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Pharma Turkey January February 2019

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Another product developed by Wee<br />

Baby is the night-time soother.<br />

This product is developed directly<br />

according to consumer insight and<br />

offers a solution to a major difficulty<br />

of finding the soother without light.<br />

Night-time Night-time soothers can<br />

be easily found without turning the<br />

lights on and without interrupting<br />

baby’s sleep with its luminous color<br />

shining in the dark. As they have<br />

no handle, the soothers produce<br />

no sound during sucking and help<br />

the babies to take a good sleep<br />

through the night. At the same<br />

time its orthodontical structure<br />

supports natural palate and teeth<br />

development.<br />

As the leader brand in <strong>Turkey</strong>, aims<br />

to be a key player in export markets<br />

Wee Baby, the leader brand at<br />

soother and feeding bottles in <strong>Turkey</strong><br />

with 65% market share according<br />

2017 IMS data, is continuously<br />

increasing its presence in export<br />

markets from Ivory Coast to KSA in<br />

more than 25 countries in Middle<br />

East, CIS and Eastern Europe<br />

markets. Thanks to its wide range,<br />

high price quality ratio and longlasting<br />

cooperation with its partners,<br />

Wee Baby is simulating its local<br />

market success story in the global<br />

market by aiming to be the smartest<br />

choice of mothers and babies around<br />

the world by offering certificated<br />

quality from ISO 9001:2015 Quality<br />

Management System, SEDEX, TSE,<br />

SGS and A Grade BRC HCP. In the<br />

awareness of growing importance<br />

of e-commerce<br />

and social media,<br />

Wee Baby is moving<br />

forward and getting<br />

stronger at online<br />

channels in export<br />

markets by thinking<br />

globally.<br />

<strong>Pharma</strong> 21

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