mt-magazine-Mar18
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
7 WAYS TO ACQUIRE<br />
NEW CUSTOMERS<br />
A stagnating business is more likely to fail than<br />
one that’s growing.<br />
I mean, let’s face it. That’s just common sense.<br />
Businesses that experience new growth – in<br />
the form of new customers – have an advantage<br />
over businesses that are barely managing<br />
to hold onto their existing customers.<br />
That’s not to say that customer retention doesn’t<br />
matter. It does! But attracting new customers is<br />
a must. And it can be expensive. In fact, research<br />
shows that attracting a new customer can be<br />
up to 10 times as costly as retaining an existing<br />
customer.<br />
But…<br />
That doesn’t mean you shouldn’t try. And, not<br />
all customer-attraction methods are necessarily<br />
expensive.<br />
Here are seven (relatively) low-cost ways to acquire<br />
new customers and grow your business.
Change language