28.12.2018 Views

mt-magazine-Mar18

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

4 Slow Loading Pages Will Drive Users Away & Affect Rankings<br />

Web users are notoriously impatient. People<br />

who visit your site will expect it load quickly. If it<br />

doesn’t, they’ll find another site, instead.<br />

Since “quickly” is a relative word, let’s talk about<br />

what it means. One study found that 47% of<br />

web users expect a site to load in two seconds.<br />

Of those, 40% will navigate away if the site takes<br />

longer than that to load.<br />

You can test your site’s speed with Google’s<br />

Page Speed Insights tool. If it’s too slow to load,<br />

you’ll need to address the situation. Some things<br />

that may affect your loading speed are:<br />

> Poorly optimized images<br />

> No Content Delivery Network (CDN)<br />

> No caching plugin (WP Rocket is an example)<br />

Minimizing your site’s loading speed will ensure<br />

that mobile users won’t navigate away from<br />

your site out of frustration.

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!