Hopulist Issue Six

JASON HILL
DIRECTOR :
“Our whole ethos at Eden is to graft hard
to make truly exciting and original beers, but
have a bit of fun at the same time. We put a
lot of ourselves into making the brewery a
success and creating beers we can be proud
of. I think Jemma’s designs are a clever and fun
way of reflecting that, giving the brand a bit of
personality and creating a connection between
us and our customers.
“Obviously the people who buy and enjoy
our beer are vital in supporting us, giving us
feedback and encouraging us to move forwards
and expand. That’s why we’re inviting people
who love Eden to post a picture of themselves
drinking a beer on our social media pages with
the hashtag #sipspression. Early next year we’ll
pick some of our favourite pictures and feature
their faces on 2019’s cans.”
JEMMA AINSWORTH,
GRAPHIC DESIGN STUDENT:
“I knew that I needed to come up with bold
designs to stand out on the shelf and be
something original that no-one had ever seen
before.
“I came up with the idea of the faces because
I wanted something that would capture people’s
attention as they were walking down the aisle;
using people’s faces and eye contact draws
people in a lot.
“Eden Brewery were really welcoming and
friendly people to work with and I learned a lot.
I never thought that I would work on a beer
can design, but I’ve learned that I like working
with packaging. The fact that it is formatted
on something 3D, you have to imagine how
someone picks it up and interacts with it. It’s
more of an experience, which I thought was a
really interesting way to look at graphic design.”