mt-magazine-Mar18
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DON’T WAIT TO DISPLAY<br />
YOUR CALL TO ACTION<br />
Keeping in mind that you have limited time<br />
to capture your audience’s attention, it<br />
makes sense not to wait for the end of your<br />
video to display your call to action.<br />
Remember, your goal is to get people<br />
to click your CTA. By displaying it on the<br />
screen early in your video – and then again<br />
at the end – you can maximize conversions.<br />
You may even want to include several calls<br />
to action – especially if your video is long.<br />
Place them when the content in your video<br />
is likely to spur action. You don’t want to<br />
overdo it but it’s important to make it very<br />
easy for viewers to take the next step.<br />
OPTIMIZE YOUR LANDING<br />
PAGE FOR VIDEO VIEWERS<br />
Where will the people who view your ad<br />
end up if they click your call to action? If<br />
you want to use YouTube advertising to<br />
generate leads, you’ve got to make sure<br />
that your landing page is optimized for<br />
the people who see your video.<br />
First, make sure that the content on your<br />
page matches what’s in the video. You<br />
don’t want people who visit to be confused.<br />
Next, link viewers to a page that’s intended<br />
for lead generation. That means that<br />
you should have an opt-in form or appointment<br />
link on the page. Nobody who<br />
lands there should have to guess what<br />
the next step is. It should be clear.
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