HTE_ekim-2018

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36 PROFILE <strong>HTE</strong> Karadeniz Brode knows no limits with its investments in R&D Taking an important place in our export in the embroidery industry and rendering services since 1996, Karadeniz Brode doubled its annual production capacity and variety by investing in R&D studies. Karadeniz Brode has been servicing with guipure band series, guipure lace fabric, bobbin lace, cotton, tulle band, tulle lace and collar/ neck lace series. The firm come forward with products that are called as pentamat, which includes more than one colors and is manufactured by a little number of companies. Producing new models continuously the company responds customer demands easily. We received information from Kadir Otman, General Manager of Karadeniz Brode about developments within the firm. “We make our preference felt among large messes with our product range.” Focusing on developing new products and branding works Karadeniz Brode’s priority is emphasizing on R&D works. Ayla X, explained her own opinions about this matter as follows: “Our customer portfolio composes mainly of firms that manufacture home textiles, outerwear, October <strong>2018</strong>
underclothes, pajamas, baby clothes, furnishing, towels and bathrobes. We make manufacture with our production capacity above 3,000,000 meters. We increase our production capacity minimum 10% every year. Finally, we augmented our product range by starting 250,000 meters meter/year of lace production with our embroidery machines. 37 We answer demands from incoming all industries through our R&D department. Our product range brings together with enormous masses. We offer the best design and quality to our customers without sacrificing quality. We design new models every day through being among the bests in its branch our design and artwork team. Our product range is above 25,000 via our R&D department. We offer to our customers through sample (Miniature Brode), fixation and drying machines. When we presented new designs to our business partners, we implement pricing policy by taking into consideration.” Customer satisfaction is at the centre Karadeniz Brode’s works Stating customer-oriented Otman, said, “We address to larger mass through our attended fairs and firms visits. Thanks to, our firm takes steps forward way to be one of the leading companies in the industry. We always engage in dialogue with our business partners in domestic and abroad. We reply fastly and certain responses to our demands.” Kadir Otman, General Manager of Karadeniz Brode
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