PaintS/S19

FOR PADDY MCDOUGALL, , ART DIRECTOR AT RAINBOW ROOM
INTERNATIONAL’S GEORGE SQUARE SALON AND IT LIST IT GUY 2018,
IT’S ALL ABOUT…
BETTER BLEACHING
“Toning is massive right now and, depending on the target shade,
it can hide a multitude of process sins. But when you’re trying to
achieve a stripped-back result, it’s all about lift. In these cases we
can’t rely on toner to rescue us, so we need to make it all about
the lightening phase of the application. Spilt the hair into four
even sections and always start from the back. Begin applying
the solution to the hair, taking fine sections and ensuring total
saturation. Apply only to the bottom half of the hair; after
working methodically through all four sections, start timing.
After 10 to 15 minutes, begin checking.
“Once the ends have begun to lift past stiff yellow, apply to
the middle, taking colour up to, but leaving off, the immediate
root. Leave to develop. After another 10 to 15 minutes check the midlengths
and ends have begun to lift clean and even and then start on the
root area. After developing for another 15 to 20 minutes, check and reapply
to any sections if necessary. Once you’re 100 per cent satisfied you have a
clean lift, then rinse. Apply bonding treatment and porosity equalising spray
then towel dry. Tone at the basin, doing the roots then ends. Avoid overtoning
by using diluter to soften the strength of your toning solution.”
Paddy McDgall
RAINBOW ROOM INTERNATIONAL
PAINT | 09