Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
NEWS<br />
INIKA STARS IN NEW YORK<br />
Australia’s Inika Organic has become the first<br />
“100 percent natural” makeup brand to create<br />
runway looks at New York Fashion Week.<br />
The brand created the makeup looks of not<br />
one but two high-profile designers - Tadashi Shoji<br />
and House of Nonie - at the international event.<br />
Speaking on her return from New York,<br />
Inika’s global communications manager Viv<br />
Foulsum said that “after a great deal of interest”<br />
the brand chose to work with two designers<br />
who embrace a move towards cruelty-free and<br />
vegan fashion.<br />
“Both shows featuring Inika Organic makeup<br />
artistry were completely free from fur and<br />
feathers, with the House of Nonie show being<br />
100 percent vegan,” she said.<br />
Inika created a bold glittery look for the<br />
galactic-inspired runway from American-based,<br />
Japanese designer Tadashi Shoji.<br />
“Spring 2019 is inspired by going to space<br />
and the feeling of hope, because the future is<br />
bright,” he said.<br />
Inika’s lead makeup artist, Pep Gay brought<br />
this vision to life with “a fresh approach and<br />
new techniques”.<br />
“This Inika Organic look has been inspired by<br />
the beauty and vastness of the galaxy,” he said.<br />
“There is Pink Poppy on the lips and also<br />
across the cheeks to create consistency in the<br />
colour palette and the nourishing Lip Serum<br />
has been used to affix the biodegradable glitter<br />
without glue or harsh chemicals.”<br />
Inika created a Meghan Markle-inspired look<br />
for Canadian designer, Nina Kharey’s House of<br />
Nonie show which paid homage to “Ms Markle’s<br />
effortless style and grace”.<br />
New York based, Australian makeup artist,<br />
Campbell Ritchie took the lead to help design<br />
the classically-modern look that was featured at<br />
the show.<br />
Campbell, a cruelty-free makeup artist<br />
who is also a vegan, said Inika Organic was the<br />
perfect range to create the regal look.<br />
“Every model’s skin was glowing with<br />
luminosity and vitality, and all of the girls were<br />
saying how much they loved having a natural<br />
product on their skin.”<br />
INTRODUCING BAKUCHIOL – THE NEW<br />
GENTLE ‘RETINOL’ IS HERE<br />
Bakuchiol, a phytochemical traditionally used in<br />
Ayuvedic and Chinese medicine, is shaping up to be<br />
a major player in the skincare market with the latest<br />
research showing that it is as effective as retinol in<br />
the fight against photoageing – without any of the<br />
unsightly or painful effects.<br />
A new study by the Univeristy of California,<br />
published in The British Journal of Dermatology,<br />
has compared the clinical efficacy of bakuchiol<br />
(which is is found in the seeds and leaves of the<br />
Babchi Plant) and retinol in improving common<br />
signs of facial ageing.<br />
During the double-blind, 12-week study<br />
44 patients were asked to apply either bakuchiol 0·5% cream or retinol 0·5%<br />
cream daily.<br />
A facial photograph and analytical system was then used to obtain and analyse<br />
photographs of patients at zero, four, eight and 12 weeks. In addition, patients<br />
completed tolerability assessment questions and a dermatologist graded<br />
pigmentation and redness during real-life consultations.<br />
According to the researchers, “bakuchiol and retinol both significantly<br />
decreased wrinkle surface area and hyperpigmentation, with no statistical<br />
difference between the compounds” although “the retinol users reported more<br />
facial skin scaling and stinging”.<br />
“Our study demonstrates that bakuchiol is comparable with retinol in its ability<br />
to improve photoageing and is better tolerated than retinol,” they concluded.<br />
Skincare brands already on the market with Bakuchiol include Ole Henriksen<br />
Goodnight Glow Retin-ALT Sleeping Crème, Oskia London Super 16 Pro<br />
Collagen Serum and Omorovicza Miracle Facial Oil<br />
OZ ‘MILLENNIAL<br />
BRAND’ MOVES<br />
INTO UK<br />
One year after<br />
launching in Australia,<br />
DermaEnergy, a<br />
medical skincare brand<br />
targeted at millennials,<br />
has moved into the UK<br />
market.<br />
The “unique and<br />
youthful Aussie brand” has signed a distribution deal with DestinationSkin,<br />
the UK’s “leading aesthetic clinic for advanced skin solutions”.<br />
DermaEnergy creator and managing director Sean Abel said he was<br />
confident that the clinic’s commitment to the brand would ensure its success<br />
in the UK.<br />
Sean launched DermaEnergy after noticing there were no “professional<br />
skincare brands for millennials on the market”.<br />
Made in Australia, the new brand features two cleansers, two toners,<br />
seven serums, four moisturisers and one sun block – all containing Adenosine<br />
Triphosphate (ATP) to “help energise the skin”.<br />
However what really sets DermaEnergy apart from other cosmeceutical<br />
brands is its marketing<br />
“We believe a medical skincare brand can be fun,” says Sean.<br />
“Our products are packaged in vibrant colours and all the names are<br />
playful and engaging - Clean with Envy, Calm the Harm, Solution from<br />
Pollution, Shed the Dead and Race against Time.<br />
“We believe this fun approach really appeals to millennials – and of course<br />
makes all our products very Instagrammable too!”<br />
16 | WWW.PROFESSIONALBEAUTY.COM.AU
Change language