traditionally Heimtextil Russia Design Academy has been
the creative center of the fair, and this year this area has
October 2018