Hopulist Issue Six

Are you excited about the quality of design and illustration in the craft
beer market at the moment?
Yeah, a lot. It’s great that new breweries focus on the artwork and design of
their beer from day one. It’s gonna be interesting to see how it develops in the
next few years, with more breweries opening their own bars where they really
get to show their identity. Also with beer festivals – it seems like the festivals
are focusing more and more on creating a full experience with both artwork,
music and food – all revolving around beer of course.
Which other designers and illustrators work in the craft beer industry
do you admire?
Keith Shore's humor and how he has, and continues to, develop the
Mikkeller characters. Karl Grenadin for his powerfull illustrations and colour
combinations, which allows people to explore it very differently. Nick Dwyer
in the way he has created a Beavertown Universe with lots of colour and great
attention to detail – artwork recognizable from miles away. Kasper Ledet
for his conceptual approach and use of photography – uncompromised and
thorough. James Yeo in his way of telling a story – with all of his labels I feel
like there is an entire story to tell, as if it’s a still frame from a movie.
It seems like the festivals are focusing more and more
on creating a full experience with both artwork, music
and food - all revolving around beer of course.
And Finaly, what are you working on at the moment?
Now I'm finally done with school I have started to re-design old favorites
like Super Sonic, Tasty Juice and the Lucky Jacks series. Generally, the rest
of 2018 will be catching up on old artwork to get a more complete visual
identity for Lervig – not as mixed as it is now. Well, along with a good
amount of new beer releases too!
The last two years have been crazy busy for Lervig, busy in a good way.
That’s exciting. We have a really great team and are based in this beautiful
Norwegian west coast city of Stavanger. I think we are currently about 25
people spread across 12 different nationalities, which really adds a cool
cultural mix where we have both celebrated Chinese New Year with hot pot,
Norwegian 17. May (national day) and Irish St. Patrick’s Day.