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3 Mobile Responsiveness is a Must<br />

The next thing to consider is whether your site<br />

is mobile-friendly. As of 2017, more than half of<br />

all Google searches were conducted on mobile<br />

devices. That’s not something you can ignore.<br />

If you’ve been paying any attention to developments<br />

at Google, you know that their Mobilegeddon<br />

update in 2015 penalized sites that<br />

weren’t mobile friendly. As of 2018, not being<br />

mobile friendly will have a negative impact on<br />

your Google rank.<br />

Mobile users expect the sites they visit to be<br />

easy to use – whether they’re accessing them<br />

on a smartphone or a tablet. They’re not going<br />

to frequent your site if:<br />

> They must wait too long for it to load<br />

> The buttons are too small for them to use<br />

properly<br />

> They must scroll horizontally to read your<br />

content<br />

> They can’t access the same content they can<br />

on a computer<br />

The takeaway here is that mobile users matter,<br />

and your site should reflect that.

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