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5 HTTPS is a Must<br />
You probably know that, as of<br />
2017, Google is penalizing sites<br />
that aren’t secure. That means<br />
that if you aren’t already using<br />
HTTPS, you should be.<br />
HTTPS provides a secure user<br />
experience for your site. Sites<br />
that use HTTPS display a webicon<br />
of a lock. Those that aren’t<br />
secure get a message stating<br />
that the site isn’t secure, instead.<br />
Switching to HTTPS requires<br />
buying a security certificate,<br />
installing it, and rerouting traffic<br />
from your HTTP site to the<br />
new HTTPS site. Once you do,<br />
your site will display the lock<br />
icon and you may get a boost<br />
in your Google rank, too.<br />
GOOGLE’S ALGORITHM IS PROPRIETARY…<br />
But that doesn’t mean that you can’t take steps to improve your site’s<br />
rank. The five ranking factors listed here are key to moving up the SERP –<br />
and getting the search traffic you deserve.
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