PaintS/S19

Shia Hiln
NOT ANOTHER SALON
FOR THE MOST WANTED COLOUR EXPERT
AND NOT ANOTHER SALON BOSS,
SOPHIA HILTON, IT’S ALL ABOUT…
FIGHTING THE FADE
“Let me level with you – top-up colour pots
save our lives. Ever spent what seemed like a
lifetime changing a colour from light to
dark and knowing, despite pre-pigging,
it’s going to start fading right away?
No matter how much you tell that
client she needs to come back to the
salon for top-ups, she’s not going to.
After all, she’s just had to remortgage
her house to afford your colour
change bill so we all know she’s going
to skimp on aftercare and top-ups.
“At Not Another Salon we do a lot of
vivid colours, and man do they fade. We
started to make-up take-home pots of
colour to keep them, well, topped up. That
way, when I get a complaint of fade from
a client, I ask: “Have you put your top-up
pot on yet?” When they say no, I reply:
“No problem, just pop it on tonight in the
shower and if you’re not happy by the
morning, give me a call.” They NEVER call.
“But it’s not just vivid colour clients
we offer this added extra to. I’ve made
it mandatory for the staff to sell
these pots of colour for light to dark
colour changes, too. We sell L’Oréal
Professionnel Chromative to the client;
there’s no oxidant in it so they can’t go
wrong or cause any damage. We sell it
for the same amount they would buy at
a wholesaler that sells to the public.
“Trust me: save yourself the extra
headache and give your client some
of the responsibility.”
2018
2018
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PAINT | 11