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In print•online•everywhere!<br />
€7.50 JANUARY/FEBRUARY <strong>2019</strong><br />
IRELAND<br />
READY<br />
TO DO<br />
DIFFERENT
#REDKENREADY #SHADESEQ #GLOSSLIKEABOSS
STAND OUT<br />
PROFESSIONAL COLOUR IN THE UK IS A GROWING MARKET, NOW<br />
WORTH A STAGGERING £187.9M.* WITH CLIENT VISITS INCREASING,<br />
IT’S ESSENTIAL TO FIND WAYS TO KEEP THEM LOYAL AND VISITING<br />
MORE OFTEN. REDKEN HAS WHAT YOU NEED TO DO EXACTLY THAT.<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
In 2018, consumer awareness of techniques and trends grew at a pace<br />
like never before. Social media now has a huge influence on how clients<br />
get their inspiration – anytime and anywhere. And what’s more, it’s not<br />
just traditional celebrities that are setting the trends, it's given rise to<br />
powerful new professional influencers such as colourists (like you!)<br />
who clients trust when making decisions about their hair. Social is the<br />
leveller when it comes to salon success.<br />
IN 2018, THERE WAS A +714%**<br />
INCREASE IN GOOGLE SEARCHES<br />
FOR “REDKEN COLOUR”<br />
As a large colour conversation takes place online, it’s important to ask<br />
yourself: do you want to stand out from the crowd? First and foremost<br />
you must have a palette that will give you a point of difference. Like<br />
any great artist, your palette helps you create the masterpiece. Easy to<br />
apply, blend and shade match, Redken colour is what you need to deliver<br />
instant colour results and uncompromising shine. Combine this with<br />
trend-led techniques that can only be applied by you, the pro colourist,<br />
and it's clear that Redken gives you the professional edge and will drive<br />
conversation and content online.<br />
REDKEN COLOUR – THERE'S NOTHING<br />
LIKE IT. IT REALLY SETS OUR WORK APART.<br />
Long hailed as the number one colour in the US for its mantra of<br />
colouring differently, Redken colour offers a unique proposition for<br />
salons that dare to be different: Color Gels Lacquers and Shades EQ.<br />
The perfect pair for A-list hair, this liquid colour duo is easy and<br />
effortless to use and will guarantee the most premium results for<br />
colourists seeking to set their shades apart. Its cult following of It-list<br />
colourists is growing daily. Do you want to be part of this growing tribe<br />
and do different? Get ready to shade the nation with Redken,<br />
*Kline Report: Salon Market Insights UK July 2018. **Google Trends Report December 2018
THE PERFECT PAIR<br />
NEW: COLOR GELS LACQUERS<br />
PERMANENT HAIR COLOUR WITH LOW AMMONIA,<br />
INTENSE SATURATION & SHINE. ARE YOU READY?<br />
Redken’s new Color Gels Lacquers offer long-lasting colour<br />
and 100 per cent grey coverage. It’s got a new-generation gel<br />
base that makes it ideal for technique work, with super-fast,<br />
high-precision application from a bottle or a bowl. With up to<br />
four levels of lift, and over 45 shades to choose from, Color Gels<br />
Lacquers offers you endless opportunities to create beautiful,<br />
seamless results.<br />
Advanced<br />
technology with<br />
exceptional results,<br />
offering up to<br />
100 per cent<br />
grey coverage.<br />
Up to four levels<br />
of lift and faderesistant<br />
results<br />
with UV-stable,<br />
long-lasting dye<br />
technology.<br />
Respect hair’s<br />
integrity for<br />
instant glossy<br />
results and healthylooking<br />
shine.
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
FOR A-LIST HAIR<br />
THE ICON: SHADES EQ<br />
THE IT-LIST COLOUR YOU NEED TO CREATE THE LATEST<br />
A-LIST TECHNIQUES YOUR CLIENTS ARE ASKING FOR<br />
Every technique, every client, every colour is covered with<br />
Shades EQ. Shades EQ Gloss offers demi-permanent colour<br />
without lifting hair. The formula is perfect to gloss, refresh, cover<br />
grey, tone, correct, colour… all with a sheer result. With no<br />
ammonia, the gel formula respects the integrity of the hair and<br />
adds unbeatable shine. Shades EQ is colour like no other that<br />
will elevate your salon techniques to the next level.<br />
Guaranteed<br />
even results,<br />
no matter what<br />
hair type you are<br />
working on.<br />
Insta-ready<br />
shine and gloss,<br />
a colour that was<br />
made to be social!<br />
More than just<br />
a toner, there is<br />
nothing that one (or<br />
two!) of these pink<br />
bottles can’t do!
’’<br />
NOTHING BEATS THE SHINE AND HEALTH<br />
LIKE LIQUID HAIR COLOURS! 100%<br />
COVERAGE FROM COLOUR GELS AND<br />
INTENSE SHINE AND CONDITIONING<br />
FROM SHADES EQ GIVES THE PICTURE-<br />
PERFECT RESULT EVERY TIME<br />
’’<br />
MADS-SUNE LUND CHRISTENSEN, JOSH WOOD SALON<br />
AND IT LIST FASHIONISTA WINNER 2018<br />
THE IT-LIST COLOURISTS ARE REDKEN OBSESSED.<br />
’’<br />
WORKING WITH LIQUID COLOURS IS A<br />
TRUE GAME CHANGER! THE EASE OF<br />
CREATING A SEAMLESS BLEND HAS<br />
NEVER BEEN EASIER SINCE THE ARRIVAL<br />
OF LIQUID COLOURS<br />
’’<br />
SAMANTHA CUSICK, INFLUENTIAL A-LIST COLOURIST<br />
AND SALON OWNER
’’<br />
THANKS TO THE UNIQUE LIQUID GEL<br />
FORMULA, COLOURING IN SALON HAS NEVER<br />
BEEN SO EASY. GUARANTEED RESULTS AND<br />
SPEEDY APPLICATION HAS GIVEN MY TEAM<br />
SO MUCH MORE CONFIDENCE<br />
’’<br />
MICHELLE MARSHALL, REDKEN ARTIST<br />
AND SALON OWNER<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
HERE'S WHY THEY CAN'T LIVE WITHOUT LIQUID COLOUR<br />
’’<br />
WITH THE REFLECT OF SHADES EQ<br />
IN A PERMANENT HAIR COLOUR THAT<br />
COVERS GREY, YOU CAN USE COLOR<br />
GELS LACQUERS AT THE ROOT WHILE<br />
REFRESHING WITH SHADES EQ ON THE<br />
ENDS. GENIUS!<br />
’’<br />
CRAIG PURVES, REDKEN COLOURIST, 0NE20NE SALON
IT'S TIME TO ATTRACT A<br />
MORE THAN JUST A TONER, ICONIC SHADES EQ IS THE GO-TO BOT<br />
FOR SHADES THAT<br />
TONE<br />
FOR SHADES THAT<br />
REFRESH<br />
FOR SHADES THAT<br />
GLOSS
NEW COLOUR TRIBE<br />
TTLE FOR EVERY COLOUR, EVERY CLIENT, EVERY TECHNIQUE<br />
FOR SHADES THAT<br />
COLOUR<br />
FOR SHADES THAT<br />
COVER<br />
FOR SHADES THAT<br />
CORRECT
THE IT-LIST<br />
TECHNIQUE PERFECTOR<br />
’’<br />
I HAVEN’T FOUND A GLOSS QUITE LIKE SHADES EQ.<br />
IT’S TRULY IN A CATEGORY OF ITS OWN. IT’S PERFECTION!<br />
TRACEY CUNNINGHAM, REDKEN CELEBRITY COLOURIST<br />
’’<br />
USED BY MORE THAN 10 MILLION COLOURISTS GLOBALLY<br />
OFTEN IMITATED, NEVER DUPLICATED
CAN YOU KICK IT IN <strong>2019</strong>?<br />
CELEBRATING 30 YEARS SINCE THE ICONIC SHADES EQ FIRST ARRIVED<br />
IN SALONS, <strong>2019</strong> WILL BE REDKEN'S BIGGEST YEAR YET.<br />
DISCOVER NEW SHADES, NEW MASTERCLASSES AND NEW EVENTS.<br />
MAKE IT YOUR YEAR TO LEARN BETTER, EARN BETTER AND LIVE BEST.<br />
TO KICK OFF, FRESH FROM NYC…<br />
NEW SHADES EQ KICKERS<br />
Explore a bigger palette of possibilities with four NEW high<br />
purity, vibrant shades – yellow, orange, red and violet –<br />
the perfect additive to create unique shades of colour.<br />
Pump it up, personalise it and perfect every colour<br />
with these must-have shades.<br />
TRACEY CUNNINGHAM<br />
NEW & EXCLUSIVE –<br />
TRACEY CUNNINGHAM<br />
COMES TO THE UK!<br />
This February, for the first<br />
time ever, the queen of shades<br />
Tracey Cunningham will be<br />
coming in from LA to host an<br />
intimate masterclass, sharing<br />
her secrets to creating A-List<br />
hair. An event not to be missed,<br />
follow @redken on Instagram<br />
for more information!<br />
*Subject to minimum spend and course availability. Contact your Redken sales consultant for more information
BE DIFFERENT.<br />
BE REDKEN.<br />
TO BE PART OF A NEW-GENERATION COLOUR HOUSE,<br />
CONTACT REDKEN FOR A BESPOKE COLOUR DEMONSTRATION<br />
JOIN THE TRIBE TODAY – EMAIL INFO.REDKEN@LOREAL.COM<br />
FOR MORE INFORMATION<br />
REDKEN.CO.UK REDKEN REDKENUK REDKENUKI
CREATIVE<strong>HEAD</strong>MAG.COM<br />
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE <strong>HEAD</strong> STORE COMPETITIONS<br />
EXCLUSIVE<br />
IN CONVERSATION WITH… ZOË IRWIN<br />
Press play on the first of our monthly series of films, which sees<br />
UK editor Amanda Nottage discussing all things hue-related<br />
with the Wella Professionals band of Colour <strong>Creative</strong>s<br />
I predict a riot! Beauty Underground’s<br />
latest collection blows away the <strong>January</strong><br />
blues with an explosion of colour<br />
Do not adjust your sets…<br />
It’s all <strong>Creative</strong> <strong>HEAD</strong>,<br />
all the time on new CH Video<br />
It’s time for a change. Visit Salon<br />
Smart and learn how to create a better<br />
business. Tickets are on sale now!<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag
Editor’s letter<br />
12<br />
50<br />
As we enter the New Year, you’ve probably starting thinking<br />
about resolutions for self-improvement – but what about your<br />
salon? While spring still seems a long time away, use this time<br />
to plan so that <strong>2019</strong> is your best year yet for business. Consumers<br />
want more from their salon than ever before, so perhaps it’s time to<br />
launch some additional services to your salon menu – turn to page<br />
40 where a host of successful salons share their secrets. And when it<br />
comes to teamwork, nobody knows better than Lloyds Hair, the Most<br />
Wanted Supreme Team winner of 2017 and 2018. When things got tough,<br />
this gang fought hard and came out stronger than ever – find out how<br />
on page 38. And speaking of inspirational, <strong>Creative</strong> <strong>HEAD</strong> chatted<br />
to Most Wanted Hair Icon Eugene Souleiman about trends, taking<br />
risks and what it’s like working with the infamous John Galliano.<br />
Meet the man who has captured the imagination of hairdressers<br />
and fashion designers alike on page 44. This year looks pretty<br />
exciting already!<br />
Anna Samson<br />
Editor<br />
54<br />
anna@alfol.co.uk<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag<br />
04<br />
CREATIVE <strong>HEAD</strong> IRELAND
<strong>January</strong>/February<br />
WHAT’S INSIDE<br />
In print•online•everywhere!<br />
38<br />
€7.50 JANUARY/FEBRUARY <strong>2019</strong><br />
IRELAND<br />
JANUARY/FEBRUARY <strong>2019</strong><br />
WHAT LLOYDS DID NEXT<br />
Lloyds Hair in Waterford pulls together in adversity to<br />
show what it takes to be a Most Wanted Supreme Team<br />
CREATIVE<strong>HEAD</strong>MAG.COM<br />
READY<br />
TO DO<br />
DIFFERENT<br />
ON THE COVER<br />
Hair by Redken<br />
40<br />
46<br />
FASHION<br />
Most Wanted Hair Icon Eugene Souleiman<br />
delivers texture with a playful edge<br />
IMPROVE<br />
YOURSELF<br />
Take the opportunity to<br />
expand your salon and give<br />
clients exactly what they want<br />
EDITOR<br />
ANNA SAMSON<br />
ART DIRECTOR<br />
NICK JABBAL<br />
DIGITAL DESIGNER<br />
EVA VESTMANN<br />
CHIEF SUB EDITOR<br />
ADAM WOOD<br />
EDITOR IN CHIEF<br />
AMANDA NOTTAGE<br />
ADVERTISING<br />
LAURA TUCKER<br />
CLASSIFIED EXECUTIVE<br />
DAVID HAMMOND<br />
CONTRIBUTOR<br />
DEBORAH MURTHA<br />
DIGITAL ASSISTANT<br />
KELSEY DRING<br />
ONLINE AND<br />
DIGITAL EDITOR<br />
ALISON ROWLEY<br />
SPECIAL PROJECTS MANAGER<br />
JENNY BROOKS<br />
SPECIAL PROJECTS DIRECTOR<br />
JOANNA ANDERSEN<br />
PUBLISHER<br />
CATHERINE HANDCOCK<br />
<strong>Creative</strong> <strong>HEAD</strong> is printed on<br />
paper certifi ed as being from<br />
sustainable sources using only<br />
vegetable-based inks. Printed<br />
by Buxton Press, Environmental<br />
Printer of the Year and Printing<br />
Company of the Year.<br />
WRITE TO US AT:<br />
<strong>Creative</strong> <strong>HEAD</strong> <strong>Ireland</strong><br />
21 The Timberyard,<br />
Drysdale Street,<br />
London, N1 6ND<br />
+44 20 7324 7540<br />
anna@alfol.co.uk<br />
<strong>Creative</strong> <strong>HEAD</strong> <strong>Ireland</strong> is published<br />
6 times a year by Alfol Ltd.<br />
<strong>Creative</strong> <strong>HEAD</strong> is a registered<br />
trademark. No part of this magazine<br />
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to press. Printing by Buxton Press.<br />
creativeheadmag.com<br />
creativeheadmagofficial<br />
@creativeheadmag<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
05
The edit<br />
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY<br />
ICONS HONOURED<br />
AND STARS BORN<br />
AT IHF AWARDS<br />
MORE THAN 200 members of the<br />
hairdressing industry gathered together<br />
in the Gibson Hotel in Dublin for the 2018<br />
Irish Hairdressers Federation Icon and<br />
Star Team Awards. The Icons section of<br />
the event celebrated the truly outstanding<br />
in the world of Irish hairdressing. Mark<br />
O’Keeffe, owner of Sugar Culture salons,<br />
accepted the IHF Icon Business Award,<br />
while Joanne O’Neill, owner of Joanne<br />
O’Neill Hairdressing in Antrim, scooped<br />
the IHF Icon Award. Paul Davey from<br />
Davey Davey Hair took home the IHF<br />
Social Media Award in recognition of the<br />
innovative Hairdressing Live, an online<br />
platform that enables hairdressers to<br />
watch tutorials from industry experts.<br />
The new IHF Star Team was also<br />
announced. They are (pictured below,<br />
from left to right): Jodie Quinn of House<br />
of Colour, Stephanie Thompson of Zinc<br />
Hair & Beauty, Jade Condron of Indigo<br />
Hair & Beauty and Cara Finlay of Sarah<br />
Mason Professional. The first ever IHF<br />
Gents Star Team was revealed, too, made<br />
up of Lewis Griffin of The Academy<br />
Barber, David Boardman of Dylan<br />
Bradshaw, Sarah Kelly of Lloyds Hair<br />
Waterford and Christina Timlin of Society<br />
Salon. The IHF Star Team will enjoy a year<br />
of education, training and shoots.<br />
TRALEE STYLIST IMPRESSES<br />
WITH CREATIVE VISION<br />
LORRAINE HORAN OF The House of Glamour in Tralee was revealed as the<br />
overall winner of milk_shake <strong>Creative</strong> Vision Live 2018, fighting off international<br />
competition. She impressed at the Irish heat, which took place at The Wright Venue<br />
in Dublin and was hosted by milk_shake education managers Becky Wardrop and<br />
Ricky Younis, before being awarded the top prize. Becky said of Lorraine’s win:<br />
“Her interpretation of pop art, her colouring and styling skills and her presentation<br />
were all outstanding. <strong>Creative</strong> Vision Live is just the beginning of Lorraine’s<br />
journey and we can’t wait to see what happens next.” Also at the event, milk_shake<br />
ambassadors David Vault Baker, Shelley Pengilly, Julian Dalrymple and Andrew<br />
Smith presented their colourful creations in a section entitled Colour Nation, giving<br />
a dose of inspiration to all there.<br />
Start <strong>2019</strong> with a clean, green<br />
slate. The Kemon Bellessere<br />
range is inspired by nature,<br />
and uses precious argan<br />
and flax oils to care for the<br />
hair. We love the night treatment –<br />
this velvety-smooth formula soaks into<br />
strands overnight for gorgeously soft hair.<br />
RRP from €13.95<br />
xpertpro.ie<br />
06 CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
Will Young, Catherine Handcock and Paul Percival<br />
Will Young pops up at Coterie<br />
THE COTERIE’S EDINBURGH POP-UP delivered a very special surprise guest… singer,<br />
songwriter and actor Will Young! Hosted by <strong>Creative</strong> <strong>HEAD</strong> <strong>Ireland</strong> publisher Catherine<br />
Handcock, Linton & Mac co-founders Jennifer Linton and Joanna MacDonald shared insight<br />
into what makes their Aberdeen salon so successful, joined by their colour expert, Sarah<br />
Black. Paul Percival, one half of London salon group Percy & Reed, shared his concern for the<br />
younger generation and their mental health, a subject close to the heart of his long-time client<br />
and good friend, Will Young. Rounding off the night, Most Wanted Male Grooming Specialist<br />
Jody Taylor spoke of his time as a session stylist and the launch of his own product line,<br />
Taylored London. After drinks, guests left armed with a gift from event sponsor BaByliss PRO.<br />
MY months<br />
A<strong>HEAD</strong><br />
What <strong>January</strong><br />
and February<br />
have in store for…<br />
GER HENNESSY<br />
HENNESSY HAIR<br />
STUDIO<br />
I was recently chosen<br />
to be part of the Alter<br />
Ego International<br />
Technical Team! In<br />
<strong>January</strong> I will be over<br />
in Italy for Train the Trainer<br />
sessions with Leonardo Rizzo<br />
of Sanrizz. I’m excited as I<br />
will learn all new cutting and<br />
colour techniques that I can<br />
bring back to my salon and<br />
use as an educator to train in<br />
other Alter Ego salons.<br />
HANNAH MCARDLE<br />
VIBE HAIR SALON<br />
We are very excited for<br />
<strong>2019</strong> as we have a lot<br />
of education projects<br />
lined up. The whole<br />
team, including myself,<br />
are going to complete<br />
the ALFAPARF Milano<br />
Colour Masters Degree,<br />
beginning in mid-<strong>January</strong>.<br />
This will be my second time<br />
doing this degree, and I<br />
believe it is a game-changer.<br />
Education and training is<br />
essential in our industry.<br />
CREATIVE <strong>HEAD</strong><br />
VIDEO LAUNCHES<br />
BURSTING WITH videos from top hair<br />
artists from around the word, <strong>Creative</strong><br />
<strong>HEAD</strong> Video is the place to explore new<br />
trends and new ideas. Watch action<br />
from <strong>Creative</strong> <strong>HEAD</strong> events such as<br />
Most Wanted, Salon Smart and The<br />
Coterie, or delve into the minds of<br />
your hair icons with exclusive, behind<br />
the scenes footage. Expertly created,<br />
beautifully filmed and ready to watch,<br />
it’s waiting at creativeheadmag.com/tv –<br />
just press play!<br />
IHF SPARK SESSIONS<br />
DAZZLE AGAIN<br />
THE SECOND IHF Spark Session for female<br />
business leaders to provide inspiration and discuss<br />
their success and motivations took place at Lloyds<br />
Hair in Waterford. Hosted by David Campbell, IHF<br />
president and co-director of the House of Colour salon<br />
group, the panel featured (pictured above, from left<br />
to right): Lisa Eccles of Zinc Hair & Beauty, Katrina<br />
Kelly of Cut_Social, Anna Furlong of Anna Furlong<br />
Hairdressing, Danielle Kennedy of Lloyds Hair and<br />
Samantha Byrne of Vanilla Hair Design.<br />
CLUB<br />
creativeheadmag.com/club<br />
JOIN US! Become a<br />
member of the <strong>Creative</strong><br />
<strong>HEAD</strong> Club and get six<br />
issues of the magazine for<br />
£10, along with the chance<br />
to win opportunities and<br />
exclusive giveaways. Visit<br />
creativeheadmag.com/store<br />
for more details.<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
07
Have you seen the size<br />
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IN-SALON SERVICE<br />
+44 1642 867213<br />
remicachet.com<br />
Keep the<br />
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RRP €28.91<br />
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OSiS+ Session Label<br />
Super Dry Memory<br />
Net from Schwarzkopf<br />
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RRP €13.05<br />
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RRP €14.90<br />
01 8869300<br />
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Newly revamped Pro Fiber from L’Oréal Professionnel<br />
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reformulated with new APTYL 100 technology to help<br />
seal and repair damaged hair fibres.<br />
RRP FROM €16.60<br />
01 604 5918<br />
lorealprofessionnel.co.uk<br />
The Precious Natures range of<br />
professional colour from ALFAPARF<br />
Milano has welcomed a new collection,<br />
ideal for winter. The four new Cool<br />
Naturals shades are perfect for clients<br />
who want their hair to look frosty yet<br />
fancy, and are infused with chestnut –<br />
renowned for its repairing action. The<br />
four new colours join a range of 53 tones<br />
in the Precious Natures range, which<br />
take inspiration from healthy foods to<br />
deliver colour that’s gentle and bright.<br />
Free from ammonia and PPD, they’re<br />
ideal for clients who want to start the new<br />
year with a new colour that’s gorgeous<br />
without being damaging.<br />
IN-SALON SERVICE<br />
045 856490<br />
xpertpro.ie<br />
COLOUR<br />
When combined with the full SP range, SYSTEM<br />
Man offers more than 262 million possible product<br />
combinations, perfect for the personal touch.<br />
IN-SALON SERVICE<br />
1800 246100<br />
systemprofessional.com<br />
New from milk_shake’s<br />
Lifestyling range are Strong Eco<br />
Hairspray, Curl Perfectionist<br />
cream and Let It Shine mist.<br />
RRP FROM €16.69<br />
01392 365177<br />
red-hotproducts.com<br />
Get creative with the expansive<br />
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RRP FROM €17.90<br />
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tigiprofessional.com<br />
Banish brittle blondes with<br />
Pureology’s Strength Cure Best<br />
Blonde range, which corrects<br />
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strands, with AstaRepair.<br />
RRP FROM €20.50<br />
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08<br />
CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
STOCK<br />
OPTIONS<br />
OUR PICK OF THE LAUNCHES TO<br />
STACK ON SHELVES, ADD TO MENUS<br />
AND SHARE WITH YOUR STYLISTS<br />
Mixing the best of styling<br />
products and the refreshing<br />
aspect of dry shampoo, the new<br />
Redken Dry Texture collection is<br />
ideal for embracing personal style<br />
and natural texture. Premiered<br />
backstage at the Coach S/S19<br />
show for NYFW, Redken creative<br />
director Guido Palau used the<br />
new collection for the perfect<br />
effortless vibe. The Dry Shampoo<br />
Powder 02 is the love child of dry<br />
shampoo’s lift and texture, with<br />
the precision and lightweight<br />
feel of a styling powder. Need a<br />
bit more grip? The innovative<br />
Dry Shampoo Paste 05 gives<br />
amazing root lift and absorbs<br />
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CREATIVE <strong>HEAD</strong> IRELAND<br />
09
LIFE<br />
LESSONS<br />
CHELSEA<br />
KEARNEY<br />
BLOWN AWAY<br />
Step away from social<br />
media. Sometimes we need a<br />
break and to stop comparing<br />
ourselves to others. After all,<br />
people only show what they<br />
want you to see.<br />
You’re never really qualified.<br />
It doesn’t matter how long<br />
you’re in the industry or how<br />
much experience you have,<br />
there is always something<br />
to new to learn. Time spent<br />
training is time well spent.<br />
Teamwork makes the dream<br />
work. I am lucky to have<br />
people that share the same<br />
work ethic as me – surround<br />
yourself in positivity.<br />
Likes don’t equal happiness.<br />
I’ve had 20 likes and 2,000<br />
likes on work I’ve done and<br />
I’m proud of both. Sometimes<br />
a cup of coffee gets more likes<br />
than a six-hour colour correction<br />
– don’t take it personally!<br />
Sometimes it doesn’t work.<br />
I’ve had a hair salon for nearly<br />
10 years, and I’ve had some<br />
amazing highs but also some<br />
lows. Running a business is<br />
hard – just take the bad with<br />
the good and move on.<br />
THE BUSINESS EDIT<br />
SHOULD SALONS<br />
AGREE TO COLOUR<br />
SERVICES FOR<br />
UNDER-16S?<br />
THE PAST YEAR has been an explosive one<br />
for colour in salons, driven in no small part<br />
by the flood of beauty images on Instagram<br />
and Pinterest.<br />
As under-16s are huge users of social<br />
media, it’s understandable that many want<br />
the colour transformations they see – and<br />
would happily hit up the Bank of Mum and<br />
Dad to get it done professionally.<br />
However, the European Commission<br />
insists that all permanent hair colours carry<br />
warnings that they’re not intended for use<br />
on children under the age of 16, whether<br />
the colour comes in DIY boxes or is used<br />
by salons. The aim of these warnings is to<br />
lower the risk of young people becoming<br />
sensitive to permanent hair colours. Almost<br />
all permanent hair colorants include PPD,<br />
which is most often associated with allergic<br />
reactions to hair colour, and the younger<br />
that a person starts to use permanent hair<br />
colour, the higher the probability that they<br />
may develop allergies to these products.<br />
Hair colour allergies are a serious matter;<br />
they can range from itching, rashes and<br />
swelling to breathing difficulties and even<br />
being hospitalised.<br />
One of the queens of Instagram colour<br />
transformations, Most Wanted Colour Expert<br />
Sophia Hilton, admits she doesn’t colour<br />
under-16s because of insurance issues,<br />
but would like to. “We need to move with<br />
times, kids are not kids anymore. Why are<br />
we always so slow to recognise change?”<br />
she asks. Conor Doyle, senior colourist<br />
and educator at Peter Mark, agrees that<br />
the hairdressing industry ought to move<br />
with the times and give credit to creative<br />
teenagers who want to look their best. “It’s<br />
something I’ve actually changed my mind<br />
on recently,” he says. “A first, seeing a kid<br />
run around with rainbow fantasy locks<br />
freaked me out – how irresponsible – and<br />
then I reflected on 13-year-old goth-me<br />
and how much I would have resented that<br />
opinion. It’s only hair and why shouldn’t<br />
kids be allowed express themselves?”<br />
However Conor admits that it’s important<br />
to follow the lines set down by insurance<br />
companies. “I actually thought it was illegal<br />
to colour hair on those under the age of<br />
16 until recently. It’s not, but insurance<br />
companies will usually not cover you for<br />
under-16s due to the risk of allergic reaction.<br />
And that’s why I wouldn’t take it on myself.”<br />
“We offer low maintenance colour services<br />
for teens from 15 years of age with their<br />
parent’s or guardian’s consent,” says Karen<br />
Whelan, director at The Colour Room at<br />
Aidan Fitzgerald. “We inform them a skin<br />
test must be done and explain that longterm<br />
colouring can damage hair.”<br />
So what advice can hairdressers give,<br />
when the pressure for young people to<br />
change their appearance can be so strong?<br />
“If under-16s do choose to colour their<br />
hair, it should be done in a way that’s safe,<br />
temporary, low maintenance and low risk<br />
–- please nobody take a 13-year-old for a full<br />
bleach and tone!” says Conor. “Perhaps they<br />
could use gentle, vegetable-based, direct<br />
dyes only towards the end of the hair and a<br />
patch test should always be done first.”<br />
“We don’t colour under-16s and would<br />
always advise them not to do it,” says Ger<br />
Hennessy, owner of Hennessy Hair Studio.<br />
“But, in an age when social media is so<br />
pervasive, we try to compliment under<br />
16s on their natural hair to boost their<br />
confidence.” With the right pep talk, a cool<br />
cut and an on-trend style, you can make<br />
clients feel fantastic without any risks.<br />
10<br />
CREATIVE <strong>HEAD</strong> IRELAND
#CHedit<br />
WHY DID YOU WANT TO BE A BARBER?<br />
I was always an artist, not an<br />
academic. I struggled in school, so I<br />
knew college was not for me. I would<br />
head into town every couple of weeks<br />
to get my hair cut – the place I went<br />
was Cut & Sew in Temple Bar. The<br />
atmosphere in the shop was always<br />
buzzing, and the staff there had a<br />
passion for what they were doing.<br />
It was where I wanted to be.<br />
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?<br />
I worked at a charity event set up<br />
by Jason Brophy, a barber I look<br />
up to. I was given the opportunity<br />
to work alongside him for the day<br />
and, after the event, Jason told me<br />
I had potential and later asked me<br />
if I would be interested in working<br />
with him. My other main highlight is<br />
more recent – joining Cut & Sew, and<br />
working in the Dundrum shop.<br />
JAKE KEATING<br />
AGE: 21<br />
CUT & SEW, DUBLIN<br />
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?<br />
I would like to be working for myself, with my<br />
own shop and a dedicated team of barbers. It<br />
would also be great to have my own education<br />
courses to teach the next generation of barbers<br />
who are as eager to learn as me.<br />
WHAT IS YOUR DREAM BARBERING GIG?<br />
It would be to share a stage with talented<br />
barbers from around the world at a<br />
convention where we could share our skills<br />
and experiences with people who have the<br />
same passion. I want to inspire others.<br />
11
#CHedit<br />
Inside<br />
story<br />
MASK HAIR DUBLIN<br />
After 30 years in the hair and make-up industry, Valerie Patterson decided<br />
that it was time for a new challenge – launching a new salon in partnership<br />
with her brother, Ray. Her vision was to create a one-stop shop where style<br />
meets relaxation. “I love to do the ‘overall look’ – cutting, colour, Great Lengths<br />
hair extensions and make-up, all in a relaxed atmosphere,” says Valerie. She<br />
found the perfect space on Grafton Street, Dublin, overlooking College Green.<br />
“It has big windows and high ceilings but very little wall space so I had to be<br />
inventive,” she says. The siblings worked together for two months to fi nish the<br />
decorating themselves. “I did the wall painting – there are astrology signs and<br />
freehand designs,” Valerie says. There are also plenty of fl owers and greenery<br />
to bring a little bit of the outdoors inside, and Valerie’s favourite section of the<br />
salon is the tiled back wall. “I’ve always loved metal ceiling tiles so I ordered<br />
them online from Florida and cut and fi tted them myself.” And you can’t forget<br />
the show-stopping centrepiece – the huge, sparkling mask that gives the<br />
salon its name. “I found the mask in Spain and had it shipped over. Then we<br />
put LED lights and mosaic tiles behind it. I love an art project!”<br />
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12 CREATIVE <strong>HEAD</strong> IRELAND
FRESH,<br />
FORWARD-THINKING<br />
AND HUNGRY<br />
SESSION’S<br />
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MEET THE NAMES STORMING THE SESSION SCENE – ON SHOOTS, ON SET AND AT SHOWS. THEY ARE INCREDIBLY AMBITIOUS AND<br />
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MADS-SUNE LUND<br />
CHRISTENSEN<br />
Josh Wood Colour<br />
RYAN STEEDMAN<br />
Percy & Reed<br />
JODIE AUSTEN<br />
Session hair artist<br />
JAMES BICKMORE<br />
Headmasters<br />
VALERIE BENAVIDES<br />
Session stylist<br />
ANGEL MONTAGUE SAYERS<br />
Sally Montague<br />
Hair Group<br />
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IF YOU BOOK BEFORE<br />
11 JANUARY<br />
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BUY TICKETS AT CREATIVE<strong>HEAD</strong>MAG.COM/STORE OR CALL +44 1434 610416<br />
TICKETS £25 OR TWO FOR £40<br />
Includes canapés on arrival, drinks all evening and a gift from sponsor L’Oréal Professionnel
FANTASTIC<br />
HAIRDRESSER<br />
AWARDS<br />
READY,<br />
STEADY,<br />
GO!<br />
The<br />
world class hair show is back.<br />
With a new venue and exceptional<br />
displays of creativity, it’s fair to say this<br />
year’s ALFAPARF Milano Fantastic<br />
Hairdresser Awards lived up to its hype.<br />
The competition saw talent from all<br />
over the country come together at the<br />
RDS in Dublin to compete – and the<br />
judges had their work cut out picking<br />
winners from more than 400<br />
entrants. Let’s meet the<br />
names you need to know…<br />
14<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> IRELAND<br />
15
Linda Morgan<br />
The Greene Room<br />
FANTASTIC<br />
HAIRDRESSER<br />
AWARDS<br />
Ikon Hair Design<br />
Fergal O’Connor<br />
THE<br />
TOP<br />
TEN<br />
When you get 1,200 hairdressing fanatics together<br />
in one room you’re guaranteed to see spectacular<br />
things happen – but nothing could prepare you for<br />
the wonders in store at the 2018 ALFAPARF Milano<br />
Fantastic Hairdresser Awards. Competing for 10<br />
titles, <strong>Ireland</strong>’s top hairdressers had been preparing<br />
for months in anticipation of their chance to shine<br />
in front of a panel of internationally renowned<br />
judges. This expert line-up was made up of Joseph<br />
Koniak, renowned for his work in fi lm and television,<br />
ALFAPARF Milano international creative stylist<br />
Alessandro Fratini, art director of Electric Hairdressing<br />
London Sean Dawson, ALFAPARF Milano international<br />
education manager Vivica Davies, and Alan Edwards<br />
of Alan Edwards Salons. TV’s Brendan Courtney<br />
hosted the evening awards, which saw <strong>Ireland</strong>’s<br />
fi nest hairdressers collect their trophies. And as if that<br />
wasn’t enough, the cherry on top was Go Modern,<br />
the show art directed by ALFAPARF Milano global<br />
ambassador Paul Stafford, who exclusively took us<br />
behind the curtain to see how the whole spectacle<br />
came together…<br />
16 CREATIVE <strong>HEAD</strong> IRELAND
Chloe Nolan Kelly Hogan<br />
Heather Sheehan receiving the<br />
award for Stephanie O’Keeffe Hannah Kavanagh<br />
Denise Phillips<br />
Ciaran O’Dowd<br />
AND THE WINNERS ARE…<br />
FANTASTIC STYLIST AWARD<br />
Denise Phillips from Pelo Hairdressing, Newbridge, Co. Kildare<br />
FANTASTIC HAIR COLOURIST AWARD<br />
Stephanie O’Keeffe from Guapa Hair Salon, Cork city<br />
FANTASTIC FANTASY HAIR STYLIST AWARD<br />
Hannah Kavanagh from Black Amber, Gorey, Co. Wexford<br />
FANTASTIC LONG HAIR STYLIST AWARD<br />
Chloe Nolan from Vanilla Hair Salon, Carlow<br />
FANTASTIC GENTS HAIR STYLIST AWARD<br />
Fergal O’Connor from Origin Hair Design, Cork city<br />
FANTASTIC JUNIOR AWARD<br />
Kelly Hogan from Rustiq Salon, Co. Carlow<br />
FANTASTIC SALON AWARD<br />
Ikon Hair Design, Oliver Plunkett Street, Cork city<br />
FANTASTIC HAIRDRESSER AWARD<br />
Linda Morgan from Rustiq, Co. Kilkenny<br />
FANTASTIC MARKETING AWARD<br />
The Greene Room, Killaloe, Co. Clare<br />
ALFAPARF MILANO INIXIA PHOTOGRAPHIC AWARD<br />
Ciaran Dowd, Occasions Hairdressing, Naas, Co. Kildare<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
17
FANTASTIC<br />
HAIRDRESSER<br />
AWARDS<br />
THE<br />
MODERN<br />
WAY<br />
For<br />
an event that celebrated the best hairdressers of<br />
here and now, Go Modern was a fi tting show to fi nish<br />
the evening. Paul Stafford, ALFAPARF Milano global<br />
ambassador, has always been fascinated with mod style,<br />
and looked to the cultural movement to inspire him. “I set<br />
myself the challenge of coming up with a new perspective,”<br />
Paul explains. “I wanted something that was credible and<br />
unique, but still tipped its hat to what I believe is one of the<br />
most inspirational subcultures in the world.” Having grown<br />
up in Belfast in the ’70s and ’80s, Paul decided to use<br />
his own experiences of the mod revival as a springboard<br />
to tell a story. The show opened with a short fi lm of a boy<br />
getting ready for school who wanted to be like the older<br />
kids – refl ecting how Paul felt growing up. Then the hero<br />
of the show was introduced, a model with pure white hair<br />
that was shaved live on stage by a gang wearing suits. The<br />
haircuts, in true mod style, were sharp, classic and stylish.<br />
Led by Paul, the ALFAPARF Milano Nexxt Generation<br />
Style Ambassador <strong>Creative</strong> Team sent models down the<br />
catwalk with short bobs, geometric shapes and fl ashes of<br />
red and yellow. “It was important that the hair was right – it<br />
shouldn’t be avant-garde, it shouldn’t be too stylised,” Paul<br />
added. “The biggest challenge I faced was making it not<br />
look naff .” And the risks paid off, with a standing ovation<br />
to end the evening. In the ALFAPARF Milano spirit, classic<br />
techniques and shapes make true contemporary style.<br />
18<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> IRELAND<br />
19
Winning L’Oréal Colour Trophy is amazing –<br />
everyone knows who wins that award! Since the<br />
win we’ve been to Paris to shoot our model and<br />
we’ve done a shoot for Life magazine. We’ve also<br />
been teaching in the L’Oréal Academy in Dublin<br />
and in L’Oréal salons across <strong>Ireland</strong>”<br />
LAURA REID AND JAMES COLEMAN, BROWN SUGAR DUBLIN<br />
#LCT19<br />
SHOW YOUR<br />
true colours<br />
THE L’ORÉAL COLOUR TROPHY IS THE WORLD’S<br />
LONGEST-RUNNING LIVE HAIR COMPETITION AND<br />
IT OPENS FOR ENTRIES THIS JANUARY – GET READY<br />
TO COLOUR YOUR WAY INTO THE HISTORY BOOKS<br />
20<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries must be<br />
uploaded onto lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry photos must be in colour. Winning<br />
team receives the <strong>2019</strong> Award for the relevant category and the chance to attend other events. See lorealcolourtrophy.ie for full details and<br />
terms and conditions. Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.<br />
IT’S A MOMENT that stays with you for life. Between the thunderous<br />
applause, the lights, the confetti and the weight of the trophy in<br />
your hand, there’s the realisation that things will never be the same<br />
again. There are few competitions which instil such a feeling as<br />
winning the coveted L’Oréal Colour Trophy award sets you on the<br />
path for colour stardom…<br />
With incredible levels of detail, technical know-how and trendsetting<br />
prowess expected, the stakes are high. Challenge yourself to<br />
create a look that will have new clients stopping in their tracks and<br />
rushing in to book an appointment.<br />
To gain an edge on the competition you’ll need to have a passion<br />
for every shade in the spectrum, a unique eye, and technical skills to<br />
put others to shame. The same is true for if you want to show off your<br />
grooming prowess for the Men’s Image Award. For any young guns<br />
under the age of 25 with blazing colour ideas, you might just have<br />
what it takes to win the STAR Award. The L’Oréal Colour Trophy <strong>2019</strong><br />
is open for entries on 2 <strong>January</strong>. Not a L’Oréal Professionnel salon?<br />
No problem! If you have the idea and use a L’Oréal Professionnel<br />
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come to colour up a storm…<br />
HOW TO ENTER* #LCT19<br />
1. Head to lorealcolourtrophy.ie<br />
2. BUILD your personal profile<br />
3. Choose your CATEGORY to enter<br />
4. COMPLETE your entry form online<br />
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more than one year old)<br />
5. CONSULT full L’Oréal Colour<br />
Trophy Terms and Conditions<br />
6. Submit your application by<br />
18 February <strong>2019</strong><br />
IS <strong>2019</strong><br />
YOUR YEAR?<br />
Visit<br />
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For more information, call 01 6045918 or visit lorealcolourtrophy.ie<br />
lorealpro @lorealprouk /lorealprofessionnel.uk #Lorealproire #LCT19<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
21
YES.<br />
IT’S OPEN<br />
YES.<br />
IT’S OPEN<br />
In it’s 53rd year, the longest-running live hairdressing competition<br />
the L’Oréal Colour Trophy, is now open for entries.<br />
Will you be this year’s winner?<br />
ENTER NOW*<br />
lorealcolourtrophy.ie<br />
#LCT19<br />
#lorealproire<br />
@lorealpro<br />
*Open to Irish residents aged 16+ (and up to aged 25 for the STAR award category) entering as part of a salon team. Entries<br />
must be uploaded onto www.lorealcolourtrophy.ie by 18/02/19 and must use only L’Oréal Professionnel products. Entry<br />
photos must be in colour. Winning team receives the <strong>2019</strong> Award for the relevant category and the chance to attend other<br />
events to include an overnight European trip. See www.lorealcolourtrophy.ie for full details and terms and conditions.<br />
Promoter: L’Oréal Professionnel, a trading division of L’Oréal (UK) Limited.
SHOW YOUR TRUE<br />
COLOURS<br />
image: Grand Final 2018<br />
Hair by Alan Edwards’ Artistic Team
MAKE TIME<br />
HOW TO CREATE SUCCESS WITHIN YOUR<br />
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SALON OWNERS AND MANAGERS IN PARTNERSHIP WITH<br />
ASSOCIATE SPONSORS<br />
@creativeheadmag #SalonSmart19
DAY PASS / £100 plus VAT<br />
MONDAY PROGRAMME<br />
TICKET INCLUDES:<br />
• ALL MAIN STAGE SESSIONS<br />
• TWO WORKSHOPS<br />
• LIVE DEBATE AND Q&A<br />
• THE WORKING LUNCH<br />
• COFFEE AND CAKE BREAKS<br />
• GOODY BAG<br />
24-25 March <strong>2019</strong><br />
THE PARK PLAZA LONDON RIVERBANK HOTEL<br />
BOOK NOW – CALL +44 1434 610944<br />
WEEKEND PASS £295 plus VAT* or buy two for £450 plus VAT** DAY PASS £100 plus VAT<br />
More details at creativeheadmag.com/salonsmart<br />
•Based on single room occupancy ••Two delegates share a twin/double room
RUNWAY REBEL<br />
Beautiful bold fashion toning for a head-turning look<br />
“Not only is the new demi-permanent IGORA Vibrance from Schwarzkopf Professional simply stunning,<br />
the colour range also off ers our clients more opportunities to trial fresh new looks without the permanent<br />
commitment. The new range is showcased through a beautiful bespoke appointment service menu that<br />
allows our clients to pick their IGORA Vibrance look. My favourites include ‘Paint me Pastel’, which off ers<br />
playful pastel tones, and ‘Runway Rebel’ for bold fashion looks!”<br />
DYLAN BRITTAIN, SCHWARZKOPF PROFESSIONAL IRELAND AND UK AMBASSADOR<br />
ONE TWO GORGEOUS<br />
A complete colour refresh with irresistible shine<br />
BREAK THE BRASS<br />
Neutralising tone-on-tone colour for blonde perfection<br />
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CREATIVE <strong>HEAD</strong> IRELAND
GIMME MORE!<br />
SOCIAL MEDIA IS BOOSTING YOUR COLOUR BUSINESS – AND YOUR CLIENTS ARE READY<br />
FOR MORE. SO (DOUBLE) TAP INTO THE WORLD OF IGORA VIBRANCE, THE STATE-OF-THE-<br />
ART MOISTURISING DEMI-PERMANENT HAIR COLOUR FROM SCHWARZKOPF PROFESSIONAL<br />
THAT GIVES YOU MORE POWER TO YOUR COLOURING ELBOW!<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
BEAUTY IS IN THE eye of the beholder, but #haircolour is in the<br />
hands of the Instagrammer. Social media has contributed to a huge<br />
surge in demand for salon colourists to recreate the looks their<br />
clients have seen online. And with the photo-sharing app providing<br />
a treasure trove of balayages, ombrés, denim highlights and magical<br />
rainbow locks to choose from, there’s no sign of this trend slowing<br />
down – in fact, it’s getting more creative and fast-moving<br />
by the day!<br />
Inspired by the ideas and images they’ve seen on Instagram,<br />
clients now want to be able to change their hair colour without<br />
either having to wait, or to the long term commitment of permanent<br />
colour. And of course they never want to compromise the condition<br />
of their hair. Well, why would they?<br />
That’s what makes new IGORA Vibrance so exciting. Schwarzkopf<br />
Professional have given their demi-permanent colour a cuttingedge<br />
upgrade, setting new industry standards with innovative<br />
technologies and consistencies that mean IGORA Vibrance can<br />
now do even more – all while being extra-gentle on hair!<br />
GLOSS BOSS<br />
Glossed-up balayage with outstanding shine<br />
PAINT ME PASTEL<br />
Multi-faceted pastel toning creates a playful result<br />
TEMPTING TONES<br />
Placements of vibrant colour for an eye-catching twist<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
31
32<br />
CREATIVE <strong>HEAD</strong> IRELAND
SO WHAT’S NEW?<br />
NEW IGORA VIBRANCE IS AN ADVANCED MOISTURISING DEMI-PERMANENT HAIR COLOUR WITH<br />
A LIQUID FORMULA THAT CAN TURN INTO A GEL OR A CREAM. THIS MEANS YOUR CLIENTS<br />
CAN EXPECT MORE, AND YOU CAN DELIVER MORE…<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
MORE PERFORMANCE – up to 100 per cent more INSTAShine<br />
(versus untreated hair) with increased hair protection, thanks to<br />
the Moisturising Protecting Complex with AQUAXYL Technology.<br />
This innovative technology controls the hair’s inner moisture level to<br />
stabilise the internal structure of each hair fibre, protecting against hair<br />
breakage and creating a clean canvas for an even colour result. The<br />
alcohol-free formula is enriched with Vitamins B3 and B5, helping to<br />
shield the surface of the hair and creating a beautiful, vibrant shine.<br />
MORE CONVENIENCE – the new liquid formula with a 1-to-1 mixing<br />
ratio is easier to formulate, faster to mix and more efficient to apply.<br />
MORE VERSATILITY – the state-of-the-art Activator system allows<br />
you to choose between a gel or a cream consistency. Choose the<br />
IGORA Vibrance Activator Gel, containing a gelifying agent that creates<br />
a unique gel consistency, for bottle applications and quick services<br />
at the backwash. Or switch to the IGORA Vibrance Activator Lotion,<br />
whose special thickening agent transforms the liquid colour into a<br />
cream consistency, for faster applications and ease of use.<br />
MORE CHOICE – you now have access to a full range of demipermanent<br />
colour services, including Dual System Application,<br />
Tone-on-Tone, Pastel Toning, Neutralisation/Colour Correction,<br />
Colour Refreshing and Clear Glossing. Matching harmoniously with<br />
IGORA Royal shades, the 68 IGORA Vibrance shades include IGORA<br />
Vibrance Clear 0-00, a non-pigmented formulation that can be used<br />
as a stand-alone gloss upgrade after every colour service, or to dilute<br />
IGORA Vibrance shades to reduce depth and intensity and to create<br />
pastel tones.<br />
The new unique consistencies now available with IGORA Vibrance<br />
mean you can adapt this innovative, versatile product and the<br />
techniques you use to create beautiful colour results that are infinitely<br />
personal and endlessly changeable. Schwarzkopf Professional<br />
developed IGORA Vibrance to reimagine demi-permanent hair<br />
colour – helping you deliver more to your clients and creating more<br />
opportunities to build lucrative colour business in your salon.<br />
ARE YOUR CLIENTS READY FOR MORE? RE-IMAGINE DEMI-PERMANENT HAIR COLOUR –<br />
VISIT SCHWARZKOPFPRO.COM AND FOLLOW THE VIBRANT COLOUR MOVEMENT VIA<br />
#MOREVIBRANCE @SCHWARZKOPFPROUK<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
33
THE FUTURE<br />
THINK YOU KNOW THE WELLA TRENDVISION AWARD? THINK AGAIN!<br />
GET READY TO SHAPE YOUR FUTURE…<br />
AT THE WELLA TRENDVISION AWARD UK & <strong>Ireland</strong> Gold winners’ mentor day at the Wella World Studio London, the lucky Irish champions<br />
recreated their winning looks for a photo shoot with industry photographer Kevin Luchmun. Not only did they receive the digital images from<br />
the shoot to add to their portfolio, the incredible looks created by <strong>Ireland</strong> <strong>Creative</strong> Vision Gold winner Kerry Moody, DKY Hair and <strong>Ireland</strong><br />
Color Vision Gold winner Leandro Santana Santos are also featured in print here!<br />
<strong>Ireland</strong> Gold Color Vision winner: Leandro Santana Santos, Decode Hair<br />
<strong>Ireland</strong> Gold <strong>Creative</strong> Vision winner: Kerry Moody, DKY Hair Company<br />
To be in with a chance of experiencing an amazing shoot like this, take the first step and book<br />
a space on the Wella Create Your Look sessions at the Wella Studio Dublin<br />
34<br />
CREATIVE <strong>HEAD</strong> IRELAND
IS HERE<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
1. CHOOSE YOUR CATEGORY<br />
NEW! COLOR ARTIST OF THE YEAR<br />
Create a beautiful colour that complements the<br />
model’s haircut and individual style. Use expert<br />
technique, placement and a beautiful finish.<br />
Please do not enter hair-up or braided looks –<br />
take inspiration from TrendVision Award<br />
mentors and the worlds of hair, art and fashion.<br />
NEW! CREATIVE ARTIST OF THE YEAR<br />
Highlight your expertise, skill and flair,<br />
celebrate the beauty of your model and<br />
complement her style, as well as her hair<br />
colour. Please do not enter avant-garde looks<br />
– showcase your creative vision and take<br />
inspiration from TrendVision Award mentors<br />
and the worlds of hair, art and fashion.<br />
MALE GROOMING<br />
Create a total men’s look, exhibiting excellence<br />
in craftsmanship for cut, colour and finish, and<br />
take inspiration from current barbering trends.<br />
RUNWAY<br />
Showcase your creativity and push the<br />
boundaries with an editorial long hair or<br />
hair-up look. Showcase beautiful style and<br />
finish, with the option to add hair extensions<br />
and pieces.<br />
KEY DATES FOR WELLA<br />
TRENDVISION AWARD DATES<br />
• 6 February – photographic entries open online<br />
• 5pm 20 March – photographic entries close<br />
• 4 April – photographic results announced<br />
• 19 August – <strong>Ireland</strong> Heat<br />
• 30 September – UK & <strong>Ireland</strong> Final in London<br />
2. CREATE YOUR LOOK<br />
Get your TrendVision Award journey off<br />
with a bang with Wella’s Create Your Look<br />
sessions. If you’re looking for advice on<br />
photography, lighting and how to make<br />
your entry stand out from the crowd, then<br />
you’re in luck. These tailored sessions<br />
are designed to equip you with everything<br />
you need for your TrendVision Award <strong>2019</strong><br />
entry. At the end of the two-hour slot<br />
you will receive a digital photograph of<br />
your completed look, along with a digital<br />
toolbox to help you make the most of your<br />
entry. For <strong>2019</strong>, Wella has teamed up with<br />
iconic industry photographers Kai Wan of<br />
p.kai hair and Kevin Luchmun.* But that’s<br />
not all – Emma Summersby, director of<br />
Summersby Media, is also available to<br />
advise on raising your profile. For the<br />
first time, you can now use EventBrite to<br />
book your place. Simply search for ‘Wella<br />
Create Your Look’ and you can book in<br />
your own time, online.<br />
3. UPLOAD YOUR ENTRY<br />
Submit your photographic entry online from<br />
6 February to put yourself in the running for<br />
the <strong>Ireland</strong> Heat. Good luck!<br />
MEET THE<br />
PROFESSIONALS<br />
Kai Wan<br />
Kevin Luchmun<br />
Emma Summersby<br />
¤50 exc. VAT<br />
To book your place,<br />
head online to eventbrite.com<br />
and search ‘Wella Create Your Look’<br />
*Photographers subject to change. All cutting and colouring must be done prior to session. Only hair, make-up and outfit styling on the day<br />
For more information, visit wella.com or contact the Wella Events Team<br />
on 01 416 0900 or wellaevents@cotyinc.com #TVA<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
35
Image: Wella Professionals Style Council, photography by Barry McCall, post-production by Dylan Madden.<br />
Clothes: sunglasses by Om Diva, dress by Zara, scarf by Róisín Gartland.<br />
GET THE WELLA EDUCATION BOOK <strong>2019</strong> AT WELLA.CO.UK/EDUCATION<br />
36<br />
CREATIVE <strong>HEAD</strong> IRELAND
LET’S GO<br />
COLOUR<br />
CREATIVE <strong>HEAD</strong> ADVERTORIAL<br />
CRAZY<br />
IT’S TIME TO DIVE INTO TOMORROW’S WORLD OF COLOUR WITH THE LATEST<br />
INSPIRATIONAL COURSES FROM WELLA EDUCATION #WELLAFAMILY<br />
There has never been a more exciting time to be a<br />
colourist. You've got better-than-ever formulations,<br />
innovative techniques transforming the colour<br />
landscape and millions of posts on social media<br />
from colourists and clients illustrating how<br />
obsessed we all are! Wella Professionals’ tailormade<br />
education packages combine courses to make<br />
you an expert. And with colour having such a huge<br />
moment right now, Wella Professionals has some<br />
ideal skill-stretchers for <strong>2019</strong>…<br />
OOH, YOU GENIUS!<br />
Got the colour basics nailed and feel ready to<br />
challenge yourself creatively? Then you'll want to<br />
take a look at the Colour Genius course. Over two<br />
interactive days you will explore the latest trends<br />
and uncover the freshest techniques that have<br />
added a whole new dimension to hair colour.<br />
MAXIMISE YOUR<br />
COLOUR EXPERTISE<br />
If you’re ready to master every colour of the<br />
rainbow (and then some), then the Master<br />
Colour Expert Maximiser course is for you.<br />
Created for colourists who completed the<br />
Master Colour Programme more than three<br />
years ago, this intensive course will polish<br />
up your skills and inspire you to unleash<br />
your creativity. It has the added benefit of an<br />
introduction to trichology from trichologist Mark<br />
Blake that will empower you to discuss hair loss<br />
with your clients. If you’re a Master Colour Expert<br />
who completed the Master Colour Programme<br />
more than three years ago, this is the perfect<br />
course to recharge your skills and your passion<br />
for colour and deliver on the current client’s<br />
sky-high demands.<br />
NEW <strong>2019</strong> COURSES AT THE WELLA STUDIO DUBLIN<br />
COLOUR GENIUS<br />
8 to 9 <strong>January</strong><br />
5 to 6 March<br />
7 to 8 May<br />
16 to 17 July<br />
17 to 18 September<br />
11 to 12 November<br />
MASTER<br />
COLOUR EXPERT<br />
MAXIMISER<br />
11 to 13 March<br />
4 to 6 June<br />
12 to 14 August<br />
21 to 23 October<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
37
WHAT<br />
LLOYDS HAIR<br />
DID NEXT…<br />
CROWNED THE MOST WANTED SUPREME TEAM FOR A SECOND YEAR RUNNING,<br />
LLOYDS HAIR HAS RISEN ABOVE TRAGEDY TO BECOME STRONGER THAN EVER<br />
IT HASN’T BEEN an easy year for Lloyds Hair. Having won<br />
the Supreme Team title at the 2017 Most Wanted Awards,<br />
it seemed like all was right with the world. And then, as<br />
co-owners Danielle Kennedy and Tony Heffernan were<br />
preparing their entry for the 2018 awards, Tony’s father died<br />
under tragic circumstances. It seemed that entering was out<br />
of the question – and yet, the most trying times proved the<br />
Lloyds spirit was stronger than ever.<br />
“The day after we lost Tony’s father, Tom, I went into the<br />
salon to see what had to be organised to allow me to be away<br />
for a while,” Danielle explains. “When I got there I realised<br />
there was nothing to organise. Our staff had all come<br />
together the evening before, people had cancelled holidays<br />
and changed hours to ensure everything was covered. They<br />
told me that morning: ‘We’ve got this.’”<br />
And they did. The salon carried on in such a way that<br />
Danielle struggles to put into words. “It was a feeling that as<br />
a group we are all in this together, and we all want the same<br />
outcome; a feeling that when one team member goes down,<br />
the rest of us will all pull together to pick up the slack and<br />
make sure we keep this show on the road.”<br />
This sense of compassion is obvious in so much of the<br />
work done by the Lloyds Hair team. The salon was one of the<br />
first to take part in Beauty in All Its Forms, a joint initiative<br />
between ALFAPARF Milano and Down Syndrome <strong>Ireland</strong>.<br />
“We offered work placements to participants in our area, and<br />
it’s been such a positive experience as we met Our John –<br />
who now works with us every Thursday,” says Danielle.<br />
“No-one is in a bad mood when Our John’s here, he’s a beam<br />
of light who brings us all together.”<br />
For the past two years the walk-in salon has taken part<br />
in Junior Achievement <strong>Ireland</strong>’s LEAP project, which<br />
is a not-for-profit organisation that teaches children in<br />
disadvantaged areas practical life skills and opens them<br />
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CREATIVE <strong>HEAD</strong> IRELAND
up to career options. Members of the Lloyds team go into<br />
schools and discuss business ideas with young people,<br />
working together on projects outside of the salon. And the<br />
Annual Breast Cancer Fundraiser is a fixture of the Lloyds<br />
calendar, bringing the salon together with a common goal.<br />
The team works for donations, and has so far raised nearly<br />
€15,000 for Waterford Breast Cancer Support Group. “The<br />
rewards are immeasurable. It strengthens our bonds, which<br />
makes our salon an even better place to work, it motivates us<br />
all and makes us feel good,” Danielle adds.<br />
Feeling good is imperative to the Lloyds lifestyle.<br />
Positivity Post-Its are displayed to remind staff of their<br />
greatness, and regular pizza nights are an essential<br />
opportunity for getting things off their chest. Then there’s<br />
the Team Wellness Programme, which provides support from<br />
an outside expert, covering stress, anxiety management<br />
and cognitive behaviour therapy. It’s compulsory for all<br />
trainees to attend at least once a year, but all team members<br />
are encouraged to take part. “We originally came up with<br />
the concept to help the team deal with the general stresses<br />
of salon life – let’s face it, salons can be very stressful – and<br />
it has had a hugely positive effect on how we communicate<br />
with each other,” adds Danielle.<br />
After such challenging times, Danielle and Tony were<br />
unsure whether to enter the Most Wanted Awards in 2018,<br />
but in the end made the decision to do it for the team. “After<br />
everything my head wasn’t in the game to do the entry, but<br />
I owed it to them – this is the one award that we enter as a<br />
team,” Danielle says. “I always felt that if I wasn’t there, as<br />
a day-to-day part of the team, then things would falter – but<br />
I know now through heart-breaking circumstances that<br />
that’s not true. It’s how we function as a group that makes<br />
us a Supreme Team.”<br />
2018<br />
CREATIVE <strong>HEAD</strong> IRELAND
ONLY<br />
OFFERING<br />
HAIR?<br />
SALONS<br />
LIKE YOURS<br />
ARE IN<br />
DECLINE<br />
THE HIGH STREET IS MORE COMPETITIVE THAN EVER.<br />
IT’S TIME TO RETHINK YOUR BUSINESS, DRAW IN THOSE<br />
ALL-IMPORTANT CLIENTS AND KEEP THEM LOYAL<br />
40<br />
CREATIVE <strong>HEAD</strong> IRELAND
IT’S A DIFFICULT TIME to be a salon owner in <strong>Ireland</strong>. A whole host of<br />
nuisances mean that, unless you have what it takes to entice clients into<br />
parting with their hard-earned cash, your salon could be at risk of closure.<br />
‘Black market’ hairdressers advertise themselves on social media as<br />
freelance stylists and target your clients – some of whom may well be evading<br />
tax and overheads to offer low prices and undercut reputable salons – often<br />
doing a bad or even unsafe job in the process.<br />
According to an article published in the Irish Independent in December<br />
last year, black market trading is estimated to cost the Irish economy close<br />
to €2.5bn a year, with hairdressers being prominent offenders. Add in the<br />
new VAT hike for the hospitality industry that will force above board salons<br />
to increase their prices, and it’s easy to see that if you don’t offer top services<br />
then you could be in trouble. A Local Data Company survey on retail in the<br />
UK also revealed more salons offering solely hairdressing were closing than<br />
opening – it made for stark reading.<br />
STAYING POSITIVE<br />
But it’s not all bad news, salons offering other services with hair – such as<br />
beauty – were increasing. So it’s clear that diversifying services is making<br />
an impact. A ‘New Year, new you’ mentality is taking hold of your clients this<br />
<strong>January</strong> – so why not harness some of that positivity for your salon?<br />
The easiest way to give your salon a new lease of life is to work with what<br />
you’re already good at, so take your existing<br />
services to the next level. Your salon already<br />
does colour – but do you offer the best colour<br />
in your area?<br />
“Gone are the days of just getting a basic<br />
tint and cut during a salon visit,” says Ciara<br />
Conway, owner of La Mode salons in Dublin<br />
and Co. Meath. “Clients now want bespoke,<br />
tailored colour where you can create the exact<br />
look they want, while always maintaining<br />
healthy hair. At La Mode, we are doing<br />
more and more bespoke colouring services<br />
where our clients are having very in-depth<br />
consultations and telling us exactly what<br />
they are looking for, using social media<br />
references.” So, how can you make sure<br />
you’re the best colourist around? It’s all down<br />
to the right education. “Over the past two<br />
years we have invested heavily in training so<br />
that our professional skills are the best they<br />
can be in colouring and balayage,” explains<br />
Ciara. “We have been to London to go to Not<br />
Another Academy’s Perfect Bleed course,<br />
L’OMBRÉ’S REFINED RECEPTION AREA<br />
CREATIVE <strong>HEAD</strong> IRELAND 41
REVO’S SALON STYLE<br />
we’ve been on the Advanced <strong>Creative</strong> Colouring course at the HOB Academy,<br />
and we’ve attended several one-day workshops as well as numerous in-salon<br />
training days with our team in order to perfect our skills and keep up-to-date<br />
with this fast-paced and ever-changing industry.”<br />
TREAT THEM RIGHT<br />
Offering a luxurious treatment menu can also go hand-in-hand with your new<br />
and improved colouring services, as clients have become much more aware of<br />
the damage that certain chemical processes can cause.<br />
“We installed luxury recliner chairs in our backwash area to enable our<br />
clients to lie back and really relax while having a treatment,” says Lorraine<br />
Martin, managing director of Revo Hair & Beauty in Cork. “Additional<br />
services result in an increase in salon increase revenue – even though the<br />
profit margin might only seem slight, it’s the extra services that will encourage<br />
your clients to return.”<br />
Ciara Conway agrees, and suggests colour additives as a way to plump up<br />
your bills and maintain healthy hair. “Olaplex is hugely popular and we ensure<br />
we use it with all of our colour clients, therefore increasing each colour bill.<br />
We also introduced the amazing SOS treatment Semí Dí Líno by ALFAPARF<br />
Milano, which is an in-between colour treatment that is one of our best-sellers<br />
– the results are amazing.”<br />
If you’re feeling ambitious, adding a whole new dimension to your salon<br />
is a great way to get new customers through the door and spending. John<br />
Hickey, operations director of The Greene Room in Co. Clare, realised that<br />
there was a market for helping those with scalp concerns. So he turned it into<br />
a cornerstone of his business.<br />
“We found that our clients’ sensitivity was increasing and they were looking<br />
to their hair professionals for reasons and support to help,” he explains. “So<br />
we invested in the Kemon Actyva Trico camera at our Killaloe salon. This<br />
allowed us to conduct scalp analysis of each client. To get the maximum<br />
benefit for our staff and clients from the new<br />
technology, we closed our salon for a day so<br />
that we could train with it.”<br />
Sometimes new services can disrupt what<br />
feels normal to your salon, so it’s important to<br />
have the time and space to make your clients<br />
have a truly wonderful experience.<br />
“We understand that some clients might<br />
not be comfortable with a camera examining<br />
their hair follicles while on the salon floor, so<br />
initially we tried to limit the scalp analysis to<br />
early in the week,” says John. “However, as<br />
we were planning our move into our second<br />
salon, in Co. Tipperary, we were adamant that<br />
we would have a private room. This provides<br />
a more intimate consultation space and<br />
we have since added a private room at our<br />
Killaloe salon for the same reason.”<br />
EXTEND YOUR OFFERING<br />
Hair extensions are another way to grow your<br />
salon, and with their increasing popularity<br />
they can draw in a whole new range of clients.<br />
“Clients are accepting the fact that<br />
extensions are no longer purely for length<br />
but a great way of adding volume to their<br />
natural hair,” says Emma Leung, owner of<br />
Kelly Leung Hair Design in Malahide. “We<br />
have three certified Great Lengths stylists in<br />
our salon and we do between six and 10 heads<br />
42<br />
CREATIVE <strong>HEAD</strong> IRELAND
of extensions each week, making extensions a healthy part of our growing<br />
business. Our clients range from age 18 to 70 – younger people are going for a<br />
full head of extensions and more mature ladies are using them to thicken and<br />
fill out the hair, particularly around the sides.”<br />
The more services you can add to your salon, the more money and<br />
clients you’ll entice – after all, in such busy times, clients greatly appreciate<br />
everything that makes their lives a little easier. “Over the past few years we<br />
have listened to our hair clients and realised that they want everything in a<br />
one-stop-shop,” says Mohamed Alkurd, managing director of L’Ombré salon<br />
group in Dublin. “Now we have five combined hair and beauty salons. In the<br />
New Year we will be opening up a skin clinic where our experts will be offering<br />
laser hair removal, Botox, filler injections and microblading, as there is a lot of<br />
demand for these treatments. Our salons are open seven days a week and do<br />
early starts and late evenings to accommodate all of our clients.”<br />
“Our main goal was to accommodate a variety of services under one roof,”<br />
says Lorraine Martin. “Not only can you come to Revo Hair & Beauty to have<br />
your hair cut and coloured, we also have a nail, brow and lash bars and a<br />
designated make-up area – our most-requested service is the hair and makeup<br />
package for clients attending events.”<br />
Emma Leung agrees – in an age of social media and immediate trends,<br />
clients know what they want, and they want it as soon as possible. “Adding<br />
new services and keeping on top of current hair styling trends is vital in this<br />
industry – innovation is key! We have recently added express services to<br />
our menu such as flash colour and shine treatments. As people are getting<br />
busier, we think it’s important to offer a service to clients who are under<br />
time constraints, so they can still have their hair done and feel good without<br />
spending hours in the salon.”<br />
THE RIGHT ENVIRONMENT<br />
And it’s worth investing in the salon environment they’ll be spending time in.<br />
“The New Year is a good time to take an inventory of your salon,” says Michael<br />
Gainfort of Gainfort Salon Design.<br />
“<strong>January</strong> and February are traditionally<br />
quiet months so schedule a refit and keep<br />
disruption to your business at a minimum.<br />
Seek professional advice and consider<br />
hiring specialists who can oversee your<br />
refit from start to finish – perhaps you could<br />
even manage a New Year break and leave<br />
them to it!”<br />
The latest interiors trends take a less<br />
is more approach that is both stylish and<br />
timeless. “We have seen ‘white space’<br />
trending,” adds Michael. “Clean and pristine<br />
white decor lets the colours shine where it<br />
really matters – your clients’ hair! Natural<br />
looks are also popular – clients and staff feel<br />
at peace with the environment using natural<br />
materials such as stone and wood.”<br />
If you don’t have the budget for a full<br />
refit, then some new Maletti furniture can<br />
offer a change of scene and brighten up<br />
tired interiors.<br />
He continues: “Styling stations are now on<br />
the move. Traditionally on the wall, salons<br />
are choosing freestanding, low-level stations<br />
that create social hubs for the salon and give<br />
clients a new perspective.”<br />
Make <strong>2019</strong> the year that you step up<br />
your game, and by the end of it you’ll have<br />
new skills, clients and services. Forget<br />
difficult – it’s an exciting time to be a salon<br />
owner after all!<br />
MALETTI DESIGN INSPIRATION<br />
CREATIVE <strong>HEAD</strong> IRELAND 43
Maverick. <strong>Creative</strong>. Icon.<br />
Eugene Souleiman chats<br />
with <strong>Creative</strong> <strong>HEAD</strong><br />
<strong>Ireland</strong> about connecting<br />
with designers, being<br />
crowned Most Wanted<br />
Hair Icon 2018 and his<br />
enduring punk spirit<br />
“In a weird<br />
way I’m in an<br />
experimental<br />
part of my career.<br />
I’m a bit nuts,<br />
aren’t I?!”<br />
2018<br />
EUGENE SOULEIMAN IS NOT one to settle for the<br />
predictable. As one of the most revered session stylists<br />
working at Fashion Week and in editorial today, as well as<br />
in his role as global director of care and styling for Wella<br />
Professionals, he’s perpetually pushing boundaries. Whether<br />
it’s using accessories in unusual ways or placing off-centre<br />
details to provide impact, it’s an indelible signature, one<br />
which saw him crowned Hair Icon at the 2018 Most Wanted<br />
Awards. “I was a bit humbled, to be honest,” he admits of the<br />
win. “To be chosen by people that are knowledgeable, that I<br />
respect, was really fantastic. They understand.”<br />
His ability to shapeshift hair has made him a seasonal<br />
staple for the likes of experimental designers such as John<br />
Galliano, Yohji Yamamoto and Jeremy Scott. What is it that<br />
draws him to other boundary-pushing creatives? “I always<br />
go for the more complicated person,” he says. “In a weird<br />
way I’m in a experimental part of my career. I’m a bit nuts,<br />
aren’t I?!”<br />
For Eugene, it’s all about the character, the story. Galliano<br />
is a kindred spirit, maybe it’s something to do with both<br />
of them being South East London boys (Eugene is from<br />
Woolwich; John from Peckham). For the Maison Margiela<br />
Couture show in July 2017, Galliano envisioned a woman<br />
running late who jumps straight out of the shower and into<br />
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CREATIVE <strong>HEAD</strong> IRELAND
her clothes. Eugene took the wet-look hair brief one step<br />
further by suggesting that they add whisked-up shampoo<br />
suds, as if she hadn’t even finished rinsing. “For me it’s<br />
about finding that little detail that’s really subtle and just<br />
turning it into something else,” he explains.<br />
It’s signature elements like these that have kept Eugene<br />
at the forefront of Fashion Week, year after year. “I think<br />
my work’s quite twisted, in a funny kind of way. It’s putting<br />
elements together which are quite impossible,” he says.<br />
“That’s the challenge for me. I’m very much about the idea –<br />
or a feeling.”<br />
Touching on his experimental, punk-ish attitude towards<br />
hair, Eugene considers why his styling is standing out all the<br />
more now. While he doesn’t think it’s an age thing, it is “a<br />
demographic moment”. He explains: “Everyone I know who<br />
is truly creative is older – because they were punks. That was<br />
when there was nothing and they had to make something<br />
from nothing.”<br />
But with social media shining an ever-present spotlight<br />
on up-and-coming talent, perhaps those coming through<br />
the ranks are playing it too safe, knowing so many eyes are<br />
watching? Eugene isn’t completely convinced. “They just<br />
don’t want to take that risk, and it’s such a shame because<br />
there’s no reward if there’s no risk, but it’s a heightened fear<br />
of failure on a public level,” he says. “I don’t have that – at<br />
the end of the day, I can say I tried.”<br />
CHALLENGE ACCEPTED!<br />
EUGENE SOULEIMAN ON THE MOST UNCOMPROMISING HAIR LOOKS HE WORKED ON FOR S/S19 SHOWS<br />
Images courtesy of Wella Professionals<br />
OLIVER THEYSKENS<br />
“The story behind this was a<br />
romantic entanglement of a young<br />
lady who’s run away. She’s very<br />
beautiful, she fell asleep in a forest<br />
when it was raining and this is how<br />
she woke up. I just love this hairstyle<br />
– it feels quite cinematic, it moves<br />
really well and it reacts with the<br />
environment. It’s romantic, it’s dark,<br />
it’s gothic. It’s elegant but raw.”<br />
MAISON MARGIELA<br />
“When I look at what John Galliano<br />
does and his philosophy, it’s very<br />
simple: he doesn’t care who wears his<br />
clothes as long as they feel amazing<br />
in them. Some of the looks were just<br />
haircuts. With John’s shows everyone<br />
is treated in an individual way. So<br />
when you’re doing a show for John<br />
and you’ve got 32 models, you’re<br />
doing 32 shows.”<br />
THOM BROWNE<br />
“This look was inspired by a single<br />
dreadlock. It’s graphic, it’s textured,<br />
it’s fibrous. We had to get hair into its<br />
most porous state so when we touched<br />
it, it stayed exactly where we want it<br />
to. I wanted it to feel almost medieval,<br />
like it could have been worn by<br />
knights. Thom offers such an amazing<br />
platform, he does things with unusual<br />
proportions which are quite twisted.”<br />
CREATIVE <strong>HEAD</strong> IRELAND<br />
45
NEAR<br />
W ILD<br />
HEAVEN<br />
TEXTURED, SCULPTURAL AND WITH A PLAYFUL EDGE,<br />
EUGENE SOULEIMAN ILLUSTRATES EXACTLY WHY<br />
HE’S THE CURRENT MOST WANTED HAIR ICON<br />
PHOTOGRAPHY BY ANDREW O’TOOLE<br />
46<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> IRELAND 47
48<br />
CREATIVE <strong>HEAD</strong> IRELAND
CREATIVE <strong>HEAD</strong> IRELAND 49<br />
HAIR Eugene Souleiman. MAKE-UP Kylie O’Toole, Hart and Co. MODELS Melissa Juratowitch at<br />
Pride Models, Marlene Kafka at Chadwick Models. PHOTOGRAPHY Andrew O’Toole, Hart and Co.
CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone<br />
50<br />
CREATIVE <strong>HEAD</strong> IRELAND
CUT AND STYLING Lorenzo Marchelle. COLOUR Daniele Caltagirone<br />
COMMON<br />
PEOPLE<br />
A STREET STYLE-INSPIRED COLLECTION FROM ALFAPARF MILANO, PEOPLE MELTS TOGETHER<br />
COOL TEXTURES AND POPS OF COLOUR IN A CELEBRATION OF URBAN DIVERSITY<br />
PHOTOGRAPHY BY PAUL MAFFI<br />
CREATIVE <strong>HEAD</strong> IRELAND 51
CUT AND STYLING Mimmo Laserra. COLOUR Daniele Caltagirone<br />
52<br />
CREATIVE <strong>HEAD</strong> IRELAND
CUT AND STYLING Genny D’Auria. COLOUR Daniele Caltagirone<br />
HAIR STYLING AND COLOUR created using ALFAPARF Milano.<br />
FASHION STYLING Alessandra Corvasce. MAKE-UP Martina D’Andrea<br />
CREATIVE <strong>HEAD</strong> IRELAND 53
Scene<br />
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!<br />
Victoria Christie and Ciara O’Sullivan<br />
True<br />
TALENT<br />
<strong>Ireland</strong>’s biggest salon group hosted 900 guests at its hotly<br />
anticipated annual competition at the Clayton Hotel on<br />
Burlington Road – yes, the Peter Mark Colour Trophy<br />
competition was back and better than ever before. TV<br />
presenter and fashion designer Brendan Courtney was master<br />
of proceedings for the evening, which saw stylists from<br />
up and down the country battle it out using their creative<br />
talents. The judging panel was an array of both national and<br />
international experts which included Peter Mark’s senior<br />
educator and chief judge, Holly O’Keeffe, Patricia Strachan of<br />
L’Oréal Professionnel, Personal & Social editor PJ Gibbons,<br />
Headmasters colour ambassador Siobhan Jones and Ian Brady<br />
of Cats. The result was a spectacular show of colourful visions.<br />
Tracey Rafter and Holly O’Driscoll<br />
54<br />
CREATIVE <strong>HEAD</strong> IRELAND
Pauline Regazzoli and Pauline Aston Andrea Flynn<br />
Daryl Behan<br />
Hannah Abuzenen<br />
And the winners are…<br />
Peter Mark Colour Trophy<br />
Sarah Gallagher and Krystal Murphy, William Street, Limerick<br />
Peter Mark Young Colourist of the Year<br />
Hannah Abuzenen, Mary Street, Dublin<br />
Peter Mark Men’s Image Award<br />
Daryl Behan, Style Club Pavilions, Dublin<br />
Social & Personal Editorial Photographic Award<br />
Andrea Flynn, Carlow Shopping Centre, Carlow<br />
Group winners<br />
Group one: Holly O’Driscoll and Tracey Rafter<br />
Group two: Pauline Aston and Pauline Regazzoli<br />
Group three: Sarah Gallagher and Krystal Murphy<br />
Group four: Victoria Christie and Ciara O’Sullivan<br />
Krystal Murphy and Sarah Gallagher<br />
CREATIVE <strong>HEAD</strong> IRELAND 55
Christel Lundqvist<br />
Akos Bodi<br />
Warren Boodaghians<br />
YOUTH<br />
quake<br />
Anthony Mascolo<br />
CREATING OPPORTUNITY FOR talented young hairdressers,<br />
TIGI’s Inspirational Youth project is in its 14th year, taking<br />
stylists on a life-changing journey to develop creativity and<br />
talent. The 10 members of the 2018 team gathered their skills<br />
and creativity for an intimate hair show in London’s Café<br />
de Paris. Hosted by Anthony Mascolo, TIGI founder and<br />
international artistic director, it was the culmination of an<br />
intense training week in classic and advanced cut and colouring,<br />
session styling, future fashion forecasting, presentation<br />
skills and – the highlight of the week – a model casting and<br />
photoshoot. First up was a presentation from the TIGI <strong>Creative</strong><br />
Team entitled Artwork, before the Inspirational Youth team<br />
unveiled their models, all sporting both TIGI copyright©olour<br />
and Copyright Create ranges. It was a TIGI family affair,<br />
with key mentors – European creative director, Akos Bodi;<br />
global technical creative director, Christel Lundqvist; Warren<br />
Boodaghians, TIGI Academy global technical creative director,<br />
and TIGI European session director, Maria Kovacs – all taking to<br />
the stage alongside the team.<br />
56<br />
CREATIVE <strong>HEAD</strong> IRELAND
Akin Konizi<br />
Darren Ambrose<br />
Jayson Gray<br />
Eugene Souleiman<br />
and Patrick Cameron<br />
And the winners are…<br />
International TrendVision Award 2018 Color Vision<br />
Tanya Grant, Joey Scandizzo Salon, Australia<br />
International TrendVision Award 2018 <strong>Creative</strong> Vision<br />
Sergei Chernyshev, Pavel Okhapkin Studio Salon, Russia<br />
ghd Queen Maker winner<br />
Team 1 including UK winners Nikki Clifford and Krista<br />
Ward, with mentors Abby Smith and Dmitry Vinokurov<br />
#SpeakEIMI winner<br />
Team 4 with mentors Cyrill Brune and Matthias Herzberg<br />
Couture Color winner<br />
Team 8 with mentors Darren Ambrose and Jayson Gray<br />
Couture Collection winner<br />
Team 8 with mentors Darren Ambrose and Jayson Gray<br />
UK and Irish winners<br />
Complete<br />
RETREAT<br />
Rossano Ferretti<br />
IT WAS ALL-CHANGE for the 2018 International Trend Vision<br />
Award, as national winners gathered in Lisbon for a new<br />
<strong>Creative</strong> Retreat Experience. Wella Professionals global creative<br />
director of care & styling and ghd Fashion Week ambassador<br />
Eugene Souleiman showcased a few of his S/S19 looks, while<br />
Coty Professional Beauty global ambassador Rossano Ferretti<br />
discussed his approach to hairdressing. Andreas Kurkowitz,<br />
Wella Professionals global color ambassador, introduced the<br />
seasonal colour palette from its Insta-Vintage Movement. Then<br />
it was over to 16 mentors from across the globe – including<br />
Zoë Irwin, Akin Konizi, Abby Smith, Darren Ambrose, Bruce<br />
Masefield and Karbon Kyd Jayson Gray – to lead the teams of<br />
national winners through a variety of challenges.<br />
CREATIVE <strong>HEAD</strong> IRELAND 57
Our gorgeous model who got<br />
me and @briandoneit to the<br />
LCT <strong>Ireland</strong> Final 2018!<br />
What an inspirational day with<br />
@adamreedhair #masterclass<br />
#haireducation #ghd<br />
#TBT to winning<br />
Peter Mark Colour Trophy<br />
in 2017 with @emhair-<br />
I still can’t believe I’m a<br />
L’Oréal ID Artist!<br />
What an honour<br />
In the<br />
frame<br />
Sara Cubero Escudero of<br />
Style Club North Earl Street, Dublin<br />
(@sara_cubero), snaps away<br />
This beautiful colour<br />
transformation took me nearly<br />
five hours… but was worth it!<br />
SHOOT AND SEND Want to give us<br />
a snapshot of your world? Tweet<br />
us at @creativeheadmag now!<br />
LCT <strong>Ireland</strong> 2018 semi-final<br />
with @briandoneit and our<br />
model @megolas-the-elf<br />
Fantasy looks with fashion<br />
by Claire Garvey worn by<br />
@hannahobrien08<br />
A closer look at my model for<br />
the Electro Art show at the<br />
Peter Mark Colour Trophy 2018<br />
Had the pleasure to work with<br />
L’Oréal Professionnel #botanea<br />
on the stunning @biancaburgio<br />
Playing with the<br />
Majirel Metallics<br />
by @lorealpro<br />
58<br />
CREATIVE <strong>HEAD</strong> IRELAND
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