Professional Beauty November/December 2018

SALON VIEW
VIP BEAUTY
One Richmond beauty salon is setting the
bar high for aesthetics, treatments and
personalisation, writes Michelle Ruzzene.
Elegant. Opulent. Luxurios. These are three words that immediately spring
to mind when entering The Beauty Room Cosmetic Clinic (TBRCC). Every
last detail has been considered ranging from the ornate mirrors, to the classic
chandeliers, plush velvet armchairs and lounges to the abundance of fresh,
fragrant flowers.
Owner and founder Meredith Langley said when she opened the salon
17 years ago, with one treatment and one staff member – herself – she never
dreamed it would blossom into the business she has today.
“I originally wanted to offer beautiful treatments and services at our clinic
that at the time weren’t being offered at traditional beauty salons,” she said.
“You either had the choice to go to a spa or a dermatologist. There was
nothing in between, so TBRCC began.”
The business now boasts a team of 13 staff including spa assistants,
senior beauty therapists, nurses, doctors, laser specialists and cosmetic tattoo
specialists who operate across seven treatment rooms, a pedi lounge, an
Omnilux lounge, a tanning room and a VIP lounge.
The mother-of-three said regularly updating the salon’s décor and offerings
kept customers coming back.
“Change is very important if you want to keep your clients interested and
coming back regularly,” she said.
“I love it when people walk through the doors and ask if we are a new
salon, it means we are doing something right and keeping our clinic fresh and
not left behind.”
One treatment her clients keep returning for is Omnilux.
“One special feature of our clinic is our Omnilux lounge and Omnilux
club,” she said.
“Our clients can receive unlimited Omnilux treatments for a weekly fee,
no appointment required, they just pop in whenever they have 30 minutes to
spare in their busy day and leave glowing and relaxed.”
“It’s just like a gym membership for their skin.”
In addition to the Omnilux club, clients also have the opportunity to join
the VIP lounge.
“Our gorgeous VIP lounge is where our clients can relax and enjoy some
time before or after their treatment,” Meredith explained.
RETAIL BRANDS STOCKED AT
THE BEAUTY ROOM COSMETIC
CLINIC:
• Elizabeth Arden Pro
• Hydropeptide
• Tuscan Tan
• EyEnvy
• The Beauty
Chef
• Emani
• Glo Mineral
Makeup
TOP 5 TREATMENTS:
1. Omnilux
2. Peels
3. Microdermabrasions
4. Facials
5. Injectables
“They can also book it out for special occasions
such as birthdays, bridal showers or hen’s parties,
where we can serve champagne and cheese platters.
“We really like spoiling our clients.”
This personal service that Meredith and her
team prides herself on is one reason why she chose
to partner with True Solutions as a supplier, who
she said were “wonderful”.
“I heard about an amazing new range of
cosmeceutical products called Elizabeth Arden Pro
and I wanted it for my clinic, so I contacted True
Solutions,” she said.
“I now also stock their beautiful Hydropeptide
range, Glo Minerals and I purchased my Omnilux
machines from them too.”
Meredith said True Solutions shared similar
values and ethics when it came to service.
Meredith said one of the best things about
partnering with True Solutions was the ability to
“pick up the phone and speak to helpful people
and get the answers I need”.
“I like to think of True Solutions as giving
old-school service, a bit like me and how I run my
business,” Meredith said.
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