mt-magazine-Mar18

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#5 PAIR WITH OTHER BUSINESSES #6 CREATE A REFERRAL PROGRAM You can’t expect your direct competitors to refer business to you. That would be counterproductive for them. But that doesn’t mean that B2B referrals aren’t possible. Try searching for businesses in your niche – or in a related niche – that aren’t in direct competition with you. Then, approach the owners about the potential for a reciprocal referral program or joint venture. For example, if you sell dog training products and there’s a company that sells cleaning products for people with pets, you could pair up to create special offers and referrals. You might link to their site and have them link to yours, and you could even create limited time offers and specials. The key is that you’ll get access to their customer base and they’ll get access to yours – and you probably won’t have to spend anything to do it. It’s important not to ignore your current customers as ambassadors for your brand. After all, who’s in a better position to tell new customers about the benefits of buying from you? The key is not to assume that your existing customers will spread the word about you and your products. They might do it without prompting, but why not make it easy for them? A strong referral program can bring you snew business on a regular basis. Many referral programs incentivize referrals. For example, you might offer customers a free product (or a free month of service) in return for a referral. Or, you might host a special event for customers who refer new business to you. Make sure to specify the terms of any rewards and to provide customers with what they need to make referrals, whether it’s a supply of business cards or brochures or a dedicated URL on your website.
#7 CREATE SHAREABLE COUPONS AND OFFERS A referral program is one thing. But what if you could convince your existing social media followers to spread the word about your products in return for a simple coupon? You can! The next time you’re running a promotion, encourage your followers to share it. Your call to action can say something like, “Why keep all the savings for yourself? Share this post with your friends and family so they can get a bargain, too!” The key is not to assume that people will share your content. They may not know that it’s okay with you for them to do so – so make sure to ask in your call to action. NEW CUSTOMERS AREN’T EVERYTHING... But, if you want your business to grow, you’ll need to expand your reach. These 7 simple tips can help you attract new customers without blowing through your marketing budget. Instead, you can use them to blow past your competition!
Page 1 and 2: 7 WAYS TO ACQUIRE NEW CUSTOMERS HOW
Page 3 and 4: 7 WAYS TO ACQUIRE NEW CUSTOMERS A s
Page 5: #3 FOCUS ON BENEFITS, NOT FEATURES
Page 9 and 10: WHAT SEARCH ENGINE ARE THE MISSING
Page 11 and 12: TELL BING HOW OFTEN TO CRAWL YOUR S
Page 13 and 14: HOW TO GENERATE LOCAL LEADS WITH YO
Page 15 and 16: KNOW YOUR AD TYPES The first step i
Page 17 and 18: DON’T WAIT TO DISPLAY YOUR CALL T
Page 19 and 20: 1 Backlinks to Quality Sites Still
Page 21 and 22: 4 Slow Loading Pages Will Drive Use
Page 23: NEED MORE TARGETED TRAFFIC? Your bu

mt-magazine-Mar18

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