mt-magazine-Mar18
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WHAT SEARCH ENGINE ARE THE MISSING 35% USING?<br />
If not Google, who?<br />
That’s probably what you’re wondering. You might think<br />
that that elusive 35% is split among several search engines.<br />
That’s right – but it’s also wrong.<br />
You see, as of 2015, Yahoo made a deal with Bing.<br />
Approximately 51% of all Yahoo searches use<br />
Bing. And, since Bing and Yahoo are responsible<br />
for about 35% of all search traffic, that means that<br />
optimizing for Bing can help you capture people<br />
you might miss by thinking only about Google.<br />
Bing and Google have a lot in common. But, if<br />
you search one of your keywords and compare<br />
the SERP, you’ll notice some differences. Addressing those<br />
differences can help you stand out from your competitors.<br />
“<br />
The key is to do it without<br />
messing with your<br />
Google rank.<br />
“
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