Runway S/S19

ADVERTORIAL
THE WORLD IS CHANGING.
STYLE IS CHANGING.
T E C N I . A R T
IS CHANGING
At Central Saint Martins 38 stylists gathered at the L’Oréal Professionnel
Design Lab to celebrate the relaunch* of the TECNI.ART range
*The TECNI.ART range is being relaunched with new packaging,
some products being discontinued and three new products
IT’S A CHILLY SUNDAY in London’s Kings
Cross and UK and Irish hairstylists are at
Central Saint Martins, the talent hothouse
responsible for some of the biggest careers in
fashion. The goal is to celebrate the legendary
backstage styling range TECNI.ART in its new
form – streamlined, simpler, but more effective
under pressure than ever…
The new TECNI.ART range has been
co-developed with hair stylists to ensure that the
end result is what stylists really need. Busy
backstage or in the salon, you can tell at a glance
what you need thanks to the new streamlined
packaging. Your core essentials are in classic
white. Need a texturiser? Reach for silver. Want a
total transformer? Then bet on black. In fact the
Transformers are among a host of innovative new
stylers that will give you the perfect tools for a
brilliant final look every time. New shine top
coat Ring Light is an instant classic that gives you
a high-shine, non-greasy finish.
Adam Reed of Percy & Reed spoke about his
experience of the International Design Lab he
attended in Paris. Fabio Piras, director of MA
Fashion at Central Saint Martins discussed the
rise of ‘no trend’ in the fashion industry and
how his students create and challenge trends.
Inspired and ready to go – and wearing
customised TECNI.ART styling belts by Reid
Galbraith of Backyard Denim – the stylists
worked with a moodboard and enjoyed total
creative freedom to produce a finished
look on their model. Models were styled in
clothing created by Central Saint Martins MA
students and curated by course tutor and
fashion designer Louise Gray. The looks were
shot by Jack Eames and the models were then
also captured in high street, everyday wear.
The contrast between the high-fashion shoot
and the street style shoot highlights just how
versatile TECNI.ART can be. The new-look
range will be arriving in salons in February and
already serious excitement is building. Go big,
go sleek, go wavy… go all TECNI.ART.
To discover the new-look TECNI.ART, call L’Oréal Professionnel on 0800 0304034 or
visit lorealprofessionnel.co.uk.Follow backstage @lorealpro #lorealprouk #tecniartist
RUNWAY
SPRING/SUMMER 2019
21