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Beauty Turkey January February 2019

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Güzellik<br />

<strong>Beauty</strong><br />

63<br />

third with exports of 1 billion 808 million dollars, rubber,<br />

rubber goods came in fourth with exports of 1 billion 363<br />

million dollars, and cosmetics and soap sub-sector came<br />

in fifth with exports of 1 billion 146 million dollars.<br />

Our exports continue to increase but in today’s<br />

environment when the global competition is getting<br />

fiercer every passing day, the value of high value-added<br />

production and unit kilogram value of exports should also<br />

be increased. This depends significantly on the strength<br />

of R&D and innovation. Accounting for about 33% of<br />

exports in the chemical industry, the plastics and plastic<br />

products sub-sector is a foreign-dependent sector on raw<br />

materials at 90%. The STAR Refinery, which was opened<br />

this year to operate in the field of petrochemistry, will<br />

support our industry in terms of chemical exports, but it is<br />

not enough. We need at least 4-5 more facilities operating<br />

in the field of petrochemistry. Moreover, construction of<br />

a plant with a capacity of 450,000 tons of polypropylene<br />

production per year will start in the Ceyhan petrochemical<br />

industry zone in <strong>2019</strong>. As these and similar high-volume<br />

facilities start to operate, our dependency on imports will<br />

decrease in the sub-sectors, which will in turn contribute<br />

positively to our exports.<br />

Also, technical obstacles for the introduction of drugs<br />

produced in <strong>Turkey</strong> to global markets have been lifted<br />

to a large extent thanks to the membership of Turkish<br />

Medicines and Medical Devices Agency (TİTCK) with<br />

the Pharmaceutical Inspection Co-operation Scheme<br />

(PIC/S), which actually started on <strong>January</strong> 1, 2018, in the<br />

pharmaceutical industry, one of the fields offering the<br />

highest value-added products in the chemical industry.<br />

This is an important development for the increase of<br />

exports in the pharmaceutical industry. We, as İKMİB,<br />

follow these important developments related to our<br />

sectors and besides our efforts to inform our companies<br />

about such developments, we continue to carry out<br />

comprehensive activities as the practitioner of our Union<br />

while supporting all kinds of projects for increasing the<br />

exports that are made by the pharmaceutical and medical<br />

sectors to the world.<br />

In addition, we need to give importance to promotion and<br />

marketing activities for sustainable export growth. We,<br />

as İKMİB, support the activities that will increase the<br />

exports of our companies. In this context, we organized<br />

a total of 18 national and international trade and hosted<br />

buyer events, 10 exhibitions with domestic participation,<br />

6 projects for development of sectoral international<br />

competition (UR-GE), 6 sector trainings, 5 seminars and<br />

4 workshops in 2018. We will continue to support our<br />

exporters with might and main by means of 19 exhibitions<br />

with domestic participation, 19 sectoral trade delegation<br />

and 8 hosted buyer events that we plan to organize in<br />

<strong>2019</strong>.<br />

In 2018, we concluded the application procedures of 196<br />

member companies that met the conditions for obtaining<br />

green passports. In addition to the supports provided by<br />

TİM and Ministry of Trade, we offered 20% support for<br />

the member companies to benefit from e-commerce<br />

websites, namely Alibaba, Turkish Exporters, Kompass<br />

and Chemorbis. 1380 members benefited from this<br />

support. We cooperated with the NGOs, and in <strong>2019</strong><br />

we will perform activities to increase the export of our<br />

sectors more extensively. We are pleased that our<br />

government has supported the promises we made<br />

during the election process with the idea that they are<br />

important for our sector. As İKMİB, we are working hard<br />

to improve the sector and exports. In order to increase<br />

our exports and reach the 2023 targets, we need to guide<br />

our SMEs to export more. In this regard, in <strong>2019</strong> we will<br />

focus on expansion of e-commerce network, facilitating<br />

the access of exporters to financing, decreasing the limit<br />

for green passport to 500 thousand dollars in the first<br />

stage, creating container lines, digital transformation,<br />

indigenization in chemical industry, ensuring more fair<br />

share and efficient use of the funds of <strong>Turkey</strong> Promotion<br />

Group (TTG), and expansion of the network of Turkish<br />

Trade Centers. With the TTG projects, we aim to promote<br />

our country and our exports more effectively.<br />

In particular, e-commerce is among the second 100-day<br />

targets of the Ministry of Trade as the “electronic export<br />

platform”. We will work closely with our government<br />

in this field in order to keep up with the digital<br />

transformation in the global trade, make the processes<br />

faster and contribute to our country’s exports to reach<br />

the targets of 2023. In order to achieve the target export<br />

volume in <strong>2019</strong>, we convey our requests to and we hold<br />

talks with the Ministry of Trade to improve the green<br />

passport limit and duration, increase the participation<br />

rates of exhibitors and support our industrialist in<br />

establishing a petrochemical plant. Our task is to work<br />

harder to meet our national target of 200 billion dollar as<br />

announced by the President. Accordingly, we will work<br />

hard to exceed the $20 billion level by increasing our<br />

sector exports by 15 percent in <strong>2019</strong>.

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