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4 Slow Loading Pages Will Drive Users Away & Affect Rankings<br />
Web users are notoriously impatient. People<br />
who visit your site will expect it load quickly. If it<br />
doesn’t, they’ll find another site, instead.<br />
Since “quickly” is a relative word, let’s talk about<br />
what it means. One study found that 47% of<br />
web users expect a site to load in two seconds.<br />
Of those, 40% will navigate away if the site takes<br />
longer than that to load.<br />
You can test your site’s speed with Google’s<br />
Page Speed Insights tool. If it’s too slow to load,<br />
you’ll need to address the situation. Some things<br />
that may affect your loading speed are:<br />
> Poorly optimized images<br />
> No Content Delivery Network (CDN)<br />
> No caching plugin (WP Rocket is an example)<br />
Minimizing your site’s loading speed will ensure<br />
that mobile users won’t navigate away from<br />
your site out of frustration.