Food Turkey International Food Magazine January 2019

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Kaya Çiftligi focuses on exports in 2019 Kaya Çiftliği, which produces white cheese, fresh cheddar cheese, butter, yoghurt and different cheese varieties, collecting the results of restructuring process and the importance of the brand investment in 2016 and took the growth rate to 60-70%. The brand, which primarily develops its investments in automation, has increased its employee training and human quality by over 120% of its targets for 2018. In 2018, Kaya Çiftliği reached more than 100 branches in 22 provinces and will continue its restructuring in 2019 as well. Zülfikar Kaya, Chairman of Kaya Çiftliği said, “We have the opportunity to make our store managers more qualified with new software, to keep their own stock, to protect and to follow up, to see the data online from our center. We developed our control area by empowering a wider domain and more people, which in 2018 made us profit.” 62 FOOD TURKEY January - February 2019
Kaya Çiftligi restructured its annual growth rate of 10-20 percent and increased it to 60-70 percent in 2018. With this situation it’s over the target 120 percent for 2018. In 2019, the brand will increase its investment in technology and will concentrate more on foreign targets. Zülfikar Kaya Chairman Expands to Dubai “We will open new branches in 2019, but our franchise conditions will be solid compared to the previous years. Every day 20-25 franchise demand is coming, and only 5 percent of the evaluations are taken “ said the Kaya Çiftliği’s Chairman Zülfikar Kaya, in the period ahead they will give weight to exports continued as follows: We have already delivered to Kuwait and Qatar. We are preparing to enter Dubai. We prefer to be in international chain markets through our main distributor and not with franchise abroad. January - February 2019 FOOD TURKEY 63
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Food Turkey International Food Magazine January 2019

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