HTE_ekim-2018

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44 HTE EVENTS This was one of the many ways in which the organisers indicated that they wished to constantly improve all aspects of the CIFF experience. A fair that is growing continuously, that hosted a series of key events, seminars, competitions and innovative initiatives, including East Design Show, Design Dream Show, China Design Forum, the Pinnacle Awards Asia Pacific,China Interiors & Decoration Conference, Office Life Theme Pavilion, Milan Shanghai Creative Twin City and etc. All aimed at providing strategic and thought-provoking information, and creativity to be transformed into business opportunities. One of the standout events was definitely the 4th edition of the EAST Design Show; the incredible exhibition of Asian design, where the best takes shape, astonishes and arouses passion. The spirit of Asian craftsmanship, rediscovered in all its power, of marvellously handmade objects, details designed to make the difference in a symphony of shapes and materials, is celebrated by the selection of leading companies, young designers and thematic workshops. The theme of this edition was “More Different, More Interesting”; a theme that is significant and fascinating, one that is never investigated sufficiently, and that is extremely topical in years of globalisation. October 2018
Without forgetting the China Design Forum, which by 45 means of the project entitled “Seek Innovation, Boost Entrepreneurship and Jointly Create a Better Future”, made a good contribution to educational developments in the fields of design, art, culture, architecture and interior design. CIFF Shanghai 2018 also witnessed the award ceremony and the exhibition of the 2nd edition of the Pinnacle Awards Asia-Pacific, promoted by CIFF, by the American Society of Furniture Designers (ASFD) and by High Point Market. During this event, it was reiterated how the products awarded in the 16 different competing categories will be easily accepted by and distributed in the international markets, and particularly in the US market. The 42nd CIFF Shanghai edition that has just ended was the result of constant work conducted over the last twenty years, and of a new collaboration agreement aimed at generating a global business platform, at innovating and improving the fair constantly, at showcasing innovations, at improving the visitor experience. CIFF has therefore once again proven itself to be an essential event for those who wish to understand the Asian market; a non-to-be-missed appointment, one that year after year manages to surprise its visitors. Design Dream Show, the event dedicated to the trends in contemporary home furnishing, created by Red Star Macalline and Innovation Design Alliance, was a resounding success. A medley of installations that interprets living styles, even before furnishing. This led to the creation of rooms that talked about ways of being, dreams and interpretations of private spaces.
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