mt-magazine-Mar18

More documents

Info

#1 UPDATE YOUR AUDIENCE RESEARCH #2 KNOW YOUR COMPETITION I’m always amazed when I talk to business owners and they tell me that the last time they conducted audience research was years ago. That’s crazy. Audiences change. You’ve got to know who’s interested in your products – and why they’re interested – if you’re going to understand how to bring your audience to your site. If it’s been a while since you conducted any audience research, it’s time to get back on the horse. For example, you can: > Check your analytics and look for new trends > Create a customer survey and email it to your list > Do a social media survey Competitor research is another key component of customer acquisition. After all, you and your competitors are vying for the same audience. Knowing what they do and how they’re doing it can help you pull ahead in the race for new business. A couple of easy tactics to use include: > Tracking your competitor’s backlinks and traffic > Monitoring your competitor’s social mentions > Doing a complete audit of their websites > Reading their blog and other marketing materials Ongoing competitor research will ensure that you’re not losing out to your competitors. These things will help you fine-tune your targeting. You can also use them to create (or update) a customer persona or avatar to help you with your marketing.
#3 FOCUS ON BENEFITS, NOT FEATURES #4 BUILD TRUST WITH YOUR TARGET AUDIENCE Another common mistake business owners make is getting too wrapped up in their product’s cool features at the expense of considering the customer’s experience. Let’s face it. A potential customer doesn’t want to hear you brag about how awesome your product is. They want to know what it’s going to do for them. Don’t tell them that a frying pan has a nonstick surface. Tell them that it will simplify their clean-up! That’s a simple example, but it illustrates the point. You can list your products features briefly, but most of your marketing should focus on benefits. Think about your customer (see #1) and the problem they want solved. Then, explain how your product will solve it. If you know anything about marketing, then you know about the Rule of 7. It says that, on average, a customer must have seven interactions with your brand before they’ll buy from you. The key to building trust is to use those seven “touches” wisely. You’ll need to be consistent. That means knowing your audience, having a clear vision for your brand, and using the same voice for all your online content, whether it’s on your website or social media. And speaking of social media, it’s ideal for building trust. You can connect with your followers every day without seeming overly sales-y or obnoxious.
Page 1 and 2: 7 WAYS TO ACQUIRE NEW CUSTOMERS HOW
Page 3: 7 WAYS TO ACQUIRE NEW CUSTOMERS A s
Page 7 and 8: #7 CREATE SHAREABLE COUPONS AND OFF
Page 9 and 10: WHAT SEARCH ENGINE ARE THE MISSING
Page 11 and 12: TELL BING HOW OFTEN TO CRAWL YOUR S
Page 13 and 14: HOW TO GENERATE LOCAL LEADS WITH YO
Page 15 and 16: KNOW YOUR AD TYPES The first step i
Page 17 and 18: DON’T WAIT TO DISPLAY YOUR CALL T
Page 19 and 20: 1 Backlinks to Quality Sites Still
Page 21 and 22: 4 Slow Loading Pages Will Drive Use
Page 23: NEED MORE TARGETED TRAFFIC? Your bu

mt-magazine-Mar18

Create successful ePaper yourself

Delete template?

Save as template?