mt-magazine-Mar18
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KNOW YOUR AD TYPES<br />
The first step is knowing what your ad options are on YouTube. There are three to consider:<br />
1. TrueView In-Stream Ads are the ads you’re<br />
probably most familiar with on YouTube. These<br />
are the ads that stream before a video. They often<br />
come with a “Skip Ad” option that displays<br />
after five seconds. One thing you may not know<br />
is that if a viewer skips your ad, you won’t pay<br />
for the view. That’s key if you have a limited ad<br />
budget.<br />
2. Discovery Ads show up in YouTube search<br />
results and look just like other videos. To get<br />
viewers to choose your ad, you’ll need an<br />
eye-catching thumbnail to grab their attention.<br />
Here again, you’ll only pay if a viewer clicks on<br />
your ad. You won’t pay to have your ad displayed<br />
in the search results.<br />
3. Bumper Ads are very short ads that<br />
can’t be skipped. They’re most often targeted<br />
to mobile users, and they’re ideal<br />
if you have a message that can be conveyed<br />
in just a few seconds.<br />
You’ll need to decide which ad format is best suited to your company.
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