Professional Beauty November/December 2018

you genuinely care and appreciate them. Include a thank you
for being a loyal client over the past year, wish them a lovely
Christmas and New Year, and mention that you can’t wait to
see them at their next appointment in 2019.
8. Have a waitlist
It’s inevitable that you’ll have clients who missed out on
an appointment. Unfortunately you’re also highly likely
to experience no-shows and appointment changes at this
time of year too. So have a list of clients who need an
appointment and can pop in at short notice to fill the empty
spot. Although you can’t give them an appointment now,
it’ll show you’re going the extra mile fit them in!
9. Think quality
Although you’re busy really consider your service quality this
Christmas. It’s not the time to cut corners just to fit more
clients in. Substandard service can negatively affect a client’s
experience and risk the chance that they won’t revisit. So
chat to your team about service standards and see how you
can all work together to keep them high.
10. Treat your clients
Christmas is a great time to thank your clients for their
loyalty. So why not offer delicious Christmas cake to go
with their coffee or have nibbles for clients coming in after
5pm during December. Think about your VIP clients too,
perhaps they deserve a little Christmas present to say a
special thank you for their loyalty.
11. Offer longer opening hours
Try to make sure each and every one of your clients can get
an appointment and feel fantastic these holidays by having
longer opening hours in December. Add an extra late night
or open on a Sunday for a few hours to squeeze those
extra clients in. You’ll delight your clients with additional
appointment options, and it should reduce the need to turn
clients away.
12. Automate important messages
Ensuring your clients are in the know is going to save
you a heap of time and trouble, and it’s going to show
you’re really trying to make their experience with you this
Christmas great. Spend a little time setting up messages
like appointment reminders, pre and post appointment
instructions and reminding clients to book early. Using
software, these types of messages can be automatically
sent to your clients to help avoid no-shows, appointment
confusion and unprepared clients.
The lead up to Christmas doesn’t need to be scary. So
take the time now to start preparing with
some of these ideas and make your salon,
spa or clinic really stand out this year! n
Joanne Neville is the Chief Marketing
Officer at Kitomba Salon & Spa Software.
For further details visit www.kitomba.com or
call 1800 161 101.
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