mt-magazine-Mar18

#3
FOCUS ON BENEFITS, NOT FEATURES
#4
BUILD TRUST WITH YOUR
TARGET AUDIENCE
Another common mistake business owners
make is getting too wrapped up in their product’s
cool features at the expense of considering
the customer’s experience.
Let’s face it. A potential customer doesn’t want
to hear you brag about how awesome your
product is. They want to know what it’s going
to do for them.
Don’t tell them that a frying pan has a nonstick
surface. Tell them that it will simplify their
clean-up! That’s a simple example, but it illustrates
the point.
You can list your products features briefly, but
most of your marketing should focus on benefits.
Think about your customer (see #1) and
the problem they want solved. Then, explain
how your product will solve it.
If you know anything about marketing, then
you know about the Rule of 7. It says that, on
average, a customer must have seven interactions
with your brand before they’ll buy from
you.
The key to building trust is to use those seven
“touches” wisely. You’ll need to be consistent.
That means knowing your audience, having a
clear vision for your brand, and using the same
voice for all your online content, whether it’s
on your website or social media.
And speaking of social media, it’s ideal for
building trust. You can connect with your
followers every day without seeming overly
sales-y or obnoxious.